This webinar provides an overview of marketing basics for small businesses. Effective marketing is strategic, essential for long-term success, customer-driven, and communication-based. It recognizes and analyzes customer needs to guide product pricing, packaging, promotion, and distribution. Marketing involves identifying target market groups, choosing a focus group, positioning your message and conveying customer value through cost, convenience and communications. The webinar encourages businesses to ask themselves questions about their mission, clients, client value definition, and marketing plan effectiveness.