InstantFood - Marketing Plan For Android AppShobiya Sundar
This document provides a marketing plan for an Android app called INSTANTFOOD that allows users to order quality food from any nearby restaurant for instant delivery. The app aims to provide convenience by integrating menus from multiple restaurants under one platform and allowing online ordering and payment. The plan outlines conducting small initial tests, innovating based on customer feedback, and targeting busy individuals, travelers, and families. It proposes differentiating the app by offering accurate restaurant reviews and the ability to make reservations while also noting competition in food delivery apps. The premium version would cost $5/year and include additional features like reservations outside the local area. Frequent customers would receive discounts to increase satisfaction.
This marketing plan proposes an app called "Jawari Kitchen" that allows users to order homemade meals from local cooks for delivery. It aims to address the growing demand for healthy, homemade food options while also providing opportunities for home cooks, especially women, to earn income. The plan outlines the target customers as individuals seeking healthy alternatives to junk food and office employees tired of canteen meals. It then details the app features, pricing model, promotion tactics, implementation structure, and timeline. The overarching goals are to sign up 10,000 users in the first month and 100,000 users within a year.
This document provides a marketing plan for a mobile personal training app called GymOn. The plan outlines the app's goal to launch 100 gym vehicles in major US cities within the first year and achieve 10,000 app downloads. It analyzes the target market of busy professionals, housewives, children, and seniors who lack time for the gym. The plan details the customer and collaborator value propositions, marketing mix strategies around product, promotion, place and price, and implementation processes for booking and scheduling workouts.
This marketing plan proposes an app-based online grocery delivery service. It aims to provide high quality groceries at lower prices than local stores and deliver them within 5 minutes. The plan is to acquire local stores by making them partners and cover all of a city or town. The zero-budget marketing plan involves collaborating with local stores, developing an app, conducting door-to-door publicity, and then starting sales on the app. The goal is to become the main marketplace for groceries and establish nationwide by targeting customers' daily needs.
Final Project - Marketing Plan for Mobile App (Shoppers Way)Anugrah Nimavat
This Final Project on Marketing Plan for mobile app (Shoppers Way) is created by me Anugrah Nimavat (NIT-Surat) during marketing internship under the guidance of Prof. Sameer Mathur (IIM Lucknow).
InstantFood - Marketing Plan For Android AppShobiya Sundar
This document provides a marketing plan for an Android app called INSTANTFOOD that allows users to order quality food from any nearby restaurant for instant delivery. The app aims to provide convenience by integrating menus from multiple restaurants under one platform and allowing online ordering and payment. The plan outlines conducting small initial tests, innovating based on customer feedback, and targeting busy individuals, travelers, and families. It proposes differentiating the app by offering accurate restaurant reviews and the ability to make reservations while also noting competition in food delivery apps. The premium version would cost $5/year and include additional features like reservations outside the local area. Frequent customers would receive discounts to increase satisfaction.
This marketing plan proposes an app called "Jawari Kitchen" that allows users to order homemade meals from local cooks for delivery. It aims to address the growing demand for healthy, homemade food options while also providing opportunities for home cooks, especially women, to earn income. The plan outlines the target customers as individuals seeking healthy alternatives to junk food and office employees tired of canteen meals. It then details the app features, pricing model, promotion tactics, implementation structure, and timeline. The overarching goals are to sign up 10,000 users in the first month and 100,000 users within a year.
This document provides a marketing plan for a mobile personal training app called GymOn. The plan outlines the app's goal to launch 100 gym vehicles in major US cities within the first year and achieve 10,000 app downloads. It analyzes the target market of busy professionals, housewives, children, and seniors who lack time for the gym. The plan details the customer and collaborator value propositions, marketing mix strategies around product, promotion, place and price, and implementation processes for booking and scheduling workouts.
This marketing plan proposes an app-based online grocery delivery service. It aims to provide high quality groceries at lower prices than local stores and deliver them within 5 minutes. The plan is to acquire local stores by making them partners and cover all of a city or town. The zero-budget marketing plan involves collaborating with local stores, developing an app, conducting door-to-door publicity, and then starting sales on the app. The goal is to become the main marketplace for groceries and establish nationwide by targeting customers' daily needs.
Final Project - Marketing Plan for Mobile App (Shoppers Way)Anugrah Nimavat
This Final Project on Marketing Plan for mobile app (Shoppers Way) is created by me Anugrah Nimavat (NIT-Surat) during marketing internship under the guidance of Prof. Sameer Mathur (IIM Lucknow).
R.W.R is an app for women who want to look best and spend smart. It offers a wide range of branded and designer clothes on rent at just one-tenth of the retail price in market. The presentation is about the proposed marketing plan for the android app.
MODEL PPT For Marketing plan - Android app
Created by Santhosh S,IIT Madras during a Marketing Management Internship under Prof. Sameer Mathur ,IIM Lucknow
This is the final submission, which is to create a marketing plan for an android application as a part of an internship in marketing under Prof. Sameer Mathur, IIM Lucknow
The document proposes a new fitness app for Android that allows users to customize workouts based on the time available. It sees opportunity in the untapped fitness market and increasing focus on health. The app will offer free and paid versions, with the paid app providing more personalized training and tools like a calorie calculator. It will target beginners and those with time constraints, positioning itself as more motivating than competitors like 7-Minute Workout. Revenue will come from ads in the free app and purchases of the paid app.
Booker's Adda is launching a new app to make books affordable and accessible for those who can't pay high prices. The app will allow users to buy books through credit/debit cards or cash on delivery. It will partner with local book shops and coaching institutes to offer a wide range of book genres. The marketing plan details strategies to build trust with customers, expand categories and partnerships, and promote the app's affordable services through targeted advertisements. The goal is to become the dominant online book retailer in India.
The document describes a proposed grocery list app called Simple Shopper TT that would allow users to digitally create and manage grocery lists on their BlackBerry devices. The app would partner with the grocery store chain HILO and recipe website Simply Trini Cooking. It would provide features like barcode scanning, push notifications of sales, and categorization of items by aisle, recipe, or budget. The developers plan to pilot the app at an HILO location in St. Augustine and generate revenue through partnerships and paid search listings rather than charging users.
The marketing plan proposes an Android app called Virtual Plaza that allows customers to shop from virtual stores displayed in public places like metro stations. By scanning QR codes on product displays with their smartphones, customers can add items to their online shopping cart and arrange delivery. The plan details how the app works, the company's core competencies in suiting busy lifestyles, and revenue strategies like partnerships and in-app ads. Target customers are metro city residents seeking convenient shopping options without retail visits. The plan outlines tactics for free and premium app versions, a phased launch schedule, and brand building strategies.
This marketing plan proposes an app and delivery service for online grocery shopping. It aims to revolutionize traditional grocery buying by allowing customers to order groceries through a mobile app that will deliver the items to their doorstep within 90 minutes. This will save customers time spent visiting stores and dealing with traffic. The plan outlines competitors in metropolitan cities, opportunities in other untapped areas, and threats from local markets. It proposes positioning the service based on offering high quality products at prices below maximum retail price with fast delivery. An implementation timeline is provided covering market research, app development, and promotional activities before and after launch.
This document provides a marketing plan for a mobile app called "Fixit" that allows customers to book repair services for electronic devices and appliances. The 3-sentence summary is:
The app aims to provide affordable repair services for phones, computers, appliances and more through a network of verified technicians who can complete repairs within 2 hours. Key strategies include competitive pricing, annual maintenance packages, and promoting through social media, print ads, and word of mouth to build brand awareness and a loyal customer base among urban households. The goal is to gain market share for electronic repairs through high quality, on-time services and strong customer support.
How to Start an Online Food Delivery Business? – Business Model & Feature Ins...YoYumm
If you’re looking to be an entrepreneur this year, one great idea is to start an online food delivery business like Uber Eats, Deliveroo, Talabat, and zomato.
Visit Here how you can do it: https://www.fatbit.com/online-food-ordering-software.html
RestroApp - Create Your Own Restaurant AppBrian Merrick
Create a powerful and professional mobile app for your restaurant with RestroApp. We help you put your customers first and engage them 24X7 on the go. We build great mobile apps that are easy to use and manage. We create mobile apps that change lives. With Restro App you will be able to interact, deliver and put your menu along with locations directly into your customers hands. Our team is working hard to make your entry into mobile markets simple and pain-free.
This presentation shows the marketing plan of my proposed app idea "Dr Droid", the ppt deals with the basic app idea, how it can be marketed without spending much money and many other things.
The document discusses why restaurants should develop a mobile experience, noting that mobile use is widespread and customers are more likely to purchase from mobile-friendly businesses; it provides details on creating mobile apps and websites to display menus, accept orders, and promote specials in order to engage customers and increase sales and repeat visits.
1) Restaurants should develop a mobile experience like a mobile app or mobile-optimized website to grow their business and reach more customers. 2) Smartphone usage is widespread, with over 90% of adults owning smartphones. 3) Mobile searches for restaurants are common, with over 60% of searches for national chains on Valentine's Day coming from mobile devices. Developing a mobile presence allows restaurants to meet customer demand and expectations.
This document provides a marketing plan for a new Android app called Kadhims. It discusses the app's goal of providing customers an easy way to satisfy their needs by shopping online. The plan outlines Kadhims' strategy and tactics, including segmenting the market, positioning the app as a convenient shopping platform, and entering the market by launching on app stores. It also discusses performing evaluations and addressing challenges like low internet penetration in some areas. The objective is to design a marketing mix that precisely matches customer expectations in targeted segments like internet users and young people.
The document outlines a marketing plan for an Android app called "PG-EXAM" aimed at students preparing for exams like GRE and CAT. The plan involves providing free services initially to generate downloads and premium services later on at a cost. The goal is to generate 11,000 downloads and 700 reviews in the first two months along with sponsorships of Rs. 1,50,000. The strategy involves targeting customers, collaborators, and competitors. Tactics cover aspects like products, services, branding, pricing, incentives, and communications. The plan also discusses implementation over 3-4 months and performance evaluation.
The marketing plan summarizes the goals, strategies, and tactics for a new coupon sharing app called "USE THE COUPON". The main goals are to improve market share and establish a loyal customer base. Key strategies include releasing regular updates to attract users and investors, and promoting the app's exclusive features. Tactics will involve commercial ads on TV and billboards, partnering with retailers to offer coupons, and providing incentives for customers and retailers. The plan outlines implementing contracts, optimizing the app, and incentive programs before and after launching the app.
This document is an unofficial transcript for Sommer Cagle, who is majoring in history. It shows her coursework and grades from Fall 2013 through Fall 2016 at North Greenville University. Overall, she has earned a cumulative GPA of 3.833 out of a possible 4.000 across 165 credit hours over 7 semesters of study. Her highest earning terms were Spring 2014, Spring 2015, and Spring 2016 where she earned a 4.000 GPA.
The document appears to be a catalog listing for various poetry books and manuscripts available from rickthepoetwarrior@hotmail.com. The works cover a wide range of topics from 9/11 conspiracy theories and women's issues to poems about bears, homelessness, farts, and ways to kill the rich. The listings provide brief descriptions of each work, including the number of pages, and note some are published in limited editions.
R.W.R is an app for women who want to look best and spend smart. It offers a wide range of branded and designer clothes on rent at just one-tenth of the retail price in market. The presentation is about the proposed marketing plan for the android app.
MODEL PPT For Marketing plan - Android app
Created by Santhosh S,IIT Madras during a Marketing Management Internship under Prof. Sameer Mathur ,IIM Lucknow
This is the final submission, which is to create a marketing plan for an android application as a part of an internship in marketing under Prof. Sameer Mathur, IIM Lucknow
The document proposes a new fitness app for Android that allows users to customize workouts based on the time available. It sees opportunity in the untapped fitness market and increasing focus on health. The app will offer free and paid versions, with the paid app providing more personalized training and tools like a calorie calculator. It will target beginners and those with time constraints, positioning itself as more motivating than competitors like 7-Minute Workout. Revenue will come from ads in the free app and purchases of the paid app.
Booker's Adda is launching a new app to make books affordable and accessible for those who can't pay high prices. The app will allow users to buy books through credit/debit cards or cash on delivery. It will partner with local book shops and coaching institutes to offer a wide range of book genres. The marketing plan details strategies to build trust with customers, expand categories and partnerships, and promote the app's affordable services through targeted advertisements. The goal is to become the dominant online book retailer in India.
The document describes a proposed grocery list app called Simple Shopper TT that would allow users to digitally create and manage grocery lists on their BlackBerry devices. The app would partner with the grocery store chain HILO and recipe website Simply Trini Cooking. It would provide features like barcode scanning, push notifications of sales, and categorization of items by aisle, recipe, or budget. The developers plan to pilot the app at an HILO location in St. Augustine and generate revenue through partnerships and paid search listings rather than charging users.
The marketing plan proposes an Android app called Virtual Plaza that allows customers to shop from virtual stores displayed in public places like metro stations. By scanning QR codes on product displays with their smartphones, customers can add items to their online shopping cart and arrange delivery. The plan details how the app works, the company's core competencies in suiting busy lifestyles, and revenue strategies like partnerships and in-app ads. Target customers are metro city residents seeking convenient shopping options without retail visits. The plan outlines tactics for free and premium app versions, a phased launch schedule, and brand building strategies.
This marketing plan proposes an app and delivery service for online grocery shopping. It aims to revolutionize traditional grocery buying by allowing customers to order groceries through a mobile app that will deliver the items to their doorstep within 90 minutes. This will save customers time spent visiting stores and dealing with traffic. The plan outlines competitors in metropolitan cities, opportunities in other untapped areas, and threats from local markets. It proposes positioning the service based on offering high quality products at prices below maximum retail price with fast delivery. An implementation timeline is provided covering market research, app development, and promotional activities before and after launch.
This document provides a marketing plan for a mobile app called "Fixit" that allows customers to book repair services for electronic devices and appliances. The 3-sentence summary is:
The app aims to provide affordable repair services for phones, computers, appliances and more through a network of verified technicians who can complete repairs within 2 hours. Key strategies include competitive pricing, annual maintenance packages, and promoting through social media, print ads, and word of mouth to build brand awareness and a loyal customer base among urban households. The goal is to gain market share for electronic repairs through high quality, on-time services and strong customer support.
How to Start an Online Food Delivery Business? – Business Model & Feature Ins...YoYumm
If you’re looking to be an entrepreneur this year, one great idea is to start an online food delivery business like Uber Eats, Deliveroo, Talabat, and zomato.
Visit Here how you can do it: https://www.fatbit.com/online-food-ordering-software.html
RestroApp - Create Your Own Restaurant AppBrian Merrick
Create a powerful and professional mobile app for your restaurant with RestroApp. We help you put your customers first and engage them 24X7 on the go. We build great mobile apps that are easy to use and manage. We create mobile apps that change lives. With Restro App you will be able to interact, deliver and put your menu along with locations directly into your customers hands. Our team is working hard to make your entry into mobile markets simple and pain-free.
This presentation shows the marketing plan of my proposed app idea "Dr Droid", the ppt deals with the basic app idea, how it can be marketed without spending much money and many other things.
The document discusses why restaurants should develop a mobile experience, noting that mobile use is widespread and customers are more likely to purchase from mobile-friendly businesses; it provides details on creating mobile apps and websites to display menus, accept orders, and promote specials in order to engage customers and increase sales and repeat visits.
1) Restaurants should develop a mobile experience like a mobile app or mobile-optimized website to grow their business and reach more customers. 2) Smartphone usage is widespread, with over 90% of adults owning smartphones. 3) Mobile searches for restaurants are common, with over 60% of searches for national chains on Valentine's Day coming from mobile devices. Developing a mobile presence allows restaurants to meet customer demand and expectations.
This document provides a marketing plan for a new Android app called Kadhims. It discusses the app's goal of providing customers an easy way to satisfy their needs by shopping online. The plan outlines Kadhims' strategy and tactics, including segmenting the market, positioning the app as a convenient shopping platform, and entering the market by launching on app stores. It also discusses performing evaluations and addressing challenges like low internet penetration in some areas. The objective is to design a marketing mix that precisely matches customer expectations in targeted segments like internet users and young people.
The document outlines a marketing plan for an Android app called "PG-EXAM" aimed at students preparing for exams like GRE and CAT. The plan involves providing free services initially to generate downloads and premium services later on at a cost. The goal is to generate 11,000 downloads and 700 reviews in the first two months along with sponsorships of Rs. 1,50,000. The strategy involves targeting customers, collaborators, and competitors. Tactics cover aspects like products, services, branding, pricing, incentives, and communications. The plan also discusses implementation over 3-4 months and performance evaluation.
The marketing plan summarizes the goals, strategies, and tactics for a new coupon sharing app called "USE THE COUPON". The main goals are to improve market share and establish a loyal customer base. Key strategies include releasing regular updates to attract users and investors, and promoting the app's exclusive features. Tactics will involve commercial ads on TV and billboards, partnering with retailers to offer coupons, and providing incentives for customers and retailers. The plan outlines implementing contracts, optimizing the app, and incentive programs before and after launching the app.
This document is an unofficial transcript for Sommer Cagle, who is majoring in history. It shows her coursework and grades from Fall 2013 through Fall 2016 at North Greenville University. Overall, she has earned a cumulative GPA of 3.833 out of a possible 4.000 across 165 credit hours over 7 semesters of study. Her highest earning terms were Spring 2014, Spring 2015, and Spring 2016 where she earned a 4.000 GPA.
The document appears to be a catalog listing for various poetry books and manuscripts available from rickthepoetwarrior@hotmail.com. The works cover a wide range of topics from 9/11 conspiracy theories and women's issues to poems about bears, homelessness, farts, and ways to kill the rich. The listings provide brief descriptions of each work, including the number of pages, and note some are published in limited editions.
This document provides introductions and comparisons of different types of transistors:
- Bipolar junction transistors (BJTs) operate by amplifying collector current through control of base current and have either an NPN or PNP structure. Field effect transistors (FETs) like JFETs and MOSFETs control current through an electric field rather than current.
- JFETs control current flow between source and drain using a voltage applied between the gate and source. MOSFETs use a metal gate separated from a semiconductor by an oxide to control the channel between source and drain.
- BJTs are current-controlled devices while FETs are voltage-controlled. BJTs conduct using both electrons and
Este documento presenta los horarios de clases para diferentes grupos y semestres de la carrera de Ingeniería. Se especifican las asignaturas, las aulas, los días y los horarios correspondientes a cada clase.
Richard Cole is seeking a new leadership role utilizing his extensive experience in business development, construction, property management, and strategic management. He has over 30 years of experience successfully leading teams and delivering large, complex capital projects and programs totaling over $1 billion. Some of his accomplishments include taking two companies into the UK's top 200 FTSE index and transforming communities as the manager of Auckland City Council's $1 billion capital expenditure portfolio, which has won numerous national and international awards. He offers strong skills in leadership, management, relationship building, and delivering results on time and under budget.
El documento habla sobre la responsabilidad humana de cuidar el medio ambiente y la necesidad de tener conciencia ambiental más allá del crecimiento económico. También menciona que aunque algunas personas no les importa dañar el medio ambiente porque morirán antes de que se destruya el planeta, hay que pensar en las futuras generaciones.
Este documento resume los conceptos clave de la enseñanza para la comprensión. Explica que la comprensión implica poder realizar diversas tareas que demuestren y aumenten el entendimiento de un tema. Describe las inteligencias múltiples de Howard Gardner y argumenta que los estudiantes aprenden de diferentes maneras. Finalmente, introduce la enseñanza para la comprensión como un enfoque educativo que presenta los temas de diversas formas para aprovechar las capacidades de cada estudiante.
Este documento trata sobre la deficiencia auditiva. Explica que es una alteración de la percepción auditiva que causa una disfunción en el sistema de audición. Puede ser leve, moderada, severa o profunda dependiendo del nivel de pérdida auditiva. Las causas pueden ser hereditarias, adquiridas antes, durante o después del nacimiento. Existen diferentes tipos como la conductiva, neurosensorial o mixta. También menciona algunos síndromes asociados a la deficiencia auditiva como el síndrome de Waanderburg, U
Indian consumers desire high quality products at low prices. The app aims to provide deals and discounts from local merchants without compromising quality. It also offers loyalty points for purchases. The goals are to gain 40,000 subscribers in 8 months by offering initial benefits and referral programs, and partnering with local sellers in launch areas. Revenue will come from paid subscriptions, ads, and seller fees. The strategy is to target price conscious middle class customers, especially students, through social media ads, billboards, and referrals. A free version offers deals while a $0.99 premium version adds faster delivery and early access to deals. Implementation will develop the app, acquire merchants, then focus on subscribers and customizing the experience based on user
The document provides details about a proposed grocery list app called Simple Shopper TT that would be developed for the Blackberry platform and leased to the grocery store chain HILO. The app would allow users to digitally create and manage grocery lists, search product databases, receive notifications about deals, and scan product barcodes directly into their lists. The developers plan to focus promotion and pilot efforts on the HILO location in St. Augustine to drive initial adoption and provide feedback.
- Shopfort, a social marketing platform, is launching a new Android application to compete with large e-commerce companies like Amazon and Flipkart.
- The marketing plan aims to achieve a 2% market share and $1 million in sales revenue in the first year by initially launching the application, identifying customer segments through research, and promoting on social media.
- It will target online shoppers and merchants with efficient intracity sales and delivery between buyers and sellers.
The document discusses potential startup pitches for mobile apps in the retail space. It provides examples of apps that address: [1] new retail models like online fashion bartering communities and dynamic "name your price" apps; [2] omnichannel retail through tools that connect online and physical stores; and [3] experiential retail through augmented reality, virtual fitting technologies, and express self-checkout apps. The document aims to gather feedback on these pitches to identify promising opportunities at the intersection of retail, technology, and consumer behavior.
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This document proposes a mobile app called "Scan & Leave" that allows customers to scan product barcodes with their smartphone and pay without waiting in line. It aims to provide a hassle-free shopping experience. The app will be developed by a new company and launched in collaboration with major supermarkets and hypermarkets in India. It will offer both free and premium subscription plans. The company expects to achieve over 1 million downloads and $50,000 in profits in the first year by streamlining the shopping process and creating value for customers, retailers, and itself.
NerdFighter is launching a new Android app to become the biggest service provider for book lovers in India. The app will help 15 million people by providing textbooks, auctions, classifieds and teacher evaluations. It targets college students and aims to break even initially with costs including app development, designers, bloggers and translators. The executive summary outlines goals, strategy, tactics, implementation and performance evaluation.
The document describes StampU, a loyalty program and mobile app for restaurants. Some key points:
- StampU aims to increase customer loyalty and spending by rewarding customers for repeat visits with discounts and rewards that increase in value over time.
- The app allows customers to view menus, check-ins, and earn "stamps" or deals on their visits that they can redeem. Customer data is collected and used to target appropriate customers with offers.
- The program is presented as having no setup or running costs for restaurants. StampU also provides restaurants with customer data and targeted advertising to bring in new customers.
- To get started, restaurants simply need to contact a StampU representative who will meet with
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This presentation is about the marketing plan of a new app Uphaar-An online gift purchasing app. It has been made under a marketing Internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
This document outlines a proposed loyalty business model to bridge the gap between retailers and consumers using mobile technology. It discusses setting up a platform where retailers can publish offers and consumers can access them on their mobile devices. Retailers would pay an annual fee to join, and revenues would come from signing up individual stores, small/large chains, and nationwide retailers. The proposal estimates customer acquisition, store signups, operational costs, and projected revenues over two years, with revenues reaching $434,000 by the end of the second year. Successful similar loyalty programs already operating in other markets are provided as examples. Initial steps outlined to launch the business include hosting the software, setting up demonstrations, and beginning sales efforts with consumer brands in a target
CRT Catalog Sponsorship for Manufacturers and Distributorspromedmark
The document describes a mobile app called the CRT Catalog App that aims to help companies market products and services to the complex rehabilitation industry. It allows companies to upload brochures, videos, events and more to reach ATPs, therapists and consumers. The document outlines sponsorship opportunities within the app, including banner ads, push notifications, and a featured section. Analytics show over 5,000 downloads since launch. Becoming a sponsor for $50/month provides integrated marketing solutions to gain exposure and leads.
The document outlines a marketing plan for the KYC app, which allows users to search for nearby places and businesses by category. It will help connect shopkeepers and customers by allowing shopkeepers to register their stores and inform customers about product availability and discounts. The goals are to gain downloads, convert free to paid users, increase the number of registered shops and customer base. The target audiences are shopkeepers, students looking for stores, and customers. The app will position itself as providing faster access to store locations and an easy way for shopkeepers to connect with customers.
- The document proposes a mobile platform called "Ad&Charge" that would reward users with loyalty points for watching advertisements on their phones.
- Users could redeem these points for services like mobile recharges, food coupons, discounts from partner companies.
- The platform aims to provide a more positive advertising experience where users are willing participants compared to traditional ads, and also offers branding opportunities for companies.
- It would target teenagers and working professionals in India through mobile apps and partnerships with other companies. Revenue would come from advertising fees from partner companies.
This document discusses the benefits of mobile apps and websites for small businesses. It notes that customers are increasingly using mobile devices and that businesses need a mobile presence to engage customers and avoid losing business to competitors. It promotes a company's services to create customized mobile apps and websites for businesses, highlighting features like displaying business information, menus, locations, social media links, loyalty programs, live updates, push notifications and more. It provides package pricing starting at $500 for a mobile website and going up to $1,100 for an app on both Android and Apple devices, with ongoing monthly fees.
This document provides an overview of the Offer Bird business plan. Offer Bird aims to combine offline retail shops with an online platform to increase sales and customer bases for small businesses. It will allow customers to easily find products from nearby stores on a single app and platform. Small businesses can subscribe to Offer Bird's plans to get banner ads, website promotions, deals, and insights. The target customer segments are small businesses looking to increase sales and customers. Offer Bird will help small businesses access more customers, reduce marketing workload, and provide an online presence through subscription plans.
Similar to Marketing plan for New Android app (20)
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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Gokila digital marketer
Coimbatore
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
8. • Observing EXHIBIT 2, Women shoppers are
more in number than men.
• And the average income of shoppers is
$50,000
9. So, the app’s features should mainly
target women customers.
10. And the 2nd Target section is the
“HIGH-END SHOPPERS”
11. From an analysis , Top 100 customers were
worth the same as the bottom 4000.
Bottom 25% of customers represented only 2%
sales
Top 5% represented 20%
13. CHALLENGES
• The app should run smoothly on all versions
of iPhone and Android.
• Keep updating the app regularly according to
the situations and conditions(eg: Festivals)
• Get notified among millions of apps existing.
• Building buzz before launch.
15. ESTIMATING THE GOAL(1/3)
• The expenses per month include
salary expenses, delivery expenses,
collaborating with supermarkets, advertising
,etc which sum up to INR 10Cr
16. • So the company should make at least
INR 125CR annually to come out without
losses.
ESTIMATING THE GOAL(2/3)
17. • The APP should reach its goal of Annual
Revenue INR 150Cr at least within 3 years
of its entry.
ESTIMATING THE GOAL(3/3)
26. We are re-designing the app for the
INDIAN MARKET with almost similar
strategies.
27. BASIC FEATURES OF THE APP
Downloading and Registering in the App
Find your nearest supermarket
Make a list of staples required
Mention the collecting time
Collect your ITEMS.
29. Product characteristics
• Core benefit: The customers for this app
mainly purchases goods or staples at their
comfort.
• Basic Product: Technologically improving the
services being provided.
• Expected product: What they expect is
quicker and reliable services.
30. PRICE
The APP in general is a
“FREE” app.
But only basic features will be
available for free
36. • On first installation and usage, a free home
delivery option is available. But from next
month, it will be available only in PREMIUM
VERSION
INCENTIVES
RS XXX
38. WHY CLUB-CARD?
Points on purchases
Free home delivery
Additional gift vouchers and discounts
First preference in case of less stock
39. Club card customers receive vouchers for
items they specifically liked to buy rather
than general vouchers to all customers.
40. COMMUNICATION
• Customer Question Time
Provides customer review about the app
Problems being faced by the customers
Additional needed services can be known by
customers itself.
41. With high-value shoppers
They receive calls from store managers, valet
parking when they came to shop to make
them feel SPECIAL.
47. Profile of the customers get updated
according to the database details.
They will exclusively get offers of what they
are most interested in buying!!!
48. RELATION NETWEEN
COLLABORATORS AND COMPANY
COLLABORATORS COMPANY
Customer info, products info
Adds new customers to
already existing customers
49. APP
APP directs the customers to
nearest
SUPERMARKET(COLLABORATOR)
Lists of items provided by customers is kept
ready by the employees of the supermarket
Customers pick their
PACK
CUSTOMERS
Employees
of app
collect
from store
In premium version