Customer Environment: Proposing customer value on grocery market

2. WHAT MAKES LIDL SO
FAST ?

3. Answer lies in our
values
Lidl have implemented a simple
equation to run their products by
to add value, ‘Quality + Low price =
Good value’.
The company utilize this equation
combined with excessive focus on
their customer wants and needs
thus, being able to sell more
volume of such items and
dominate the sector.

4. AHEAD 2030

6. Proposing Customer
Value

7. Value
Proposition
Canvas

8. VALUE MAP CUSTOMER PROFILE
JOBS-
TO-
BE-
DONE
Stockuponfresh
and healthy
product
Investmentsthat
Drive
Profitability
Productunlabeledorwrong
Lengthycheckoutqueues
Digitally-EnabledShopper
Automated Employee
Relationship Smartshoppingcarts
Shelfautomation
Frictionlesscheckout
Locating a staff
colleague on the
store floor
Freedom of
Selection
Lower Prices
Product
freshness
Variety of
Products
Daily purchase from
local providers
Bonus Points and
Referrals
Use Their Phones as a
Grocery Shopping
Tool
Find
relevant
product

10. Golden Circle

11. WHAT ?
HOW ?
WHY ?
WHAT = RESULT
Contactless product checking and
purchase with Language options
HOW = PROCESS
Implement QR Code for each and every
product
WHY = PURPOSE
Full transparency between customers and store

13. Key findings from The 2016 Label Insight Transparency ROI Study.
Transparency breeds trust
Transparency ensures customer expectations are met
accordingly, thus boosting the firm’s customer
retention
Gain customer loyalty by practicing the general act of
openness
Builds customer trust, customer referral,
and customer conversions translated to
sales and customer satisfaction

14. Business Fit
Model :
Business Model
Canvas

15. Partners
1. Manufacturers
2. Brands
3. Suppliers
4. Logistic Partner
5. Financial
Institutions
6. Online
Shopping Store
Values
1. To offer customer a
one-stop-shop and
give them more of
what they want on a
shopping trip
2. Fresh and quality
groceries
3. Online shopping
easy-to-book 10
minutes’ delivery
slots for 1.5 Euro
4. Pre-order through
the app and take it in
Lidl
Customers
1. Here we go
again
2. Family feeders
3. On-the-go
4. Variety seekers
5. Healthy and
natural
6. Gourmet focus
Relationships
1. Friendly service with
doorstep fresh material on
every order
2. If every customer can pay
less for similar groceries in
other supermarkets, Lidl will
pay back them for the
difference
3. Customer Club/ Benefits
for members
4. Online shopping
5. Dedicated personal
assistance
Activities
1. Procurement
2. Distribution
3. Pricing
4. Negotiation
with Vendors
5. Customer Data
Processing
6. Marketing
Channels
1. Branches/ Local Lidl
2. Online shop
3. Application
4. Media
Resources
1. Presence: Lidl has 3226
branches across Germany
2. logistic Network
3. Partnership and
alliances
4. Employees 315,000
5. Suppliers
Procurement-Distribution and logistics-Branches-Salaries-
Maintenance-Marketing and Branding-Customer Service
Dedicated Service-Retail Sales-Online Sales-
Commissions of affiliates-Delivery Service
Cost
s
Revenu
es

16. Problem Solution Fit

17. Customers have to be in long queue at the billing section in weekends
Solution: In this case we can provide self checkout machines so that they can scan their
item’s barcode and could pay through online by themselves.
For old age customers or differently abled customers wouldn’t have much health for
shopping and carrying all the items
Solution: If we are providing a online application of our supermarket with home delivery
they could have order it through that and it also helps to save time for the usual busy
customers. For attracting our app we can offer some discounts for new app users.
New customers feel much difficulties to find the items which they want
Solution: If we are having a digital map of our entire supermarket at the entrance they
could have easily find the item which they are searching for.
Customers from other countries they don’t understand most of the items and the usage of
it
Solution: if we are monitoring a very short and attractive video of items and usage of it at
each sections this new customers will start try our all products.

18. Product Market Fit :
Lean Product Pyramid

19. The Lean Product Pyramid
Customers with childerns who like to spend their shopping time
efficiently and effectively with their children.
Conducting interviews, competitor analysis, disruptive
technological advancements, customer database, focus on the
customer perspective
Which customers are we going to serve?
Which needs are going to meet?
What relative price will provide acceptable value for customers
and acceptable profitability for the customer.
Loyalty programs, hassle-free shopping
experience, memberships to our customer
community groups.
Defines the
acceptance
product.

20. Inside out perspectives​

21. • The main strength of a grocery is customer loyalty, and the
satisfaction consumers derive from the store.
• Most customers talk about the rudeness of employees and their
lack of concern for shoppers' needs.
• Cheaper rates, faster checkout, shorter lines, and better service
all help the grocery grow and attract more customers.
• Listening is the first step toward achieving customer satisfaction
and loyalty.
• Cheaper rates, faster checkout, shorter lines, and better service
all help the grocery grow and attract more customers.
• Placing smaller products on higher shelves and heavier products
on lower shelves, but also providing a device for reaching high
items, will improve a store's usability for customers

22. Outside in Perspective

24. Evalution Of Value Fit

26. Value Proposition
Statement