SlideShare a Scribd company logo
WHAT’S THE APP ABOUT?
HOW DO YOU GET UPDATES ABOUT
YOUR VARIOUS PRODUCTS IN STORE
HOW DO YOU
PLAN TO GRAB
FANCY GOODS
MATERILAS
BEFORE THEY
GET SOLD OUT
ARE YOU
GOING TO
VISIT EVERY STORE
IN YOUR LOCATION
FOR A
SHIRT AND JEANS
AREN’T YOU TIRED OF THIS
OLD TRADITIONAL
WAY TO STAY UPDATED
ABOUT MARKET
I CAN’T DO
THIS
ANYMORE
HOW ABOUT DOING
ALL THIS ON
YOUR MOBILE
THAT’S RIGHT!!!!
ON YOUR MOBILE
WITH A SIMPLE APP
“UPDATE YOUR SPACE” DOES
ALL THE WORK FOR YOU.
IT ANALYSES MARKET IN YOUR
LOCATION AND INFORM YOU
ABOUT THE UPDATES
UPON YOUR INTERESTS.
BUT HOW CAN “UPDATE YOUR SPACE” DO THIS ?
OUR MARKETERES MAKE DEALS
WITH EVERY STORES.
WE REACH OUR CUSTOMER THROUGH
ADVERTISEMENTS IN THE STORES
AND SOCIAL MEDIA
AT THE END OF THE DAY
CUSTOMER IS HAPPY
RETAILER IS HAPPY
ALL HAPPIES…..!!!!!!
OUR TARGET SEGEMENT IS
THE CUSTOMERS WHO FOLLOW
LATEST TRENDS AND FASHIONS
RESEARCH SAYS
WOMEN BETWEEN
15-35 YEARS
ARE THE MOST
ATTACHED TO FASHION
AND LATEST TRENDS
OUR GOAL IS TO HELP
CUSTOMERS FROM VISITING
EACH AND EVERY STORE
BY GIVING THEM
UPDATES ABOUT
MARKET THROUGH
OUR APP
WITH
SPECIAL FOCUS ON
TARGET SEGMENT.
• TOTAL NUMBER OF APP DOWNLOADS
• PERCENTAGE OF TARGET SEGMENT USING APP
• CUSTOMER FEEDBACK
• PERCENTAGE INCREASE IN SALES
OF GOODS ADVERTISED
PERFORMANCE BENCHMARKS
KEY COLLABORATORS OF THIS APP ARE
• RETAILERS
• BRAND STORES
• ADVERTISING AGENCIES
IT’S MOST POTENTIAL COMPITITORS ARE
THESE APPS UPDATE CUSTOMERS
WHICH GOOD HAVE ENTERED INTERNATIONAL
MARKET AND BEING SOLD SOON
GOOD NEWS IS THESE IS
NO FIRM WHICH HAS THE
SAME MOTTO
AS OURS
CUSTOMERS CAN BE ADVANTAGEOUS BECAUSE THIS APP IS
COLLABORATERS ARE ADVANTAGEOUS BECAUSE
PRICE OF PREMIUM VERSION OF OUR APP
ONE $ PER MONTH
AS CHEAP AS 1$ BECAUSE
•
•
•
CUSTOMERS
COLLABORATERS
COMMUNICATING WITH
RETAILERS AND BRAND
STORES THROUGH
MARKETERS
COMMUNICATING WITH CUSTOMERS THROUGH
IF YOU ARE EXCITED TO USE THIS APP
SO THE COMPLETE MARKETING PROCESS IS
CUTTING DEALS
WITH RETAILERS
AND
BRAND STORE
THROUGH
MARKETERS
ATTRACTING CUSTOMERS THROUGH
ADVERTISEMENTS AND SOCIAL MEDIA
EVALUATING PERFORMANCE THROUGH
SUMMARY
DISCLAIMAR
Created by S.Pavan Krishna, IIT Madras, During a
marketing management internship by
Prof.Sameer Mathur, IIM Lucknow.

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