Effective Digital Marketing Techniques
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Digital Marketing is here to stay. Your customers are engaging with digital media in a variety of formats everyday. There are various digital marketing channels available - SEO, Adwords, Social Media. Here are some important aspects to consider when planning your digital strategy.
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Effective Digital Marketing Techniques
- 1. Effective Marketing Creating a marketing campaign that engages your audience JULY 25, 2016 | XOOM SOLUTIONS
- 2. Target Audience Market segmentation can be defined as the division of a market into its select groups, based on a variety of factors such as needs, characteristics and behaviours, so that the application of the marketing mix can be appropriate to the individual. WHAT IS YOUR TARGET AUDIENCE Creating buyer personas is a necessary exercise when starting your efforts. Are you targeting CMO, CFO, CEO, a fitness buff or students? What are their problems and wants? And what channels do they consider as providing authoritative information? BUYER PERSONAS
- 3. Digital Marketing isn't about adding keywords and creating ads. It’s about providing actionable information about your services. VIPOOL PRAJAPATI - CEO OF XOOM SOLUTIONS XOOMSOLUTIONS.COM
- 4. Content Who is our target audience? How are you going to solve their problems ? What is your unique value proposition? How do you measure success? CREATE QUALITY CONTENT KEEPING THESE POINTS IN MIND:
- 5. Visuals increase readers willingness to read content. XOOMSOLUTIONS.COM 80%
- 6. Reach the right audience Getting to the first page of search results is good but are you getting the right customers to visit your website? Each click costs money so you have to clearly segment your marketing collateral to target your desired audience. Info Lorem ipsum dolor sit amet, consectetur adipisicing elit.Info Paid ads give much faster results than SEO
- 7. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers.
- 8. PRINT ADS DIGITAL MARKETING SELDOM WORKS ALONE - TRY OMNICHANNEL REFERRALSMOBILE ADS
- 9. (408) 332-4145 INFO@XOOMSOLUTIONS.COM Let's make this work. We look forward to working with you to make the most effective digital marketing campaign.