This document discusses promotional strategies for launching a new toothpaste in rural Rajasthan, India. It begins by providing background on the toothpaste industry and rural markets in Rajasthan, where the majority of the population lives in rural areas with lower literacy and income levels. The strategies proposed include advertising through local radio, television, newspapers and magazines to reach a wide audience. Personal selling techniques like door-to-door promotion and celebrity endorsements for kids are also suggested. Direct marketing to clinics and shops and sales promotions like buy-one-get-one offers and free samples are recommended to introduce the new toothpaste product.