Thailand has a population of over 67 million people with a growth rate of 0.35%. Most people practice Buddhism. The economy relies heavily on exports, which account for 60% of GDP. Thailand has the second largest economy in Southeast Asia after Indonesia. Natural resources include tin, rubber, and petroleum. Political issues in 2013-2014 involved protests and a coup that resulted in a new prime minister. Culturally, Thais emphasize fun and respecting elders. Important holidays celebrate Thai New Year and elephants.

1. THAILAND
Macro Environment

2. Macro environment
Demographic
Economic
Natural
Environment
Technology
Political
Cultural

3. DEMOGRAPIC
 Population: 67,741,401
 0 – 14 years old 17.6%
15 - 24 years old 15%
25 – 54 years old 46.9%
55 – 64 years old 10.9%
65 years old & older 9.5%
 Population growth rate: 0.35%
 Religions: Buddhism 95%, Muslim 3.8%, Christianity 0.5%,
Hinduism 0.1%, other 0.6%
 Location: Southeastern Asia, bordering the Andaman Sea
and the Gulf of Thailand, southeast of Burma
 Capital: Bangkok

6. ECONOMY
 Thailand's economy depends on exports , which is 60
% of GDP.
 Foreign exchange rate reached 37.00 / US $ 1
( GDP : $ 7.3 trillion baht )
On October 26, 2006,
the nominal GDP in the range of US $ 200 billion in
market rates .
 Thailand has been maintaining as the country with
the second largest economy in Southeast Asia for
many years after Indonesia.

8. Natural Environment

9. Def: natural resources that are needed as inputs
by marketers or that are affected by marketing
activities
Lead
Building
construction
Bullets
Lead acid
batteries
Sapphire
Jewellery
Accessories
diamond
Natural gas
Oil
Natural gas
vehicles
Petroleum

10. Three Areas :
1. Ocean
2. Mineral resource
3. Water resource

11. Producer of rice to the world of market
Largest harvesting crab and shrimp around
the world

12. Threats to natural
environments
 Deforestation
 Soil erosion
 Wildlife depletion (illegal hunting)

13. TECHNOLOGY The total market size of the enviromental technology
industry of Thailand has been estimated at $2 billion USD
per year .
 The major players in the environment sectors is
government sectors (40%) , and the private sectors (60%)
 Factors driving the growth of environmental technology
markets include :
1. Population growth
2. Rapid industrialization and urbanization
3. Increasing of awareness
4. Enforcement of regulations
5. Strengthened legislation
6. Privatization policy

14. Political
 Ruled by a prime minister (prayut-chan-o-cha) that
upholds the highest position in the monarchy
 Thailand is an active member of ASEAN

15. Here are a few
stories about
thailand’s political
issue

16. Political
 Year 2013-2014
 An unforgettable political issue had happened
between the People’s Democratic Reform Commitee
(PDRC) and the Prime Minister (Yingluck Shinawatra)

17. Political
 The main cause for this crisis was about the prime
minister herself who had misused and abused the
power given to her
 As a result,she was finally penalized and a new
election for the new president happened
But on the 22nd of May 2014,that was when a new era
borned when Prayut-Chan-O-Cha became Thailand’s
new prime minister.

18. CULTURAL
 Social norm: Touching someone’s head may be considered rude.
Placing one’s feet at a level above someone’s head is also
considered a rude act.
 When they sit on the ground,
their feet are always pointing
away from others.
(Tucked to the side/behind)
 Strong emphasis on SANUK in
daily life.
Sanuk is the idea that life
should be fun

19. CULTURAL
 Traditional wear: Chut Thai.
 Practice Buddhism
 Important Thai holidays;
- Thai New Year (Songkran)
-Loi Krathong
-National Elephant Day (Chang Thai)

20. Thank You
KOB KUN KRAB
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