The document discusses how the natural environment is an important factor in a company's macro-environment that can impact marketing activities. It notes trends in the natural marketing environment like the growing shortage of raw materials due to limited non-renewable resources and increased pollution from air, water and the threat of global warming. The document also mentions the need for companies to develop environmental sustainable strategies and practices to create an economy that protects the planet long-term, bringing up compostable packaging as an example.

1. Natural Marketing Environment
Taimur Rafiq
15B-035-BS (Section B)
Course : Marketing
Instructor : Sir Farhan Syed

2. Natural Environment
 The natural environment is important factor of the macro-
environment. This includes the natural resources that a
company uses as inputs that affects their marketing activities.

3. Trends of Natural Marketing Environment

4. Shortage of Raw Materials
 Growing shortage of raw materials.
 Limited quantities of non-renewable resources

5. Increased Pollution
 Environmental concerns have grown steadily during the past three decades. In
many cities around the world, air and water pollution have reached dangerous
level. World concern continues to mount about the possibilities of global warming.

6. Environmental Sustainable Strategies
 Developing strategies and practices that create a world economy that
the planet can support indefinitely.

7. What is compostable pakage ?