Migkj is an app-based service that connects users with gift stores, targeting the growing demand for online gifting solutions as people's busy lifestyles limit in-person shopping. The platform aims to foster customer loyalty by offering an easy interface for gift selection, various payment methods, and operational accountability for gift stores. Revenue will be generated through transaction fees, premium subscriptions for faster services, and partnerships with renowned gift stores.

1. migkj
A gift with
I;kj

2. Executive Summary(1/2)
• The world is becoming busier
every second. People are
spending lesser time expressing
love to their closed ones. Due to
burden of work people find
themselves in the guilt of not
being able to express their love.

3. Executive Summary(2/2)
• migkj is an app based service market
place that connects users with gift stores so
that they can share love with their closed
ones who are living far away from them
by providing comprehensive gifting
solutions.

4. OPPORTUNITIES
• As people become more and more workaholic
they’ll have lesser time to physically go to a
store and purchase a gift.
• Therefore online gifting solutions market has
a huge growth potential.
by MiNTEL

6. Competition from several companies trying
to establish themselves in the same market.
Existing competitors.
Gaining customer loyalty will not be easy.

7. To establish itself as a prominent online
gift purchasing app.

8. • 50,000 + registered
users.
• 1,000+ new
registrations per day.
• 5000+ connected Gift
Stores.
• Fully operational in
Delhi and Mumbai.
Target after 1 year

10. A comprehensive online shopping
experience especially designed for
gift purchasing.

12. -

13. Collaboration
with gift stores
like Archie’s and
Bakery joints
like Mr. Brown
will spread their
reach to more
customers.

16. • Uphaar to position itself on the High-
end market.
• This positioning will help to convey
the message that:

17. Gifts have a price
the love expressed is...

18. • The brand will associate with professionals
only
• Rate and review system
• Stores with bad reviews and ratings to be
removed

19. • The customers will find an easy interface
to select from the range of gifts at price
ranges chosen by them.
• For collaborators the app will act as a tool
to reach to customers and to increase their
outreach.
• Also during peak time they can act
according to the requests generated by
app.

20. (1/2)
• The app would have registered user and gift
store accounts.
• Users can choose the type of gift they want
and add further specifications such as price
range, delivery address, time of delivery and
payment method etc.
• Stores with relevant information will be
identified and displayed to the user.

21. (2/2)
• Users can keep an account of the gifts they
have to buy and make a checklist.
• Ratings and reviews system will help users to
make an informed decision.
• Easy payments through in-built e-Wallet.

23. The Company seeks to generate revenue using
3 ways
• Revenue from the wallet.
• The company will charge the gift stores 15-
20% on each transaction.
• From periodic payments for the premium
version of the app.

24. • First 5 transactions would be free for the
gift stores.
• After that 15-20% would be charged on
every transaction. Exact amount will
depend on type of gift and the total
amount.

25. • Performance Incentives will be given to
the top rated gift stores:
 Reduced charges.
Appear on top of the list.

27. Available with the premium version of
the app the users will get:
• Within 6-24 hours delivery option.
• Innovative
• Exclusive offers and discounts.
• First preference in times of high
demand

30. DISTRIBUTION
Get it on the Website!!!

32. ORGANISING STRUCTURE
AND
PROCESSES
• Front end and back end of the app to be
regularly monitored for glitches.
• Gift Stores to be screened before bringing
them on board to stay true to the brand’s
core value of priceless value.

33. ORGANISING STRUCTURE
AND
PROCESSES
• Gift Stores to be held accountable for the
quality of gifts.
• Customers to be held accountable for their
behaviour as well any in payment.
• The company ensure that the information
provided by the gift stores is consistent.

34. • Uphaar to become fully operational in all
4 metros- Delhi, Mumbai, Kolkata and
Chennai.
• More than 500,000 registered users.
• Over 10,000+ gift stores connected gift
stores.
• Expansion in major cities like Lucknow,
Ahmedabad, Bangalore, Pune etc.

36. The contents of this Presentation have been prepared after research
and any similarity to any existing ideas is merely coincidental and I
do not claim to possess those ideas.
This presentation is created by Anurag Kumar, IIT Roorkee during a
marketing internship under the guidance of Prof. Sameer Mathur, IIM
Lucknow