Bridging the Gap Between Digital and Relationship Marketing: The Next Big Thing for Data-Driven Marketers. Presentation by Selligent and 2organize at DMA2013 in Chicago
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...Heroes of CRM Conference
Learn how to elevate basic CRM data into fully detailed, centralized customer profiles. trbo's Felix Schirl and Telefónica's Tom Kussmaul will show you how to open up your data silos and take a genuinely audience-management centered approach to CRM.
As marketers, we are all feeling the pressure to measure the impact of every dollar we spend on marketing, and today, there is mounting focus put on the direct revenue impact of marketing on revenue. During this webinar we will showcase a framework for revenue marketers to maximize ROI through their digital marketing efforts.
HGS Interactive is a partner agency for Subrat Bisht and specializes in Digital CRM. In this presentation HGSI has debunked the myths around social crm and shared valuable Insights. For more case studies like this, visit www.hgsinteractive.com
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...Heroes of CRM Conference
Learn how to elevate basic CRM data into fully detailed, centralized customer profiles. trbo's Felix Schirl and Telefónica's Tom Kussmaul will show you how to open up your data silos and take a genuinely audience-management centered approach to CRM.
As marketers, we are all feeling the pressure to measure the impact of every dollar we spend on marketing, and today, there is mounting focus put on the direct revenue impact of marketing on revenue. During this webinar we will showcase a framework for revenue marketers to maximize ROI through their digital marketing efforts.
HGS Interactive is a partner agency for Subrat Bisht and specializes in Digital CRM. In this presentation HGSI has debunked the myths around social crm and shared valuable Insights. For more case studies like this, visit www.hgsinteractive.com
How to build an effective omni-channel CRM & Marketing Strategy & 360 custome...Comarch
How to tackle current market trends regarding CRM & Loyalty strategies? How to be relevant, make a difference, synchronize marketing channels and profile customers. Demo screens of Comarch CRM & Marketing platform and introduction to the Loyalty 3.0 approach. How to engage and retain customers these days?
Customer and marketing analytics: Integrating multichannel data to gain actio...Mindtree Ltd.
Understanding consumers is the key to long term engagement, loyalty and profitability. The increasing number of channels that consumers can interact with makes available an explosion of data for deriving customer insights and effective marketing. The integration of this multichannel data has become increasingly complex, leaving many marketers overwhelmed and unable to derive meaningful insights.
Utilizing Intent Data to Get Everyone a Seat at the Planning TableAggregage
Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.
Gone are the days when simply buying ads was enough to attract buyers. The marketing world is becoming more complex. And so does data and fortunately so do also the tools and technologies in CRM. That’s why Marc Preusche, Founder & Partner at DEPT Agency, shares his data-driven insights on on the impact and importance of CRM. Why is CRM the silver bullet? What are the numbers behind it?
Impact of social crm on product or service quality paper presented at inter...Angsuman Chakraborty
The Paper titled Impact of Social CRM on Product or Service Quality was presented at the International Marketing Conference 2012. The key topics addressed are:
- Why social media has become so important in the recent times?
- How customer preferences are captured by the social CRM?
- Are the quality of product & services better for companies who are involved in real time bi-directional communication with customers and leads?
- What are the Social CRM monitoring tools?
- How does Social CRM affect Brand Value ?
Understanding how a CDP can unify your MartechAcquia
In the finale of our webinar series (https://youtu.be/KdBbWNdQX1M), learn to use proven CDP strategies and easily integrate them into your existing martech.
One of the downsides of the traditional data-capture and management approach is that there is no unified source of truth. In a flipped environment, the CDP leads real-time aggregations that integrated platforms share in a graded, electronic forum.
The organised individual customer data profiles then becomes a central focus of the business as different departments share effective technical communication through various methods.
With the shift to better customer digital experiences, the following questions remain:
- "Where do you begin with data?"
- "How can I start with some quick wins that actually deliver?"
- "How do successful businesses actually bring data together, using it to deliver positive results?"
This session is a learning experience in which global businesses can understand the unique characteristics of a CDP that allows unification of digital data and efficient use of messaging to deliver better business results.
Through this lens, we will explore effective and practical strategies that businesses can implement to support their efforts in ever-changing environments.
CRM is not just customer relationship management anymore. It is a business strategy that builds insights into and improves the company/customer relationship. CRM systems become a central hub to any interaction with customers and prospects and interfaces with many other systems an organization might have in place. This presentation shows how CRM systems can be that central hub and provides a guideline for evaluating the right system for your company.
Webinar - How Marketing Automation can sales fall in love with CRMSalesfusion
SalesFUSION and Analyst firm, Gleanster present a compelling look at how a properly implemented marketing automation solution can dramatically improve CRM adoption and usage by Sales
CRMNEXT enables a digital platform empowered with AI driven digital journeys and processes that makes managing risk and serving customers immensely rewarding. Insurers can easily manage leads, resolve claims quickly, provide excellent customer serviceand personalize communication with clients in a single platform.
Bridging the gap between crm and digital marketing - in 5 stepsLars Crama
Bridging the gap between online & crm
To create great customer experiences, CRM and Online marketing should not be viewed separately. If you combine transactional (CRM) data with realtime (online) behaviour, you are ahead of the game. Still, CRM/CVM and Online/Ecommerce often exist in silos. This presentation offers 5 tips to bridge the gap between online and crm. Illustrated by practical examples of leading organisations in various industries. In addition, it shares a practical toolset including a Customer Profiling Scorecard, a Digital CRM Strategy Roadmap and a process for continuous Marketing Performance Improvement.
By now, most organizations have taken the first step in marketing automation, acquiring an enterprise class marketing automation system such as Act-On, Eloqua, Marketo, Aprimo or Pardot. However, very few organizations are actually taking advantage of the rich features these platforms offer. So while marketers aspire to leverage triggered events to launch timely customized nurture campaigns, the majority of outbound email from the systems is the same old batch and blast email programs of the past. Many are stuck figuring out where to start.
This presentation will teach you the approach to quickly launch marketing automation nurture campaigns without getting bogged down by overthinking the process. Topics covered include:
- The possible ROI of great nurture programs.
- The components of marketing automation campaigns that go beyond email.
- How to visualize and plan triggered events and nurture programs.
- Tips and best practices to boost ROI.
- Blending nurture with customized site calls to action and media based retargeting.
This presentation was given by Harry Gold, CEO of Overdrive Interactive, at NEDMA's 2015 Annual Conference.
How to build an effective omni-channel CRM & Marketing Strategy & 360 custome...Comarch
How to tackle current market trends regarding CRM & Loyalty strategies? How to be relevant, make a difference, synchronize marketing channels and profile customers. Demo screens of Comarch CRM & Marketing platform and introduction to the Loyalty 3.0 approach. How to engage and retain customers these days?
Customer and marketing analytics: Integrating multichannel data to gain actio...Mindtree Ltd.
Understanding consumers is the key to long term engagement, loyalty and profitability. The increasing number of channels that consumers can interact with makes available an explosion of data for deriving customer insights and effective marketing. The integration of this multichannel data has become increasingly complex, leaving many marketers overwhelmed and unable to derive meaningful insights.
Utilizing Intent Data to Get Everyone a Seat at the Planning TableAggregage
Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.
Gone are the days when simply buying ads was enough to attract buyers. The marketing world is becoming more complex. And so does data and fortunately so do also the tools and technologies in CRM. That’s why Marc Preusche, Founder & Partner at DEPT Agency, shares his data-driven insights on on the impact and importance of CRM. Why is CRM the silver bullet? What are the numbers behind it?
Impact of social crm on product or service quality paper presented at inter...Angsuman Chakraborty
The Paper titled Impact of Social CRM on Product or Service Quality was presented at the International Marketing Conference 2012. The key topics addressed are:
- Why social media has become so important in the recent times?
- How customer preferences are captured by the social CRM?
- Are the quality of product & services better for companies who are involved in real time bi-directional communication with customers and leads?
- What are the Social CRM monitoring tools?
- How does Social CRM affect Brand Value ?
Understanding how a CDP can unify your MartechAcquia
In the finale of our webinar series (https://youtu.be/KdBbWNdQX1M), learn to use proven CDP strategies and easily integrate them into your existing martech.
One of the downsides of the traditional data-capture and management approach is that there is no unified source of truth. In a flipped environment, the CDP leads real-time aggregations that integrated platforms share in a graded, electronic forum.
The organised individual customer data profiles then becomes a central focus of the business as different departments share effective technical communication through various methods.
With the shift to better customer digital experiences, the following questions remain:
- "Where do you begin with data?"
- "How can I start with some quick wins that actually deliver?"
- "How do successful businesses actually bring data together, using it to deliver positive results?"
This session is a learning experience in which global businesses can understand the unique characteristics of a CDP that allows unification of digital data and efficient use of messaging to deliver better business results.
Through this lens, we will explore effective and practical strategies that businesses can implement to support their efforts in ever-changing environments.
CRM is not just customer relationship management anymore. It is a business strategy that builds insights into and improves the company/customer relationship. CRM systems become a central hub to any interaction with customers and prospects and interfaces with many other systems an organization might have in place. This presentation shows how CRM systems can be that central hub and provides a guideline for evaluating the right system for your company.
Webinar - How Marketing Automation can sales fall in love with CRMSalesfusion
SalesFUSION and Analyst firm, Gleanster present a compelling look at how a properly implemented marketing automation solution can dramatically improve CRM adoption and usage by Sales
CRMNEXT enables a digital platform empowered with AI driven digital journeys and processes that makes managing risk and serving customers immensely rewarding. Insurers can easily manage leads, resolve claims quickly, provide excellent customer serviceand personalize communication with clients in a single platform.
Bridging the gap between crm and digital marketing - in 5 stepsLars Crama
Bridging the gap between online & crm
To create great customer experiences, CRM and Online marketing should not be viewed separately. If you combine transactional (CRM) data with realtime (online) behaviour, you are ahead of the game. Still, CRM/CVM and Online/Ecommerce often exist in silos. This presentation offers 5 tips to bridge the gap between online and crm. Illustrated by practical examples of leading organisations in various industries. In addition, it shares a practical toolset including a Customer Profiling Scorecard, a Digital CRM Strategy Roadmap and a process for continuous Marketing Performance Improvement.
By now, most organizations have taken the first step in marketing automation, acquiring an enterprise class marketing automation system such as Act-On, Eloqua, Marketo, Aprimo or Pardot. However, very few organizations are actually taking advantage of the rich features these platforms offer. So while marketers aspire to leverage triggered events to launch timely customized nurture campaigns, the majority of outbound email from the systems is the same old batch and blast email programs of the past. Many are stuck figuring out where to start.
This presentation will teach you the approach to quickly launch marketing automation nurture campaigns without getting bogged down by overthinking the process. Topics covered include:
- The possible ROI of great nurture programs.
- The components of marketing automation campaigns that go beyond email.
- How to visualize and plan triggered events and nurture programs.
- Tips and best practices to boost ROI.
- Blending nurture with customized site calls to action and media based retargeting.
This presentation was given by Harry Gold, CEO of Overdrive Interactive, at NEDMA's 2015 Annual Conference.
Is life insurance tax deductible in super?Chris Strano
The various types of personal insurances you can own within superannuation and the potential deductibility of insurance premiums.
More information at
http://www.superguy.com.au/is-life-insurance-tax-deductible/
Owning a vacant building can pose serious liabilities because vacant buildings are more susceptible to vandalism, undetected repairs, fire and other losses. If you own vacant property, it is advisable to purchase Vacant Property Insurance, also known as Vacant Building Insurance or Vacant Dwelling Insurance, to protect against risks.
Social presence theory is a central concept in online learning. Hundreds of studies have investigated social presence and online learning. However, despite the continued interest in social presence and online learning, many questions remain about the nature and development of social presence. Part of this might be due to the fact that the majority of past research has focused on students' perceptions of social presence rather than on how students actually establish their social presence in online learning environments. Using the Community of Inquiry Framework, this study explores how social presence manifests in a fully asynchronous online course in order to help instructional designers and faculty understand how to intentionally design opportunities for students to establish and maintain their social presence. This study employs a mixed-methods approach using word count, content analysis, and constant-comparison analysis to examine threaded discussions in a totally online graduate education course. The results of this study suggest that social presence is more complicated than previously imagined and that situational variables such as group size, instructional task, and previous relationships might influence how social presence is established and maintained in threaded discussions in a fully online course.
Half day workshop slides that have been presented at Computer Measurement Group for the last few years, and at Usenix 08 and LISA 08. This version is what will be presented at Usenix 09, San Diego, June 16th, along with the Solaris/Linux Performance slide deck.
Automated Visual Testing That Does Not Suckadamcarmi
Slides from my presentation on visual testing at http://www.meetup.com/GDG-Rashlatz/events/216316352/ and http://www.meetup.com/SeleniumSanJose/events/209029032/
10 Rules for Killer Business Cards 2010 EditionSteven Fisher
From Steven Fisher and RulesForBusiness.com comes the 2010 edition of his popular presentation, 10 Rules for Killer Business Cards. You can find more content and other business rules at www.rulesforbusiness.com
How is channel marketing evolving now that the value of consumer data is more...Grace Russell
The explosion of consumer data brings a lot of opportunity to the table, however with increased understanding of it's value, consumers want a lot more for it: individualised conversations, predictive personalisation, hyper convenience - and they want this across their preferred channels, on days and at times that suit them. They want a ‘customer-first’ value exchange, and if that’s not received they will find it somewhere else.
Visit website: http://loyalty.pobuca.com
Pobuca Loyalty is a platform that develops and grows repeat customers. It enables you to identify customers in all sales and marketing channels, map their journey, engage with them by using an omni-channel strategy, reward loyalty and predict future buying behaviors.
Presentation from SalesFUSION Lunch and learn program. This presentation focuses on new b2b marketing techniques and technologies that help marketers improve their lead generation capabilities
Marketing in the Moment: Trends and Innovations in Real-Time Omni-Channel Mar...Ensighten
Presented by Dave Chaffey, CEO and Co-Founder, Smart Insights
Better understanding and acting on the holistic customer journey is paramount to success for today’s marketers. Reaching that goal, however, has become increasingly complicated due to an explosion of disparate technologies and fragmented data sources. How can marketers collect and stitch together the customer data they need, and then act upon that information to drive results? Join digital marketing expert Dave Chaffey as he discusses the latest trends, innovations and best practices for driving more timely and relevant interactions across touch points. Dave will discuss the opportunities and challenges for real-time personalization; give examples of what leading brands are doing today; and talk about how more and more brands are turning to the customer data platform (CDP) and other core technologies to accelerate their initiatives.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
Tell the story of your customer thanks to your data and take accurate Marketing decisions.
Discover now how weBlend experts can guide you in the Data Jungle!
CRM (customer relationship management) and marketing go hand in hand. Understand the value of knowing your customer, and how to turn customer data into customer gold.
Tom Willis will cover a range of tools, customer data and analytics that can be used to determine metrics and keep your marketing strategies in line with key business goals, regardless of your budget.
How to Understand Your Customer Better with the Right Data and ToolsRBA
Today, with so many tools for marketers, it's hard to know which ones will give you the right data and insight to make the right decisions. Wouldn’t it be great if everything you wanted to know about your customer was in a single system? RBA’s Eric Raarup and Bob Lam presented on this topic at the Integrated Marketing Summit in Minneapolis.
Municipal
13 Teams
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Average talent teams that get along well with each other are more productive than gifted teams that don’t get along. It doesn’t matter how well a team with low emotional intelligence is in control of the numbers. They can’t even decide what to try to do.
14 Stress
___
Difficulties at work and in our relationships put us under stress. Stress makes it difficult for us to find solutions to problems. When we can’t find solutions to problems, we get more stressed. To get rid of this dead end, we need to know how to manage our stressful situations.
15 Marriage
____
The secret of long and happy marriages is sincerity in your feelings. If your marriage was not built on this basis of intimacy from the very beginning, it will begin to crack over the years. Even small problems become unsolvable. You have to be emotionally open at the beginning of the road.
16 Leadership
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Leadership does not mean dominance. Leading your colleagues to a common goal and making them believe in the reality of this purpose. Successful leaders are those who can keep their team’s motivation alive for many years. You have to make them desire the work to be done.
17. Emotions Are All Normal
___
Anger, hatred, love, happiness… You can understand when and under what circumstances these feelings will emerge by following yourself. You may have these feelings depending on how you interpret the events you encounter. The important thing is to be able to react independently of your feelings. You may find yourself making promises that you cannot keep because you are happy, or you may resort to violence when you are angry.
18/ Being able to Express Your Emotions
____
Not everyone’s level of empathy can be very good. You may be in a difficult situation immediately. You may feel bad, but people may not understand it. In these situations, you may need to express your feelings a little more directly.
19/You Are Not Your Emotions
______
Keep doing what you need to do, no matter how you feel. Success is achieved by people who cannot give up no matter what their feelings and thoughts are. Don’t let your feelings affect your actions.
20/ Timing
__
As soon as you feel a different emotion, try to think before you act. Because emotional intelligence moves faster than rational intelligence, it can make you act irrationally and make you say any unnecessary words.
Thanks for reading
~ 𝗧𝗼𝗻𝗴𝘀𝗮 𝗚𝘂𝘆
Book:- https://amzn.to/3XsVTz2.13 Teams
__
Average talent teams that get along well with each other are more productive than gifted teams that don’t get along. It doesn’t matter how well a team with low emotional intelligence is in control of the numbers. They can’t even decide what to try to do.
14 Stress
___
Difficulties at work and in our relationships put us under stress. Stress makes it difficult for us to find solutions to problems. When we can’t find solutions to problems, we get more stressed. To get rid of this dead end, we need to know how to manage our st
The Lean Startup A team - ignite talk Lars Crama - Lean Innovation SummitLars Crama
We were told that the ideal lean startup team consists of a hustler, a hipster and a hacker. But for running a lean startup in the enterprise, you need four other characters to get your idea to scale.
BlueCity - how circular entrepreneurs are realizing the new economy todayLars Crama
Bluecity is a hotbed for innovative companies that connect their residuals and create value from each others' waste. BlueCity offers space, support and a dynamic network to help feasible and scaleable initiatives grow to create significant impact. As such, together with entrepreneurs, researchers, public, government, universities and enterprise partners, we close the value loops and create the city of the future.
How do you turn your innovative ideas into profitable business? This lecture describes a five phase approach for managing innovation.
Stage 1 - Collect
Stage 2 - Select
Stage 3 - Implement
Stage 4 - Sustain
Stage 5 - Market
Handouts for Rotterdam University - School of Commercial Management Studies
eTail east 2014 Philadelphia - Cross Channel Loyalty Program KruidvatLars Crama
Lars Crama, Director at 2organize, together with Selligent, omnichannel audience engagement solution, explain the multichannel approach and other key success factors of the loyalty program launched by A.S.Watson, the world's largest health, beauty & lifestyle retailer, for its brand Kruidvat in the Benelux.
While more than ever marketers are eager to engage their customers, few Loyalty cards survive. So how has A.S.Watson been able to activate this card active in more than 25% of all households in the Netherlands? Showing great conversions and results?
Bridging the gap between online and crm - Next Generation Marketing 2organizeLars Crama
Next Generation Marketing starts by bridging the gap that exists between CRM and Digital Marketing. Five steps to boost relevancy in your customer interactions.
This session presented by Selligent will enable attendees to get the right insight on relationship marketing best practices and the importance of engagement and loyalty programs. Actual examples show how cross-channel marketing programs can help increasing the engagement, trust, loyalty and value of customers. Lars Crama, Business Development Director at 2organize, explains the multichannel approach and other key success factors of the loyalty program launched by A.S.Watson, the world's largest health, beauty & lifestyle retailer, for its brand Kruidvat in the Benelux. While more than ever marketers are eager to engage their customers, few Loyalty cards survive. So how has A.S.Watson been able to activate this card active in more than 25% of all households in the Netherlands? Showing great conversions and results? Just attend this session and you will know!
Help, I’m lost in creativity! - 9 tips for managing creativityLars Crama
9 ways to increase your team's creative performance in a map for managing creativity. Includes a printable "subway map" poster with steps and pointers for each dimension.
A quick overview of the effective Social Styles model. Increase group performance by learning how to deal with Analysers, Drivers, Amiables and Expressives.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Bridging the gap between digital and relationship marketing - DMA 2013 Thought Leadership session
1. Bridging the gap between digital and
relationship marketing
Jan Teerlinck
Lars Crama
VP Product marketing
Business Development Director
SELLIGENT
2organize, Oxyma group
4. Clear benefits of Integration
1. Ease of use in day-to-day work
2. Create better connected customer experiences
3. Lower cost
5. People drive results, not software
We partner with agencies & MSP‟s
+
TOOL
You are an agency ?
+
BRAINS
825
HANDS
6. The gap?
Relationship Marketing
(CRM)
Digital Marketing
(Performance)
Building relations
Direct response
Grow customer value
Acquire new
Identified
Anonymous
TRANSACTIONS
INTERACTIONS
12. Connected experiences across channels
CHALLENGES:
Silo systems are executing channels
Traditional one-way „batch & send‟ marketing
Making CRM data actionable in real-time digital channels
DATA
INSIGHT
EXECUTION
13. Connected experiences across channels
SOLUTION:
Integrated channel execution
– E-MAIL: integrated, no stand-alone messaging
– INBOUND: personalize site visits
– SOCIAL: use as a relational channel
Customer centric / Multi-step dialogues / real-time
DATA
INSIGHT
EXECUTION
14. Connected experiences across channels
Social
publish
Twitter
direct
E-mail
Social
registration
Web page
Mobile
DATA
INSIGHT
EXECUTION
15. More insight drives better marketing
CHALLENGES:
Access to partial data
Centralized data - but too complex to use
Lacking „basic insight‟: “data exploration”
DATA
INSIGHT
EXECUTION
16. Taking analytics out of the back-office
SOLUTION:
Tight integration: Analytics & Campaigning
Offer analytics for different skills
– Visual data exploration
– Best-practice data mining
– Modelling for experts
DATA
INSIGHT
EXECUTION
17. The biggest challenge for CRM today
How to incorporate data from digital real-time
channels in your CRM data infrastructure?
DATA
INSIGHT
EXECUTION
18. Big Data: Quantum physics of CRM
The new elementary
particles of a customer
Transaction = „Atoms‟
Interactions = „Quarks‟
• Interactions lead to transactions
• CRM wants to tap in earlier
?
21. Web analytics not fit for CRM
SIZE
Too much data transfer
load to handle
22. Web analytics not fit for CRM
FORMAT
Too much effort to make
it usable for marketers
23. Web analytics not fit for CRM
LOCATION
Customer data and
digital data is not in the
same place
24. Web analytics not fit for CRM
IDENTITY
Can‟t link them to
customer records
25. Web analytics not fit for CRM
PRIORITY
CRM not a priority for
the digital team
26. Web analytics not fit for CRM
Trying to combine
things that where
never designed to fit
together
27. Web Analytics
Performance
Digital Mkt
CRM
Grow value
Own media
Anonymous
Visitor Analytics
See people
not traffic
External media
Identified
Identified
Anonymous
Own media
External media
28. It is time to see the ‘Who & Why’
through the ‘What’
Simple example: Engagement measure
WEB Analytics
WHAT
VISITOR Analytics
WHO & WHY
2,75
CRM
CRM
29. Who is engaging with my brand?
Are my inactive customers still visiting us?
How do first-time buyers behave online?
HIGHLY ENGAGED
visitors not yet in my
database
How do different
segments ENGAGE ?
Is Engagement going
up or down in that
segment?
How is that distributed
within that segment ?
30. Turning traffic into visitor profiles
BEHAVIORAL
Building a behavioral profile for each individual visitor
Brand engagement
-
Shopping activity
How often do they come
When came last time
How active are they
How long do visitors
they stay
Subscribed
How much content consume
have higher
engagement
Time of day
….
-
BEHAVIORAL
Anonymous
visitors
Interest profiles
Purchase to visit
Basket to visit
Sensitivity to promo
Write reviews?
Comment on reviews?
…
CRM
-
What interests them
What do they click in e-mails
Where do they spend most time
Last visited products
Searched items
…
BEHAVIORAL
CRM
contacts
31. Blending CRM data with behavioral data
VISITOR ANALYTICS
Web Analytics
Analytics
Execution
BEHAVIORAL
CRM
BEHAVIORAL
CRM
BEHAVIORAL
33. Extending the CRM single view
Tracking everyone interacting with your brand
Connected to your CRM infra: Analytics & Execution
Visitor
Prospect
1) Gain new insights
2) Precision targeting across channels
3) Better customer experience
Customer
34. Gain new insights
Relationship Marketing
(CRM)
See people through traffic
Learn who your visitors are
Analyze differences between segments
Discover interesting audiences
Set new KPI‟s to drive segment migration
Define targeting tactics to achieve goals
36. Cross-channel precision targeting
Use inbound channels for lifecycle CRM
Visitor
Prospect
Customer
Segment based targeting:
First time visitor
High engagement – not subscribed
Subscriber – no purchase
First time buyer
Loyal buyer – no review
Inactive customer
…..
?
38. Conclusion
It‟s standard CRM praxis, extended to the new normal
Driven by a very tactical approach
-
Driven by questions you always had (but remained unanswered)
Better alignment of CRM / digital team
39.
40. Use case 1: Using online data to increase
relevancy for daily special offer in retail
Daily offer, based on
– Customer segment
– Customer preferences
– Purchase history
+ Product visited online
Prioritized offers
– in the moment
– more relevant
41. Use case 2: Using CRM tactics to
enhance online experience at broker
Managing portfolio
– Choosing from longlist
– Comparing
opportunities
– Completing
transaction
+ Transactional
history
+ Customer typology
Matched opportunities
– Custom Journeys
– Pro-active advice
42. Customer Profiling Scorecard
Explicit Profile
5
4
Customer
Metadata
3
2
Implicit Profile
1
2011
2012
Journey Profile
2013
Response Profile
Session Profile
Creative Commons License - Customer Profiling Scorecard by 2organize.com is licensed under a Creative Commons Attribution
NonCommercial 3.0 Unported License. Feel free to use it, we welcome all feedback.
43. Customer Profiling Scorecard (2)
• Explicit customer profile
•
Customer maintained profile: name, address, email, settings, favourites, configurations, preferences, product ratings, reviews, Q&A, UGC, Social Media Content
• Implicit customer profile
•
Supplier maintained behavioural profile: online transactions, offline transactions, product use, service use, interactions, socio-demographic data, psychographic data
• Response-profile
•
Stimulus-reponse-data related to functionalities and campaigns. Include contact history, interaction pressure, campaign response, stimulus-sensitivity
• Session-profile
•
Real-time behavioural data: referring site, location, campaign exposure, use of site functionalities, customer intent
• Customer journey profile
•
Longitudinal cross channel behavioural data: multi stage decision process identification, microconversions, engagement
• Customer meta data
•
Analytics generated customer data: recency/frequency/value profile, LTV-profile, segmentation, engagement scoring, attitudinal scoring, sentiment scoring
44. CRM online strategy roadmap
2012
2013
2014
eCRM Roadmap
Phase 3
Phase 4
Phase 5
Basics
Quick Wins
Customer Value
Life Time Value
Customer Journey
Program
Prospect
Welcome
Order Follow Up
Churn / Retention
EDM: abandoned cart
EDM: customer journey
Win back
EDM: behavioral events
Campaigns
Bulk communication
Simple segmentation
Segmentation
Multi channel
Personalized
Real time Interactive
Reports
Hi-prio KPI‟s
All KPI‟s
Dashboards
Balanced Scorecard
Analysis
RFM
Basic Segmentation
Advanced Segmentation
LTV
Behavioral segmentation
Value drivers
Loyalty drivers
Share of Wallet
Life style segmentation
Engagement scoring
ROMI analysis
Marketing
Performance Improvement
Monitor basic KPI‟s
Set up test- and control
groups
Simple A/B testing
Advanced A/B testing
Multivariate testing campaigns
Advanced A/B testing
programs
Multivariate testing programs
ROMI optimization
Customer Data Integration
Registrations
Transactions
Customer Profiles
Contact history
Demandware
Survey data
Campaign feedback data
Integrate business units
Web data
Social media data
Competitor data
External environment data
Vision & Strategy
Customer
Contact Strategy
Phase 2
Insights
Creative Commons License – CRM Online Strategy Roadmap is licensed under a Creative Commons Attribution NonCommercial 3.0
Unported License. Feel free to use it, we welcome all feedback.
www.2organize.com
Phase 1
45. Start by doing what's necessary;
Then do what's possible;
And suddenly you are doing the impossible
Giovanni di Pietro di Bernardone
12th century
46. For more info
Please contact:
Jan Teerlinck
Jan.Teerlinck@selligent.com
Tel: +32 473 361 498
Lars Crama
Lars.crama@2organize.com
Tel: +31 6 51 506820
Editor's Notes
What
Both have same driver: more relevancyLeft world is driven by transactions (always been)Right world is driven by interactionsThe world today is about interactions. The transaction is the result of the interaction.