MKT574 v1Strategic Marketing PlanMKT574 v1Page 2 of 2S
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MKT/574 v1 Strategic Marketing Plan MKT/574 v1 Page 2 of 2 Strategic Marketing PlanPart A: Environmental Analysis and SWOT Analysis (Due in Wk 2) Company Description Describe the company you are designing the plan for. Include: · Mission Statement · Vision Statement · Product line description · Company information, such as the size of the company Environmental Analysis Analyze the forces that affect the company and marketing efforts. Competitive Forces Analyze the company’s key competitors. You may choose to use a BCG Matrix or attribute checklist to compare your company against its competitors. Describe any strategic moves the competition has recently made. Estimate your market share. Identify key competitive advantages against your competitors.Economic Forces Analyze the economic environment in the areas affecting your business. Consider differences within your industry and the economic impact on suppliers.Political Forces Analyze relevant political forces. Examples may include an election year or a law to drastically reduce or eliminate plastic waste in your county.Legal, Regulatory, and Ethical Issues Analyze the legal, regulatory, and ethical issues that may affect your business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards, or a possible increased regulation on direct mail.Technological Forces Analyze whether your company will be affected by emerging technologies or trends in hardware and software industriesSocial Forces Analyze social trends and how they may affect your business. Considerations may include if your business will be affected by demographic trends, a growing dependence on computers, or whether interest in your product might be affected by growing preferences in the way things are done or changing social values. Current Target Markets Define the company’s current target markets. Describe the demographic, geographic, psychographic, and product usage of these targets. Review Current Marketing Review the company’s current marketing tactics. Consider how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your company is a start-up, describe your competitors’ current marketing. SWOT Analysis Assess your company’s strengths, weaknesses, threats, opportunities, and then evaluate how to address these in your marketing plan. Strengths Assess your company’s competitive advantage. Consider core competencies, assets, location, practices, etc. that are distinct in the way the organization meets the needs of its customers.Weaknesses Assess what limits the company may have in its current marketing strategy. Consider if there is a company weakness that needs to be addressed through Public Relations or Marketing.Opportunities Assess the opportunities you see based on trends or environmental conditions.Threats Assess the threats or limi ...
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MKT574 v1Strategic Marketing PlanMKT574 v1Page 2 of 2S.docx
This document outlines the requirements for a strategic marketing plan. It provides guidance on conducting an environmental analysis, including competitive, economic, political, legal, technological, and social forces. It also covers defining target markets, reviewing current marketing efforts, and conducting a SWOT analysis. The plan should establish marketing objectives and analyze internal and secondary data sources. It requires determining new customer segments, adapting the marketing mix, implementing the plan, selecting communication channels, strategic actions, and monitoring metrics.
Title of the assignment. Use it in the front page and as your
Title of the assignment. Use it in the front page and as your initial heading in the paper.
Use it as a level one heading.
Level one heading: Centered, bolded, upper- and lower-case letters. (All of them).
Use it as a level two heading.
Level two heading: Left margin, bolded, upper and lowercase letters. (All of them).
The assignment should be in Word format. Use the APA style, 7th edition. At the left, the information for the front page. Do not include the instructions in the assignment. References are a must. Look for the information about APA style that I posted as a private message.
MKT/574 v1
Strategic Marketing Plan
MKT/574 v1
Page 2 of 2
Strategic Marketing PlanPart A: Environmental Analysis and SWOT Analysis
(Due in Wk 2)
Company Description
Describe the company you are designing the plan for. Include:
· Mission Statement
· Vision Statement
· Product line description
· Company information, such as the size of the company
Environmental Analysis
Analyze the forces that affect the company and marketing efforts. Competitive Forces
Analyze the company’s key competitors. You may choose to use a BCG Matrix or attribute checklist to compare your company against its competitors. Describe any strategic moves the competition has recently made. Estimate your market share. Identify key competitive advantages against your competitors.Economic Forces
Analyze the economic environment in the areas affecting your business. Consider differences within your industry and the economic impact on suppliers.Political Forces
Analyze relevant political forces. Examples may include an election year or a law to drastically reduce or eliminate plastic waste in your county.Legal, Regulatory, and Ethical Issues
Analyze the legal, regulatory, and ethical issues that may affect your business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards, or a possible increased regulation on direct mail.Technological Forces
Analyze whether your company will be affected by emerging technologies or trends in hardware and software industriesSocial Forces
Analyze social trends and how they may affect your business. Considerations may include if your business will be affected by demographic trends, a growing dependence on computers, or whether interest in your product might be affected by growing preferences in the way things are done or changing social values.
Current Target Markets
Define the company’s current target markets. Describe the demographic, geographic, psychographic, and product usage of these targets.
Review Current Marketing
Review the company’s current marketing tactics. Consider how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your company is a start-up, describe your competitors’ current marketing.
SWOT Analysis
Assess your company’s strengths, weaknesses, t ...
Mkt574 v1 strategic marketing planmkt574 v1page 3 of 3ass
This document outlines the requirements for a strategic marketing plan assignment. It includes sections on determining new target markets and adapting the marketing mix for each. It discusses implementing the marketing plan and evaluating marketing communication channels. It provides templates for strategic actions, monitoring goals, and analyzing internal and external data sources. The purpose is to give students experience developing a comprehensive strategic marketing plan.
(Due in Wk 4)Internal DataEvaluate internal sources of.docx
(Due in Wk 4)
Internal Data
Evaluate
internal sources of information available to you inside the organization and what information you will receive from each source. Identify 3-6 sources of internal data. Insert or remove rows as needed.
Source
What it Measures
Data
Potential Usage
Example: Sales data
Monthly sales by specific product
Average sales that month in US dollars for each of 10 products. Data can be segmented by business and consumer markets.
Can be used for trend analysis, projections, and to measure effectiveness of promotions.
Secondary Data
Evaluate
secondary data sources and the specific information you need from each source. Insert or remove rows as needed.
Source
What it Measures
Data
Potential Usage
Example: retail store analytics
Dollar value of sales by quarter by major product categories
Total sales of major players
Market Share Analysis
Seasonal patterns
Primary Data
Evaluate
primary data needs to create and evaluate the marketing plan. Insert or remove rows as needed.
Source
What it Measures
Data
Potential Usage
Example: Focus group
Product usage, motives, identify group level satisfaction, decision process, etc.
Qualitative
Identify different reactions of market segments to product. Identify marketing opportunities, product/service flaws and opportunities
Customer Relationship Management
Establish
customer touchpoints and develop appropriate CRM events for customer acquisition, retention, and profitability. Insert or remove rows as needed.
CRM Touchpoint
Purpose & CRM Objective
Data
Potential Data Usage
Example: Customer profile information on website
Starts the account for visitors: name, geography, email address (Customer acquisition)
Presale: geographic location; customer id, source of reference
Email address
Post sales: address, product purchased, quantity, price.
Track new and returning customer counts, total period purchases by customer ID, geographic sales data. Can be used for loyalty rewards, retention, and targeted marketing.
Part C: Market Strategy, Marketing Channels, Implementation, and Monitoring
(Due in Wk 6)
New Target Markets
Determine
any new markets for your strategy and describe how you will provide value to each target market.
Marketing Mix for New Target Markets
Determine
adaptions for each new target market.
· Products
· Price
· Distribution
· Traditional Promotion
· Online Promotion
Marketing Implementation
Create
the implementation for your marketing plan. Describe how you will organize and implement the plan, such as whether it will be organized by market, geography, and who is responsible for marketing decisions.
Marketing Communication Channels
Evaluate
the marketing communication channels you will use to reach se.
MKT711 v7Marketing Plan GuidelinesMKT711 v7Page 2 of 2Ma
MKT/711 v7
Marketing Plan Guidelines
MKT/711 v7
Page 2 of 2
Marketing Plan Guidelines
Introduction
Before a company commits any funds, resources, or capital to any project, market expansion, or research and development, it needs to have a good handle on the potential market outlook as well as risks.
Review the differences between the two types of data collection methods:
Primary Information Sources
Secondary Information Sources
· Direct observation
· Focus groups
· Surveys
· Experiments
· Internal data sources – The best source of data on current objectives, strategies, performance, and available resources are from the company itself.
· Government sources – Information on the economy, population, and business activities is the major strength of most government data sources. Government sources are also easily accessible and low in cost.
· Book and periodical sources – Articles and research reports are available in the library and other sources on the internet.
· Commercial sources – Trade reports and market research studies are available on websites like the American Marketing Association, or the Advertising Research Foundation.
Analyze secondary information to get a better handle on customer segments and their buying criteria for the brand you have chosen. You will also gain insights into the market landscape, which includes competition, technical information, legal and regulatory issues, supply chain challenges, and other related factors. Through this analysis, you will get a good sense of how well your brand is positioned to compete in the market.
Data Collection Methods
Describe what types of primary and secondary sources you will use to gather information about the brand you selected.
Note: You will need to support your recommendations with secondary research because you do not have time to conduct primary research.
Overview of Brand
Describe the organization and the products or services the brand offers, including the following:
· Description of the brand, including when the brand was founded, the location, size, divisions, product lines, etc.
· Products and services offered by this brand; emphasize the benefits to potential and current customers
· How long the brand has been in the market
· Main selling points of the brand, including how many models, package sizes, and line extensions are marketed by the brand
· The experience of key personnel in the organization, as experience often relates to marketing and business success
Provide an overview of the brand’s financial condition, such as sales, growth rates, capital structure, financial stability, etc.
Include the following items, as appropriate:
· Current objectives
· Overall strategy
· Performance
· Resources
· Financial strength
· Global presence
· Marketing strengths
· Salesforce size
· Research and development excellence
· Supply chain structure
· Stakeholders
Note: You can obtain most of this information from ann ...
FINAL ASSIGNMENTName___________________Date_________________.docx
FINAL ASSIGNMENT
Name:___________________
Date:____________________
CJT 2800: Professional Ethics in Criminal Justice-Spring 2014
Course Description:
Examines the decision-making process of those involved in the field of public safety, including law enforcement and corrections, as it relates to morals, values, integrity, discretion and authority. The course queries ethics as to the fair and equal treatment of those involved in the criminal justice process to include criminal justice personnel, victims and criminals. Topics relating to the history, definition, categories and theories of ethics; lying and deception as it relates to criminal justice; prejudice and discrimination in the field of criminal justice; and abuse of authority specific to the field of criminal justice will be examined.
Assessment: Presentation (15 minutes)
1. Each student will choose an ethics related topic to each of the following fields of criminal justice: law enforcement, courts, corrections and forensics.
2. Student will discuss the ethics issue as it relates to each of the fields.
3. Student will provide 1 possible resolution (accountability) to the ethics issues presented in his/her presentation.
4. Student will apply/analyze the ethics issue from each of the 3 theories discussed in the textbook (formalism, Utilitarianism, and Virtue ethics)
5. Student will discuss the impact of technology and media on the ethics issue.
6. The student will research the topic and must have 5 legitimate, documented resources (APA format).
7. The student will provide a 15 minute presentation on the topic using visual aids to include but are not limited to 3 of the following examples: powerpoint, youtube, interactive games, poll everywhere, etc.
8. The student will provide a one page, formal outline of his/her presentation and a citation page in APA format.
1. Create and or evaluate a marketing plan to a defined target utilizing an environmental and SWOT analysis, buyer behavior concepts, product strategy, pricing strategy, integrated marketing communication strategy and a distribution strategy.
2. Describe the relationship between an organization’s success, its customer’s ability and willingness to buy products and competitive and economic factors
3. Apply known methods to improve ethical decisions in a marketing organization
4. Compare and contrast the fundamental methods of gathering data.
5. Define what a market is for an organization
6. Explain why firms select and use different general targeting strategies
7. Develop a segment profile using the major segmentation variables when constructing a marketing plan
8. Evaluate market segments for a firm
9. Explain the benefits, dangers and methods, for positioning of a product, service or idea
10. Discuss the relevance and associated marketing tactics of each of the stages in the consumer buying process in the marketing plan
11. Compare and contrast the major characteristics of business customers and consumers
12. ...
Marketing planning for on the activities
The document provides an outline for the contents of a comprehensive marketing plan, including sections on marketing goals and objectives, market analysis, SWOT analysis, marketing focus, promotion, price, and financial information. The purpose is to clearly show the steps that will be undertaken to achieve business objectives over the 1-5 year period covered by the plan. Key elements include sales, profit, pricing, and product objectives; environmental and consumer analysis; identifying strengths, weaknesses, opportunities, and threats; and describing the product or service, location, promotion strategies, and pricing approach. Financial projections should show expected sales and market share with and without the proposed marketing strategies.
Marketing Plan[Product Name] Marketing Plan[Product Name]Market.docx
Marketing Plan
[Product Name] Marketing Plan[Product Name]Marketing Plan
BU 220: Principles of Marketing
Herzing University
Professor Name
Your Name
Date
Executive Summary
Provides an overview of the entire Marketing Plan
Part I: Situational Analysis
Internal Analysis
-Company History
-Market Data from your research about the company
· Other pertinent information
Market Description
-Competitor’s Analysis:
Provide an overview of product competitors such as-Competitor A
Competitors’ strengths
Competitors’ weaknesses’
Market Share
Current Marketing StrategyCompetitor B
Competitors’ strengths
Competitors’ weaknesses
Market Share
Current Marketing Strategy
Current Marketing Mix
-Description/Situation for the Existing Mix
-Review the current market mix, which can include:
Product- Describe the product or service being marketed.
Place (Distribution)
Pricing (Costs to the Company to Produce as well)
Promotions
The Organization’s SWOTT Analysis
Internal:
Strengths
Weaknesses
External:
Opportunities
Threats
Trends
Part II: Market Analysis
Objectives and Issues
Provide at least 2 objectives that are specific as well as measurable.
Marketing Strategy
Branding
Explain how the product will be branded, what branding strategy will be used?
Positioning
Distinctly define the product in its market and against its competition over time.
Position each competitor’s product against the new product.
Consumer Promise-Summarize the benefit of the product or service to the consumer.
Target Market ( Market Segmentation).Messaging by Audience-
List marketing messages for different audiences.Targeted Consumer Demographics-
List the demographics for the targeted consumer groups.
Part III: NEW Proposed Marketing Mix for your New Shoes Company
This should be based on the decisions that you have made throughout the New Shoes simulation. Provide a description and explain the situation based on the New Shoes simulation
Product
-Describe the product -Product Packaging
Discuss:
Form-factor, pricing, look, and strategy.
Fulfillment issues for items not shipped directly with the product.
Please explain what changes you would like to make to the current product and/or the product line. Will a new product be added? If not, will you change any features/benefits/packaging/labeling? What other changes will be made to differentiate from competitors?
Price
Please explain the NEW pricing strategy (if any) and justify why the pricing strategy changed. Be specific on what the new prices are going to be. Summarize specific pricing or pricing strategies, and compare to similar products. Summarize policies relevant to understanding key pricing issues.
Place
Please describe the new distribution strategy and explain the rationale. (ie- planning to sell online because you do not currently have online presence and the biggest competitor does, opening in more retail locations, etc.) You do not need to change the distribution strategy if it is currently working. D.
Recommended
MKT574 v1Strategic Marketing PlanMKT574 v1Page 2 of 2S.docx
This document outlines the requirements for a strategic marketing plan. It provides guidance on conducting an environmental analysis, including competitive, economic, political, legal, technological, and social forces. It also covers defining target markets, reviewing current marketing efforts, and conducting a SWOT analysis. The plan should establish marketing objectives and analyze internal and secondary data sources. It requires determining new customer segments, adapting the marketing mix, implementing the plan, selecting communication channels, strategic actions, and monitoring metrics.
Title of the assignment. Use it in the front page and as your
Title of the assignment. Use it in the front page and as your initial heading in the paper.
Use it as a level one heading.
Level one heading: Centered, bolded, upper- and lower-case letters. (All of them).
Use it as a level two heading.
Level two heading: Left margin, bolded, upper and lowercase letters. (All of them).
The assignment should be in Word format. Use the APA style, 7th edition. At the left, the information for the front page. Do not include the instructions in the assignment. References are a must. Look for the information about APA style that I posted as a private message.
MKT/574 v1
Strategic Marketing Plan
MKT/574 v1
Page 2 of 2
Strategic Marketing PlanPart A: Environmental Analysis and SWOT Analysis
(Due in Wk 2)
Company Description
Describe the company you are designing the plan for. Include:
· Mission Statement
· Vision Statement
· Product line description
· Company information, such as the size of the company
Environmental Analysis
Analyze the forces that affect the company and marketing efforts. Competitive Forces
Analyze the company’s key competitors. You may choose to use a BCG Matrix or attribute checklist to compare your company against its competitors. Describe any strategic moves the competition has recently made. Estimate your market share. Identify key competitive advantages against your competitors.Economic Forces
Analyze the economic environment in the areas affecting your business. Consider differences within your industry and the economic impact on suppliers.Political Forces
Analyze relevant political forces. Examples may include an election year or a law to drastically reduce or eliminate plastic waste in your county.Legal, Regulatory, and Ethical Issues
Analyze the legal, regulatory, and ethical issues that may affect your business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards, or a possible increased regulation on direct mail.Technological Forces
Analyze whether your company will be affected by emerging technologies or trends in hardware and software industriesSocial Forces
Analyze social trends and how they may affect your business. Considerations may include if your business will be affected by demographic trends, a growing dependence on computers, or whether interest in your product might be affected by growing preferences in the way things are done or changing social values.
Current Target Markets
Define the company’s current target markets. Describe the demographic, geographic, psychographic, and product usage of these targets.
Review Current Marketing
Review the company’s current marketing tactics. Consider how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your company is a start-up, describe your competitors’ current marketing.
SWOT Analysis
Assess your company’s strengths, weaknesses, t ...
Mkt574 v1 strategic marketing planmkt574 v1page 3 of 3ass
This document outlines the requirements for a strategic marketing plan assignment. It includes sections on determining new target markets and adapting the marketing mix for each. It discusses implementing the marketing plan and evaluating marketing communication channels. It provides templates for strategic actions, monitoring goals, and analyzing internal and external data sources. The purpose is to give students experience developing a comprehensive strategic marketing plan.
(Due in Wk 4)Internal DataEvaluate internal sources of.docx
(Due in Wk 4)
Internal Data
Evaluate
internal sources of information available to you inside the organization and what information you will receive from each source. Identify 3-6 sources of internal data. Insert or remove rows as needed.
Source
What it Measures
Data
Potential Usage
Example: Sales data
Monthly sales by specific product
Average sales that month in US dollars for each of 10 products. Data can be segmented by business and consumer markets.
Can be used for trend analysis, projections, and to measure effectiveness of promotions.
Secondary Data
Evaluate
secondary data sources and the specific information you need from each source. Insert or remove rows as needed.
Source
What it Measures
Data
Potential Usage
Example: retail store analytics
Dollar value of sales by quarter by major product categories
Total sales of major players
Market Share Analysis
Seasonal patterns
Primary Data
Evaluate
primary data needs to create and evaluate the marketing plan. Insert or remove rows as needed.
Source
What it Measures
Data
Potential Usage
Example: Focus group
Product usage, motives, identify group level satisfaction, decision process, etc.
Qualitative
Identify different reactions of market segments to product. Identify marketing opportunities, product/service flaws and opportunities
Customer Relationship Management
Establish
customer touchpoints and develop appropriate CRM events for customer acquisition, retention, and profitability. Insert or remove rows as needed.
CRM Touchpoint
Purpose & CRM Objective
Data
Potential Data Usage
Example: Customer profile information on website
Starts the account for visitors: name, geography, email address (Customer acquisition)
Presale: geographic location; customer id, source of reference
Email address
Post sales: address, product purchased, quantity, price.
Track new and returning customer counts, total period purchases by customer ID, geographic sales data. Can be used for loyalty rewards, retention, and targeted marketing.
Part C: Market Strategy, Marketing Channels, Implementation, and Monitoring
(Due in Wk 6)
New Target Markets
Determine
any new markets for your strategy and describe how you will provide value to each target market.
Marketing Mix for New Target Markets
Determine
adaptions for each new target market.
· Products
· Price
· Distribution
· Traditional Promotion
· Online Promotion
Marketing Implementation
Create
the implementation for your marketing plan. Describe how you will organize and implement the plan, such as whether it will be organized by market, geography, and who is responsible for marketing decisions.
Marketing Communication Channels
Evaluate
the marketing communication channels you will use to reach se.
MKT711 v7Marketing Plan GuidelinesMKT711 v7Page 2 of 2Ma
MKT/711 v7
Marketing Plan Guidelines
MKT/711 v7
Page 2 of 2
Marketing Plan Guidelines
Introduction
Before a company commits any funds, resources, or capital to any project, market expansion, or research and development, it needs to have a good handle on the potential market outlook as well as risks.
Review the differences between the two types of data collection methods:
Primary Information Sources
Secondary Information Sources
· Direct observation
· Focus groups
· Surveys
· Experiments
· Internal data sources – The best source of data on current objectives, strategies, performance, and available resources are from the company itself.
· Government sources – Information on the economy, population, and business activities is the major strength of most government data sources. Government sources are also easily accessible and low in cost.
· Book and periodical sources – Articles and research reports are available in the library and other sources on the internet.
· Commercial sources – Trade reports and market research studies are available on websites like the American Marketing Association, or the Advertising Research Foundation.
Analyze secondary information to get a better handle on customer segments and their buying criteria for the brand you have chosen. You will also gain insights into the market landscape, which includes competition, technical information, legal and regulatory issues, supply chain challenges, and other related factors. Through this analysis, you will get a good sense of how well your brand is positioned to compete in the market.
Data Collection Methods
Describe what types of primary and secondary sources you will use to gather information about the brand you selected.
Note: You will need to support your recommendations with secondary research because you do not have time to conduct primary research.
Overview of Brand
Describe the organization and the products or services the brand offers, including the following:
· Description of the brand, including when the brand was founded, the location, size, divisions, product lines, etc.
· Products and services offered by this brand; emphasize the benefits to potential and current customers
· How long the brand has been in the market
· Main selling points of the brand, including how many models, package sizes, and line extensions are marketed by the brand
· The experience of key personnel in the organization, as experience often relates to marketing and business success
Provide an overview of the brand’s financial condition, such as sales, growth rates, capital structure, financial stability, etc.
Include the following items, as appropriate:
· Current objectives
· Overall strategy
· Performance
· Resources
· Financial strength
· Global presence
· Marketing strengths
· Salesforce size
· Research and development excellence
· Supply chain structure
· Stakeholders
Note: You can obtain most of this information from ann ...
FINAL ASSIGNMENTName___________________Date_________________.docx
FINAL ASSIGNMENT
Name:___________________
Date:____________________
CJT 2800: Professional Ethics in Criminal Justice-Spring 2014
Course Description:
Examines the decision-making process of those involved in the field of public safety, including law enforcement and corrections, as it relates to morals, values, integrity, discretion and authority. The course queries ethics as to the fair and equal treatment of those involved in the criminal justice process to include criminal justice personnel, victims and criminals. Topics relating to the history, definition, categories and theories of ethics; lying and deception as it relates to criminal justice; prejudice and discrimination in the field of criminal justice; and abuse of authority specific to the field of criminal justice will be examined.
Assessment: Presentation (15 minutes)
1. Each student will choose an ethics related topic to each of the following fields of criminal justice: law enforcement, courts, corrections and forensics.
2. Student will discuss the ethics issue as it relates to each of the fields.
3. Student will provide 1 possible resolution (accountability) to the ethics issues presented in his/her presentation.
4. Student will apply/analyze the ethics issue from each of the 3 theories discussed in the textbook (formalism, Utilitarianism, and Virtue ethics)
5. Student will discuss the impact of technology and media on the ethics issue.
6. The student will research the topic and must have 5 legitimate, documented resources (APA format).
7. The student will provide a 15 minute presentation on the topic using visual aids to include but are not limited to 3 of the following examples: powerpoint, youtube, interactive games, poll everywhere, etc.
8. The student will provide a one page, formal outline of his/her presentation and a citation page in APA format.
1. Create and or evaluate a marketing plan to a defined target utilizing an environmental and SWOT analysis, buyer behavior concepts, product strategy, pricing strategy, integrated marketing communication strategy and a distribution strategy.
2. Describe the relationship between an organization’s success, its customer’s ability and willingness to buy products and competitive and economic factors
3. Apply known methods to improve ethical decisions in a marketing organization
4. Compare and contrast the fundamental methods of gathering data.
5. Define what a market is for an organization
6. Explain why firms select and use different general targeting strategies
7. Develop a segment profile using the major segmentation variables when constructing a marketing plan
8. Evaluate market segments for a firm
9. Explain the benefits, dangers and methods, for positioning of a product, service or idea
10. Discuss the relevance and associated marketing tactics of each of the stages in the consumer buying process in the marketing plan
11. Compare and contrast the major characteristics of business customers and consumers
12. ...
Marketing planning for on the activities
The document provides an outline for the contents of a comprehensive marketing plan, including sections on marketing goals and objectives, market analysis, SWOT analysis, marketing focus, promotion, price, and financial information. The purpose is to clearly show the steps that will be undertaken to achieve business objectives over the 1-5 year period covered by the plan. Key elements include sales, profit, pricing, and product objectives; environmental and consumer analysis; identifying strengths, weaknesses, opportunities, and threats; and describing the product or service, location, promotion strategies, and pricing approach. Financial projections should show expected sales and market share with and without the proposed marketing strategies.
Marketing Plan[Product Name] Marketing Plan[Product Name]Market.docx
Marketing Plan
[Product Name] Marketing Plan[Product Name]Marketing Plan
BU 220: Principles of Marketing
Herzing University
Professor Name
Your Name
Date
Executive Summary
Provides an overview of the entire Marketing Plan
Part I: Situational Analysis
Internal Analysis
-Company History
-Market Data from your research about the company
· Other pertinent information
Market Description
-Competitor’s Analysis:
Provide an overview of product competitors such as-Competitor A
Competitors’ strengths
Competitors’ weaknesses’
Market Share
Current Marketing StrategyCompetitor B
Competitors’ strengths
Competitors’ weaknesses
Market Share
Current Marketing Strategy
Current Marketing Mix
-Description/Situation for the Existing Mix
-Review the current market mix, which can include:
Product- Describe the product or service being marketed.
Place (Distribution)
Pricing (Costs to the Company to Produce as well)
Promotions
The Organization’s SWOTT Analysis
Internal:
Strengths
Weaknesses
External:
Opportunities
Threats
Trends
Part II: Market Analysis
Objectives and Issues
Provide at least 2 objectives that are specific as well as measurable.
Marketing Strategy
Branding
Explain how the product will be branded, what branding strategy will be used?
Positioning
Distinctly define the product in its market and against its competition over time.
Position each competitor’s product against the new product.
Consumer Promise-Summarize the benefit of the product or service to the consumer.
Target Market ( Market Segmentation).Messaging by Audience-
List marketing messages for different audiences.Targeted Consumer Demographics-
List the demographics for the targeted consumer groups.
Part III: NEW Proposed Marketing Mix for your New Shoes Company
This should be based on the decisions that you have made throughout the New Shoes simulation. Provide a description and explain the situation based on the New Shoes simulation
Product
-Describe the product -Product Packaging
Discuss:
Form-factor, pricing, look, and strategy.
Fulfillment issues for items not shipped directly with the product.
Please explain what changes you would like to make to the current product and/or the product line. Will a new product be added? If not, will you change any features/benefits/packaging/labeling? What other changes will be made to differentiate from competitors?
Price
Please explain the NEW pricing strategy (if any) and justify why the pricing strategy changed. Be specific on what the new prices are going to be. Summarize specific pricing or pricing strategies, and compare to similar products. Summarize policies relevant to understanding key pricing issues.
Place
Please describe the new distribution strategy and explain the rationale. (ie- planning to sell online because you do not currently have online presence and the biggest competitor does, opening in more retail locations, etc.) You do not need to change the distribution strategy if it is currently working. D.
APPENDIXMarketing Plan WorksheetsThese worksheets will assis.docx
APPENDIX
Marketing Plan Worksheets
These worksheets will assist you in writing a formal marketing plan. Worksheets are a useful planning tool because they help to ensure that important information is not omitted from the marketing plan. Answering the questions on these worksheets will enable you to:
1. Organize and structure the data and information you collect during the situation analysis.
2. Use this information to better understand a firm's strengths and weaknesses, and to recognize the opportunities and threats that exist in the marketing environment.
3. Develop goals and objectives that capitalize on strengths.
4. Develop a marketing strategy that creates competitive advantages.
5. Outline a plan for implementing the marketing strategy.
These worksheets are available in electronic format on our text's website at www.cengagebrain.com. By downloading these worksheets, you will be able to change the outline or add additional information that is relevant to your situation. Remember that there is no one best way to organize a marketing plan. We designed our outline to serve as a starting point and to be flexible enough to accommodate the unique characteristics of your situation.
As you complete the worksheets, it might be useful to refer back to the text of the chapters. In completing the situation analysis section, be sure to be as comprehensive as possible. The viability of your SWOT analysis depends on how well you have identified all of the relevant environmental issues. Likewise, as you complete the SWOT analysis, you should be honest about the firm's characteristics. Do not depend on strengths that the firm really does not possess. Honesty is also important for your listing of weaknesses.
I. Executive Summary
The executive summary is a synopsis of the overall marketing plan. It should provide an overview of the entire plan including goals/objectives, strategy elements, implementation issues, and expected outcomes. The executive summary should be the last part of the marketing plan that you write.
II. Situation Analysis
A. The Internal Environment (refer to Exhibit 3.3)
Review of marketing goals and objectives
Identify the firm's current marketing goals and objectives.
Explain how these goals and objectives are being achieved.
Explain how these goals and objectives are consistent or inconsistent with the firm’s mission, recent trends in the external environment, and recent trends in the customer environment.
Review of current marketing strategy and performance
Describe the firm's current marketing strategy with respect to products, pricing, distribution, and promotion. Which elements of the strategy are working well? Which elements are not?
Describe the firm's current performance (sales volume, market share, profitability, awareness, brand preference) compared to other firms in the industry. Is the performance of the industry as a whole improving or declining? Why?
If the firm's performance is decli.
Mkt Plan
The document outlines the key components of an effective marketing plan, including:
1. Analyzing the current market situation and competitive landscape.
2. Setting objectives and strategies to target specific customer segments.
3. Developing tactics for the marketing mix of product, price, place, and promotion.
4. Creating financial forecasts and budgets to demonstrate how the plan will be profitable and sustainable.
5. Establishing controls to monitor performance and make adjustments if needed.
The planning process described provides a framework to develop a comprehensive marketing strategy tailored to the business and customer needs.
Business Plan For An Established Business
This document provides an outline for a business plan covering key sections such as an executive summary, company description, products/services, marketing plan, operational plan, management team, financial plan, and appendices. The executive summary introduces the business and should be 2 pages or less. The company description provides details on ownership, history, strengths, challenges, and long-term goals. The marketing plan analyzes the target market, competition, and promotional strategies. The operational plan outlines daily operations, production, inventory, suppliers, personnel, and legal considerations. The financial plan includes profit/loss projections and cash flow statements.
test web
The document discusses key marketing concepts including the marketing mix, SWOT analysis, target markets, and marketing plan implementation. It provides an overview of developing a marketing plan including analyzing the market, competitors, and SWOT, then defining objectives and strategies for the marketing mix of product, price, place, and promotion. The marketing mix and distribution channels for various types of products and customers are also summarized.
C4e5 marketing plan
The document provides guidance on developing an effective marketing plan. It explains that the plan should outline specific actions to interest customers and persuade them to buy. Key elements that should be addressed include goals, target audience, and marketing system. It also describes conducting a SWOT analysis and market research to understand strengths, weaknesses, opportunities, threats, target markets, and competitors. The marketing mix of product, price, place, promotion, and people should be considered to coordinate the planning, implementation, and monitoring of the marketing strategy.
Marketing management project details
The document provides guidance for developing a marketing plan for a new product. It outlines sections to include such as a situation analysis of the company, market, customers, and competitors. It also describes developing objectives, targeting a market, and outlining the product, price, place, and promotion strategies. Financial forecasts including sales, expenses, and profits are to be included. The plan should conclude with implementation details, evaluation metrics, and an appendix with supporting materials.
ECO 520 Final Project Investment Opportunity Analysis Guidelines .docx
ECO 520 Final Project: Investment Opportunity Analysis Guidelines and Grading Guide
Overview
This investment opportunity analysis project is designed to guide you through the process of applying key components of advanced microeconomics theories to typical
business decisions. You will assume the role of an entrepreneur, and you will conduct an analysis focusing on an investment opportunity of your choice. In your analysis you
will carefully evaluate key factors influencing the demand for the product, cost and supply issues, the role of market structure, and competitive analysis on firm strategy.
You will also analyze the effects of government regulations and market intervention on potential profitability, and you will use price and non-price strategies to support
product introduction. Using the above analyses, the last step in your final project requires you to model the potential financial viability of the proposed new product using
approximate figures. You will determine whether or not to recommend investing in the development and commercialization of the investment opportunity to your business
partners.
This assignment will assess your mastery of the following course outcomes:
• Analyze product demand, company revenues, and the effects of external market influences through the use of microeconomic principles
• Analyze organizational costs and identify technical and economically efficient methods of production and acquisition of resources through the use of microeconomic
principles and tools
• Evaluate the effect of market structure and consumer behavior on firm strategies and profitability
• Recommend pricing strategies based on marketing conditions, which improve firm profitability and can be effectively implemented
• Evaluate government regulations and interventions for their effects on business and market performance
Prompt
Develop an analytical document informed by key advanced microeconomic theories and principles. The purpose of your analysis is to assist with the decision to implement
a product or service for a start-up company (submit your product or service for approval to the instructor).
Specifically, the following critical elements must be addressed in your analysis:
1. Opportunity Background and Demand: In this section you will identify an appropriate investment opportunity specific to introducing a new product or service. You
will analyze product demand and company revenues specific to this opportunity applying key economic principles to support your reasoning.
a. Background: Provide a brief background on the company, product line, and proposed product. This is where you would lay the foundation for the analysis
that follows. What is the significance of this opportunity?
1
b. Demand: Evaluate key non-price variables that are expected to support existing or potential demand specific to this opportunity and support your
evaluation with sources. For example, this is where you want to include rationale f ...
The Marketing Plan
The document provides an overview of key aspects of developing a marketing plan, including understanding the purpose and components of a marketing plan, conducting marketing research, analyzing the internal and external environment, and establishing goals and strategies. A marketing plan addresses where the business has been, where it wants to go, and how it will get there. It involves situational analysis, defining the target market and opportunities/threats, setting goals and objectives, and developing integrated strategies for product, price, placement, and promotion. Marketing research from primary and secondary sources informs the planning process.
MKT574 v1Strategic Marketing PlanMKT574 v1Page 6 of 6
This document contains a strategic marketing plan for an unnamed company. It includes an analysis of internal and external data sources to evaluate the company's performance and market opportunities. It also outlines objectives to expand into a new target market segment and increase sales and customer loyalty. Marketing tactics are proposed, including customized products, promotions, and customer relationship programs. Metrics are defined to monitor progress towards the objectives.
The Marketing Plan
The document provides guidance on developing a marketing plan for a new business venture. It discusses conducting an industry and competitor analysis, defining the target market through segmentation, establishing goals and objectives, and developing marketing strategies around product, price, placement, and promotion. The marketing plan should then be implemented, monitored, and adjusted as needed based on results.
MKT4A2 -Assessment DetailsThe assessment requires that you engag.docx
MKT4A2 -Assessment Details
The assessment requires that you engage fully with course material from both a theoretical and practical viewpoint. You will need to demonstrate the ability to synthesise ideas and consider the impacts of various strategies on businesses. Your competencies in the subject will be tested through summative assessments. These assessments will help you to understand the current trends in the marketing world namely organisations shifting from using traditional marketing DNA (marketing tools) to new marketing DNA (marketing tools). You will apply both strands of DNA to an organisation and comment on application and marketing opportunities.
Formative assessments
Debriefing 1 - weeks 7 or 8 (or ongoing)
You will prepare a draft of your first assignment identifying an organisation which is using old marketing DNA and justify the suitability of the chosen company in preparation for summative assessment 1.
Group Debriefing Activity
You will work in groups to peer assess each other’s debriefs and offer critical input and feedback.
Debriefing 2 - weeks 20 or 21 (or ongoing)
You will prepare a presentation draft identifying an organisation which is using new marketing DNA and justify the suitability of the chosen company in preparation for summative assessment 2. Monitor progress and form strategies in preparation for the group presentation solution campaign.
Summative assessments
Assessment 1: Report 75% TMM (individual submission) 3,000 words maximum-Friday of week 9 (29/11/2019)
You will submit an individual report identifying an organisation that is incorporating old marketing DNA into their marketing operations. The report will identify key traditional marketing tools being used by the company, and assess their usefulness and effectiveness. You will also argue the case for the company applying new marketing DNA and offer practical recommendations.
As this is a small and probably quitter an unknown business, you are expected to conduct relevant primary research with management and customers particularly with regards to segmentation, targeting and positioning (STP) and the marketing mix.
Assessment 2: Presentation 25%TMM (group work)–submission to blackboard one day before presenting in week 22 or in week 23. Presentations- 10-15 minutes
You will deliver a group presentation solution campaign identifying an organisation which successfully incorporates new marketing DNA into its operations. You will build on issues which have been identified through summative assessment 1. You will also highlight the key benefits to the company and identify future marketing opportunities by introducing and discussing their own interpretations of new DNA and their effectiveness for the company.
You’re expected to conduct relevant secondary research.
MKT4A2- Assessment 1- Individual report details
Assessment 1: Report 75% TMM (individual submission) 3,000 words maximum- (10% leeway) Turnitin submission by Friday of week 9, 29th Nove ...
2016 Marketing Plan | Hany Sewilam
This document outlines the components of a marketing plan, including an executive summary, current marketing situation analysis, SWOT analysis, objectives and issues, marketing strategy, action programs, budgets, and controls. The current marketing situation section describes the market, products, competitors, and distribution channels. The marketing strategy section covers positioning, product, price, distribution, communication strategies, research, and organization. The action programs section specifies how strategies will be implemented through coordinated activities.
Marketing-plan template.doc
The document provides guidance on creating an effective marketing plan. It outlines key sections to include such as historical background, marketing goals and objectives, market analysis, strengths/weaknesses/opportunities/threats analysis, and financial information. The plan should demonstrate a thorough understanding of the target market and strategies to attract customers and gain a competitive advantage.
Marketing Mix & Psychology
Marketing psychology is the practice of aligning your content, communication, and strategies with the many predictable, often subconscious, human behavioral patterns that have been identified through experimentation and research.
One aspect of epidemiology is the study of the epidemic, endemic, an.docx
One aspect of epidemiology is the study of the epidemic, endemic, and pandemic occurrence of disease(s).
Some critics may argue diseases and conditions such as bird flu are endemic in many countries, and some may argue human immunodeficiency virus (HIV) or AIDS is a series of epidemics.
Using the South University Online Library or the Internet, research about the various epidemic, endemic, and pandemic occurrence of disease(s).
Based on your research and understanding, answer the following questions:
At what point does a disease become an epidemic, endemic, or pandemic? What are the parameters that define each of these states of a disease's effect?
Do you agree that bird flu, HIV, or AIDS could be described as a series of epidemics? Why or why not?
Should we study epidemiology and disease control as a complement to the provision of healthcare services? Why or why not?
Disease control has evolved since the discoveries and achievements of these epidemiological pioneers
—
Hippocrates, John Snow, Pasteur, and Koch. Explain the impact of at least one major historical contribution on the current status of epidemiological practices. How can history potentially shape and impact our future work in public health and clinical medicine? Explain.
.
Once you click the Assignment icon above, you will find links to Qui.docx
Once you click the Assignment icon above, you will find links to Quiz 4, provided in two formats, a Word document and a PDF. You may type your work into the Word document, either using an equation editor or plain-text formatting, or you may write your work by hand and scan it.
Please remember to show all work following standard mathematical practice:
1) Each step should show the COMPLETE expression or equation, not just a piece of it.
2) Each new step should follow logically from the step above it, following rules of algebra.
3) Each new step should be beneath the previous step.
4) The equal sign, =, should only connect equal numbers or expressions.
due tonight - need by 8pm
.
one day when you woke up you saw doreman in you room .he has a tim.docx
one day when you woke up you saw doreman in you room .
he has a time machine, by using the time machine you tranported your self to the STONE AGE.
There you met some caveman you managed to speak to them as they spoke english:
write the conversation you had with them in english
please include the following in your conversation.
mention you question and the answers given by the caveman in bubbles:
1. the type of houses they lived in?( stoneage)
2. the natural vegetation they had ?
3. the type of tools they used ?
4.the food they ate ?
5.the type of dresses they wore ?400
.
One afternoon at work, Natalie received a phone call from her daught.docx
One afternoon at work, Natalie received a phone call from her daughter’s teacher. It seemed that Brandi had got into trouble, and Natalie would need to meet with Brandi’s teacher and the school principal. Natalie could not imagine what the trouble could be. Brandi was a straight-A student, played soccer, and was part of the school band. She also helped out with chores at home. On the way to the school, Natalie decided she would not jump to conclusions but would hear Brandi’s side of the story. Then, she would let Brandi have a piece of her mind!
At school, Natalie met the school principal; Brandi’s teacher; and a crying, red-eyed Brandi. Brandi and two other girls had stolen a pack of cigarettes from a teacher’s purse and were caught smoking in the woods behind the school. Worse, one of the other girls had stolen the teacher’s prescription medication, though Brandi said she did not know anything about that. The principal and teacher said that this was a serious breach of trust and was against school policy. They knew Brandi and were “shocked” that she was involved in this activity. In private consultation with Natalie, they said that Brandi was involved with the wrong crowd, but there was still time to intervene before she developed a pattern of bad behavior.
Natalie left the meeting angry with Brandi, but also feeling guilty and responsible. She had been working extra hours and was often busy with her schoolwork. Perhaps she had neglected Brandi or missed important warning signs. She would ground Brandi, but more importantly, she would pay much closer attention to whom she befriended and where she went. Natalie decided she would establish a schedule where she would help the girls’ do their homework.
Natalie felt tired. After all the years of guidance and parenting, how could “two stupid tweens” undo all her hard work? She felt she had worked hard teaching Brandi and Jenny how to make good decisions and to know right from wrong. She worried what the next ten years would bring. She pondered the possibilities of other peer influences, alcohol, drugs, and boys.
Research differential association theory and social learning theory as applied to criminal behavior and crime using the textbook, the Argosy University online library resources, and the Internet. Select two scholarly, peer-reviewed articles for use in this assignment.
Based on the scenario, your readings and research, respond to the following:
How could Brandi’s behavior be explained using differential association theory?
How could Brandi’s behavior be explained using social learning theory?
What are the strengths and limitations of these two theories as applied to this example?
Be sure to support your responses using the selected resources.
Write your initial response in 4–6 paragraphs. Apply APA standards to citation of sources.
.
Once the United States got involved in World War I, what role did it.docx
Once the United States got involved in World War I, what role did it play in winning the war and framing the peace that followed? Should the United States have stayed out of the war?
answer should be about six paragraphs long and include details and examples that support each of your points
.
Once a Delinquent, Always a Delinquent Please respond to the foll.docx
"Once a Delinquent, Always a Delinquent" Please respond to the following:
Discuss whether or not you believe that labeling a child as a juvenile delinquent is a self-fulfilling prophesy. Justify your response.
Identify at least two (2) ways in which children adapt to parental power and oppression. Next, discuss the manner in which these adaptations may contribute to delinquent behavior
.
On page 118 of your textbook is a picture of the sculpture Pietà by .docx
The document discusses a sculpture called Pietà by Michelangelo that is pictured in a textbook on page 118. It notes that Michelangelo's Renaissance period drew inspiration from Greek ideas, as the group has studied. It provides two discussion questions asking the reader to compare Pietà to either Hellenic or Hellenistic sculpture in 200-250 words, and to compare Pietà to David in terms of intent, subject matter, and mastery, stating a preference for one with reasons.
Once a disease is thought to be caused by an infectious agent, a r.docx
Once a disease is thought to be caused by an infectious agent, a range of epidemiological techniques is used to determine the extent of transmission in a population and to find the most appropriate and responsive measures to control further transmission.
As a newly trained Epidemic Intelligence Service (EIS) officer, you are asked to develop a project to detect and control an outbreak of an infectious disease.
Identify an infectious disease that can be detected and controlled through screening. Describe how screening influences and enhances outbreak detection as well as control and prevention. Discuss how and where you would implement a screening initiative and who would be the core or target population.
Justify your response using examples and reasoning. Comment on the postings of at least two classmates, explaining whether you agree or disagree with their views.
Evaluation Criteria
:
Provided one example of an infectious disease.
Described how screening is used for the detection and control of outbreaks.
Discussed how and where a screening initiative would be implemented and who would be the core population.
Justified answers with appropriate research and reasoning by using examples and references from textbooks, the South University Online Library, and other acceptable references, citing the sources in APA format.
Commented on the postings of at least two classmates by asking questions, providing a point of view with a rationale, challenging a point of the discussion, or making a relationship between two or more points.
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Similar to MKT574 v1Strategic Marketing PlanMKT574 v1Page 2 of 2S
APPENDIXMarketing Plan WorksheetsThese worksheets will assis.docx
APPENDIX
Marketing Plan Worksheets
These worksheets will assist you in writing a formal marketing plan. Worksheets are a useful planning tool because they help to ensure that important information is not omitted from the marketing plan. Answering the questions on these worksheets will enable you to:
1. Organize and structure the data and information you collect during the situation analysis.
2. Use this information to better understand a firm's strengths and weaknesses, and to recognize the opportunities and threats that exist in the marketing environment.
3. Develop goals and objectives that capitalize on strengths.
4. Develop a marketing strategy that creates competitive advantages.
5. Outline a plan for implementing the marketing strategy.
These worksheets are available in electronic format on our text's website at www.cengagebrain.com. By downloading these worksheets, you will be able to change the outline or add additional information that is relevant to your situation. Remember that there is no one best way to organize a marketing plan. We designed our outline to serve as a starting point and to be flexible enough to accommodate the unique characteristics of your situation.
As you complete the worksheets, it might be useful to refer back to the text of the chapters. In completing the situation analysis section, be sure to be as comprehensive as possible. The viability of your SWOT analysis depends on how well you have identified all of the relevant environmental issues. Likewise, as you complete the SWOT analysis, you should be honest about the firm's characteristics. Do not depend on strengths that the firm really does not possess. Honesty is also important for your listing of weaknesses.
I. Executive Summary
The executive summary is a synopsis of the overall marketing plan. It should provide an overview of the entire plan including goals/objectives, strategy elements, implementation issues, and expected outcomes. The executive summary should be the last part of the marketing plan that you write.
II. Situation Analysis
A. The Internal Environment (refer to Exhibit 3.3)
Review of marketing goals and objectives
Identify the firm's current marketing goals and objectives.
Explain how these goals and objectives are being achieved.
Explain how these goals and objectives are consistent or inconsistent with the firm’s mission, recent trends in the external environment, and recent trends in the customer environment.
Review of current marketing strategy and performance
Describe the firm's current marketing strategy with respect to products, pricing, distribution, and promotion. Which elements of the strategy are working well? Which elements are not?
Describe the firm's current performance (sales volume, market share, profitability, awareness, brand preference) compared to other firms in the industry. Is the performance of the industry as a whole improving or declining? Why?
If the firm's performance is decli.
Mkt Plan
The document outlines the key components of an effective marketing plan, including:
1. Analyzing the current market situation and competitive landscape.
2. Setting objectives and strategies to target specific customer segments.
3. Developing tactics for the marketing mix of product, price, place, and promotion.
4. Creating financial forecasts and budgets to demonstrate how the plan will be profitable and sustainable.
5. Establishing controls to monitor performance and make adjustments if needed.
The planning process described provides a framework to develop a comprehensive marketing strategy tailored to the business and customer needs.
Business Plan For An Established Business
This document provides an outline for a business plan covering key sections such as an executive summary, company description, products/services, marketing plan, operational plan, management team, financial plan, and appendices. The executive summary introduces the business and should be 2 pages or less. The company description provides details on ownership, history, strengths, challenges, and long-term goals. The marketing plan analyzes the target market, competition, and promotional strategies. The operational plan outlines daily operations, production, inventory, suppliers, personnel, and legal considerations. The financial plan includes profit/loss projections and cash flow statements.
test web
The document discusses key marketing concepts including the marketing mix, SWOT analysis, target markets, and marketing plan implementation. It provides an overview of developing a marketing plan including analyzing the market, competitors, and SWOT, then defining objectives and strategies for the marketing mix of product, price, place, and promotion. The marketing mix and distribution channels for various types of products and customers are also summarized.
C4e5 marketing plan
The document provides guidance on developing an effective marketing plan. It explains that the plan should outline specific actions to interest customers and persuade them to buy. Key elements that should be addressed include goals, target audience, and marketing system. It also describes conducting a SWOT analysis and market research to understand strengths, weaknesses, opportunities, threats, target markets, and competitors. The marketing mix of product, price, place, promotion, and people should be considered to coordinate the planning, implementation, and monitoring of the marketing strategy.
Marketing management project details
The document provides guidance for developing a marketing plan for a new product. It outlines sections to include such as a situation analysis of the company, market, customers, and competitors. It also describes developing objectives, targeting a market, and outlining the product, price, place, and promotion strategies. Financial forecasts including sales, expenses, and profits are to be included. The plan should conclude with implementation details, evaluation metrics, and an appendix with supporting materials.
ECO 520 Final Project Investment Opportunity Analysis Guidelines .docx
ECO 520 Final Project: Investment Opportunity Analysis Guidelines and Grading Guide
Overview
This investment opportunity analysis project is designed to guide you through the process of applying key components of advanced microeconomics theories to typical
business decisions. You will assume the role of an entrepreneur, and you will conduct an analysis focusing on an investment opportunity of your choice. In your analysis you
will carefully evaluate key factors influencing the demand for the product, cost and supply issues, the role of market structure, and competitive analysis on firm strategy.
You will also analyze the effects of government regulations and market intervention on potential profitability, and you will use price and non-price strategies to support
product introduction. Using the above analyses, the last step in your final project requires you to model the potential financial viability of the proposed new product using
approximate figures. You will determine whether or not to recommend investing in the development and commercialization of the investment opportunity to your business
partners.
This assignment will assess your mastery of the following course outcomes:
• Analyze product demand, company revenues, and the effects of external market influences through the use of microeconomic principles
• Analyze organizational costs and identify technical and economically efficient methods of production and acquisition of resources through the use of microeconomic
principles and tools
• Evaluate the effect of market structure and consumer behavior on firm strategies and profitability
• Recommend pricing strategies based on marketing conditions, which improve firm profitability and can be effectively implemented
• Evaluate government regulations and interventions for their effects on business and market performance
Prompt
Develop an analytical document informed by key advanced microeconomic theories and principles. The purpose of your analysis is to assist with the decision to implement
a product or service for a start-up company (submit your product or service for approval to the instructor).
Specifically, the following critical elements must be addressed in your analysis:
1. Opportunity Background and Demand: In this section you will identify an appropriate investment opportunity specific to introducing a new product or service. You
will analyze product demand and company revenues specific to this opportunity applying key economic principles to support your reasoning.
a. Background: Provide a brief background on the company, product line, and proposed product. This is where you would lay the foundation for the analysis
that follows. What is the significance of this opportunity?
1
b. Demand: Evaluate key non-price variables that are expected to support existing or potential demand specific to this opportunity and support your
evaluation with sources. For example, this is where you want to include rationale f ...
The Marketing Plan
The document provides an overview of key aspects of developing a marketing plan, including understanding the purpose and components of a marketing plan, conducting marketing research, analyzing the internal and external environment, and establishing goals and strategies. A marketing plan addresses where the business has been, where it wants to go, and how it will get there. It involves situational analysis, defining the target market and opportunities/threats, setting goals and objectives, and developing integrated strategies for product, price, placement, and promotion. Marketing research from primary and secondary sources informs the planning process.
MKT574 v1Strategic Marketing PlanMKT574 v1Page 6 of 6
This document contains a strategic marketing plan for an unnamed company. It includes an analysis of internal and external data sources to evaluate the company's performance and market opportunities. It also outlines objectives to expand into a new target market segment and increase sales and customer loyalty. Marketing tactics are proposed, including customized products, promotions, and customer relationship programs. Metrics are defined to monitor progress towards the objectives.
The Marketing Plan
The document provides guidance on developing a marketing plan for a new business venture. It discusses conducting an industry and competitor analysis, defining the target market through segmentation, establishing goals and objectives, and developing marketing strategies around product, price, placement, and promotion. The marketing plan should then be implemented, monitored, and adjusted as needed based on results.
MKT4A2 -Assessment DetailsThe assessment requires that you engag.docx
MKT4A2 -Assessment Details
The assessment requires that you engage fully with course material from both a theoretical and practical viewpoint. You will need to demonstrate the ability to synthesise ideas and consider the impacts of various strategies on businesses. Your competencies in the subject will be tested through summative assessments. These assessments will help you to understand the current trends in the marketing world namely organisations shifting from using traditional marketing DNA (marketing tools) to new marketing DNA (marketing tools). You will apply both strands of DNA to an organisation and comment on application and marketing opportunities.
Formative assessments
Debriefing 1 - weeks 7 or 8 (or ongoing)
You will prepare a draft of your first assignment identifying an organisation which is using old marketing DNA and justify the suitability of the chosen company in preparation for summative assessment 1.
Group Debriefing Activity
You will work in groups to peer assess each other’s debriefs and offer critical input and feedback.
Debriefing 2 - weeks 20 or 21 (or ongoing)
You will prepare a presentation draft identifying an organisation which is using new marketing DNA and justify the suitability of the chosen company in preparation for summative assessment 2. Monitor progress and form strategies in preparation for the group presentation solution campaign.
Summative assessments
Assessment 1: Report 75% TMM (individual submission) 3,000 words maximum-Friday of week 9 (29/11/2019)
You will submit an individual report identifying an organisation that is incorporating old marketing DNA into their marketing operations. The report will identify key traditional marketing tools being used by the company, and assess their usefulness and effectiveness. You will also argue the case for the company applying new marketing DNA and offer practical recommendations.
As this is a small and probably quitter an unknown business, you are expected to conduct relevant primary research with management and customers particularly with regards to segmentation, targeting and positioning (STP) and the marketing mix.
Assessment 2: Presentation 25%TMM (group work)–submission to blackboard one day before presenting in week 22 or in week 23. Presentations- 10-15 minutes
You will deliver a group presentation solution campaign identifying an organisation which successfully incorporates new marketing DNA into its operations. You will build on issues which have been identified through summative assessment 1. You will also highlight the key benefits to the company and identify future marketing opportunities by introducing and discussing their own interpretations of new DNA and their effectiveness for the company.
You’re expected to conduct relevant secondary research.
MKT4A2- Assessment 1- Individual report details
Assessment 1: Report 75% TMM (individual submission) 3,000 words maximum- (10% leeway) Turnitin submission by Friday of week 9, 29th Nove ...
2016 Marketing Plan | Hany Sewilam
This document outlines the components of a marketing plan, including an executive summary, current marketing situation analysis, SWOT analysis, objectives and issues, marketing strategy, action programs, budgets, and controls. The current marketing situation section describes the market, products, competitors, and distribution channels. The marketing strategy section covers positioning, product, price, distribution, communication strategies, research, and organization. The action programs section specifies how strategies will be implemented through coordinated activities.
Marketing-plan template.doc
The document provides guidance on creating an effective marketing plan. It outlines key sections to include such as historical background, marketing goals and objectives, market analysis, strengths/weaknesses/opportunities/threats analysis, and financial information. The plan should demonstrate a thorough understanding of the target market and strategies to attract customers and gain a competitive advantage.
Marketing Mix & Psychology
Marketing psychology is the practice of aligning your content, communication, and strategies with the many predictable, often subconscious, human behavioral patterns that have been identified through experimentation and research.
Similar to MKT574 v1Strategic Marketing PlanMKT574 v1Page 2 of 2S (14)
APPENDIXMarketing Plan WorksheetsThese worksheets will assis.docx
APPENDIXMarketing Plan WorksheetsThese worksheets will assis.docx
ECO 520 Final Project Investment Opportunity Analysis Guidelines .docx
ECO 520 Final Project Investment Opportunity Analysis Guidelines .docx
MKT574 v1Strategic Marketing PlanMKT574 v1Page 6 of 6
MKT574 v1Strategic Marketing PlanMKT574 v1Page 6 of 6
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MKT4A2 -Assessment DetailsThe assessment requires that you engag.docx
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One aspect of epidemiology is the study of the epidemic, endemic, an.docx
One aspect of epidemiology is the study of the epidemic, endemic, and pandemic occurrence of disease(s).
Some critics may argue diseases and conditions such as bird flu are endemic in many countries, and some may argue human immunodeficiency virus (HIV) or AIDS is a series of epidemics.
Using the South University Online Library or the Internet, research about the various epidemic, endemic, and pandemic occurrence of disease(s).
Based on your research and understanding, answer the following questions:
At what point does a disease become an epidemic, endemic, or pandemic? What are the parameters that define each of these states of a disease's effect?
Do you agree that bird flu, HIV, or AIDS could be described as a series of epidemics? Why or why not?
Should we study epidemiology and disease control as a complement to the provision of healthcare services? Why or why not?
Disease control has evolved since the discoveries and achievements of these epidemiological pioneers
—
Hippocrates, John Snow, Pasteur, and Koch. Explain the impact of at least one major historical contribution on the current status of epidemiological practices. How can history potentially shape and impact our future work in public health and clinical medicine? Explain.
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Once you click the Assignment icon above, you will find links to Qui.docx
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Please remember to show all work following standard mathematical practice:
1) Each step should show the COMPLETE expression or equation, not just a piece of it.
2) Each new step should follow logically from the step above it, following rules of algebra.
3) Each new step should be beneath the previous step.
4) The equal sign, =, should only connect equal numbers or expressions.
due tonight - need by 8pm
.
one day when you woke up you saw doreman in you room .he has a tim.docx
one day when you woke up you saw doreman in you room .
he has a time machine, by using the time machine you tranported your self to the STONE AGE.
There you met some caveman you managed to speak to them as they spoke english:
write the conversation you had with them in english
please include the following in your conversation.
mention you question and the answers given by the caveman in bubbles:
1. the type of houses they lived in?( stoneage)
2. the natural vegetation they had ?
3. the type of tools they used ?
4.the food they ate ?
5.the type of dresses they wore ?400
.
One afternoon at work, Natalie received a phone call from her daught.docx
One afternoon at work, Natalie received a phone call from her daughter’s teacher. It seemed that Brandi had got into trouble, and Natalie would need to meet with Brandi’s teacher and the school principal. Natalie could not imagine what the trouble could be. Brandi was a straight-A student, played soccer, and was part of the school band. She also helped out with chores at home. On the way to the school, Natalie decided she would not jump to conclusions but would hear Brandi’s side of the story. Then, she would let Brandi have a piece of her mind!
At school, Natalie met the school principal; Brandi’s teacher; and a crying, red-eyed Brandi. Brandi and two other girls had stolen a pack of cigarettes from a teacher’s purse and were caught smoking in the woods behind the school. Worse, one of the other girls had stolen the teacher’s prescription medication, though Brandi said she did not know anything about that. The principal and teacher said that this was a serious breach of trust and was against school policy. They knew Brandi and were “shocked” that she was involved in this activity. In private consultation with Natalie, they said that Brandi was involved with the wrong crowd, but there was still time to intervene before she developed a pattern of bad behavior.
Natalie left the meeting angry with Brandi, but also feeling guilty and responsible. She had been working extra hours and was often busy with her schoolwork. Perhaps she had neglected Brandi or missed important warning signs. She would ground Brandi, but more importantly, she would pay much closer attention to whom she befriended and where she went. Natalie decided she would establish a schedule where she would help the girls’ do their homework.
Natalie felt tired. After all the years of guidance and parenting, how could “two stupid tweens” undo all her hard work? She felt she had worked hard teaching Brandi and Jenny how to make good decisions and to know right from wrong. She worried what the next ten years would bring. She pondered the possibilities of other peer influences, alcohol, drugs, and boys.
Research differential association theory and social learning theory as applied to criminal behavior and crime using the textbook, the Argosy University online library resources, and the Internet. Select two scholarly, peer-reviewed articles for use in this assignment.
Based on the scenario, your readings and research, respond to the following:
How could Brandi’s behavior be explained using differential association theory?
How could Brandi’s behavior be explained using social learning theory?
What are the strengths and limitations of these two theories as applied to this example?
Be sure to support your responses using the selected resources.
Write your initial response in 4–6 paragraphs. Apply APA standards to citation of sources.
.
Once the United States got involved in World War I, what role did it.docx
Once the United States got involved in World War I, what role did it play in winning the war and framing the peace that followed? Should the United States have stayed out of the war?
answer should be about six paragraphs long and include details and examples that support each of your points
.
Once a Delinquent, Always a Delinquent Please respond to the foll.docx
"Once a Delinquent, Always a Delinquent" Please respond to the following:
Discuss whether or not you believe that labeling a child as a juvenile delinquent is a self-fulfilling prophesy. Justify your response.
Identify at least two (2) ways in which children adapt to parental power and oppression. Next, discuss the manner in which these adaptations may contribute to delinquent behavior
.
On page 118 of your textbook is a picture of the sculpture Pietà by .docx
The document discusses a sculpture called Pietà by Michelangelo that is pictured in a textbook on page 118. It notes that Michelangelo's Renaissance period drew inspiration from Greek ideas, as the group has studied. It provides two discussion questions asking the reader to compare Pietà to either Hellenic or Hellenistic sculpture in 200-250 words, and to compare Pietà to David in terms of intent, subject matter, and mastery, stating a preference for one with reasons.
Once a disease is thought to be caused by an infectious agent, a r.docx
Once a disease is thought to be caused by an infectious agent, a range of epidemiological techniques is used to determine the extent of transmission in a population and to find the most appropriate and responsive measures to control further transmission.
As a newly trained Epidemic Intelligence Service (EIS) officer, you are asked to develop a project to detect and control an outbreak of an infectious disease.
Identify an infectious disease that can be detected and controlled through screening. Describe how screening influences and enhances outbreak detection as well as control and prevention. Discuss how and where you would implement a screening initiative and who would be the core or target population.
Justify your response using examples and reasoning. Comment on the postings of at least two classmates, explaining whether you agree or disagree with their views.
Evaluation Criteria
:
Provided one example of an infectious disease.
Described how screening is used for the detection and control of outbreaks.
Discussed how and where a screening initiative would be implemented and who would be the core population.
Justified answers with appropriate research and reasoning by using examples and references from textbooks, the South University Online Library, and other acceptable references, citing the sources in APA format.
Commented on the postings of at least two classmates by asking questions, providing a point of view with a rationale, challenging a point of the discussion, or making a relationship between two or more points.
.
Once you have identified two questions that interest you, conduct an.docx
Once you have identified two questions that interest you, conduct an Internet search of the key terms from these questions. During your search, find 1-2 sources that speak to the questions and provide a brief summary of what additional information you have found that answers your query.
What are the primary industries of Naples, Italy?
What role did the city of Alexandria play in the ancient world?
.
On December 31, 2015, Ms. Levine CPA, your manager and the treasurer.docx
On December 31, 2015, Ms. Levine CPA, your manager and the treasurer of the U.S. division of the pharmaceutical company Meeack Corp. had just finished acquiring the United Kingdom drug company Zulu LLP, and, after utilizing her knowledge of the IFRS, realized the FASB and IASB designed a roadmap for convergence by 2015. She would like to know the reasons why the U.S. is not going to be converting to the IFRS by 2015.
Required:
Using the SEC staff report issued in July 2012, take a position and then argue and support for your manager at least three reasons why you
believe,
or
do not believe,
that the SEC is correct in its position to delay convergence.
Your well-written paper must be 2-3 pages, in addition to title and reference pages. Cite at least two peer-reviewed sources, in addition to the required reading for the module.
.
On Dumpster Diving” by Lars Eighner (50 Essays, p. 139-15.docx
“On Dumpster Diving” by Lars Eighner (
50 Essays
, p. 139-151)
Due Date: Tuesday, October 18
1.
Eighner begins the essay by explaining where the term “Dumpster” originated. Why do you think he begins this way?
2.
What is Eighner’s opinion of college students? Why is scavenging around a college campus so effective for him?
3.
Define the following vocabulary words from the essay. Use each word in a sentence of your own. Briefly explain why the author of the essay chose to use these words.
a.
Scrounging (139)
i.
Definition:
ii.
Part of Speech:
iii.
Sentence:
iv.
Why does the author use this word?
b.
Sinecure (150)
i.
Definition:
ii.
Part of Speech:
iii.
Sentence:
iv.
Why does the author use this word?
4.
.
Ok so I have done all the calculations, graphs and interpritations m.docx
Ok so I have done all the calculations, graphs and interpritations myself, unfortuanatly something came up and i can not do the last part "
Summarize your results from 1–14 in a report that is 3 pages or less in length and explain and interpret the results in ways that are understandable to someone who does not know statistics." I need someone that understand stats but also capable of writing. I have attached all my data and related documents.
.
Ok so I know this is extreme short notice but I have a final 6 page .docx
Ok so I know this is extreme short notice but I have a final 6 page paper due tomorrow, it has to be on a major literary author before 1965, I was going to do Ernest Hemingway. First 2-3 pages include introduction, short biography some of the authors influences/who they influences, cultural & historical context (period of influence such as war), themes in major works, specific theme and plot summary of one major work written by this author. Last pages are to discuss four elements of fiction (literary analysis) Use 4 passages throughout this and then the conclusion. In MLA format.
.
Offenses and Punishment. Please respond to the following Explai.docx
"Offenses and Punishment." Please respond to the following:
Explain with examples how the Eighth Amendment restricts the government’s authority to make something a crime.
Analyze Papachristou v. City of Jacksonville. As a public administrator, explain whether there should be a higher concern for public safety or for individual rights. Support your position with examples or evidence.
.
Omit all general journal entry explanations.Be sure to include c.docx
Omit all general journal entry
explanations.
Be sure to include correct dollar signs, underlines and double underlines.
Question 1 (15 points) Statement of Cash Flows
The following is selected information from Murphy Company for the fiscal years ended December 31, 2015: Murphy Company had net income of $500,000. Depreciation was $50,000, purchases of plant assets were $ 250,000, and disposals of plant assets for $500,000 resulted in a $20,000 gain. Stock was issued in exchange for an outstanding note payable of $925,000. Accounts receivable decreased by $25,000. Accounts payable decreased by $10,000. Dividends of $200,000 were paid to shareholders. Murphy Company had interest expense of $5,000. Cash balance on January 1, 2015 was $250,000.
Requirements:Prepare Murphy Company's statement of cash flows for the year ended December 31, 2015 using the indirect method.
Hint (recall the 3 sections)
Question 2 (10 points)
On January 1, 2015, Baker Company purchased 10,000 shares of the stock of Murphy,
and did obtain significant influence
. The investment is intended as a long-term investment. The stock was purchased for $70,000, and represents a 25% ownership stake. Murphy made $20,000 of net income in 2015, and paid dividends of $10,000. The price of Murphy's stock increased from $20 per share at the beginning of the year, to $22 per share at the end of the year.
Requirements:
a.
Prepare the January 1 and December 31 general journal entries for Baker Company.
b.
How much should the Baker Company report on the balance sheet for the investment in Murphy at the end of 2015?
Question 3 (20 Points)
On December 31, 2016, Murphy Inc. had the following balances (all balances are normal):
Accounts
Amount
Preferred Stock, ($100 par value, 5% noncumulative, 50,000 shares authorized, 10,000 shares issued and outstanding)
$1,000,000
Common Stock ($10 par value, 200,000 shares authorized, 100,000 shares issued and outstanding)
$1,000,000
Paid-in Capital in Excess of par, Common
150,000
Retained Earnings
700,000
The following events occurred during 2016 and were not recorded:
a.
On January 1, Murphy declared a 5% stock dividend on its common stock when the market value of the common stock was $15 per share. Stock dividends were distributed on January 31 to shareholders as of January 25.
b.
On February 15, Murphy re-acquired 1,000 shares of common stock for $20 each.
c.
On March 31, Murphy reissued 250 shares of treasury stock for $25 each.
d.
On July 1, Murphy reissued 500 shares of treasury stock for $16 each.
e.
On October 1, Murphy declared full year dividends for preferred stock and $1.50 cash dividends for outstanding shares and paid shareholders on October 15.
f.
On December 15, Murphy split common stock 2 shares for 1.
g.
Net Income for 2016 was $275,000.
Requirements:
a.
Prepare journal entries for the transactions listed above.
b.
Prepare a Stockholders' section of a classified balance sheet as of December 31, 2016.
Question 4 (14 poi.
Offer an alternative explanation for how these patterns of criminal .docx
Offer an alternative explanation for how these patterns of criminal activity and violence affected constitutional law and political freedom.
Having effectively established an early version of
Parlament
, the Anglo-Saxons created a "warlike" system founded on family bonds,
aggricultral
success, acquisition of funds and property, and control through legal means. (Roth, 2005) Crime was a serious matter as this could effect an individual's financial status/land holdings, family and personal reputation, and life. As each
kindship
/kingdom had their own laws; however, your "value" as a human would determine
werdild
(blood price) and options for punishments. (BBC, 2016) Blood
fueds
and vengeance based retaliations occurred. There were no police forces; however, there were "
tithings
" (groups of 10 to 12 men) who were responsible for each other and held accountable for each other's actions. (Roth, 2005) Therefore, if you were accused of
theift
, you and your tithing would appear before a community jury to hear a sentence of death or a fine; however, should you not appear you would then be stripped of your humanity/value and executed. (Roth, 2005)
If the Saxons were known for their death penalty, then the Norman's were known for verdicts of mutilation and forming the class system. (Roth, 2005) Unlike the Saxons, the Norman's legal system did establish a police system that was loyal to the monarch instead of the community or
kinship
. (Roth, 2005) Taking the power away from communities and families to uphold and
despence
the law,
constables
handed everything from "tax collection, arresting
malfectors
, transporting prisoners, and serving legal papers" to maintaining curfew and monarch regulations. (Roth, 2005) Instead of having to survive an ordeal, a
theft
would have to battle to prove his/her innocence or appoint someone to battle for them if the defendant was a woman, child, elderly, or ill individual. (Roth, 2005) If a woman stole an apple, her brother might have to battle the shop keepers.
However, the two systems were vastly different. In the Anglo-Saxon world, the kingdoms experienced more personal and kingdom based freedoms. Even though the death penalty was widely utilized, no positions existed that would be seeking out infractions or looking to punish someone (like a constable). A thief might loose his family and personal honor, face the wrath of his tithing, or have to endure his victim's family claiming their blood price. However, value and worth were placed on family honor, deeds, and contributions to the community. In the United States, this is similar to what we experienced before the civil war. The states had more power than the federal government over their laws and regulations; however, like the Saxons, there were major
inconsistencies
among states regarding policies, sentences for crimes, and even social attitudes towards certain crimes. The Anti Federalist movement in the United States is founded o.
Often, as a business operates, the partners bring some of their pers.docx
Often, as a business operates, the partners bring some of their personal items for use by the partnership so that the partnership does not have to incur the expense of buying these items. These items are then extensively used by the partnership. Over time, do you see some potential sources of disagreement in doing this? What particular problem does this pose when these items are changed or added to in form or character at the expense of the partnership? How important is it that there be some written statement signed by the partners at the time a partner brings a personal asset to the partnership for use in the operation of the business?
.
Of all the GNR technologies (genetic engineering, nanotechnology and.docx
Of all the GNR technologies (genetic engineering, nanotechnology and robotics), nanotechnology has the greatest potential for the destruction of our planet or even our solar system.
Do you agree with Ray Kurzweil that it is possible for society to enjoy the benefits of twenty-first century GNR technologies while mitigating and controlling the risks?
Why or Why Not?
attachments are the reading resources. should around 600 words.
.
Of the five management functions, which do you expect will experienc.docx
Of the five management functions, which do you expect will experience the most dramatic changes in the next decade? Defend your answer. Which will have the least amount of change? Explain your answer. Respond substantively to two other learners.
Guided Response:
Your initial post should be at least 200 words in length. Support your claims with examples from required material(s) and/or other scholarly resources, and properly cite any references. Respond substantively to at least two of your classmates' posts.
The
five
functions
of
management—planning,
organizing,
staffing,
leading,
and
controlling-
have
many
close
linkages.
Planning
is
part
of
every
other
management
function.
Creating
and
maintaining
an
organization's
design
requires
planning.
One
of
the
first
steps
in
staffing
is
human
resource
planning.
Leading
requires
planning.
Leaders
rely
on
motivational
programs
that
are
planned
in
advance.
Teams
and
groups
use
plans
to
direct
activities.
Communication
systems
and
all
the
new
iterations
of
those
systems
necessitate
careful
planning
to
spot
new
trends
and
to
implement
changes
in
technologies.
Planning
is
the
basis
of
control
through
the
use
of
standards.
The
organizing
function
shares
similar
bonds
with
other
management
functions.
The
first
element
of
organizing,
job
design,
is
shared
with
the
staffing
function.
Job
specifications
established
in
the
job
design
aspect
of
organizing
are
used
to
recruit
and
select
employees.
Employees
who
fit
are
able
to
work
well
in
company-prescribed
teams
and
groups
and
to
communicate
effectively
within
the
system.
Staffing
shares
the
human
element
with
leading.
Staffing
involves
choosing
the
right
people.
Leading
includes
enticing
the
highest
levels
of
performance
from
those
people.
Controlling
has
one
element
in
common
with
staffing.
Both
are
involved
in
the
performance
appraisal
process
for
individual
employees.
Standards
link
controlling
and
planning.
Further,
controlling
begins
the
process
of
creating
the
next
set
of
plans.
.
Of the numerous forms of communication technologies presented in thi.docx
Of the numerous forms of communication technologies presented in this course, predict the first form of technology to be phased out by a newer and improved technology. Explain the limitations of this technology and the reason for its speculated obsolesce.
Speculate the technology that will replace the previously mentioned technology above. Describe the features, capabilities, or basic advantages this technology will have over its predecessor.
.
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MKT574 v1Strategic Marketing PlanMKT574 v1Page 2 of 2S
- 1. MKT/574 v1 Strategic Marketing Plan MKT/574 v1 Page 2 of 2 Strategic Marketing PlanPart A: Environmental Analysis and SWOT Analysis (Due in Wk 2) Company Description Describe the company you are designing the plan for. Include: · Mission Statement · Vision Statement · Product line description · Company information, such as the size of the company Environmental Analysis Analyze the forces that affect the company and marketing efforts. Competitive Forces Analyze the company’s key competitors. You may choose to use a BCG Matrix or attribute checklist to compare your company against its competitors. Describe any strategic moves the competition has recently made. Estimate your market share. Identify key competitive advantages against your competitors.Economic Forces Analyze the economic environment in the areas affecting your business. Consider differences within your industry and the economic impact on suppliers.Political Forces Analyze relevant political forces. Examples may include an election year or a law to drastically reduce or eliminate plastic waste in your county.Legal, Regulatory, and Ethical Issues Analyze the legal, regulatory, and ethical issues that may affect your business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards, or a
- 2. possible increased regulation on direct mail.Technological Forces Analyze whether your company will be affected by emerging technologies or trends in hardware and software industriesSocial Forces Analyze social trends and how they may affect your business. Considerations may include if your business will be affected by demographic trends, a growing dependence on computers, or whether interest in your product might be affected by growing preferences in the way things are done or changing social values. Current Target Markets Define the company’s current target markets. Describe the demographic, geographic, psychographic, and product usage of these targets. Review Current Marketing Review the company’s current marketing tactics. Consider how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your company is a start-up, describe your competitors’ current marketing. SWOT Analysis Assess your company’s strengths, weaknesses, threats, opportunities, and then evaluate how to address these in your marketing plan. Strengths Assess your company’s competitive advantage. Consider core competencies, assets, location, practices, etc. that are distinct in the way the organization meets the needs of its customers.Weaknesses Assess what limits the company may have in its current marketing strategy. Consider if there is a company weakness that needs to be addressed through Public Relations or
- 3. Marketing.Opportunities Assess the opportunities you see based on trends or environmental conditions.Threats Assess the threats or limitations that may interfere with the company’s ability to meet its objectives or interfere with marketing plans. Strengths to Opportunities & Converting Weaknesses and Threats Convert weaknesses and threats to strengths, then strengths to opportunities in the marketing plan. Consider the implications for addressing supplier relationships, implementing new technologies, or changing the product line or addressing new markets. Marketing Objectives Establish marketing objectives based on the results from the SWOT analysis. Marketing objectives must align with corporate objectives, modified by the company’s resources. Objectives should include a date for the completion of the objective and the way in which success will be measured. For example: The company will expand its marketing efforts to include a new market segment of 21- to 29-year-olds. This will entail the development of a customized product by June 2020 that will address the specific psychographic and technological needs of this age group. This strategy is expected to attain a 20% growth in overall sales by January 2020. Customer loyalty (willingness to recommend the product) will increase by 30%.Part B: Marketing Data Analysis (Due in Wk 4) Internal Data Evaluate internal sources of information available to you inside the organization and what information you will receive from each source. Identify 3-6 sources of internal data. Insert or remove rows as needed. Source What it Measures
- 4. Data Potential Usage Example: Sales data Monthly sales by specific product Average sales that month in US dollars for each of 10 products. Data can be segmented by business and consumer markets. Can be used for trend analysis, projections, and to measure effectiveness of promotions. Secondary Data Evaluate secondary data sources and the specific information
- 5. you need from each source. Insert or remove rows as needed. Source What it Measures Data Potential Usage Example: retail store analytics Dollar value of sales by quarter by major product categories Total sales of major players Market Share Analysis Seasonal patterns
- 6. Primary Data Evaluate primary data needs to create and evaluate the marketing plan. Insert or remove rows as needed. Source What it Measures Data Potential Usage Example: Focus group Product usage, motives, identify group level satisfaction, decision process, etc. Qualitative Identify different reactions of market segments to product. Identify marketing opportunities, product/service flaws and opportunities
- 7. Customer Relationship Management Establish customer touchpoints and develop appropriate CRM events for customer acquisition, retention, and profitability. Insert or remove rows as needed. CRM Touchpoint Purpose & CRM Objective Data Potential Data Usage Example: Customer profile information on website Starts the account for visitors: name, geography, email address (Customer acquisition) Presale: geographic location; customer id, source of reference Email address Post sales: address, product purchased, quantity, price. Track new and returning customer counts, total period purchases by customer ID, geographic sales data. Can be used for loyalty rewards, retention, and targeted marketing.
- 8. Part C: Market Strategy, Marketing Channels, Implementation, and Monitoring (Due in Wk 6) New Target Markets Determine any new markets for your strategy and describe how you will provide value to each target market. Marketing Mix for New Target Markets Determine adaptions for each new target market. · Products · Price · Distribution · Traditional Promotion · Online Promotion Marketing Implementation Create the implementation for your marketing plan. Describe how you will organize and implement the plan, such as whether it will be organized by market, geography, and who is responsible for marketing decisions. Marketing Communication Channels Evaluate the marketing communication channels you will use to
- 9. reach selected audiences. Include Internet and traditional communication channels to convey key messages. Describe the advantages and disadvantages of each channel you select. Insert or remove rows as needed. Channel Target Market Advantages Disadvantages Example: Direct mail Middle class residential Can include coupons Expense and low return rate for given product
- 10. Strategic Actions Develop specific activities required to implement the marketing plan. Identify the person or role who will be responsible for each action, when it will be complete, and what standard or metric indicate that the activity is complete. Insert or remove rows as needed. Action Date for Completion Person/Role Responsible Standard/Metric Example: Design flyer for direct mail campaign 1/1/2021 J. Smith, graphic designer Approval by senior marketing team and legal
- 11. Monitoring Develop the measurement to identify how you know you have been successful for each strategic action. Specify the measures to track performance against goals. Identify standard reports from your online and traditional marketing efforts. Insert or remove rows as needed. Action Target Person Responsible Inter-measurement Example: Direct mail flyer 1100 new inquiries Western regional manager 500 new inquiries first month of campaign
- 12. Copyright 2020 by University of Phoenix. All rights reserved. Copyright 2020 by University of Phoenix. All rights reserved.