This PPT is for Banking exam aspirants.Most of the Importent terminologies has been covered in this PPT. All the bes.....t

2. Minimum 10 Questions were asked in Previous exams
Easy & Selected topics are covered

3. Need- Necessity, Requirement
Type Example
Stated needs A Bike Convenience
Real need Operating
Expenses
Food, House
Unstated needs Expectations Bungalow
Delighted Needs Extra Bungalow with
swimming pool
Secret Needs Attention from
others
Status in society

4. Wants-something that you feel
you need or desire but not having
& Money is necessary
Demands- Need+ Desire+
affordability

6. The action or business of
- Promoting & selling product or
services
- Including market research &
advertising.

7. Marketing Sales
Satisfying need profitability Art of closing deal
Broad term which includes
sales
Narrow term
Deals with numbers as well a
s long term objective
Deals with only numbers
Marketing is like marrying
her
Sales is making a girlfriend
It is a consulting Only selling
Includes sales, CRM, advt. etc Include buyers & sellers.
Establish brand, creating
revenues
Increases revenue
Buyers need is the motive Company's need is the

8. 1.Which of the following is not a type of need?
1. Stated need
2. Secret need
3. Unstated need
4. Continue need
5. None of these
2. What is the right combination which will create
demand for the product in Market?
1. Need+ Want+ Desire
2. Want + Desire + Affordability
3. Need+ Desire+ Affordability
4. None

9. 3. Which of the following is not a non Durable Product?
1. Laptop
2. Scooter
3. Milk
4. Cycle
5. None
4. Which of the following is Durable Product?
1. Cadbury
2. Plastic Bucket
3. Biscuits
4. Tomato Sauce
5. None

10. 5.High involvement product are also known as.....
1. Unsought goods
2. Industrial goods
3. Non durable goods
4. Durable goods
5. None
6. Life Insurance is a......
1. Industrial Good
2. Convenience Good
3. Speciality good
4. Unsought good
5. None

11. 7.Which of the following is not a right pair?
1. Durable Good- Laptop
2. Speciality good- Ferrari car
3. Unsought goods- Medicines
4. Industrial goods- Iron rods
5. None
8. Which of the following is High involvement Product?
1. Refrigerator
2. Milk
3. Bread
4. Eggs
5. None

12. 9. Marketing is a.....
1. Short term Objective
2. Long term Objective
3. Not a objective
4. Only selling a product.
5. None of these
10. Sales is a part of-
1. Service
2. Marketing
3. Forecasting
4. Measuring
5. None of these

13. A business tool used in Marketing by Marketeers.
Earlier 4 P’s were used, but it is expanded to 7 P’s.
M
A
R
K
E
T
I
N
G
M
I
X

14.  Product Variety
 Quality
 Design
 Features
 Brand Name
 Packaging
 Sizes
 Services
 Warranty
 Returns
-An item that
satisfies what a
consumer demands.
-It is a tangible good
or intangible service

15. - The amount a customer pays for the product.
- Determines profit of company
 Least Price
 Discount
 Allowances
 Payment Period
 Credit Term

16. -Refers to providing the product at a place which is
convenient for consumer to access.
 Channels
 Coverage
 Assortments
 Location
 Inventory
 Transport

17. - Methods of communication which are used to provide
information about the product.
 Sales Promotion
 Advertising
 Sales Force
 Public relation
 Direct Marketing

18. Employees that execute the service
Focuses on manner & skill in which they
produce the product or provide the services

19. - The process and systems within
the organisation that affect the
execution of its service.

20. - Evidence which shows that a
service was performed.

21. Product Service
Tangible Intangible
Homogeneous Heterogeneous
Product & Distribution separated
from Consumption
Service, Distribution and
consumption are simultaneous
process
A thing An activity
Core value produced in factory Core value produced in buyer-
seller interaction
Customer don't participate in the
production
Customer participate in the
production
Can be kept in stock Cant be kept in stock
Transfer of ownership No transfer of ownership

22. 1.Which of the following is not a component of Marketing
Mix?
1. Promotion
2. Place
3. Progress
4. Process
5. None of the above
2. ‘Public Relation’ is a part of which Marketing Mix?
1. Place
2. People
3. Promotion
4. Physical Evidence
5. None of these

23. 3. Which of the following is not a component of Marketing
Mix ‘Place’?
1. Channel
2. Coverage
3. Location
4. Inventory
5. None of the above
4. Product is-
1. Intangible
2. Kept in stock
3. Homogenous
4. An activity
5. None of these

24. 5.Service is-
1. Heterogeneous
2. An Activity
3. Both 1 & 2
4. Only 2
5. None of these
6. The process & System is important in-
1. Product
2. Process
3. Promotion
4. Place
5. None of these

25. 7. Which of the following activity is not a part of ‘Promotion’?
1. Sales promotion
2. Direct Marketing
3. Transportation
4. Public Relation
5. None of these
8. Which of the following is Most important ‘P’ of Marketing Mix?
1. Promotion
2. Place
3. Product
4. Price
5. All of the above

26. 9.We can transfer ownership of –
1. Product
2. Service
3. Bothe 1 & 2
4. Neither 1 nor 2
5. None of these

27. Important
termInologIes

28. Portfolio of Products of the
company in called Product Mix
Example- Tata, Reliance,

29. An individual who uses a product or service (they
may not be the buyer)

30. Selling different parts of a product
range, that they have not
previously bought, to an existing
customer

31. Category of different products
which intended for similar use &
having similar characteristic
Example- Soap

32. Trading up is adding a higher
priced product to a line
Trading down is adding lower
priced item to a line

33. Indentifies & Differentiates the products or
service of a particular company
Brand Mark- involves symbol, logo or
design
Brand name- worlds, letters or numbers
that can be vocalized or trademark
Brand is created by providing best pre &
after sales service to customer

34. Known as
Unique Selling Proposition
Unique selling product
Unique selling Price
Important factor which differentiate
the product or service to others.

35. Can refer to a market, product or industry whereby
the context is of a firm selling to another organisation
 to either use the product or service or change into
another product or service,
 rather than a consumer buying for personal
consumption.

36. Can refer to a market, product or industry whereby
the context is of a firm selling to an individual for his
own personal consumption, rather than to an
organisation for their use or consumption

37. This is the process of telephoning or calling
at the door of people or companies who
have not previously expressed an interest in
the product, service or firm

38. The use of a database for storing
information about customers so that
specific groups can be selected and
targeted for marketing activity

39. A method of segmenting markets by
demography

40. Information profiling a population in
terms of their age, gender, income,
stage in the family life cycle, religion
and social class; is frequently used for
segmenting consumer markets.

41. A pricing strategy whereby a firm
charges different prices for different
market segments.
Is also called Segmentation Pricing

42. Innovators- well informed, risk takers who are
willing to try new products(2.5%)
Early Adopters- based on feedback of innovators
they begin to purchase the product(13.5%)
Early Majority- careful, avoid risk, rely on(34%)
recommendation,
Late Majority- purchase when product becomes
common.(34%)
Laggards- those who avoid change & may not
adopt new product(16%)

43. The stages an individual goes through
during their life egg single, married no
children, married with young children
and so on. It is often used as a method
of demographic segmentation

44. A method of segmentation where the
market is classified by where they live
or are located

45. Where a firm sets up a purchasing agreement with
suppliers which involved stock being ordered and
supplied at short notice [1]. This prevents the cost of
the customer holding stock and timing of delivery and
quality tend to be more important than price for a
firm requiring J-I-T

46. A person or firm that has either shown an
interest in a product or service or one that has
been recommended by someone else as having a
potential interest
Niche Market
A small or narrow market segment

47. A model indicating the stages a product
goes through from pre-launch to withdrawal
from the market: most commonly, there are
four and five stage models.
The four stage model: introduction, growth,
maturity and decline
The five stage model: development,
introduction, growth, maturity, decline

48. Small to Medium Enterprise. There a various
definitions of what an SME is but the most common
definition (from the EU) is that it is one that employs
less than 250 people

49. Focuses on satisfaction of customer needs
in combination with the achievement of
objectives
and covers: quality, availability, service,
support, reliability, value for money and
needs to consider: the customer, corporate
planning, management, personnel, physical
evidence

50. Spreading a brand message using word of mouth, or
via e-mail, originating from the firm although this is
not apparent. Examples of techniques include: jokes,
film clips, games and website addresses: they are
suitably interesting to be forwarded to others

51. Thank You