Marketing involves determining products or services of interest to customers and developing a strategy for sales, communications, and business development. This generates an underlying strategy for techniques like sales, business communication, and developing business. After World War 2 when supplies were low, production was the focus, but later an oversupply led to "hard sell" tactics to increase sales. The sales force is one of a company's most valuable resources and should be designed around customers. Sales promotion directly links brand plans to sales decisions for alignment of strategy and execution.

2. MARKETING PROCESS

5. SELLING CONCEPT

6. DIFFERENCE BETWEEN SELLING CONCEPT & MARKETING CONCEPT

8. SALES FORCE MANAGEMENT

9. EFFECTIVE SELLING PROCESS