White Plus Re branding
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This document summarizes a group presentation for a marketing class on the toothpaste brand White Plus. It introduces the group members and provides an overview of the oral care industry and competitive landscape in Bangladesh. It then describes White Plus as a Bangladeshi brand that offers cavity protection, cleaning, and plaque removal. The group proposes rebranding White Plus with elements like brand name, category, character, positioning, products, and pricing. Promotional strategies are outlined to build brand salience through advertising, events, and celebrity endorsements. Ensuring product quality and customer satisfaction are discussed to achieve brand performance, imagery, and resonance.
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collgate presentation.pptx...............
The college industry encompasses a vast array of institutions, services, and stakeholders dedicated to higher education. From traditional universities to online platforms, this industry is characterized by its diversity and dynamism. Colleges serve as hubs for knowledge dissemination, research, and skill development, catering to the evolving needs of students, industries, and society at large. With rising tuition costs, accessibility and affordability have become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.The college industry encompasses a vast array of institutions, services, and stakeholders dedicated to higher education. From traditional universities to online platforms, this industry is characterized by its diversity and dynamism. Colleges serve as hubs for knowledge dissemination, research, and skill development, catering to the evolving needs of students, industries, and society at large. With rising tuition costs, accessibility and affordability have become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in .
collgate presentation.pptx..............
become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.become pressing issues, prompting debates on student debt, financial aid, and alternative education models. Furthermore, technological advancements have revolutionized learning methods, leading to the proliferation of online courses and digital platforms. Amidst these changes, colleges face challenges in maintaining academic rigor, fostering diversity and inclusion, and adapting to rapidly changing job markets. Yet, they also present opportunities for innovation, collaboration, and societal progress, playing a pivotal role in shaping the future of education and workforce development.become pressing issues, prompting debates on stude
Brand strategy
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This document presents a marketing report on Patanjali Ayurveda's Dant Kanti toothpaste. It summarizes key information about Dant Kanti, including that it is an herbal toothpaste launched in 2015 that has gained significant market share. The summary also notes that Dant Kanti is positioned as a natural, affordable alternative to competitors' products and has benefited from Patanjali's brand equity. Consumer research indicates that Dant Kanti users perceive it as effective for issues like gum bleeding at a reasonable price.
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Colgate-Palmolive Company: The precision toothbrush
Colgate-Palmolive is an American company that produces oral hygiene and personal care products. They introduced the Precision Toothbrush in the 1980s, which features different length bristles to clean teeth surfaces and between teeth. While successful, it faces competition from brands like Oral-B. To position the Precision Toothbrush, Colgate can use niche marketing to target segments, ensure quality and innovation, improve distribution, and advertise its benefits over rivals. Overall success requires delivering on promises while innovating against competition.
Pepsodent.ppt A presention on Company International Market Entry Strategy BB...
Pepsodent toothpaste was introduced in the United States in 1915 by the Pepsodent Company of Chicago.
The original formula for the paste contained ”pepsin”, a digestive agent designed to break down and digest food deposits on the teeth, hence the brand and company name.
Pepsodent is still sold as a Unilever property in all markets except the United States and Canada.
According to the Brand trust Report 2014, Pepsodent moved up to 71st position among India's most trusted brands.
Pepsodent is an American brand of toothpaste with the minty flavor derived from sassafras.
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The document provides a marketing strategy analysis for launching Colgate Precision, a new toothbrush. It analyzes the toothbrush market, competitors, Colgate's strengths and weaknesses. It identifies three consumer groups and considers niche vs mainstream positioning. Testing showed precision appeals most by preventing gum disease. The recommendations are to initially position it as a niche product to avoid cannibalizing existing lines, then broaden to mainstream. Spending more on advertising and using dentist sampling is advised to help the launch succeed.
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Pepsodent is a leading toothpaste brand in India with the second highest market share. It uses segmentation strategies like rural/urban geographic segmentation and variants for different consumer needs. It has experimented with various positioning strategies over time like lasting protection and germ fighting. Consumer behavior is influenced by cultural, social, personal and psychological factors. The dental market in India is growing due to factors like aging population and dental tourism.
Colgate palmolive company
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Marketingch 8assignmentfanms-140630072353-phpapp01
The document discusses Shaukat Khanum Memorial Cancer Hospital and Research Centre (Shaukat Khanum), which was established in 1994 in Lahore, Pakistan with a mission to provide cancer care regardless of patients' ability to pay. Over the next decade, Shaukat Khanum successfully treated thousands of poor cancer patients. By 2008, it had spent $100 million on treatment and established itself as a regional leader in cancer care. Shaukat Khanum was founded by Imran Khan and was named after his mother. It sustained high quality care and its mission over 14 years despite challenges. In 2008, only 10% of patients had negative feedback, showing it was trusted despite being unable to accept all patients.
Colgate Precision
Colgate developed a new Precision Toothbrush that removes 35% more plaque than other brushes through its unique bristle design. To position the product, Colgate debated targeting therapeutic brushers by positioning it as a niche brush that prevents gum disease, or taking a broader mainstream appeal by claiming it is the most effective brush. Colgate also debated whether to brand it as "Colgate Precision" to leverage its brand or "Precision by Colgate" to avoid cannibalizing other Colgate brushes. Consumer research showed that sampling would be critical to success, as enthusiasm and purchase intent increased greatly after trying the Precision brush.
Colgate palmolive
Colgate Palmolive was preparing to launch a new precision toothbrush in the US market. The product manager needed to determine positioning, branding, and communication strategies. Research found consumers cared more about gum health and were willing to pay more. Testing showed the precision brush removed 35% more plaque than competitors. It was recommended to initially position it as a niche product to limit cannibalization of other Colgate brushes, then broaden to the mainstream. Branding should emphasize "Precision by Colgate" over "Colgate Precision". Communication should include advertising, promotions, and dental samples to promote the product's benefits.
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White Plus Re branding
- 2. Presentation on White plus Toothpaste
- 3. NAME ID # Md. Mobarak Hasan 1231025030 Asif Bin Hossain 1311451030 Mustafizur Rahman 1320937030 Abdur Razzak 1330371030 Khaled Khan 1330914630 Group Introduction
- 4. Industry Overview • There are a number of toothpaste brands available in Bangladesh • Some of them are manufactured locally and some of them are imported The brands that are available are- Close Up, Pepsodent, White Plus, Colgate, Meril baby toothpaste, Mediplus DS, Dabur Meshwak , Sensodyne etc.
- 5. Competitive Landscape • There are many renowned toothpaste brands operating in our country • Competitors offer various ranges of toothpaste • Competitors successfully positioned in customer mindset and have huge market share. Competitors’ products offer- • anti Cavity, Strong teeth, freshness, Expert protection, relief from sensitivity, Germ check, Whitening, removing stains etc.
- 6. Introduction of White Plus • A Bangladeshi oral care brand that delivers square quality • A product of Square toiletries • White Plus has the combination of – cavity guard fighting against cavities and bacteria, power cleanser keeping teeth, gums and tongue clean and plaque blaster killing the existing sticky layer of plaque in the mouth. • Regular use will ensure pain-less bite every single time your eyes fall on something edible!
- 7. Re-branding Brand elements: Brand name: White Plus Brand category: Oral care products Brand Character:
- 8. Re-branding Brand Positioning: “Teeth Guardian” “Strong white healthy teeth” “Be Confident” White Plus Teeth Guardian Strong teethGerm Free White teeth Complete teeth care No sensitivity & pain
- 10. Re-branding Product: Toothpaste: • White plus Advanced whitening Toothpaste • White plus Complete 8 expert • White plus Sensitive pro • White plus baby care Mouth Wash: • Advanced daily cleaning Products will be available different quantity and we will do Sachet marketing for daily use and easy to carry
- 11. Re-branding PODs: • Baby care products • Sachet marketing • A Bangladeshi Brand • Competitively low price • Complete 8 protection in one product POPs: • Various ranges of product • Mouthwash • Quality
- 12. Re-branding Price: • Value based pricing strategy • Completive based pricing strategy Place: • Our target is to distribute in every districts of our country. • Will be available in every retail store and super shops Pepsodent Colgate White Plus Pepsodent complete Colgate Pro White Plus complete 8 expert Price - 250 Tk (200gm) Price- 275 Tk (200gm) Price – 245Tk (200gm)
- 14. Brand Resonance pyramid Brand Salience: • Our first target is to create a strong brand identity • So that consumers can recall and recognize the brand • We will create a strong favorable brand Positioning in the mind of customer • We will utilize both ATL and BTL communication to create strong CBBE
- 15. Brand Salience Promotions: • Print add – Teaser, information about campaign, Rational appeal • Social media- Facebook, blog • Press Release- News about product launch and campaign • Road Show- Campaign in school college and university, Dental care service
- 16. Brand Salience Promotions: • TV Commercial: Rational information about products creating humor appeal with brand character, teaching how to take care of teeth, showing experts’ opinion and research data. • Radio advertising & placing character in super shop and shopping mall • Billboard White plus brings a complete protection for you! Teeth Guardian is in the town now !
- 17. Brand Salience Promotions: White plus presents “Cricket Hunter” কে হবে মুশফিে,সাফেে? এোর কেফিবে োও…. ক ামার আত্মফেশ্বাস... . জমবে কিলা ফিবেট মাবট......
- 18. Brand Performance • To ensure brand performance , product quality will be great! • To ensure customer, products quality will be endorsed by expert doctor and celebrities.
- 19. Brand Imagery User profile: People who are health conscious, doctors, experts Personality: Superhero, sincerity, user-friendly, Guardian
- 20. Brand Resonance Pyramid Brand Judgments Brand feelings • Are Customers satisfied with its quality? • The brand has credibility • They are considering it for purchasing because of its performance • Customers should like the associations of white plus • Its promotion will help customers to attach with the brand. - mobile dental care, school campaign
- 21. Brand Resonance Pyramid Brand Resonance: • We will make customers actively engage with our brands through campaigns • We will create behavioral loyal customers through user experience • Discounts, offers, product performance will help us to get a group of loyal customers
- 22. Thank You