This document provides an overview of the Offer Bird business plan. Offer Bird aims to combine offline retail shops with an online platform to increase sales and customer bases for small businesses. It will allow customers to easily find products from nearby stores on a single app and platform. Small businesses can subscribe to Offer Bird's plans to get banner ads, website promotions, deals, and insights. The target customer segments are small businesses looking to increase sales and customers. Offer Bird will help small businesses access more customers, reduce marketing workload, and provide an online presence through subscription plans.

1. OFFER BIRD
Your business,
Our platform,
perfectformula
for success
About the business plan:-
This plan is intended to combine all the scattered small scale businesses into
an online platform which helps in increasing their sales as well as their
customer base.
This also helps the customers in a way that they can find their needful
products at an affordable price as well as the shops providing amazing
discounts by locating it through the app.
From the perspective of business it helps in reducing the marketing of the
business as it is also taken care by offer bird and there by focusing more in
their core business activities.

2. AIM
Our aim of the company is to combine best of the offline services to the
customers with the online experience.
WHAT IS OFFER BIRD
 Enabling offline to online user experience for the customers, there by giving the
customers amazing offers
 Here we follow location based shopping with offline to online technology, where
we integrate the offline stores to our online platform.
 Extremely easy and comfortable for the customers as they can purchase both
online and offline using a single window platform.
 Shoppers can easily locate their nearby stores and order a great variety of
products which will be delivered on the same day itself.

3. SUBSCRIPTION PLANS
FEATURESS BASICS PREMIUM PROFESSIONAL
Banner promotion No Yes Yes
Website
promotion
Yes Yes Yes
Social media
promotion
No Yes Yes
Search
optimization
No No Yes
Insights Yes Yes Yes
Max number of
deals per day
1 deal / day 3 deal / day 7-8 deals / day
Price 5999rs 8999rs 11999rs
Pre Launch offer ( for premium ) = 1999rs for the first 2000 customers

4. BUSINESS CANVAS
 CUSTOMER SEGMENTS:
we will be focusing on all the small scale business firms which are looking
for increasing their customer base as well as the sales, as sales nowadays has
been decline as the MNC’s who came up with amazing offers.
So we will be teaching them about the current market conditions in the market
and realizing them how important it is to step up at this competitive market as it
will reduce their marketing workload.
 VALUE PROPOSITIONS:
Access to a larger customer base
Reducing the marketing workload
Increase in sales
Giving the small business firm an online platform

5.  CHANNELS:
We will having business development executives to sell these plans so
they will be going to the targeted shops and they will show the demo
of the app how to use it as well as how to list the products into the
application.
 CUSTOMER RELATIONSHIPS:
We are having a toll free number to contact, so whenever there
arises a problem the business can contact to that number which
thereby creates a good relationship with the users.
 REVENUE STREAMS:
As we will be selling the subscription plans to the small business firms
this forms as the revenue for the business. These plans are for year and
they can even renew it after that.

6. We have segmented the target into 13 categories which included:
• Eat and drink
• Jewels
• Baby care
• Travel and tourism
• Boutiques
• Electronics and accessories
• Home care
• Beauty and personal care
• Sports
• Books
 Car electronics and accessories
 Bike accessories
 Fitness and gym essentials

7. Customer analysis:
 Who buys and uses our service:-
Small scale businesses who doesn’t have the knowledge about the
technology as well as businesses in need of more sales.
 What customers buy:-
It will be the subscription plan they buys from us in return of the services
which we will be providing.

8.  Where customers buy our services:-
Our company will be having trained BDE,s for visiting the targeted
shops in selling the subscription plans.
 How do they choose:-
Right now we are having 3 plans i.e.:
1) Basic plan
2) Premium plan
3) Professional plan
 Will they buy our service again:-
The validity of our plan is for 1 year so after this time period is over
the customers has to buy it again to list their products as well as
to use our services.

9. Marketing Mix
 Product:
Our company is a service based company, so here we will be
providing services like Banner media promotion, Social media
promotion, Insights, Search engine optimization, Delivery,
Assistance to the customers etc.
 Place:
In the 1st phase we will be proving our services in Calicut city only.
Website
Mobile application

10.  Price:
Thevariouspricingpoliciesthatwewouldadoptwouldbe–
• Penetrationpricing:It is a commonly used pricing method amongst the
various types of pricing is designed to capture market share by entering the
market with a low price. This would be mostly adopted in the 1st stage of
business.
• Psychologicalpricing:It is a type of pricing which can be translated into a
small incentive that can make a huge impact psychologically on customers.
Customers are more willing to buy the services at 999 than services costing
1000.
• Bundlingprice:inthistypeofpricingwewillbundlevariousservicesandoffera
packagehavingthe pricelessthanavailingindividualservices.

11.  Promotions:
Wewillbepromotingourservicesviawebsiteandapp.
• Socialmediapromotion
• Customerreferralincentiveprogram
• Sponsoringevents
• Promotingbrandnamebybrandambassadorsi.e.famouspersons
• Traditionalmarketingvia,T.V,newspapers,radio,pamphlets,hoardings,bannersetc.
• Personalselling

12. STP Analysis
 SEGMENTATION:
Geographical segmentation – population of Calicut (specifically) the
Small shop owners in that city.
Demographic segmentation – age group : 16 to 65 years.
Psychographic segmentation – Social status, Discount factor, For variety.
 TARGETTING:
The consumers in the target segment range from young adults to middle aged
people who knows how to place an order online.
 POSITIONING
Fast delivery
Focused only on retails shops and small businesses
Guide

13. PLAN LAYOUT
LOCATION: CALICUT, Kerala
QUALITY CONTROL:
SELF QUALITY CONTROL.
TRAINING AND QUALITY
CONTROL:
1.CONTRACT UNDERSTANDING
2. APP UNDERSTANDING
3. WORK PROTOCOL
4. CUSTOMER FEEDBACK

14. Legal Compliance and Ownership
 Since it is a e- commerce firm, Registration of GST is mandatory
For obtaining a GST registration, a firm needs to submit
I. PAN number, address proof and
II. identity & address proofs of partner.
III. Authorized signatory will sign the application either using a digital
signature certificate or E-Aadhar verification
 Shop and Establishments Act license required

15. Offer Bird

16. Annual compliances for partnership
firms in India
 Income Tax Returns
 Financial Statements
 And, Compliances associated with the Laws like the State Shops and
Establishments Act, Labor & Employment Act, Pollution Control Act,
VAT/Service Taxes, etc.
 As far as the annual accounts are concerned, a partnership firm is not
necessarily required to file the audited financial statements every year with
the relevant Registrar

17. HR PLAN
Man power required:
1st phase:
1 HR manager
10 Business development executives
1 manager
1 Finance manager
2 Marketing managers
2 Designers
5 Delivery staff
1 Cleaning staff
2 Management
1 Technician

18. Recruitment Plan
 Advertisement –
The biggest advantage of advertisement is that it covers a wide area of market and
scattered applicants can get information from advertisements. Medium used is
Newspapers and Television.
 Campus Recruitment-
We will be recruiting the employees from educational institutions we will be mostly
preferring graduated.
 Online Recruitment –
The interested applicants can make a 2 min video showing their selling skills or other
skills which is related to management.

19. Employee Selection Process
 Preliminary Interviews-
It is used to eliminate those candidates who do not meet the minimum eligibility criteria laid down by
the organization as well as know the skills of the applicants.
 Application blanks-
The applicants who qualify the preliminary interview will be given the application form in
which they have to fill their personal information and other related information.
 Written Tests: aptitude test, intelligence test, reasoning test, personality test, etc.
 Employment Interviews- If the applicant is qualified in the written test then he will qualified for
the next round i.e. Final interview. It is used to find whether the candidate is best suited for the
required job or not.
 Appointment Letter- A reference check is made about the candidate selected and then finally he/she
is appointed by giving a formal appointment letter which includes all the rules and regulations of the
company
Date of joining
Bond
Salary details etc.

20. Training & development
Methods of Training
 On the job training- On the job training methods are those which are given to the
employees within the everyday working of a concern. It is a simple and cost-effective
training method.
 Off the job training- Off the job training methods are those in which training is
provided away from the actual working condition.
Tie up with TGI technologies who would provide training and
development sessions for our employees which includes classes in order
to enhance interpersonal skills as well as selling skills.

21. Retention Programs
If the employees are not leaving the organization within 2 year then their salary
will be increased by 10% each year as well as for the employees who will be with
offer bird for 3 years will be given promotion according to their achievement in the
service record.
Target achievement:
1 mobile phone worth rs12000rs will be awarded to the BDE who will be
achieving the targets for continuously 3 months.
5 gram gold coin for star of the employee in 3 months.