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Monthly Marketing
Report
Template 01
2 0 1 9
Marketing Summary
Open your marketing report by highlighting the most
important metrics and a project overview. These could
include:
-Successful projects youā€™ve recently completed.
-Signiļ¬cant increases on your KPIs.
-Problems your team has been able to solve.
Current Strategy
Addresses your core marketing
strategy and target audience.
Conversion Metrics
How are your marketing efforts impacting
conversations and sales?
LeadsĀ byĀ Channels
Revenue
PaidĀ vs.Ā OrganicĀ leads
CostĀ PerĀ ConversionĀ forĀ PaidĀ Channels
What's our best-traļ¬ƒc generating
channel?
Total VisitsĀ from socialĀ mediaĀ in Feb.:
55,000
Social Media Channelļ¼š Unique Pageviews
ļ¼ˆFeb.,2019ļ¼‰
Change From
ļ¼ˆJan. ,2019ļ¼‰
Facebook 15,000 ā†‘15%
Twitter 12,000 ā†‘5%
Instagram 2,000 ā†“3%
Pinterest 25,000 ā†“5%
Youtube 4,500 ā†‘0.7%
Linkedin 500 ā†“4%
75%
Traļ¬ƒc by Channels
This section will depend on what SEO
services you provide. Share an overview of
how rankings have increased and what you
have done to achieve these results.
SEO Overview
Make sure your content marketing are earning their
keep in this section. Analyzing which channels are most
successful and which need improvement.
Traļ¬ƒc by Channels
Campaign Impressions CTR CPC Ad Spend ROI
AdWords
Facebook
Pinterest
Linkedin
PPC Campaigns
Total Traļ¬ƒc from
Social
600K
25% from Jan.
Total Free Signups
30K
15% from Jan.
Total Revenue
from Social
$ 27,000
3% from Jan.
Total Social Reach
77,000
70%
Total Paid Signups
150
0.5%
Total Social
Ad Spend
$12,000
5%
Average Social
Engagement
50%
12%
Total Social ROI
155%
3%
How did our social
media landscape
look like?
Period: Feb.,2019
Social Media
Setting goals to keep your brand growing
and highlight the future plans.
Goals and Plans
This area should address the projected
costs of meeting the goals you listed in the
previous section but go one-step further by
a breakdown of how that budget will be
spent, as well as expected return on
investment.
Financial Projections
End your marketing report by any takeaways
that can help clarify next steps. If your plans
are changing based on what you learned in
the report, let the client know.
Takeaways
THANK YOU
Template END
2 0 1 9

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Marketing Report

  • 2. Marketing Summary Open your marketing report by highlighting the most important metrics and a project overview. These could include: -Successful projects youā€™ve recently completed. -Signiļ¬cant increases on your KPIs. -Problems your team has been able to solve.
  • 3. Current Strategy Addresses your core marketing strategy and target audience.
  • 4. Conversion Metrics How are your marketing efforts impacting conversations and sales? LeadsĀ byĀ Channels Revenue PaidĀ vs.Ā OrganicĀ leads CostĀ PerĀ ConversionĀ forĀ PaidĀ Channels
  • 5. What's our best-traļ¬ƒc generating channel? Total VisitsĀ from socialĀ mediaĀ in Feb.: 55,000 Social Media Channelļ¼š Unique Pageviews ļ¼ˆFeb.,2019ļ¼‰ Change From ļ¼ˆJan. ,2019ļ¼‰ Facebook 15,000 ā†‘15% Twitter 12,000 ā†‘5% Instagram 2,000 ā†“3% Pinterest 25,000 ā†“5% Youtube 4,500 ā†‘0.7% Linkedin 500 ā†“4% 75% Traļ¬ƒc by Channels
  • 6. This section will depend on what SEO services you provide. Share an overview of how rankings have increased and what you have done to achieve these results. SEO Overview
  • 7. Make sure your content marketing are earning their keep in this section. Analyzing which channels are most successful and which need improvement. Traļ¬ƒc by Channels
  • 8. Campaign Impressions CTR CPC Ad Spend ROI AdWords Facebook Pinterest Linkedin PPC Campaigns
  • 9. Total Traļ¬ƒc from Social 600K 25% from Jan. Total Free Signups 30K 15% from Jan. Total Revenue from Social $ 27,000 3% from Jan. Total Social Reach 77,000 70% Total Paid Signups 150 0.5% Total Social Ad Spend $12,000 5% Average Social Engagement 50% 12% Total Social ROI 155% 3% How did our social media landscape look like? Period: Feb.,2019 Social Media
  • 10. Setting goals to keep your brand growing and highlight the future plans. Goals and Plans
  • 11. This area should address the projected costs of meeting the goals you listed in the previous section but go one-step further by a breakdown of how that budget will be spent, as well as expected return on investment. Financial Projections
  • 12. End your marketing report by any takeaways that can help clarify next steps. If your plans are changing based on what you learned in the report, let the client know. Takeaways