This document provides an overview of marketing tips and fundamentals. It discusses defining the targeted customer, offering the right product at an acceptable price based on customer perception of value, and explaining the benefits of your offering over the competition. Additionally, it outlines the 4Ps of marketing - product, price, place, and promotion - and defines marketing as understanding customer needs and delivering the right goods to the right people at the right time profitably through business activities.

1. MARKETING TIPS
BY: Mohammed Refaat

2. RUNNING
a
business
Many Skills

3. Financial
People management
Strategic thinking
Tactical Operations
Marketing

5. Your
targeted
customer
Offer
right
product
Price that
acceptable
to the
customer
& based on
their
perception
of value
Cost that
allows you
to be
profitable
Customer value proposition CVP
Marketing Fundamentals

6. . Define customer needs
. Identify the targeted customer
. State the difference from competition
. Explain the benefit of this
difference to the customer
. Indicate how to provide the firm’s offerings

7. Provide food
and drinks
At consistent
quality globally
Served quickly &
friendly
To younger people
and families

8. WHAT
IS
?

9. “Getting the right goods, to the right people, in the right
place, at the right time, at the right price, with the right
level of communication profitably”
- Chartered Institute of Marketing (UK)
“The performance of business activities that direct the flow
of goods and services from producer to consumer or user”
- American Marketing Association
“The aim of marketing is to make selling superfluous”
– Peter Drucker
A combination of selling, advertising and promotion

10. ie: marketing is
find out what
customers want and
Produce & deliver it.
They all mean the
same thing

11. To understand
what is marketing
You should understand

12. 4Ps