Marketing Consultant
Mahmoud Afifi Portfolio
Marketing Consultant
My name is Mahmoud Afifi and as a Marketing
Consultant, I partner with marketers, business
owners or start-ups to help building a realistic and
effective marketing strategies through holistic
marketing planning process, guiding and
executing digital marketing campaigns, and
optimizing goals and KPIs to achieve the
numerical and marketing objectives which lead to
business growths and scalability.
Marketing is about the story
you tell and heroes you make
Vision
A business world where knowledge and
practical approach work in efficient and ethical
way for achieving meaningful customer-centric
value
Mission
Provide marketers, business owners, start-ups,
and students as a marketing consultant and a
performance marketer with a result-oriented
approach to achieve growth and the expected
objectives
NATURAL SKILLS
INFORMATION SEEKER
ANALYTICAL THINKER
PLANNING ABILITIES
COMMUNICATION FLUENCY
MEASURING PERFORMANCE
CONTINIOUS LEARNING
STRATEGIC THINKING
BRAND STRATEGY
DIGITAL STRATEGY
FUNNEL DESIGN
NUMERICAL APPROACH
RESULTS-ORIENTED
CONTENT GENERATION
COPY WRITING
MEDIA BUYING
CONVERSION OPTIMIZATION
GOOGLE ANALYTICS
GOOGLE TAG MANAGER
CONSULTANCY TECHNICAL
Holistic Marketing Process
UNDERSTAND BUSINESS & CLIENT PERSPECTIVE
CLIENT INTAKE
CASE ANALYSIS
PAST PERFORMANCE ANALYSIS
RESEARCH & INSIGHTS
SITUATIONAL ANALYSIS
PROBLEM DEFINITION & HYPOTHESIS & SOLUTIONS
MARKETING
STRATEGY
CAUSES & EFFECTS
MARKETING OBJECTIVES
USP & DIFFERENTIATION
STP (SEGMENTATION + TARGETING + POSITIONING)
MARKETING
STRATEGY
JUSTIFICATION & INNOVATING CUSTOMER- CENTRIC VALUE
DEVELOP MARKETING PROGRAMS
Holistic Marketing Process
1-YEAR MARKETING ACTIVITIES ROADMAP
MARKETING ACTION PLAN
MEASUREMENT & KPIS TRACKING PLAN
MARKETING PLAN
CAMPAIGN PLANNING
CONTENT STRATEGY & PLAN
CONTENT CREATION
CAMPAIGN EXECUTION WITH MARKETING TEAM
MARKETING TEAM LEADERSHIP
PERFORMANCE
MARKETING
A/B TESTING
MEDIA BUYING STRATEGY & PLAN
ADS MANAGEMENT
CONVERSION OPTIMIZATION
REPORTING CLIENT-FACING REPORTS (WEEKLY-MONTHLY-PITCH DECKS)
Sirocco
Brand I have worked with
Multiple owner with: Concepts Consulting LLC
AIMEX Four Corners
Susie Johnson
Client Service
DR. Marwan El-Messiry
Business & Marketing
Consultant
NAC
Brand I have worked with
Multiple owner with: NEON. CO
AlHayat SPOT
Neon. CO
Mahmoud Al-Marsafawy
Business & Marketing
Consultant
AlSALAMA
Brand I have worked with
Multiple owner with: Nyota Agency
Zmap Odelia
Smartwatch
5-TEB KUC
NYOTA AGENCY
Bassam Salem
Business & Marketing
Consultant
Bulaq Bookstore
Brand I have worked with
Nerds Board Madarj Nussima
Startup-Egypt 21-Games Adler Zentrum Retro Furniture
11
ADG Real Estate
Brand I have worked with
Romper KSA Bawaker Dates Fantastic Tours
Skyline Georgia Eshtereely Batalat
12
Contacts
Phone
Mobile: +20-10-6363-1452
Mobile: +20-11-16264-145
E-mail
aafifi.mah@gmail.com
Social
THANK YOU!

Mahmoud afifi portfolio

  • 1.
  • 2.
    Marketing Consultant My nameis Mahmoud Afifi and as a Marketing Consultant, I partner with marketers, business owners or start-ups to help building a realistic and effective marketing strategies through holistic marketing planning process, guiding and executing digital marketing campaigns, and optimizing goals and KPIs to achieve the numerical and marketing objectives which lead to business growths and scalability. Marketing is about the story you tell and heroes you make
  • 3.
    Vision A business worldwhere knowledge and practical approach work in efficient and ethical way for achieving meaningful customer-centric value
  • 4.
    Mission Provide marketers, businessowners, start-ups, and students as a marketing consultant and a performance marketer with a result-oriented approach to achieve growth and the expected objectives
  • 5.
    NATURAL SKILLS INFORMATION SEEKER ANALYTICALTHINKER PLANNING ABILITIES COMMUNICATION FLUENCY MEASURING PERFORMANCE CONTINIOUS LEARNING STRATEGIC THINKING BRAND STRATEGY DIGITAL STRATEGY FUNNEL DESIGN NUMERICAL APPROACH RESULTS-ORIENTED CONTENT GENERATION COPY WRITING MEDIA BUYING CONVERSION OPTIMIZATION GOOGLE ANALYTICS GOOGLE TAG MANAGER CONSULTANCY TECHNICAL
  • 6.
    Holistic Marketing Process UNDERSTANDBUSINESS & CLIENT PERSPECTIVE CLIENT INTAKE CASE ANALYSIS PAST PERFORMANCE ANALYSIS RESEARCH & INSIGHTS SITUATIONAL ANALYSIS PROBLEM DEFINITION & HYPOTHESIS & SOLUTIONS MARKETING STRATEGY CAUSES & EFFECTS MARKETING OBJECTIVES USP & DIFFERENTIATION STP (SEGMENTATION + TARGETING + POSITIONING) MARKETING STRATEGY JUSTIFICATION & INNOVATING CUSTOMER- CENTRIC VALUE DEVELOP MARKETING PROGRAMS
  • 7.
    Holistic Marketing Process 1-YEARMARKETING ACTIVITIES ROADMAP MARKETING ACTION PLAN MEASUREMENT & KPIS TRACKING PLAN MARKETING PLAN CAMPAIGN PLANNING CONTENT STRATEGY & PLAN CONTENT CREATION CAMPAIGN EXECUTION WITH MARKETING TEAM MARKETING TEAM LEADERSHIP PERFORMANCE MARKETING A/B TESTING MEDIA BUYING STRATEGY & PLAN ADS MANAGEMENT CONVERSION OPTIMIZATION REPORTING CLIENT-FACING REPORTS (WEEKLY-MONTHLY-PITCH DECKS)
  • 8.
    Sirocco Brand I haveworked with Multiple owner with: Concepts Consulting LLC AIMEX Four Corners Susie Johnson Client Service DR. Marwan El-Messiry Business & Marketing Consultant
  • 9.
    NAC Brand I haveworked with Multiple owner with: NEON. CO AlHayat SPOT Neon. CO Mahmoud Al-Marsafawy Business & Marketing Consultant
  • 10.
    AlSALAMA Brand I haveworked with Multiple owner with: Nyota Agency Zmap Odelia Smartwatch 5-TEB KUC NYOTA AGENCY Bassam Salem Business & Marketing Consultant
  • 11.
    Bulaq Bookstore Brand Ihave worked with Nerds Board Madarj Nussima Startup-Egypt 21-Games Adler Zentrum Retro Furniture 11
  • 12.
    ADG Real Estate BrandI have worked with Romper KSA Bawaker Dates Fantastic Tours Skyline Georgia Eshtereely Batalat 12
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