Sony Corporation is a multinational conglomerate founded in 1946 in Tokyo, Japan by Masaru Ibuka and Akio Morita. Sony is a leading manufacturer of electronics, video, communications equipment, and information technology. In the 1950s, Morita pushed for global expansion, establishing offices in New York, Hong Kong, and Zurich. By 1960, Sony Corporation of America was established. Sony has followed a strategy of being first to market with innovations and rapid product development, committing 10% of revenues to R&D.

1. Case study AnalysisSony Corporation

2. Sony CorporationSony Corporation is a multinational conglomerate corporation headquartered in Minato, Tokyo, Japan.Sony is one of the leading manufacturers of electronics, video, communications, video game consoles, and information technology products for the consumer and professional markets.

3. SoundationMasaru Ibuka and Akio Morita founded the company.Founded it in May 7, 1946.Named the company “Tokyo Tsushin Kogyo K.K”Japan's first tape recorder called the Type-G.First commercially produced transistor radio.The name from sonus, the Latin word for sound.

4. Sony going globalMorita's 1953 visit to Philips.its energies on producing exports for the international market.Overseas marketing is an overseas business. Offices had been set up in New York, Hong Kong and Zurich.February 1960, Sony Corporation of America (SONAM) was established .a business that doesn't take advantage of its opportunities doesn't deserve to be called an enterprise

5. Sloganslogan is make.believe.Theirformer slogan was like.no.other.

7. SWOTSTRENGTHInnovative,Quality products. Human capital Self promoting system Job rotating systemsGoodwillDistribution network Infrastructure WEEKNESSMass reachControversiesBatteries Dysfunctions

8. SWOTOpportunitiesSony ReaderSoftware for computer and Cell phonesTheme parksNews channelRefrigeratorWashing machineAir conditionerRoboticsThreatsCompetitionCompanies like – Panasonic , LG , Samsung etc.

9. Case StudySony has followed bring it first strategy.Others followed Sony for the launch.10-percent of the company’s sales were committed to research and development.Rapid innovationOut-dating it’s own product.Launching only when market is ready.Changes in the consumer marketplace rather than by defense industry expenditure.

10. Why it was UniqueRe-educating the sales force.R&D expenditure, increased advertising sometimes new facilities for the manufacture of the new products.Obsoletes existing product lines.