The document discusses various topics at the intersection of marketing and finance. It asks questions about two types of analyses - payback period and internal rate of return. It also asks about the roles of marketing and finance managers and areas of coordination. Additional questions cover topics like market segmentation, product pricing, working capital finance, economic order quantity, marketing performance evaluation, cost-revenue-investment frameworks, profitability ratios, return on equity with examples, acid test ratios, return on investment with examples, and leverage ratios.

1. MARKETING FINANCE
1) The finance manager & marketing manager need to carry out many analyis.
From the following briefly highlight the feature of any two analyses:
a. Pay back period
b. Internal rate of return
c. Break even analysis
2) What are the roles of finance & marketing manager of a company.
According to you in which areas both finance & marketing should have
proper coordination?
3) Write short on:(Any two)
a. Market segmentation
b. Product pricing decisions
c. Working capital finance
d. Economic rder quantity
4) “marketing performance evaluation” what it is & what significance it holds
from marketing as well as finance point of view?
5) Explain cost-revenue-investment frameworkinmarketing concept?
6) What are the profitability ratio? HoW do They help in decision making?
7) A)Discuss in detail the term ROE(return in equity) giving suitable example?
B) What are the acid test ratio? What is the importance of these ratios?
8) A)Discuss in detail the term ROI(return on investment) giving suitable
example?
B) What are the leverage ratio? What is the importance of leverage ratios?