The document outlines a marketing plan for the KYC app, which allows users to search for nearby places and businesses by category. It will help connect shopkeepers and customers by allowing shopkeepers to register their stores and inform customers about product availability and discounts. The goals are to gain downloads, convert free to paid users, increase the number of registered shops and customer base. The target audiences are shopkeepers, students looking for stores, and customers. The app will position itself as providing faster access to store locations and an easy way for shopkeepers to connect with customers.