A summary presentation of a twenty-five-page report providing an informative analysis of Political, Economic, Sociological, Technological, Legal, and Environmental factors necessary to understand when doing business in Thailand today. Written by Nakarin Promtan for the Florida Atlantic University College of Business MBA Graduate Program.

1. The Kingdom of
THAILAND
Nakarin Promtan
PESTAL Analysis
Global Environment of Management
Spring 2016

2. Politics
 Head of State: The King of Thailand,
King Bhumibol Adulyadej
 Form of Government: Constitutional Monarchy
(Suspended by May 2014 Military Coup)
 Major Political Parties: Puea Thai Party &
The Democrat Party
 Military Alignments: USA & ASEAN Associations
of Southeast Asian Nations

3. Demographics
Population : 67.73 million (2014)
Source: World Bank

4. Demographics
Major Language: Thai
Major Religion: Buddhism
Ethnic Groups: 90% The Thai, Thai Chinese,
Khmer, and the Malays
Income level: Upper Middle Income*
Gender: 0.966 (966 males per 1000 females)*
Median age: 38.5 years old*
Education: 98% Literacy, 80% Secondary &
48% Higher Education School Enrollment*
*World Bank Ethnolinguistic map of Thailand 1974.jpg: U.S. Central Intelligence Agency

5. Geography
 Region of the world: Southeast Asia
 Capital City: Bangkok
 Five Largest Cities by Population:
Bangkok 5,104,476
Samutprakan 388,920
Nonthaburi 291,555
UdonThani 247,231
Chonburi 219,164
 Border Countries: Myanmar, Lao, Cambodia,
and Malaysia
 Oceans: Gulf of Thailand and Andaman Sea
Bangkok
UdonThani
Nonthaburi
Samutprakan
Chonburi

6. Geography
Source: TourismThailand

7. Economics
2015 Exchange Rate: $1USD = 32THB to
36THB
Currency: Baht
(THB) =

8. Economics: ASEAN
Trading Block:
Associations of Southeast Asian Nations
Image: International Bar Association

9. Economics: AEC
Image: The onlinecitizen

10. Economics: RCEP
Image: www.mfat.govt
Trading Block:
Regional Comprehensive Economic
Partnership
Source: CNBC, 2015
10 members ASEAN+ 6
Partners
3.4 Billion of People
30% of World Trade
$10.6 Billion Trade Volume

11. Economics: APEC
Trading Blog: Asia - Pacific Economics Cooperation
Image: Thejakartpost * APEC
21 Members*
3 Billion of People*
47% of World Trade*
60% of World GDP Growth*

12. Economics: TPP
Proposed Trading Bloc: Trans-Pacific Partnership
12 Members800 Million
People
40% of Global Economy

13. Sources for PESTAL Analysis:
1.
Stability/Terrorism
KNOEMA Worldwide
Governance Indicators,
2015
2. Rule of Law
WORLD BANK Worldwide
Governance Indicators
Data Access
5. Religious Hostilities
PEW CENTER FOR
RESEARCH. The Social
Hostilities Index (SHI)
Political Indicators
3. Corruption
TRANSPARENCY
INTERNATIONAL The
global coalition against
corruption
4. Human Rights
UNITED NATIONS High
Commissioner for Human
Rights

14. THANKS
!
Any questions?
You can find me at npromtan2015@fau.edu