One page template: Marketing Strategy, the formula to strategise your marketing strategy successfully. Follow these steps to generate a comprehensive marketing plan for your business. Includes your research through to action plan and key performance indicators.
The elements of the marketing plan build the course of action for a company.
To help you succeed, we have put together the key components of a successful Marketing Plan.
B2B Marketing Communications Plan (template) v2Scott Armstrong
BrainRider has been getting requests for help with marketing communications planning so we decided to share a simple, practical plan template. This knowledge marketing template includes decision stage analysis and content planning to work with demand generation strategies. This is a preliminary version. We plan to add a best practice walk-through but please contact us if you want us to share best practices. And of course we love your comments and shares.
Cheers
The BrainRider Team.
"sharing what we know is what we do"
W1 marketing creating customer value and engagementfaizaperbanas
Objective 1 Define marketing and outline the steps in the marketing process.
Objective 2 Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
Objective 3 Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy.
Objective 4 Discuss customer relationship management and identify strategies for creating value for customers and capturing value from customers in return.
Objective 5 Describe the major trends and forces that are changing the marketing landscape in this age of relationships.
10 marketing activities to improve your bottom lineSomething Big
It’s crucial to review your marketing efforts at year-end in order to improve productivity and effectiveness. It could have a significant impact on whether you meet your annual targets, as well as what next year has in store for your business.
Read our advice for what you need to think about during the festive period.
If you need any support with your marketing and communications activities, or want to discuss ideas for future campaigns, get in touch via hello@somethingbig.co.uk or 01483 746650.
The elements of the marketing plan build the course of action for a company.
To help you succeed, we have put together the key components of a successful Marketing Plan.
B2B Marketing Communications Plan (template) v2Scott Armstrong
BrainRider has been getting requests for help with marketing communications planning so we decided to share a simple, practical plan template. This knowledge marketing template includes decision stage analysis and content planning to work with demand generation strategies. This is a preliminary version. We plan to add a best practice walk-through but please contact us if you want us to share best practices. And of course we love your comments and shares.
Cheers
The BrainRider Team.
"sharing what we know is what we do"
W1 marketing creating customer value and engagementfaizaperbanas
Objective 1 Define marketing and outline the steps in the marketing process.
Objective 2 Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
Objective 3 Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy.
Objective 4 Discuss customer relationship management and identify strategies for creating value for customers and capturing value from customers in return.
Objective 5 Describe the major trends and forces that are changing the marketing landscape in this age of relationships.
10 marketing activities to improve your bottom lineSomething Big
It’s crucial to review your marketing efforts at year-end in order to improve productivity and effectiveness. It could have a significant impact on whether you meet your annual targets, as well as what next year has in store for your business.
Read our advice for what you need to think about during the festive period.
If you need any support with your marketing and communications activities, or want to discuss ideas for future campaigns, get in touch via hello@somethingbig.co.uk or 01483 746650.
Margaret Dawson defines integrated marketing and the required components of an integrated marketing plan. You can use this template to set up your marketing program for success. From performing a market analysis and SWOT to establishing the right strategies and objectives to establishing the right metrics - and then putting an action plan together based on all of that.
Download the 2018 Product Marketing Trends Report to learn where tech and cyber security companies are focusing their product marketing efforts.
Download The 2018 Product Marketing Trends Report Showing:
1. Non public versus public companies
2. Cyber security
3. Martech
4. Fintech
5. Infotech Services
6. Infotech
It is imperative to have a great marketing strategy, but it is not the same as a marketing plan. In our seminar we discuss the difference and how to create a brand strategy, marketing strategy and inbound marketing plan.
Make Your Marketing Plan for 2016- No shoulda, coulda, woulda!Impression Marketing
Create your marketing plan for 2016, from budget to digital strategy (including content marketing- today's SEO), from tracking ROI to customer retention. Spending time now on marketing strategy will pay off big time.
This is a presentation that discusses about a topic in the Marketing field, the Marketing Plan.
Marketing Plan is one the core value of any Marketing Agency.
10 Key Trends That Are Defining the Marketing Organization of The FutureGumGum
We partnered with Brand Innovators to understand what the marketing organization of the future looks like. We asked more than 200 marketers from Fortune 500 brands what they have to say about the focus of their marketing organizations and what they predict the marketing organization of the future will look like. These slides present the top 10 key trends learned from this study.
To learn more about our research, you can download the full report here: http://www.gumgum.com/learn/guides/building-the-marketing-organization-of-the-future/
Free Marketing Plan template!
Create your marketing plan with our free marketing template- including linked contents page. Suitable for any Marketing Department. For more information, please see www.awoltv.com
The presentation explains the growing importance of partner marketing in opening the doors of business opportunities faster across new locations. It is extremely important to find the right marketing partner to forge lasting and profitable business relationships. The benefits of partner marketing via co-marketing, co-branding & cross-marketing programs are huge in promoting joint marketing & partnership. Partner companies that co-exist are rewarded with new customer relationships and business sustainability with time. The presentation also outlines the different approaches of partner marketing and ways of promoting joint partnerships.
Download the free editable version here: http://bit.ly/1E5QRdQ
It's never too late to start planning your marketing strategy. Our 2015 marketing strategy & planning template walks you through the planning process and get executive approval from your boss. This guide is:
- Easy to use: We did all the hard work – just fill in the blanks.
- Direct: Includes a powerpoint that gets right to the point without the fluff.
- Tested over time: Helps organize the most complicated strategies.
- ROI-driven: Includes marketing budget recommendations.
How to balance performance marketing and brand marketing as you scale, with a specific emphasis on DTC / D2C strategies. Presented at FUTR Europe Summit 2021.
Developing a marketing communications plan using the SOSTAC model | Growing P...Brent Spilkin
Developing a marketing communications plan using the SOSTAC model
For traditional or digital campaigns this user friendly tool will help you create and measure a successful plan.
Lecture for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
Margaret Dawson defines integrated marketing and the required components of an integrated marketing plan. You can use this template to set up your marketing program for success. From performing a market analysis and SWOT to establishing the right strategies and objectives to establishing the right metrics - and then putting an action plan together based on all of that.
Download the 2018 Product Marketing Trends Report to learn where tech and cyber security companies are focusing their product marketing efforts.
Download The 2018 Product Marketing Trends Report Showing:
1. Non public versus public companies
2. Cyber security
3. Martech
4. Fintech
5. Infotech Services
6. Infotech
It is imperative to have a great marketing strategy, but it is not the same as a marketing plan. In our seminar we discuss the difference and how to create a brand strategy, marketing strategy and inbound marketing plan.
Make Your Marketing Plan for 2016- No shoulda, coulda, woulda!Impression Marketing
Create your marketing plan for 2016, from budget to digital strategy (including content marketing- today's SEO), from tracking ROI to customer retention. Spending time now on marketing strategy will pay off big time.
This is a presentation that discusses about a topic in the Marketing field, the Marketing Plan.
Marketing Plan is one the core value of any Marketing Agency.
10 Key Trends That Are Defining the Marketing Organization of The FutureGumGum
We partnered with Brand Innovators to understand what the marketing organization of the future looks like. We asked more than 200 marketers from Fortune 500 brands what they have to say about the focus of their marketing organizations and what they predict the marketing organization of the future will look like. These slides present the top 10 key trends learned from this study.
To learn more about our research, you can download the full report here: http://www.gumgum.com/learn/guides/building-the-marketing-organization-of-the-future/
Free Marketing Plan template!
Create your marketing plan with our free marketing template- including linked contents page. Suitable for any Marketing Department. For more information, please see www.awoltv.com
The presentation explains the growing importance of partner marketing in opening the doors of business opportunities faster across new locations. It is extremely important to find the right marketing partner to forge lasting and profitable business relationships. The benefits of partner marketing via co-marketing, co-branding & cross-marketing programs are huge in promoting joint marketing & partnership. Partner companies that co-exist are rewarded with new customer relationships and business sustainability with time. The presentation also outlines the different approaches of partner marketing and ways of promoting joint partnerships.
Download the free editable version here: http://bit.ly/1E5QRdQ
It's never too late to start planning your marketing strategy. Our 2015 marketing strategy & planning template walks you through the planning process and get executive approval from your boss. This guide is:
- Easy to use: We did all the hard work – just fill in the blanks.
- Direct: Includes a powerpoint that gets right to the point without the fluff.
- Tested over time: Helps organize the most complicated strategies.
- ROI-driven: Includes marketing budget recommendations.
How to balance performance marketing and brand marketing as you scale, with a specific emphasis on DTC / D2C strategies. Presented at FUTR Europe Summit 2021.
Developing a marketing communications plan using the SOSTAC model | Growing P...Brent Spilkin
Developing a marketing communications plan using the SOSTAC model
For traditional or digital campaigns this user friendly tool will help you create and measure a successful plan.
Lecture for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
Learn more at www.wdcep.com/business-in-dc/marketing-your-business/
Doing Business 2.0 is an education seminar that features content from the WDCEP's Doing Business in DC publication.
The Ultimate Guide To Creating A Brand Marketing PlanMash Bonigala
Watch the video version of this presentation at https://www.youtube.com/watch?v=giwggfKZnDs
Now more than ever, brands need a robust and complete marketing plan – even before they have named their company. I am not kidding. Your marketing plan – which includes crucial sections such as brand strategy, positioning, brand naming, brand identity development, product development and pricing, outlining your distribution, sales, and retention plans, marketing channels, and campaigns etc should be the first thing to start working on when you have decided to launch a new brand.
Read the full article at https://www.spellbrand.com/the-ultimate-guide-to-creating-a-brand-marketing-plan
BUS201Assignment Marketing Plan, Part 4Assignment Market.docxrobert345678
BUS201
Assignment: Marketing Plan, Part 4
Assignment: Marketing Plan, Part 4
Due Friday Dec 09 by 11:59pm
Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. The subject for this assignment should be the organization and products and/or services you identified for the Marketing Plan, Parts 1 and 2 Assignments.
When you submit this assignment, you should submit it as a complete marketing plan, including all your work from Marketing Plan Assignments, Parts 1 and 2. All elements of your marketing plan should be complete. You may incorporate improvements to earlier sections of the plan, based on prior feedback from your instructor.
Marketing Mix (Four Ps)
Product Strategy
Briefly describe your product or service. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit your target market’s needs? Be sure to consider:
What level of quality and consistency does the offering have?
How many features does it have and can they be removed or added?
How well does your product or service deliver what the customer values? How can it improve?
What improvements would help your offering compete more effectively?
Pricing Strategy
How is your product or service priced today? How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:
How sensitive are your customers to changes in price?
What revenue will you need to break even and achieve profitability?
What does the price say about your product in terms of value, quality, prestige, etc.?
Place: Distribution Strategy
What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:
What are the best distribution channels and methods for you to use, and why?
Will you have a retail outlet and if so, where will it be located?
In what geographic area(s) will your product/service be available?
Promotion: Integrated Marketing Communications Strategy
Use the template below to layout your design for a marketing campaign aimed at your target segment.
Approach
How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you’ve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc.
Example: Use email marketing, social media and a sales promotion (prize drawing at a conference) to encourage veteran attendees to post online about their experiences and plans for attending the us.
Marketing Mix (Four Ps)Product StrategyBriefly describe your pro.docxdrennanmicah
Marketing Mix (Four Ps)
Product Strategy
Briefly describe your product or service. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit your target market's needs? Be sure to consider:
What level of quality and consistency does the offering have?
How many features does it have and can they be removed or added?
How well does your product or service deliver what the customer values? How can it improve?
What improvements would help your offering compete more effectively?
Pricing Strategy
How is your product or service priced today? How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:
How sensitive are your customers to changes in price?
What revenue you need to break even and achieve profitability?
What does the price says about your product in terms of value, quality, prestige, etc.?
Place: Distribution Strategy
What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:
What are the best distribution channels and methods for you to use, and why?
Will you have a retail outlet and if so, where will it be located?
In what geographic area(s) will your product/service be available?
Promotion: Integrated Marketing Communications Strategy
Use the template below to lay out your design for a marketing campaign aimed at your target segment.
Approach
How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you've seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc.
Example: Use email marketing, social media and a sales promotion (prize drawing at conference) to encourage veteran attendees to post online about their experiences and plans for attending the user conference using the event hashtag. Use these testimonials to amplify dialogue about the conference (via social media), build awareness (via email marketing, Web site and targeted digital advertising) and convince peers they should attend.
Goal
In consideration of the of your previous analysis, you need to identify at least one goal for the campaign.
Describe the target segment for your campaign.
What is the goal you want to achieve with the campaign?
What is your call to action?
Make sure your goal is S.M.A.R.T. (specific, measurable, attainable, realistic, and timed.)
Example:
Audience: HR professionals who are casual and power-users of Chumber systems
Increase event registration by 20% by the start date of the annual user conference.
Call to action: Register online today.
Messages
Identify the primary message for you.
Visual Communication Planner: Communication made easyGabriele Carboni
Please refer to the v 3.0 slides.
Communication strategy doesn’t have to be complicated. Analyse, outline & create a visual plan of your web communication strategy with our free download
Marketing strategy is different from marketing tactics. You have to know where you want to go and you have to know what it looks like when you get there. Market research and analysis plays a vital roll in marketing strategy. The information collected aids in making the correct product, competitive, and pricing decisions while minimizing your risk of expensive incorrect decisions.
- Provide you with skills to aid your team in making business decisions
- Marketing Strategy 101
- Determine the role your CMO should play
- Evaluate the effectiveness of your CMO
Integrated Marketing
Every year we talk about it, add it to our strategic road map and tell our peers we will become much better at it, but does it really happen? Hear one leading expert's successes in multi-channel marketing and integrated strategies, as well as the steps taken to get off the bench and into the game.
* Susan Prater, Director of Marketing, Masco Cabinetry (@susanprater)
One page template: Digital Marketing Strategy, the formula to strategise your digital strategy successfully. Follow these steps to generate a comprehensive digital marketing plan.
One page template: Buyer Personas, the formula to strategise your buyer personas successfully. Follow these steps to generate a comprehensive persona profile of your customers. This works hand in hand with your Brand Strategy Template.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
2. Marketing Strategy
TEMPLATE Page 1 of 2
The environment
1.
www.strategise.co.za | T: +2783 270 3591 | info@strategise.co.za | Thibault Square, Cape Town
1.1 Research: Conduct your marketing audit, a complete macro and micro
environmental scan you operate within.
1.2 Target market: Define your market place. What are the characteristics of the
businesses you are aiming to sell to? How many of them are there? What is your
market share and how is it trending?
1.3 What are your market segments: Break your target customers down into distinct
segments based on their profiles, both as businesses and individuals: their needs,
value drivers, behaviours and aspirations. Where relevant and meaningful, use buyer
personas to illustrate these customers.
1.4 Value of a customer: Define the value of a customer in each segment (e.g. their
lifetime value, annual value and average order value). Identify which customer
segments represent your ‘best customers’.
1.5 Competitors: Who are your key competitors in the market place and what share of
the market do they have? How do they differentiate themselves from your
business/brand?
1.6 Competitive stance: How does your business/brand meaningfully differentiate itself
from your key competitors? What is the unique value proposition that makes you
different and preferable?
1.7 Challenges and opportunities: What developments are happening in the
marketplace and/or your business that your marketing plan needs to specifically
address?
Producing a strategic marketing plan is perhaps not the most exciting part of a marketer’s
job. However, it’s a necessary step if you want to achieve your wider objectives and fulfill the
ambitions you have for your brand. This template should allow you to clearly define your
strategy and identify the concrete ways in which you can deliver successful marketing
campaigns.
3. Marketing Strategy
TEMPLATE Page 2 of 2
Channel Strategy
3.1 Paid media: This includes reach owned
by others, such as online display and
re-targeting, print display, social media
ads, Google ads, TV and radio ads,
direct mail, trade shows, online and
offline events.
3.2 Owned/granted media: This includes
channels to your market that you own
and control, such as your website,
blog, customer base email marketing
and SMS, and your own online and
offline events.
3.3 Earned media: These are the channels
that rely on others sharing content
about your brand. This section
includes social media sites, blogs,
review sites, organic search and
PR/media relations.
3.4 Partner/channel marketing: Set out
your plans for re-sellers or referrers
who, with your marketing support,
will serve as a channel to market.
3.
www.strategise.co.za | T: +2783 270 3591 | info@strategise.co.za | Thibault Square, Cape Town
2.1 Strategic focus: What does your
marketing plan need to focus on
achieving at a strategic level? This
could be:
Focus on effort
2.
2.2 Tactical focus: What will you focus
on in the next year to achieve the
goals identified above? This might
be lead generation, marketing
qualified lead (MQL) generation,
lead nurturing or sales conversions.
2.3 Value of a customer: Quantify what
successfully achieving your goals
will look like. Examples include:
percentage of market share,
number of new business wins,
website conversion rate,
target cost per lead, target monthly
MQLs generated.
This part of your plan sets out which
channels you will use to engage with your
target market and summarises how you
plan to use each one, including key
marketing initiatives.
Increasing the number of new
business wins.
Increasing the size and value of
business wins.
Decreasing the attrition rate.
Increasing the share of a
particular segment of the
market.
4. Marketing Strategy
TEMPLATE Page 2 of 2
Technology development
5.
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What types of content will you need
to support your marketing efforts?
These could include whitepapers,
research reports or videos. What types
of sales support materials will be
needed?
Focus on effort
4.
What marketing technology and data-
base development will you need to
support your initiatives?
How will you measure and report on
success against your strategic and
tactical objectives? What will your
reporting dashboard look like and
which particular metrics will be your
critical KPIs?
Reporting metrics
and KPIs
6.
