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MS-01: MANAGEMENT FUNCTIONS AND BEHAVIOUR
1. Why are managers required to have / acquire different skills sets at various levels of their career? Explain the
concept and its significance with suitable examples from the organisation you have served in, or you are familiar
with.
2. State and explain the steps involvedin MBO process. Also explain the pre-requisite forsuccessful implementation
of MBO quoting examples from the organisation you have worked in or you are aware of.
3. Briefly explain the sourcesof conflictandthe impactit has on individuals, groups, and organisations. Cite examples
from your organisational experience or the experience you are aware of.
4. What is control? What are the pre-requisite and characteristics of effectivecontrolsystem? Explain with the help
of examples you have had in an organizational set up. Briefly describe the organisation you are referring to.
MS – 2 : MANAGEMENT OF HUMAN RESOURCES
1. Whatare the primary objectives,focus,and purpose of SelectionTests and Interview inthe wholeprocess of Hiring
in organisational set up? Critically examine their usefulness and importance in the short term and long term
functioning and culture of the organisation. Draw from the experiences you are familiar with. Describe the
organisation and the situation you are referring to.
2. What are the major „problems/errors‟ which came in the way of „Effective Performance Appraisal Systems‟ of
any organization? Describe and explain withthe help of your organizational experiences or the ones youare familiar
with. Briefly explain the organization, situation and its fall out too support your reply.
3. Critically evaluate the state of workers‟ participationin Management in the present day business scenario. Explain
with examples your answer giving due details of the organizations and the sources you are referring to.
4. What are the “Principles of Learning” which are followed in developing „Effective Training Programmes‟?
Critically evaluate the „Training Environment‟ youare exposed to vis-à-visthe „Principles of learning‟ followed/not
followedor the ones you are aware of. Briefly describe the situation and the organization to logically support your
replies.
MS-03 : ECONOMIC AND SOCIAL ENVIRONMENT
1. a) Explain the reasons why a business manager be concerned with business environment?
b) Discuss how non-economic environment affects business decisions giving examples.
2. What are the major factors of widespread sickness among the SSI units? How can sickness be identified? Suggest
measures to enhance economic viability of the segment.
3. Examine the progress of Indian economy towards globalization in the post reform years. Comment on the slow
pace of progress of globalization and identify the major reasons.
4. a) What are the major problems of fiscal policy? Describe.
a) Is the growth of public expenditure in India justified? Discuss.
5. Explain major trends in volume, composition and direction of India’s foreign trade in recent years. Do you think
that these trends portray a favorable trade environment in the country?
6. Write short notes on the following:
a) Balance of Payments
b) Role of Public Sector
c) Economic Development and Economic Growth
MS - 04: ACCOUNTING AND FINANCE FOR MANAGERS
1. “ Accountancy is an Information System” do you agree? Substantiate your answer with reasons. How does an
Accountant help in planning and controlling a large commercial organisation? Explain.
2. Prepare Cash Budget for April-Oct. 2017 from the information relating to Shah Agencies, a trading concern:-

2. Balance Sheet as on 31st March, 2017
Liabilities Rs. Assets Rs.
Proprietor’s Capital 1,00,000 Cash 20,500
Outstanding Liabilities 17,000 Stock 50,500
Sundry debtors 26,000
Furniture 25,000
Dep. 5,000 20,000
----------- ----------- ---------
1,17,000 1,17,000
Sales and salaries for different months are expected to be as under:
Months Sales Salaries
April 80,000 3,000
May 52,000 2,500
June 50,000 35,000
July 75,000 4,000
August 90,000 4,000
September 35,000 3,000
October 25,000 3,000
The other expenses per month are: Rent Rs. 1,000, Depreciation Rs. 1,000, Misc. Expenses Rs. 500 and Commission
1% of sales.
Of the sales, 80% is on credit and 20% for cash. 70% of the credit sales are collected in one month and the balance
in two months. Debtors on March 31, 2017 represent Rs. 6,000 in respect of sales of February and Rs. 20,000 in
respect of sales of March. There are no debt losses. Gross profit on sales on an average is 30%. Purchases equal to
the next month’s sales are made every month and they are paid during the month in which they are made. The firm
maintains a minimum cash balance of Rs. 10,000. Cash deficiencies are made up bank loans which are repaid at the
earliest available
opportunity and cash in excess of Rs. 15,000 is invested in securities (Interest on bank loans and securities is to be
ignored). Outstanding liabilities remain unchanged.
3. Taking a suitable example and explain how the semi-variable costswillbe segregated into fixedand variableusing
the Scattergraph Method.
4. Aditi Ltd. is considering the selection of one a pair of mutually exclusive investment projects. Both wouldinvolve
purchase of machinery with a life of 5 years.
Project1 would generate annual cash flows(receipts less payments) of Rs. 2,00,000; the machinery would cost Rs.
5,56,000 and have a scrap value of Rs. 56,000.
Project2would generate annual cash flowsof Rs.5,00,000; the machinery wouldcost Rs. 16,16,000 and havea scrap
value of Rs. 4,31,000.
Company use the straight line method for providing depreciation. Its cost of capital is 15% per annum. Assume that
annual cash flowsarise on the anniversaries of the initial outlay,that there will be no price changes overthe project
lives and that acceptance of one of the projects will not alter the required amount of working capital.
You are required to:
(a) Calculate for each project:
(i) the accounting rate or return (ratio, over project life, of average accounting profit to average book value of
investment) to nearest 1%.
(ii) the net present value
(iii) the internal rate or return (D.C.F. yield) to nearest 1%, and
(iv) the pay back period to one decimal place, and
(b)State whichproject youwould select foracceptance, if either, giving reasons for yourchoiceof criterion to guide
the decision. Ignore taxation.
5. “ Dividend can be paid only out of profits”. Explain this statement and also discuss your role as a Finance
Management in matters of dividend policy?
MS - 05: MANAGEMENT OF MACHINES AND MATERIALS
1. “Productdevelopment and design is basically a research and development activity”.Elaboratethe statement with
suitable examples.
2. What is work sampling? Why is it called a fact-finding tool? Describe some uses of work sampling.

3. 3. Practical job shops are much more complicated and may have hundreds of matching centres and thousands of
jobs. Comment! Why dowe resort topriority dispatching rules forsequencing jobs ateach machine centre? Describe
these rules.
4. How can FAST diagram act as a Value Engineering tool. Explain the basic methodology of FAST diagrams with the
help of an example.
5. Write a brief note on need and role of classification, codification and standardization in the context of materials
management from the viewpoint of planning, control, purchase and inventory management.
MS - 6: MARKETING FOR MANAGERS
1. (a) Define Marketing and discuss its scope as an exchange process between the firm and its customers. Illustrate
with two suitable examples of your choice.
(b) Scan various secondary data sources available to you and collect relevant data historically to discuss the
importance of Marketing in an emerging economy like India.
2. (a)Explain the term Market Planning. Discuss the elements of Marketing Mix and their rolein formulating suitable
strategy in the following situations.
(i) Chain of Computer training centers
(ii) Premium Unisex Talcum powder.
(b) Define Market Segmentation and discuss its scope and the bases of segmentation that are relevant to the Indian
Marketer.
3. (a) Who is a Consumer? Elaborate giving suitable examples. Why it is necessary for marketers to have a sound
knowledge of the end user and their behavior. Discuss.
(b) Distinguish between New Product Development with Product Life Cycle with an example.
4. (a) What is pricing? What are the major objectives of pricing for a marketer? Explain with suitable example the
various pricing methods available to the marketer.
(b) What make Distribution as one of the core function in a manufacturing concern? List out and discuss the major
channels of distribution that you are familiar with suitable examples.
MS - 07: INFORMATION SYSTEMS FOR MANAGERS
1. What is open source software? Where can one find Open Source software? Isn't it hard to get reliable support for
open-source software? Explain the differences between commercial software, shareware, open source software,
freeware, and public domain software.
2. What is change in the focus of operations management? Is this change in the focus is due to the increase of
competitiveness in Business? Elaborate. Also illustrate, the capabilities expected of information systems in context
of Operations Management.
3. Discuss the important features of Java. Describe the Java development tools and the six functional packages
included in Java standard library.
4. What is the difference between a database and a data warehouse? Take a small representative database fromany
organization and try to convert it into a data warehouse. What are the visible advantages that you can make out?
5. Define Artificial Intelligence. Why is it said that some problems can only be solved through intuitive algorithms
and thus are in the AI domain? Identify some latest managerial trends and issues related to applied AI technologies.
MS - 08: QUANTITATIVE ANALYSIS FOR MANAGERIAL APPLICATIONS
1. The net incomes of a sample of large importers of antiques were organized into the following table:
Net income Number of
($ millions) Importers
2 up to 6 1
6 up to 10 4
10 up to 14 10
14 up to 18 3
18 up to 22 2
(a) What is the table called?
(b) Based on the distribution, what is the estimate of the arithmetic mean net income?
(c) Based on the distribution, what is the estimate of the standard deviation?

4. 2. The employees of Cartwright Manufacturing are awarded efficiency ratings based on such factors as monthly
output, attitude, and attendance. The distribution of the ratings follows the normal probability distribution. The
mean is 400, the standard deviation 50.
(a) What is the area under the normal curve between 400 and 482? Write this area in probability notation.
(b) What is the area under the normal curve for ratings greater than 482? Write this area in probability notation.
(c) Show the facets of this problem in a chart.
3. Advertisements by Star Fitness Center claim that completing its course will result in losing weight. A random
sample of eight recent participants showed the followingweights before and after completing the course. At the .01
significance level, can we conclude that the students lost weight?
Name Before After
Himmat 155 154
Chandan 228 207
Mohan 141 147
Meera 162 157
Cimola 211 196
Peterson 164 150
Reddy 184 170
Prakash 172 165
(a) State the null hypothesis and the alternate hypothesis.
(b) What is the critical value of t?
(c) What is the computed value of t?
(d) Interpret the result. What is the p-value?
(e) What assumption needs to be made about the distribution of the differences?
4. What is time series analysis? Decompose a time series into its various components and describe them.
5. What is a random variable? How is it used to define a probability distribution? Make the probability distribution
of “scores facing up” in a throw of two dice.
MS - 09: MANAGERIAL ECONOMICS
1. Opportunity costs are the ‘costs of sacrificed alternatives.’ Discuss with the help of examples.
2. How are income effect and substitution effect important in explaining the negative slope of demand functions?
Explain giving examples from real world.
3. When there are 2 inputs K, L, given the price of capital (PK)= 10 and price of labour (PL)=20. Total Expenditure
C=100. Draw and explain the effect on the isocost curve in case of the following:-
(i) decrease in price of labour (PL)=10
(ii) increase in the price of capital (PK)= 20
(iii) decrease in the price of capital (PK)= 5
(iv) increase in the firms budget with no change in the price of labour and capital.
4. Explain the difficulty in sustaining collusion with the help of prisoner’s dilemma.
5. Briefly discuss the Chronology of Indian Telecom Deregulation from the year 2003 to present times.
6. Write short notes on the following:-
(a) Market Demand curve
(b) Optimal Input Combination
(c) Peak Load Pricing
MS - 10: ORGANISATIONAL DESIGN, DEVELOPMENT AND CHANGE
1. Describe various approaches to understand organisations and their relevance in the present day context. Give
examples.
2. Describe and discuss any three types of organizational structures and their advantages and disadvantages with
examples.
3. Briefly discuss the concept and purpose of organizational diagnosis. Discuss interview as a diagnosistic tool and
it’s limitations with relevant examples.
4. What are the different stages of organizational development? Discuss T- Group Training as an intervention for
organizational Development with an example.
5. Describe and discuss the competencies required for a change agent.

5. MS-11: STRATEGIC MANAGEMENT
1. Select a specific type of business that you may wish to start.
a) Develop a written mission statement for that business.
b) Formulate a set of goals for the business
c) Formulate specific and verifiable objectives in the lines of the goals.
d) Devise a statement of social responsibility for the business.
2. Explain the three generic strategies for a Small Business Unit (SBU). Also give an example of a business unit that
competes with each strategy.
3. Assume that an airline company has changed its strategy from low-cost to low-cost-differentiation strategy.
Describe an appropriate organization cultures for that company.
4. Differentiate between leadership and management. Support your answer with the help of examples.
5. Explain the concept of balanced scorecard (BSC)? As a strategist what challenges will you face while developing
and implementing a BSC? Discuss.
MS – 23: HUMAN RESOURCE PLANNING
1. Explain the concept of Human Resource forecasting. Describe the forecasting demand for employees in any
organization you are familiar with. Discuss the issues in demand forecasting.
2. Explainthe conceptof jobevaluation and objectivesof jobevaluation. Describethe various jobevaluation methods
with suitable examples from any organization you are familiar with.
3. Discuss the aims and objectivesof career planning. Describe theprocess, structure and benefits of career planning.
Explain at least two ways that career planning might benefit an individual.
4. Explain the concept, need and scope of HR Audit. Describe the essential steps involved in the auditing process
being followed in any organization you are familiar with.
5. Discuss the role of human resource measures and audit in Human Resource Planning system. Describe the
transformational process through social, economic, organizational and technological changes at work place.
MS – 24: EMPLOYMENT RELATIONS
1. Explain the historical perspective of Industrial relations in India. Discuss the issues and challenges facing by the
organizations related to industrial relations in an organization you are familiar with.
2. Explain the meaning, origin and growth of trade unions in India. Describe the present trade union scenario of an
industrial area with which you are familiar. What are your suggestions for strengthing the trade unions in India.
3. Explain the conceptand objectivesof WorkersParticipation in Management (WPM).Describethe structure, levels
of participation, degrees and forms of participative management in an organization you are familiar with.
4. Explainthe meaning and contextof grievance.Describevarious approaches of grievanceresolution inyouropinion
which approach is most effective and why?
5. Describe the new perspectives of 1990s. Discuss the implications of post modernism for employment relations.
Explain the latest developments in HRM for industrial relations issues with suitable examples.
MS – 41: WORKING CAPITAL MANAGEMENT
1. As a Finance Manager describe the various factors that you would take into consideration before assessing the
working capital requirements.
2. The Average Monthly Usage of a particular item in Reliable Industries Limited in the current year is expected to
be 3000 units. The fixed costper order is Rs. 1500/-. The purchase price is Rs. 2400 per box,containing a dozenunits
in each box. It, however,is not necessary to order for the full box of 12 units. The inventory carrying cost is 25% of
the inventory value per annum. The quantity discount allowed per unit is 2%.
What will be the Optimum Order Quantity in each of the following three cases, on an Annual Usage Basis:
When the minimum order size required for quantity discount is:
(a) 1000 units
(b) 3000 units
(c) 10,000 units
Give reasons for your specific answers in each of three cases separately, duly supported by facts and figures.
3. “Trade credit is regarded as a spontaneous source of short term finance”, discuss and comment.
4. The management of Royal Industries has called for a statement showing the working capital to finance a level of
activity of 1,80,000 units of output for the year. The cost structure for the company’s product for the above
mentioned activity level is detailed below:

6. Cost per unit
Raw material Rs. 20
Direct labor 5
Overheads (including depreciation of Rs. 5 per unit) 15
---
Profit 40
Selling price 10
---
50
---
Additional information:
(a) Minimum desired cash balance is Rs. 20,000.
(b) Raw materials are held in stock, on an average, for two months.
(c) Work-in-progress (assume 50% completion stage) will approximate to half- a-month’s production.
(d) Finished goods remain in warehouse, on an average, for a month.
(e) Suppliers of materials extend a month’s credit and debtors are provided twomonth’s credit; cash sales are 25%
of total sales.
(f) There is a time-lag in payment of wages of a month; and half-a-month in the case of overheads.
From the above facts, you are required to prepare a statement showing working capital requirements.
5. Discuss the criticaldecisions that youneed totake in workingcapital management. Emphasize the important ways
in which those decisions differ from those concerned with the management of the fixed capital of a business.
MS – 42 CAPITAL INVESTMENT AND FINANCING DECISIONS
1. Whatis costof Capital? How is itcalculated fordifferentsourcesof Capital? How is average weighted costof Capital
measured?
2. Discuss the various components of project planning. Explain the application of work breakdown structure in
monitoring and controlling a project.
3. What are major global sources of financing? Distinguish between Foreign Direct Investment and Portfolio
Investment.
4. What are the major factors that are taken into consideration for determining the dividend policy of a company?
Compare Walter’s Model with Gordon’s Model and examine their rationality.
5. What is financial engineering? Briefly discuss the financial engineering process that you will follow while
developing new products or solutions.
MS – 43: MANAGEMENT CONTROL SYSTEMS
1. What are the implications of the ethical dimension in Management Control? Explain with the help of organisation
of your choice. Give your suggestions on how the Management Control System could be made more effective?
2. ‘Every Responsibility Centre Manager in an organisation is an Expense Centre Manager also’. Do you agree with
this statement and if so, try to demonstrate the same by giving examples.
3. Explain Performance Reporting in detail? What are the uses and limitations of Performance Reports?
4. What are the difficulties that you may face while designing the Management Control System for service
organisations. You may select any service organisation of your choice.
5. Study the ‘Thana District co-operative Fisheries Project (B)’ case given in Block 5 of this course and answer the
questions given at the end of the case.
MS - 51: OPERATIONS RESEARCH
1. Enumerate, withbrief description, some of the techniques of O.R.Describe the various steps involvedin O.R.study.
2. The final product of a firm has a requirement that it must weigh exactly 150 kg. The tworaw materials used in the
manufacture of this productare A witha costof Rs. 2 per unit and Bwitha costof Rs. 8per unit. Eachunit of A weighs
5 kg. and each unit of B weighs 10 kg. At least 14 units of B and no more than 20 units of A must be used. How much
of each type of raw material should be used for each unit of the final product if cost is to be minimized?
3. Discuss briefly:
(a) The general similarities between dynamic programming and linear programming.
(b) How dynamic programming differs conceptually from linear programming?

7. 4. What constitutes inventory ordering costs, carrying costs and stock out costs? Explain the behaviour and
relationship of these costs.
5. One hundred unemployed people were found to arrive at a one-person state unemployment officetoobtain their
unemployment compensation cheque according to the following frequency distribution.
Inter- arrival Frequency Service Time Frequency
Time (min) (min)
2 10 2 10
3 20 3 20
4 40 4 40
5 20 5 20
6 10 6 10
The state officeisinterested inpredicting the operating characteristicsof this one-person state unemployment office
during a typical operating day from 10:00 a.m. to 11:00 a.m. Use simulation to determine the average waiting time
and total time in the system, and the maximum queue length.
MS - 52: PROJECT MANAGEMENT
1. What is the conceptof concurrentengineering in project management and how can it be used to optimise project
durations?
2. Economic analysis is done from societal point of view in contrast to financial analysis whichis a private appraisal
from the viewpoint of a producer. How does it bring about a change in the methods of evaluation? Describe with
examples.
3. A project comprising of eight tasks (A to H) has the following characteristics:
Tasks Preceding Tasks Time Duration in Weeks
Optimistic Most Likely Pessimistic
A None 2 4 12
B None 10 12 26
C A 8 9 10
D A 10 15 20
E A 7 7.5 11
F B, C 9 9 9
G D 3 3.5 7
H E, F, G 5 5 5
(a)Draw an AOA network.Carry out all the calculations,determine the criticalpath and mark it in the network.What
is the total project duration.
(b) What is the probability of achieving the project within the deadline of 30 weeks?
4. ‘Contract Planning’ phase of project is often compared with constructing the foundations of a building – building
will be as strong or as weak as its foundation. Justify.
5. (a) Explain the use and advantages of squared networks in project management.
(b) What are network-based milestone charts and what are their advantages and disadvantage as compared to
squared networks?
MS - 53: PRODUCTION/OPERATIONS MANAGEMENT
1. A principle feature of JIT and TQM is large-scale employee involvement and employee empowerment. What do
these concepts mean? Explain with suitable examples.
2. What are the various methods of judgmental forecasting? Comment on possible errors that are associated with
judgmental forecasting. Suggest some do’s and don’t for carrying out judgmental forecasting.
3. Capacity willbe modified in response todemand. Demand willbe modified in response to capacity.Whichof these
two statements is correct? Give reasons for your answer.
4. Discuss briefly the major differences between aggregate planning in manufacturing and aggregate planning in
services. Give suitable examples.
5. Operations personnel usually have a large volume and variety of resources at their command- they should
endeavor to make effective and efficient use of these resources to achieve the largest outputs. Comment! What are
the approaches for enhancing the utilization of resources?
6. Discuss the impact of new technologies on the role of an Operations Manager in an organization? Give suitable
examples.

8. MS - 54: MANAGEMENT INFORMATION SYSTEMS
1. What is the relevance of the Nolan’s Stage Growth Model for the study of information systems in today’s
organisation?
2. What are the various stages of a system development life cycle and how are the efforts distributed over these
phases?
3. What are the various ways in which serial transmission can be achieved? Explain each way in detail.
4. List the five problems which may motivate an organization to move toward the database approach. Explain the
significance of each one to a manager to an organization.
5. (a) “Compute virus is a major threat to compute security.” Justify the statement.
(b) Why should there be law against benign computer virus maker? What harm can it cause to your computer?
MS-61: CONSUMER BEHAVIOUR
1. Differentiate between organizational buying and individual buying. Taking any product of your choice for your
personal purchase and for organizational purposes, explain the differences.
2. Briefly explain the concept of family life cycle. Which stage of the family life cycle could constitute a lucrative
segment for the following? Giver reasons for your answer. Recommend a positioning strategy for each:
(a) Pizza (Takeaway and delivery only)
(b) Branded Gold Jewellery
3. ABC is a prominent company in the travel and vacation industry (both domestic and international).
(a) Describe how the company can use VALS
(b) Which segments should it target and why?
4. Explain the relevance of studying Howard Sheth Model of consumer behaviour for a marketer.
5. What is the need to study post purchase behaviour of consumers? Explain its implications for the marketers of
consumer durables like refrigerators and washing machines.
6. Why is information search behaviour important to the marketers? Explain giving suitable examples.
MS-62: SALES MANAGEMENT
1. (a) What are the major function of Sales Management in the following situations.
(i) Cement company with all India operations.
(ii) Leading automobile components manufactures.
(iii) Company assembling Desktop Computers Systems.
(b) Explain the interdependence of Sales function with the distribution function by taking two examples of your
choice.
2. (a) What is Marketing Communication? Discuss, Explain the various elements in the communication process and
their role in the whole communication process.
(b) What is a presentation? Describe the different types of Sales Presentations. Discuss why presentation skills are
important for a Salesman.
3. (a) What is recruitment? Discuss the various sources of recruitment that a firm can adopt.
(b) Explain the process of identifying training needs in the following situations.
(i) Missionary Selling
(ii) Space Selling
(iii) Capital goods sales force.
4. (a) What are the major responsibilities of a Sales Manager? Discuss by taking an example of your choicethe role
and challenges of a Sales Manager.
(b) What are the objectives of Sales Planning? Pick up an example of any FMCG Company and elaborate its
importance.
MS-63: PRODUCT MANAGEMENT
1. As a Brand Manager of a leading multi-speciality hospital with all India operations, what brand name would you
suggest? Justify your choice.
2. Taking the example of toothpaste, explain how you can generate new product ideas using:
(a) Attribute analysis
(b) Focus groups
3. Explain the factors influencing product line decisions in respect of FMCG products.

9. 4. Taking the example of a product of your choice, explain how a company’s marketing mix strategies may vary
depending on different stages of its product life cycle.
5. Explain the various interpretations of the term ‘new product’ giving suitable examples.
6. What do you understand by the term ‘convenience products’ and ‘speciality products’? How does the buying
behaviour differ for the two? Explain its implications for the marketers.
MS-64: INTERNATIONAL MARKETING
1. What do you understand by the term ‘International Marketing’? Explain the reasons for which firms enter
international markets.
2. Explain the contents and significance of the following documents:
(a) Commercial Invoice
(b) Packing List.
3. ‘Cultural diversities across countries impact the marketing strategies of an international marketer’. Do youagree
with the statement? Justify your answer giving suitable examples.
4. Differentiate between the following:
(a) ‘Free Trade Area’ and ‘Customs Union’
(b) ‘Pre-investment’ and ‘Post investment’ planning for management of political risk.
(c) ‘Ethnocentric’ and ‘Polycentric’ orientations.
5. What is the effect of ‘terms of delivery’ on the price to be quoted by an exporter? Explain giving an example.
6. With the help of an example explain how a marketing manager can use ‘country attractiveness/competitive
strengths’ matrix to define the directions of growth for the organization.
MS-65: MARKETING OF SERVICES
1. How is information search behaviour different in case of services as compared to goods? Explain giving suitable
examples.
2. Discuss the importance of non-monetary costs in pricing decisions forservices, taking the example of health care
services.
3. ‘Customer waiting can be managed only by operations management’. Do you agree with the statement? Justify
your answer giving suitable examples.
4. Is physical evidence equally important for all kinds of services? Explain giving suitable examples.
5. Why do customers switch service providers? Can you do anything as a marketer to prevent the customers from
switching? Discuss.
6. Explain the Gronroos Model of service quality, taking the example of a restaurant.
MS-91: ADVANCED STRATEGIC MANAGEMENT
1. a) Discuss the nature and process of corporate planning.
b) Select a company of your choiceand explain the behavioral implementation of corporate plan discussing details
of the company.
2. Discuss the issues whichresult in bad Corporate Governance citing examples. What measures should be taken to
correct such failures.
3. Discuss different market structures and their impact on competition.
4. What are the characteristics of innovative organizations? Giving the example of an organization, explain how
creativity contributes to the success of the organization.
5. What are the various types of Social Audit? Illustrate and emphasize the need for social audit.
6. Write short notes on the following:
a) Product Life Cycle
b) Knowledge Management
c) Corporate Philanthropy
MS - 92: MANAGEMENT OF PUBLIC ENTERPRISES
1. Briefly discuss the various organizational forms which a Public Sector Enterprise can take?
2. Explain the ideal way in which the Government should interact with Public Enterprises to facilitate their
operations in public interest.
3. What is the need for setting up of State Level Public Enterprises (SLPEs)? Discuss in detail with reference to any
SLPE of your choice.

10. 4. Describe the Composition of the Board for the Management of Administration of Public Enterprises. Examine how
does it enjoy wider responsibilities than the Boards of Private Sector Enterprises?
5. What are the benefits from privatization? Explain how change of ownership improves efficiency?
6. Write short notes on the following:-
(a) Navaratna Dispensation
(b) Performance of Ports
(c) Labour Redundancy
MS- 93: MANAGEMENT OF NEW AND SMALL ENTERPRISES
1. Explain how Government can create conducive environment to facilitate the functioning
of MSMEs.
2. How is technological process determined, once the decision to make the product has been
decided?
3. Discuss the common errors identified while formulating the business plan.
4. What are the key strategic decisions in the selection of product, its development and
design along with the development of prototype?
5. How do the entrepreneurs estimate their needs and plan their cash schedules? Explain.
6. Write short notes on the following :-
(a) Employment Creation
(b) Selection of Site
(c) Family Business
MS - 95: RESEARCH METHODOLOGY FOR MANAGEMENT DECISIONS
1. Asocialscientist sampled 140 people and classifiedthem accordingto incomeleveland whether ornotthey played
a state lottery in the last month. The sample information is reported below. Is it reasonable to conclude that playing
the lottery is related to income level? Use the .05 significance level.
Income
Low
Middle
High
Total
Played
46
28
21
95
Did not play
14
12
19
45
Total
60
40
40
140
(a) What is this table called?
(b) State the null hypothesis and the alternate hypothesis.
(c) What is the decision rule?
(d) Determine the value of chi-square.
(e) Make a decision on the null hypothesis. Interpret the result.
2. What is of more value to the corporate world –basic, fundamental, or applied research? Justify your reasoning!
3. Distinguish between secondary and primary methods of data collection. Is it possible to use secondary data
methods as substitutes of primary methods? Justify your answer with suitable illustrations.

11. 4. What is a systematic sample? How is it selected? What are the advantages and disadvantages of a systematic
sample?
5. Discuss the applications of rating scales in various functional areas of management.
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