Locate and install kiosk app marketing plan. Its fed with all the information related to strategies. Features of the app are described.

1. LOCATE AND INSTALL
App- Marketing
Plan

2. LOCATE NEAR BY
KIOSK STALL AND
PURCHASE GOODS

3. NOT
available
DON’T WORRY

4. QUICK INSTALL
YOUR STALL

5. MARKETING PLAN
PRINCIPLES
Develop sound Business Strategy and
Communicate this to Target Audience.

7. MARKETING PLAN

8. 1.Executive Summary
 App provides location of Kiosk stalls near by.
 Not available Click on Quick Install and necessary
feed and information for installing New Kiosk in
your area.
 Our goal is achieve 1000 above installers of app
and with conversion of above 2% to premium
version.

9. Free version Premium
versionLocating stall
Shows availability of
products or services
in Kiosk stalls
Collecting feed for
quick installation of
stall
Provide platform for
purchase of
goods/services
This version provide
subscription for portable
Kiosk
Frequency of purchase is
unlimited through app is
unlimited
Discounts on products
purchased through app.
Free coupons

10. 2. Situation Analysis
Providing platform for purchase of goods/services.
Our market includes all the Products meeting all the daily needs of
its.

11. With whom we are
competing

13. 3. Action Plan
Plays a major role in marketing plan.
Action Plan further consists of key
components.

14.  To make 1000
subscribers to our
app in year.
 To make conversion
rate of 2%.
 To generate revenue
of $299/month.
 Additional revenue of
$19.98/month.
GOAL:

15. What are the
STRATEGIES applied

16. SEGMENTATION STRATEGEY
Our market
segmentation is based
on Needs and Wants-
Behavioral Segmentation

17. POSITIONIN
G
STRATEGEY

19. My app provides-
1.Ease of use
2.Innovatively Designed
3.High performance
4.My app is more
desirable to consumer
as it meets most of the
daily needs of my
consumers.
Point of Differences Point of
Parity
My app shows location
of the existed Kiosk
stalls near by similar to
Google Maps but in
more advance way to
negate the vulnerability
of My app and
Competitors perceived
Point of Difference.

20. COMMUNICATING POPS AND PODS
It mite be difficult to position the new app
for finding location of stall but at the same
time assert that it provides “Quick Install
your Stall ”

21. BRAND MANTRA
My App brand mantra is
“Quick Install your stall”

22. OUR COMPETITIORS

23. PROMOTING STRATEGEY
In upgrading to premium version we provide free discount
coupons for first 1000 Users.
Advertising about the features/services purchased of the app
through Social Media.
Discount on the products/services purchased from the KIOSK
stall through our APP.

24. 4.TACTICS
 Collecting feedback
 Providing Service after selling product.
 Mouth to mouth Communication through informational booths.
 Selling Trusted Brands like
 Incentives like free coupons, Gift for first buyers.

25. 5.Distributi
onDistribution Channels-
1.Samsung App
2.Google Play
3.Wakti (My time, My game )

26. 6.Implementation
Every action plan has to followed by implementation
Kiosk stall established with separate informational b

27. 7.Control
Preparing Financial Accounts like Profit and Loss
Account.
Balance Sheet
Break Even analysis for App break even.

28. 8.EXHIBITS
Number of user
of joined
Month Year
Examples
EXHIBIT 1

29. Expenditure EXHIBIT 2
Advertisement Amount
TV ADS
PAPER ADS
PROMOTIONS
Subscription for
premium
Month Year
EXHIBIT
3

30. Disclaimer
Created by VINAY KUMAR KUKATLAPALLI, NIT JAMSHEDPR,
during marketing internship, under Prof. Sameer Mathur, IIM
LUCKNOW.
Website-www.IIMInternship.com​