Flipkart can learn three key lessons from Amazon's global experience: 1. Encourage more customer reviews like Amazon to promote happy customers and positive reviews of 80% of products. 2. Focus on niche products like Amazon's popular e-books to maintain a wide selection as people read more digitally. 3. Improve value-added differentiation by retaining more customer preferences to customize products like Amazon and better control prices to reduce gaps with other online stores seen on Flipkart.

1. what can flipkart learn from amazon's
global experience to succeed further?
Presented By
Praveen Kumar

2. Glowing reviews:
Amazon Flipkart
• 80 percent of Amazon’s • The lesson: Encourage
product reviews were reviews of your
positive. people who business, especially when
received free products from you’ve got a happy
publishers, agents, authors, customer on your hands.
and manufacturers.

3. Niche Product
Amazon (E-book) Flipkart
• People are reading more • Lesson: If you’ve got a niche
than ever because of the product that you’re known
ease of E-books. E-books for, keep your focus on it
from Amazon are also and maintain a wide
popular among those with selection.
iPads because of Amazon’s
expansive selection.

4. Value-added differentiation
Amazon Flipkart
• Amazon.com works hard to • Lesson : should focus on the
achieve value-added customer preferences and
differentiation through give them advantage of
customer-focused customization of product.
information services.
Amazon.com's site retains
customer preferences and
provides automated
customization for users.

5. Price Control
Amazon flip kart
• Amazon still manage to get • But with flip kart , they are
a hold on its price still not getting it. Customer
differentiation when still find a wide gap in price
compared to other physical b/w flip kart and other
or online store. online store.

6. THANK YOU