IGNOU MBA SOLVED ASSIGNMENTS 2017

IGNOU MBA SOLVED ASSIGNMENTS JAN 2017
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IGNOU MBA SOLVED ASSIGNMENTS 2017 JAN
MS - 01 Management Functions and Behaviour
MS - 02 Management of Human Resources
MS - 03 Economic and Social Environment
MS - 04 Accounting and Finance for Managers
MS - 05 Management of Machines and Materials
MS - 06 Marketing for Managers
MS- 07 Information Systems for Managers
MS - 08 Quantitative Analysis for Managerial Applications
MS - 09 Managerial Economics
MS - 10 Organisational Design, Development and Change
MS - 11 Strategic Management
MS - 21 Social Processes and Behavioral Issues
MS - 22 Human Resource Development
MS - 23 Human Resource Planning
MS - 24 Employment Relations
MS - 41 Working Capital Management
MS - 42 Capital Investment and Financing Decisions
MS - 43 Management Control Systems
MS - 51 Operations Research
MS - 52 Project Management
MS - 53 Production/Operations Management
MS - 54 Management Information Systems
MS - 61 Consumer Behaviour
MS - 62 Sales Management
MS - 63 Product Management
MS - 64 International Marketing
MS - 65 Marketing of Services

MS - 91 Advanced Strategic Management
MS - 92 Management of Public Enterprises
MS - 93 Management of New and Small Enterprises
MS - 95 Research Methodology for Management Decisions
MS - 423 Marketing of Financial Services
MS - 424 International Banking Management
MS - 425 Electronic Banking and IT in Banks
MS - 494 Risk Management in Banks
MS - 495 Ethics and Corporate Governance in Banks
MFP - 1 Accounting and Finance for Managers
MFP - 2 Accounting and Finance for Managers
MFP - 3 Commodity Markets
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Course Code : MS-01
Course Title : Management Functions and Behaviour
Assignment Code : MS- 01/TMA/SEM-I/2017
1. Why are managers required to have / acquire different skills sets at various levels of their
career? Explain the concept and its significance with suitable examples from the organisation
you have served in, or you are familiar with.
2. State and explain the steps involved in MBO process. Also explain the pre-requisite for
successful implementation of MBO quoting examples from the organisation you have worked in
or you are aware of.

3. Briefly explain the sources of conflict and the impact it has on individuals, groups, and
organisations. Cite examples from your organisational experience or the experience you are
aware of.
4. What is control? What are the pre-requisite and characteristics of effective control system?
Explain with the help of examples you have had in an organizational set up. Briefly describe the
organisation you are referring to.
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Course Code : MS - 2
Course Title : Management of Human Resources
Assignement Code : MS-2 /TMA/SEM – I/2017
1. What are the primary objectives, focus, and purpose of Selection Tests and Interview in the
whole process of Hiring in organisational set up? Critically examine their usefulness and
importance in the short term and long term functioning and culture of the organisation. Draw
from the experiences you are familiar with. Describe the organisation and the situation you are
referring to.
2. What are the major „problems/errors‟ which came in the way of „Effective Performance
Appraisal Systems‟ of any organization? Describe and explain with the help of your
organizational experiences or the ones you are familiar with. Briefly explain the organization,
situation and its fall out too support your reply.
3. Critically evaluate the state of workers‟ participation in Management in the present day
business scenario. Explain with examples your answer giving due details of the organizations
and the sources you are referring to.

4. What are the “Principles of Learning” which are followed in developing „Effective Training
Programmes‟? Critically evaluate the „Training Environment‟ you are exposed to vis-à-vis the
„Principles of learning‟ followed/not followed or the ones you are aware of. Briefly describe the
situation and the organization to logically support your replies.
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Course Code : MS-03
Course Title : Economic and Social Environment
Assignment Code : MS-03/TMA/SEM-I/2017
1. a) Explain the reasons why a business manager be concerned with business environment?
b) Discuss how non-economic environment affects business decisions giving examples.
2. What are the major factors of widespread sickness among the SSI units? How can sickness be
identified? Suggest measures to enhance economic viability of the segment.
3. Examine the progress of Indian economy towards globalization in the post reform years.
Comment on the slow pace of progress of globalization and identify the major reasons.
4. a) What are the major problems of fiscal policy? Describe.
a) Is the growth of public expenditure in India justified? Discuss.
5. Explain major trends in volume, composition and direction of India’s foreign trade in recent
years. Do you think that these trends portray a favorable trade environment in the country?
6. Write short notes on the following:
a) Balance of Payments
b) Role of Public Sector
c) Economic Development and Economic Growth

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Course Code : MS-04
Course Title : Accounting and Finance for Managers
1. “ Accountancy is an Information System” do you agree? Substantiate your answer with
reasons. How does an Accountant help in planning and controlling a large commercial
organisation? Explain.
2. Prepare Cash Budget for April-Oct. 2017 from the information relating to Shah Agencies, a
trading concern:-
Balance Sheet as on 31st March, 2017
Liabilities Rs. Assets Rs.
Proprietor’s Capital 1,00,000 Cash 20,500
Outstanding Liabilities 17,000 Stock 50,500
Sundry debtors 26,000
Furniture 25,000
Dep. 5,000 20,000
----------- ----------- ---------
1,17,000 1,17,000
Sales and salaries for different months are expected to be as under:
Months Sales Salaries
April 80,000 3,000
May 52,000 2,500
June 50,000 35,000
July 75,000 4,000
August 90,000 4,000
September 35,000 3,000

October 25,000 3,000
The other expenses per month are: Rent Rs. 1,000, Depreciation Rs. 1,000, Misc. Expenses Rs.
500 and Commission 1% of sales. Of the sales, 80% is on credit and 20% for cash. 70% of the
credit sales are collected in one month and the balance in two months. Debtors on March 31,
2017 represent Rs. 6,000 in respect of sales of February and Rs. 20,000 in respect of sales of
March. There are no debt losses. Gross profit on sales on an average is 30%. Purchases equal to
the next month’s sales are made every month and they are paid during the month in which they
are made. The firm maintains a minimum cash balance of Rs. 10,000. Cash deficiencies are
made up bank loans which are repaid at the earliest available opportunity and cash in excess of
Rs. 15,000 is invested in securities (Interest on bank loans and securities is to be ignored).
Outstanding liabilities remain unchanged.
3. Taking a suitable example and explain how the semi-variable costs will be segregated into
fixed and variable using the Scattergraph Method.
4. Aditi Ltd. is considering the selection of one a pair of mutually exclusive investment projects.
Both would involve purchase of machinery with a life of 5 years.
Project 1 would generate annual cash flows (receipts less payments) of Rs. 2,00,000; the
machinery would cost Rs. 5,56,000 and have a scrap value of Rs. 56,000.
Project 2 would generate annual cash flows of Rs.5,00,000; the machinery would cost Rs.
16,16,000 and have a scrap value of Rs. 4,31,000.
Company use the straight line method for providing depreciation. Its cost of capital is 15% per
annum. Assume that annual cash flows arise on the anniversaries of the initial outlay, that there
will be no price changes over the project lives and that acceptance of one of the projects will not
alter the required amount of working capital.
You are required to:
(a) Calculate for each project:
(i) the accounting rate or return (ratio, over project life, of average accounting profit to average
book value of investment) to nearest 1%.
(ii) the net present value
(iii) the internal rate or return (D.C.F. yield) to nearest 1%, and
(iv) the pay back period to one decimal place, and
(b) State which project you would select for acceptance, if either, giving reasons for your choice
of criterion to guide the decision. Ignore taxation.
5. “ Dividend can be paid only out of profits”. Explain this statement and also discuss your role
as a Finance Management in matters of dividend policy?

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Course Code : MS-05
Course Title : Management of Machines and Materials
Assignment No. : MS-05/TMA /SEM-I/2017
1. “Product development and design is basically a research and development activity”. Elaborate
the statement with suitable examples.
2. What is work sampling? Why is it called a fact-finding tool? Describe some uses of work
sampling.
3. Practical job shops are much more complicated and may have hundreds of matching centres
and thousands of jobs. Comment! Why do we resort to priority dispatching rules for sequencing
jobs at each machine centre? Describe these rules.
4. How can FAST diagram act as a Value Engineering tool. Explain the basic methodology of
FAST diagrams with the help of an example.
5. Write a brief note on need and role of classification, codification and standardization in the
context of materials management from the viewpoint of planning, control, purchase and
inventory management.
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Course Code : MS-6
Course Title : Marketing for Managers
1. (a) Define Marketing and discuss its scope as an exchange process between the firm and its
customers. Illustrate with two suitable examples of your choice.
(b) Scan various secondary data sources available to you and collect relevant data historically to
discuss the importance of Marketing in an emerging economy like India.
2. (a) Explain the term Market Planning. Discuss the elements of Marketing Mix and their role in
formulating suitable strategy in the following situations.
(i) Chain of Computer training centers
(ii) Premium Unisex Talcum powder.
(b) Define Market Segmentation and discuss its scope and the bases of segmentation that are
relevant to the Indian Marketer.
3. (a) Who is a Consumer? Elaborate giving suitable examples. Why it is necessary for marketers
to have a sound knowledge of the end user and their behavior. Discuss.
(b) Distinguish between New Product Development with Product Life Cycle with an example.
4. (a) What is pricing? What are the major objectives of pricing for a marketer? Explain with
suitable example the various pricing methods available to the marketer.
(b) What make Distribution as one of the core function in a manufacturing concern? List out and
discuss the major channels of distribution that you are familiar with suitable examples.
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Course Code : MS-07
Course Title : Information Systems for Managers

1. What is open source software? Where can one find Open Source software? Isn't it hard to get
reliable support for open-source software? Explain the differences between commercial software,
shareware, open source software, freeware, and public domain software.
2. What is change in the focus of operations management? Is this change in the focus is due to
the increase of competitiveness in Business? Elaborate. Also illustrate, the capabilities expected
of information systems in context of Operations Management.
3. Discuss the important features of Java. Describe the Java development tools and the six
functional packages included in Java standard library.
4. What is the difference between a database and a data warehouse? Take a small representative
database from any organization and try to convert it into a data warehouse. What are the visible
advantages that you can make out?
5. Define Artificial Intelligence. Why is it said that some problems can only be solved through
intuitive algorithms and thus are in the AI domain? Identify some latest managerial trends and
issues related to applied AI technologies.
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Course Code : MS 08
Course Title : Quantitative Analysis for Managerial Applications
Assignment No. : MS-08/TMA/SEM-I/2017
1. The net incomes of a sample of large importers of antiques were organized into the following
table:
Net income Number of
($ millions) Importers

2 up to 6 1
6 up to 10 4
10 up to 14 10
14 up to 18 3
18 up to 22 2
(a) What is the table called?
(b) Based on the distribution, what is the estimate of the arithmetic mean net income?
(c) Based on the distribution, what is the estimate of the standard deviation?
2. The employees of Cartwright Manufacturing are awarded efficiency ratings based on such
factors as monthly output, attitude, and attendance. The distribution of the ratings follows the
normal probability distribution. The mean is 400, the standard deviation 50.
(a) What is the area under the normal curve between 400 and 482? Write this area in probability
notation.
(b) What is the area under the normal curve for ratings greater than 482? Write this area in
probability notation.
(c) Show the facets of this problem in a chart.
3. Advertisements by Star Fitness Center claim that completing its course will result in losing
weight. A random sample of eight recent participants showed the following weights before and
after completing the course. At the .01 significance level, can we conclude that the students lost
weight?
Name Before After
Himmat 155 154
Chandan 228 207
Mohan 141 147
Meera 162 157
Cimola 211 196
Peterson 164 150
Reddy 184 170
Prakash 172 165
(a) State the null hypothesis and the alternate hypothesis.
(b) What is the critical value of t?
(c) What is the computed value of t?
(d) Interpret the result. What is the p-value?
(e) What assumption needs to be made about the distribution of the differences?
4. What is time series analysis? Decompose a time series into its various components and
describe them.
5. What is a random variable? How is it used to define a probability distribution? Make the
probability distribution of “scores facing up” in a throw of two dice.

App)
Course Code : MS-09
Course Title : Managerial Economics
1. Opportunity costs are the ‘costs of sacrificed alternatives.’ Discuss with the help of examples.
2. How are income effect and substitution effect important in explaining the negative slope of
demand functions? Explain giving examples from real world.
3. When there are 2 inputs K, L, given the price of capital (PK)= 10 and price of labour (PL)=20.
Total Expenditure C=100. Draw and explain the effect on the isocost curve in case of the
following:-
(i) decrease in price of labour (PL)=10
(ii) increase in the price of capital (PK)= 20
(iii) decrease in the price of capital (PK)= 5
(iv) increase in the firms budget with no change in the price of labour and capital.
4. Explain the difficulty in sustaining collusion with the help of prisoner’s dilemma.
5. Briefly discuss the Chronology of Indian Telecom Deregulation from the year 2003 to present
times.
6. Write short notes on the following:-
(a) Market Demand curve
(b) Optimal Input Combination
(c) Peak Load Pricing

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Course Title : Organisational Design, Development and Change
1. Describe various approaches to understand organisations and their relevance in the present day
context. Give examples.
2. Describe and discuss any three types of organizational structures and their advantages and
disadvantages with examples.
3. Briefly discuss the concept and purpose of organizational diagnosis. Discuss interview as a
diagnosistic tool and it’s limitations with relevant examples.
4. What are the different stages of organizational development? Discuss T- Group Training as an
intervention for organizational Development with an example.
5. Describe and discuss the competencies required for a change agent.
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Course Code : MS-11
Course Title : Strategic Management

Assignment No. : 11/TMA/SEM-I/2017
1. Select a specific type of business that you may wish to start.
a) Develop a written mission statement for that business.
b) Formulate a set of goals for the business
c) Formulate specific and verifiable objectives in the lines of the goals.
d) Devise a statement of social responsibility for the business.
2. Explain the three generic strategies for a Small Business Unit (SBU). Also give an example of
a business unit that competes with each strategy.
3. Assume that an airline company has changed its strategy from low-cost to low-cost-
differentiation strategy. Describe an appropriate organization cultures for that company.
4. Differentiate between leadership and management. Support your answer with the help of
examples.
5. Explain the concept of balanced scorecard (BSC)? As a strategist what challenges will you
face while developing and implementing a BSC? Discuss.
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Course Title : Social Processes and Behavioral Issues
Assignment Code : MS-21/TMA/SEM - 01 /2017
1. Briefly discuss the evolution of the concept of Motivation and its importance in organizational
scenario. Describe any two theories of motivation and their relevance.
2. Briefly describe the factors affecting interpersonal relations. Discuss “Johari Window” model
with reference to enhancing interpersonal relations with examples.

3. Discuss the importance of Behaviour Modification in organisations and ethical issues involved
in it.
4. What is the difference between a Group and a Team? Discuss the process of building effective
teams and maintaining them.
5. Discuss Perceptual Selectivity and Perceptual Organisation. What are the Perceptual errors
which occur in the organisation and how to overcome these?
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Course Title : Human Resource Development
Assignment Code : MS-22 /TMA/SEM - I/2017
1. What are various methods which could be employed to improve business ethics in an
organisational set up? How could personal ambition be balanced with shared ambition? Explain
with suitable examples. Briefly describe the organisation and the system you are referring to.
2. What is a profession? Briefly explain the characteristics of a profession, and differentiate
profession with occupation? Explain with suitable examples.
3. Briefly define and discuss the dynamics of diversity, power, and mentorship in an
organisational set up. Explain with suitable organisational examples. Briefly explain the
organisation and the situation you are referring to.
4. Explain various facets of knowledge management and its approaches. How could professional
knowledge and expertise be leveraged in an organisational set up? Explain with suitable
examples. Briefly describe the organisation you are referring to.

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Course Title : Human Resource Planning
1. Explain the concept of Human Resource forecasting. Describe the forecasting demand for
employees in any organization you are familiar with. Discuss the issues in demand forecasting.
2. Explain the concept of job evaluation and objectives of job evaluation. Describe the various
job evaluation methods with suitable examples from any organization you are familiar with.
3. Discuss the aims and objectives of career planning. Describe the process, structure and
benefits of career planning. Explain at least two ways that career planning might benefit an
individual.
4. Explain the concept, need and scope of HR Audit. Describe the essential steps involved in the
auditing process being followed in any organization you are familiar with.
5. Discuss the role of human resource measures and audit in Human Resource Planning system.
Describe the transformational process through social, economic, organizational and
technological changes at work place.

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Course Title : Employment Relations
1. Explain the historical perspective of Industrial relations in India. Discuss the issues and
challenges facing by the organizations related to industrial relations in an organization you are
familiar with.
2. Explain the meaning, origin and growth of trade unions in India. Describe the present trade
union scenario of an industrial area with which you are familiar. What are your suggestions for
strengthing the trade unions in India.
3. Explain the concept and objectives of Workers Participation in Management (WPM). Describe
the structure, levels of participation, degrees and forms of participative management in an
organization you are familiar with.
4. Explain the meaning and context of grievance. Describe various approaches of grievance
resolution in your opinion which approach is most effective and why?
5. Describe the new perspectives of 1990s. Discuss the implications of post modernism for
employment relations. Explain the latest developments in HRM for industrial relations issues
with suitable examples.
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Course Code : MS-41
Course Title : Working Capital Management
1. As a Finance Manager describe the various factors that you would take into consideration
before assessing the working capital requirements.
2. The Average Monthly Usage of a particular item in Reliable Industries Limited in the current
year is expected to be 3000 units. The fixed cost per order is Rs. 1500/-. The purchase price is
Rs. 2400 per box, containing a dozen units in each box. It, however, is not necessary to order for
the full box of 12 units. The inventory carrying cost is 25% of the inventory value per annum.
The quantity discount allowed per unit is 2%.
What will be the Optimum Order Quantity in each of the following three cases, on an Annual
Usage Basis:
When the minimum order size required for quantity discount is:
(a) 1000 units
(b) 3000 units
(c) 10,000 units
Give reasons for your specific answers in each of three cases separately, duly supported by facts
and figures.
3. “Trade credit is regarded as a spontaneous source of short term finance”, discuss and
comment.
4. The management of Royal Industries has called for a statement showing the working capital to
finance a level of activity of 1,80,000 units of output for the year. The cost structure for the
company’s product for the above mentioned activity level is detailed below:
Cost per unit
Raw material Rs. 20
Direct labor 5
Overheads (including depreciation of Rs. 5 per unit) 15
---
Profit 40
Selling price 10
---
50
---
Additional information:
(a) Minimum desired cash balance is Rs. 20,000.
(b) Raw materials are held in stock, on an average, for two months.
(c) Work-in-progress (assume 50% completion stage) will approximate to half- a-month’s
production.
(d) Finished goods remain in warehouse, on an average, for a month.
(e) Suppliers of materials extend a month’s credit and debtors are provided two month’s credit;
cash sales are 25% of total sales.

(f) There is a time-lag in payment of wages of a month; and half-a-month in the case of
overheads.
From the above facts, you are required to prepare a statement showing working capital
requirements.
5. Discuss the critical decisions that you need to take in working capital management. Emphasize
the important ways in which those decisions differ from those concerned with the management
of the fixed capital of a business.
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Course Code : MS-42
Course Title : Capital Investment and Financing Decisions
1. What is cost of Capital? How is it calculated for different sources of Capital? How is average
weighted cost of Capital measured?
2. Discuss the various components of project planning. Explain the application of work
breakdown structure in monitoring and controlling a project.
3. What are major global sources of financing? Distinguish between Foreign Direct Investment
and Portfolio Investment.
4. What are the major factors that are taken into consideration for determining the dividend
policy of a company? Compare Walter’s Model with Gordon’s Model and examine their
rationality.
5. What is financial engineering? Briefly discuss the financial engineering process that you will
follow while developing new products or solutions.

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Course Code : MS-43
Course Title : Management Control Systems
Assignment No. : 43/SEM-I/2017
1. What are the implications of the ethical dimension in Management Control? Explain with the
help of organisation of your choice. Give your suggestions on how the Management Control
System could be made more effective?
2. ‘Every Responsibility Centre Manager in an organisation is an Expense Centre Manager also’.
Do you agree with this statement and if so, try to demonstrate the same by giving examples.
3. Explain Performance Reporting in detail? What are the uses and limitations of Performance
Reports?
4. What are the difficulties that you may face while designing the Management Control System
for service organisations. You may select any service organisation of your choice.
5. Study the ‘Thana District co-operative Fisheries Project (B)’ case given in Block 5 of this
course and answer the questions given at the end of the case.

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Course Title : Operations Research
Assignment Code : MS-51/TMA/SEM - I /2017
1. Enumerate, with brief description, some of the techniques of O.R. Describe the various steps
involved in O.R. study.
2. The final product of a firm has a requirement that it must weigh exactly 150 kg. The two raw
materials used in the manufacture of this product are A with a cost of Rs. 2 per unit and B with a
cost of Rs. 8 per unit. Each unit of A weighs 5 kg. and each unit of B weighs 10 kg. At least 14
units of B and no more than 20 units of A must be used. How much of each type of raw material
should be used for each unit of the final product if cost is to be minimized?
3. Discuss briefly:
(a) The general similarities between dynamic programming and linear programming.
(b) How dynamic programming differs conceptually from linear programming?
4. What constitutes inventory ordering costs, carrying costs and stock out costs? Explain the
behaviour and relationship of these costs.
5. One hundred unemployed people were found to arrive at a one-person state unemployment
office to obtain their unemployment compensation cheque according to the following frequency
distribution.
Inter- arrival Frequency Service Time Frequency
Time (min) (min)
2 10 2 10
3 20 3 20
4 40 4 40
5 20 5 20
6 10 6 10
The state office is interested in predicting the operating characteristics of this one-person state
unemployment office during a typical operating day from 10:00 a.m. to 11:00 a.m. Use
simulation to determine the average waiting time and total time in the system, and the maximum
queue length.

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Course Title : Project Management
1. What is the concept of concurrent engineering in project management and how can it be used
to optimise project durations?
2. Economic analysis is done from societal point of view in contrast to financial analysis which
is a private appraisal from the viewpoint of a producer. How does it bring about a change in the
methods of evaluation? Describe with examples.
3. A project comprising of eight tasks (A to H) has the following characteristics:
Tasks Preceding Tasks Time Duration in Weeks
Optimistic Most Likely Pessimistic
A None 2 4 12
B None 10 12 26
C A 8 9 10
D A 10 15 20
E A 7 7.5 11
F B, C 9 9 9
G D 3 3.5 7
H E, F, G 5 5 5
(a) Draw an AOA network. Carry out all the calculations, determine the critical path and mark it
in the network. What is the total project duration.
(b) What is the probability of achieving the project within the deadline of 30 weeks?
4. ‘Contract Planning’ phase of project is often compared with constructing the foundations of a
building – building will be as strong or as weak as its foundation. Justify.
5. (a) Explain the use and advantages of squared networks in project management.

(b) What are network-based milestone charts and what are their advantages and disadvantage as
compared to squared networks?
App)
Course Title : Production/Operations Management
1. A principle feature of JIT and TQM is large-scale employee involvement and employee
empowerment. What do these concepts mean? Explain with suitable examples.
2. What are the various methods of judgmental forecasting? Comment on possible errors that are
associated with judgmental forecasting. Suggest some do’s and don’t for carrying out judgmental
forecasting.
3. Capacity will be modified in response to demand. Demand will be modified in response to
capacity. Which of these two statements is correct? Give reasons for your answer.
4. Discuss briefly the major differences between aggregate planning in manufacturing and
aggregate planning in services. Give suitable examples.
5. Operations personnel usually have a large volume and variety of resources at their command-
they should endeavor to make effective and efficient use of these resources to achieve the largest
outputs. Comment! What are the approaches for enhancing the utilization of resources?
6. Discuss the impact of new technologies on the role of an Operations Manager in an
organization? Give suitable examples.

App)
Course Title : Management Information Systems
1. What is the relevance of the Nolan’s Stage Growth Model for the study of information
systems in today’s organisation?
2. What are the various stages of a system development life cycle and how are the efforts
distributed over these phases?
3. What are the various ways in which serial transmission can be achieved? Explain each way in
detail.
4. List the five problems which may motivate an organization to move toward the database
approach. Explain the significance of each one to a manager to an organization.
5. (a) “Compute virus is a major threat to compute security.” Justify the statement.
(b) Why should there be law against benign computer virus maker? What harm can it cause to
your computer?

App)
Course Title : Consumer Behaviour
Assignment Code : MS-61/TMA/SEM - I/2017
1. Differentiate between organizational buying and individual buying. Taking any product of
your choice for your personal purchase and for organizational purposes, explain the differences.
2. Briefly explain the concept of family life cycle. Which stage of the family life cycle could
constitute a lucrative segment for the following? Giver reasons for your answer. Recommend a
positioning strategy for each:
(a) Pizza (Takeaway and delivery only)
(b) Branded Gold Jewellery
3. ABC is a prominent company in the travel and vacation industry (both domestic and
international).
(a) Describe how the company can use VALS
(b) Which segments should it target and why?
4. Explain the relevance of studying Howard Sheth Model of consumer behaviour for a marketer.
5. What is the need to study post purchase behaviour of consumers? Explain its implications for
the marketers of consumer durables like refrigerators and washing machines.
6. Why is information search behaviour important to the marketers? Explain giving suitable
examples.
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Course Title : Sales Management
Assignment Code : MS-62/TMA/SEM – I/2017
1. (a) What are the major function of Sales Management in the following situations.
(i) Cement company with all India operations.
(ii) Leading automobile components manufactures.
(iii) Company assembling Desktop Computers Systems.
(b) Explain the interdependence of Sales function with the distribution function by taking two
examples of your choice.
2. (a) What is Marketing Communication? Discuss, Explain the various elements in the
communication process and their role in the whole communication process.
(b) What is a presentation? Describe the different types of Sales Presentations. Discuss why
presentation skills are important for a Salesman.
3. (a) What is recruitment? Discuss the various sources of recruitment that a firm can adopt.
(b) Explain the process of identifying training needs in the following situations.
(i) Missionary Selling
(ii) Space Selling
(iii) Capital goods sales force.
4. (a) What are the major responsibilities of a Sales Manager? Discuss by taking an example of
your choice the role and challenges of a Sales Manager.
(b) What are the objectives of Sales Planning? Pick up an example of any FMCG Company and
elaborate its importance.
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Course Title : Product Management
1. As a Brand Manager of a leading multi-speciality hospital with all India operations, what
brand name would you suggest? Justify your choice.
2. Taking the example of toothpaste, explain how you can generate new product ideas using:
(a) Attribute analysis
(b) Focus groups
3. Explain the factors influencing product line decisions in respect of FMCG products.
4. Taking the example of a product of your choice, explain how a company’s marketing mix
strategies may vary depending on different stages of its product life cycle.
5. Explain the various interpretations of the term ‘new product’ giving suitable examples.
6. What do you understand by the term ‘convenience products’ and ‘speciality products’? How
does the buying behaviour differ for the two? Explain its implications for the marketers.
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Course Title : International Marketing
1. What do you understand by the term ‘International Marketing’? Explain the reasons for which
firms enter international markets.

2. Explain the contents and significance of the following documents:
(a) Commercial Invoice
(b) Packing List.
3. ‘Cultural diversities across countries impact the marketing strategies of an international
marketer’. Do you agree with the statement? Justify your answer giving suitable examples.
4. Differentiate between the following:
(a) ‘Free Trade Area’ and ‘Customs Union’
(b) ‘Pre-investment’ and ‘Post investment’ planning for management of political risk.
(c) ‘Ethnocentric’ and ‘Polycentric’ orientations.
5. What is the effect of ‘terms of delivery’ on the price to be quoted by an exporter? Explain
giving an example.
6. With the help of an example explain how a marketing manager can use ‘country
attractiveness/competitive strengths’ matrix to define the directions of growth for the
organization.
App)
Course Title : Marketing of Services
1. How is information search behaviour different in case of services as compared to goods?
Explain giving suitable examples.
2. Discuss the importance of non-monetary costs in pricing decisions for services, taking the
example of health care services.

3. ‘Customer waiting can be managed only by operations management’. Do you agree with the
statement? Justify your answer giving suitable examples.
4. Is physical evidence equally important for all kinds of services? Explain giving suitable
examples.
5. Why do customers switch service providers? Can you do anything as a marketer to prevent the
customers from switching? Discuss.
6. Explain the Gronroos Model of service quality, taking the example of a restaurant.
App)
Course Code : MS-91
Course Title : Advanced Strategic Management
Assignment Code : 91/TMA/SEM-I/2017
1. a) Discuss the nature and process of corporate planning.
b) Select a company of your choice and explain the behavioral implementation of corporate plan
discussing details of the company.
2. Discuss the issues which result in bad Corporate Governance citing examples. What measures
should be taken to correct such failures.
3. Discuss different market structures and their impact on competition.
4. What are the characteristics of innovative organizations? Giving the example of an
organization, explain how creativity contributes to the success of the organization.
5. What are the various types of Social Audit? Illustrate and emphasize the need for social audit.
6. Write short notes on the following:
a) Product Life Cycle

b) Knowledge Management
c) Corporate Philanthropy
App)
Course Title : Management of Public Enterprises
1. Briefly discuss the various organizational forms which a Public Sector Enterprise can take?
2. Explain the ideal way in which the Government should interact with Public Enterprises to
facilitate their operations in public interest.
3. What is the need for setting up of State Level Public Enterprises (SLPEs)? Discuss in detail
with reference to any SLPE of your choice.
4. Describe the Composition of the Board for the Management of Administration of Public
Enterprises. Examine how does it enjoy wider responsibilities than the Boards of Private Sector
Enterprises?
5. What are the benefits from privatization? Explain how change of ownership improves
efficiency?
6. Write short notes on the following:-
(a) Navaratna Dispensation
(b) Performance of Ports
(c) Labour Redundancy

App)
Course Title : Management of New and Small Enterprises
1. Explain how Government can create conducive environment to facilitate the functioning of
MSMEs.
2. How is technological process determined, once the decision to make the product has been
decided?
3. Discuss the common errors identified while formulating the business plan.
4. What are the key strategic decisions in the selection of product, its development and design
along with the development of prototype?
5. How do the entrepreneurs estimate their needs and plan their cash schedules? Explain.
6. Write short notes on the following :-
(a) Employment Creation
(b) Selection of Site
(c) Family Business

App)
Course Code : MS-95
Course Title : Research Methodology for Management Decisions
1. A social scientist sampled 140 people and classified them according to income level and
whether or not they played a state lottery in the last month. The sample information is reported
below. Is it reasonable to conclude that playing the lottery is related to income level? Use the .05
significance level.
Income
Low
Middle
High
Total
Played
46
28
21
95
Did not play
14
12
19
45
Total
60
40
40
140
(a) What is this table called?
(b) State the null hypothesis and the alternate hypothesis.
(c) What is the decision rule?
(d) Determine the value of chi-square.
(e) Make a decision on the null hypothesis. Interpret the result.
2. What is of more value to the corporate world –basic, fundamental, or applied research? Justify
your reasoning!
3. Distinguish between secondary and primary methods of data collection. Is it possible to use
secondary data methods as substitutes of primary methods? Justify your answer with suitable
illustrations.

4. What is a systematic sample? How is it selected? What are the advantages and disadvantages
of a systematic sample?
5. Discuss the applications of rating scales in various functional areas of management.
App)
Course Code : MS-423
Course Title : Marketing of Financial Services
1. How does a stimulus response theory work in marketing? Explain and discuss in detail the
marketing applications of Marshallian model and Pavlovian model.
2. What are the characteristics of product mix? Explain the important stages in the life - span of a
product and discuss as to how it helps in the marketing of banking products.
3. Discuss the activities associated with the management of Issue of Securities and the role
played by Lead Manager in managing the Pre-Issue and Post-Issue activities.
4. Explain the risks associated with Pension Funds. How can the performance of these funds be
measured? Discuss.
5. What is 'Internet Banking'? Explain the benefits of Internet Banking.

App)
Course Title : International Banking Management
1. What do you understand by International Banking? Explain the various factors that lead to the
growth of international banking.
2. Explain the role and functions of New Development Bank established by BRICS.
3. What is ‘Choice of Law’? Why is it important? Discuss the various factors that influence the
choice of law.
4. What is International Bond Market? Explain the different types of Bonds floated in the
financial markets.
5. Visit a Bank of your choice and study the Online-Banking facility provided by it to the
customers. Explain the various problems of Online-Banking and the pre-requisites for its
success.
App)

Course Title : Electronic Banking and IT in Banks
Assignment Code : MS-425/SEM-I/2017
1. What is a Data Warehouse? What is the primary motivation for a bank to implement a data
warehouse? Describe the process involved in building a data warehouse.
2.(a) What is meant by System Audit? What is its importance in a computerized environment?
Describe the basic objectives of System Audit.
(b) Explain the differences between Computer Audit and System Audit.
3.(a) What is E-Business? Discuss how is E-Business transforming key Business processes by
using Internet Technologies.
(b) Distinguish between E-Business and E-Commerce.
4. (a) Describe the situations under which a person is said to have committed computer crime.
(b) Explain the computer crimes falling under the categories of Physical crimes, Software related
crimes and Data related crimes in the context of a Bank.
5. (a) Explain the major groups into which the Banking software can be broadly categorized to
support its diverse functions.
(b) Describe the features required for an Online Banking Website with the help of a Bank’s
Website.
App)
Course Title : Risk Management in Banks
Assignment Code : MS-494/SEM-I/2017

1. Explain the concept of risk in Banks. Discuss the various measures undertaken by Reserve
Bank of India while designing the regulatory framework for Banks.
2. Visit a Bank of your choice and find out the risks faced by banks in relation to Project
financing and Working Capital financing and how these risks can be mitigated?
3. What is Liquidity Risk and how is it different from other risks? Explain the different measures
of finding out the liquidity risk.
4. What do you understand by Capital to Risk-weighted Assets Ratio (CRAR)? Why has this
ratio been prescribed by Reserve Bank of India for banks? Give the main details of this
requirement.
5. What is Risk Adjusted Performance Evaluation? Explain the basic principles of incentive
systems and discuss the sound compensation principles.
App)
Course Title : Ethics and Corporate Governance in Banks
1 How task related values influence attitude towards performance of duties? Discuss.
2 Explain the role of stakeholders in infusing ethics in business.
3 Briefly examine the contributions of Narayana Murthy Committee 2003, in improving
corporate governance standards in India.
4 Enlist the key challenges facing sustainable development. Elaborate ways to address
sustainable development and their practical implications.

5 Illustrate with the help of diagram the effect of governance on strategy and discuss good
corporate governance practices.
6 Write short notes on the following :-
(a) Whistle Blowing
(b) Basel II Guidelines
(c) Social Audit
App)
Course Code : MFP-1
Assignment Code : MFP-1/TMA/SEM-I/2017
1. Explain different types of risks in the financial system. Point out the relationship between risk
and return in Financial Markets.
2. What do you mean by ‘Application Supported by Blocked Amount’ (ASBA)? Describe the
process involved for ASBA and discuss its advantages.
3. What is ‘Rolling Settlement’? Describe the procedure involved in Rolling Settlement and
discuss its advantages.
4. Why do the investors need to have trading strategies while investing in Financial Markets?
Explain the popular trading strategies and discuss the factors affecting them.
5. What is Arbitration? List down the documents that need to be enclosed with Arbitration
Application. What are the Do’s and Don’ts that investors should bear in mind?

App)
Course Code : MFP-2
Assignment Code : MFP-1/TMA/SEM-I/2017
1. What are derivatives ? Discuss the major types of derivative instruments and elaborate the
uses of derivatives. Explain the scrip selection criteria for derivatives segment.
2. List the various corporate actions due to which the prices of derivative contracts has to be
adjusted. How is the future price adjusted for dividends, stock split and bonus issue ?
3. Explain the following : (a) Gamma (b) Theta (c) Delta (d) Vega
4. What is 'Clearing and Settlement' ? Discuss the settlement mechanism of option contracts.
5. What is meant by 'Mark to Market Margin' ? Explain the concept of Value At Risk (VAR)
App)

Course Code : MFP- 3
Course Title : Commodity Markets
Assignment Code : MFP- 3/SEM-I/2017
1. Describe the regulatory framework for future delivery in commodity markets in India and
discuss the statutory functions of Forward Market Commission.
2. Explain the various measures adopted by Commodity Exchanges for the purpose of the
Exchange Risk Management.
3. What are the important base metals traded internationally on commodity exchanges? Write a
note on any two base metals.
4. What is ‘Emissions Trading’? Discuss the use of Futures on carbon credits for mitigating risk
of increasing costs in control of pollution.
5. How are commodity Futures Contracts priced? Explain the meaning of Cost of Carry,
Contango and Backwardation?

IGNOU MBA SOLVED ASSIGNMENTS 2017

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IGNOU MBA SOLVED ASSIGNMENTS 2017