Reliance Digital is a retail chain operated by Reliance Retail that sells consumer electronics and appliances. It has over 75 stores across major Indian cities. The stores offer a wide range of over 5,000 products from over 150 brands. Reliance Digital provides customers a unique shopping experience through technology experience zones and aims to demonstrate and simplify technology for customers. It also offers various after-sales support services like Reliance ResQ to customers.
This file includes exclusive details of Tata Croma. Details are provided as follows.
Executive Summary
Socio-Economic Importance of TATA CROMA
Identifying the Retail Type and its Product categories
Key Strategic drivers of the Retail Industry
Modern Technologies deployed by TATA CROMA
Marketing Mix Strategy by TATA CROMA
This file includes exclusive details of Tata Croma. Details are provided as follows.
Executive Summary
Socio-Economic Importance of TATA CROMA
Identifying the Retail Type and its Product categories
Key Strategic drivers of the Retail Industry
Modern Technologies deployed by TATA CROMA
Marketing Mix Strategy by TATA CROMA
Survey & Comparative Analysis of TATA Croma and NEXT RetailPrashant Dubey
Comparative Analysis of Modern Formats of Retail Outlets with focus in Products, Services and Related Attributes” (specific to TATA Croma and NEXT Retail)
Distribution & Channel Management, Promotion Decisions OF ITC LimitedReyaz Jafar
ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast-Moving Consumer Goods, Hotels, Paperboard & Packaging, Agri Business & Information Technology.
In this presentation it is describe their promotion strategy and distribution and channel management system,how ITC Ltd. work with.
Survey & Comparative Analysis of TATA Croma and NEXT RetailPrashant Dubey
Comparative Analysis of Modern Formats of Retail Outlets with focus in Products, Services and Related Attributes” (specific to TATA Croma and NEXT Retail)
Distribution & Channel Management, Promotion Decisions OF ITC LimitedReyaz Jafar
ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast-Moving Consumer Goods, Hotels, Paperboard & Packaging, Agri Business & Information Technology.
In this presentation it is describe their promotion strategy and distribution and channel management system,how ITC Ltd. work with.
Vijay sales digital footfalls pitch by and thenvikram sood
Back in 2009, when digital retail was kicking off, we presented a life simplifying approach. Targeting youth, women and the elderly to increase footfalls for the electronics retailer.
Ranveer Singh promoted his latest flick, “Lootera” at Reliance Digital Store in Gurgaon. The Bollywood heart-throb visited the store and interacted with the audience and media persons present at the promotional event. On speaking about the store, Ranveer said,” Reliance Digital is always updated with the latest range of products. I am feeling very warm and pleasant here.” Ranveer Singh posed for photographs with the audience and also took a stroll in the store.
“Lootera” is a period romance drama set in 1950’s directed by Vikramaditya Motwane. Ranveer Singh and Sonakshi Sinha play the main protagonists in the film that is inspired from “The Last Leaf” short story by O Henry.
Mohit Suri, Mahesh Bhatt and Emran Hashmi has marked their attendance at a Reliance Digital store to promote their Movie Murder2 film, makes its way to Reliance Digital, the store makes sure to pull out all the strings to make every event a success, including putting updates and news about upcoming events and promotional activities on Reliance Digital Website
5 KEY RETAIL TRENDS TO WATCH IN 2018 : Retail Tech Trends report (Digital Retail & Marketing) by Colombus Consulting Shift.
Located in France and Switzerland, Colombus Consulting Shift proposes a unique offering, specialized in innovation, marketing and data, in order to support its clients in their transformation projects, from strategy to execution.
Retail marketing is comprised of the activities related to selling products directly to consumers through channels such as stores, malls, kiosks, vending machines or other fixed locations.
The conference will focus on three key areas: Customer experience, Marketing and Supply Chain. These are the thrust areas for all retail businesses trying to evolve in lockstep with the changing business environment. Not surprisingly, all technological interventions are taking place in these areas and they are driven by analytics or big data. Over the two days, you will get insights into realities of the digital economy and challenges with respect to these areas and learn how some retailers have managed to overcome the hurdles and equip themselves for retailing in the digital era.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. Retail Philosophy — ―By the people, for the people and
of the people‖ retailing involves selling products and
services to consumers for their individual or family use.
As the final link between consumers and
manufacturers, retailers are a vital part of the
business world. Retailers add value to products by
making it easier for manufactures to sell and
consumers to buy.
3. One of the Pillars of economy - 15 % of
gdp
Size - us$ 450 bn with a prospective
consumer base of 1.2 bn
Changing structure of retail industry
to a more organised system – Between
2000 to 2010, Indian retail attracted
about $1.8 billion in foreign direct
investment, representing a very small
1.5% of total investment flow into India.
Expected growth of organised
retailing in india from 4% in 2011 to
25% in 2020 , a increase of $250bn
No. Of retail outlets/person = 7
Retail space/person = 2 sq ft
Retail density = 6%
4. 7th Largest market
globally
Focus on pop display and
impulsive buying nature
Fdi in retail for multi-
brand (51%) and single
brand (upto 100%)
Bright future ahead
5. Croma is an Indian retail chain for consumer
electronics and durables. Tata Group company
Infiniti Retail runs Croma stores in India. Infiniti
Retail Ltd is a 100% subsidiary of TATA Sons.
woolworths, one of the world‘s leading
retailers, provides technical and strategic
sourcing support
Next Retail India Ltd is a subsidiary of the
Videocon Industries Ltd and engages in retailing
consumer electronics in India. It was founded in
2003 and currently has 600 showrooms across 25
states of IndiaIn 2007 it acquired Planet M, a
music and entertainment retail chain for US$36.4
million from Bennett, Coleman & Co.
eZone, is the electronics and consumer durables
specialty store from the Future Group, and
displays numerous brands,it enables the
consumers to experience electronics through
three dedicated zones – Liberation , experience
and home
6.
7.
8. Electronic arm of reliance retail ltd.
Established in the year 2005
Reliance ResQ, the technical support arm of
Reliance Digital provides an end to end solution and
technical support
Till march,2012 75 stores have been established in
major cities like Mumbai, Delhi, Chennai, Bangalore
etc.
Reliance digital is a unique store concept built
around reliance retail‘s core philosophy – customer
centricity and a hassle free store experience.
Reliance digital is a one stop shop for all
technology solutions in the field of consumer
electronics, home appliances, information
technology and telecommunications.
9. Green Solution
ResQ REconnect
room Box
over 5,000 products spread across more than 150 brands
along with countless solution bundles recommended to
meet the diverse customer needs.
Has 35 – 40 workers on average in each store
The objective is to demonstrate and demystify
technology yet showcase how a product can talk to
each other
‗reliance one‘ memBership card – ―earn anywhere, spend
anywhere‖
Brands available -
Apple, sony, samsung, philips, panasonic etc.
10. Store Manager
CMO
Material Operation
HR
Visual Merchandise
CRM
Operation
Sales Person
11. It is located in Empress
Mall, Nagpur( a primary trading
area).
No. of footfall is relatively
good.
Store is in area of 1800 sq feet
Adjacent store is Reliance
Trends helping to improve the
customer attention.
The Company offers in-store advertising opportunities to
advertisers, in respect of Reliance Mart, Reliance
Super, Reliance Fresh, Reliance Digital and other format stores
of Reliance Retail Limited and its subsidiaries.
13. Most revenue generating product for them was LCD/LED
TVs.
A special area(50 sq feet) was allotted for the desired
experience of home theatre.
Product range was very wide both in terms of price(from Rs.
50 to Rs. 1.6 lakh) and variety(from ear phone to 3D LED).
Nearly all the brands were available along with their own
products.
14. Their service center was located near the shop in Berdi .
Sales person were well trained in
selling skills along with the product
knowledge.
It helps the customer in
differentiating the products on all
dimension like cost and features.
Promotional activities are
done by the head office, shops
members are not involved in
that.
15. The product replacement is done by head office as per the
daily data feed by the particular retail.
The number of suppliers were 3 to 4.
They don‟t claim to provide the lowest price in the market but
they try to provide good quality on premium price along with
services.
•According to the HR
( Poonam Pal),they are
much ahead in sales
than their next
competitor Next in
Nagpur.
Store layout:- Grid type
16. The post of managers are filled by the head office while the
ground sales people are recruited by the particular retail team
from the local area.
They were in charge of training the sales person and
performance of the particular retail shop.
•The offers and discounts
are also handled by the
main office of reliance
digital.
17. Reliance Digital has embarked on a campaign named
“Mission Happiness” where the entire shopping experience
for electronic and digital products has undergone a unique
transformation.
The first is „Technology & Entertainment Experience Zones‟
inside every Reliance Digital store where customers can
see, touch and feel technology from the best brands before
actually deciding to buy.
•Reliance resQ – a unique service centre,
offers lifetime support across most of the
major brands and covers both pre & post
sales service.