This document provides an overview of the macro environment forces that can impact a company. It discusses the six major forces: demographic, economic, natural, technological, political, and cultural. Each force is described in 1-2 sentences. For example, the demographic environment involves studying human populations in terms of size, location, age, gender, and occupation. The economic environment consists of factors that affect consumer spending patterns. The technological environment is shaped by advances creating new products and opportunities.
The macro environment consists of six major forces - demographic, economic, natural, technological, political, and cultural - that shape opportunities and threats for companies. These forces include trends in areas like population size and age; consumer spending power; natural resources; technological innovations; political stability; and cultural values. For example, mobile phone companies consider demographic factors like occupation and location when launching new handsets, and pay attention to economic trends that influence consumer purchasing. They must also adapt to developments in areas such as natural environment regulations, new technologies, political instability in markets, and cultural differences between regions.
The document discusses the internal and external marketing environments. The micro-environment includes factors close to the company like suppliers, competitors, and customers. The macro-environment includes broader forces like demographics, technology, economy, and government that influence marketing. Understanding both environments is important for marketers to build relationships and stay aware of trends. Market research helps companies gather information on these environments.
The document discusses Sonic, a hypothetical startup company introducing a new PDA. It outlines Sonic's strengths like superior handwriting recognition and bundled features, but also weaknesses like lack of brand awareness. It then provides guidance on scanning the market environment, noting demographic, economic, technological, political, and cultural factors that could impact the PDA market and Sonic's strategy.
The document discusses Sonic, a hypothetical startup company introducing a new PDA. It outlines Sonic's strengths like superior handwriting recognition and bundled features, but also weaknesses like lack of brand awareness. It then provides guidance on scanning the market environment, noting demographic, economic, technological, political, and cultural factors that could impact the PDA market and Sonic's strategy.
The document discusses the marketing environment and its components. It describes the micro environment as comprising of factors directly affecting the organization like customers, suppliers, competitors, public and the company itself. The macro environment consists of uncontrollable external factors like demographic, economic, technological, political and cultural forces influencing the organization. It provides details about each component's influence and considerations for marketers.
The document discusses the marketing environment and its various elements. It defines marketing environment as internal and external factors that affect a firm's marketing strategies. There are three levels of the marketing environment - micro, meso, and macro. It then goes on to explain the key factors under each element of the marketing environment - demographic, economic, socio-cultural, natural, technological, and political. These include factors like population growth, income distribution, social trends, environmental concerns, technological advancements, and government regulations respectively. The document provides details on each of these environmental factors and their impact on marketing.
The document defines and describes the key elements of a company's marketing environment. It discusses both the microenvironment, consisting of actors in close proximity like suppliers and customers, and the macroenvironment, consisting of larger societal forces. These include demographic factors like population size and age; economic conditions like income levels and inflation; the physical environment of natural resources; socio-cultural aspects like beliefs and subcultures; technological changes; and the political/legal landscape of laws and regulations. Understanding these internal and external influences is important for marketers to develop successful strategies.
The document summarizes a presentation on the macro marketing environment. It discusses the key factors in the macro environment including economic, political, cultural, technological, demographic and natural elements. It defines the macro environment as large, uncontrollable forces that influence organizational decision making. Some specific points mentioned include the growing Indian rural population, changing family structures with more nuclear families, the increasing role of women, and laws that regulate business in India. The objectives of understanding the macro environment are also outlined.
The macro environment consists of six major forces - demographic, economic, natural, technological, political, and cultural - that shape opportunities and threats for companies. These forces include trends in areas like population size and age; consumer spending power; natural resources; technological innovations; political stability; and cultural values. For example, mobile phone companies consider demographic factors like occupation and location when launching new handsets, and pay attention to economic trends that influence consumer purchasing. They must also adapt to developments in areas such as natural environment regulations, new technologies, political instability in markets, and cultural differences between regions.
The document discusses the internal and external marketing environments. The micro-environment includes factors close to the company like suppliers, competitors, and customers. The macro-environment includes broader forces like demographics, technology, economy, and government that influence marketing. Understanding both environments is important for marketers to build relationships and stay aware of trends. Market research helps companies gather information on these environments.
The document discusses Sonic, a hypothetical startup company introducing a new PDA. It outlines Sonic's strengths like superior handwriting recognition and bundled features, but also weaknesses like lack of brand awareness. It then provides guidance on scanning the market environment, noting demographic, economic, technological, political, and cultural factors that could impact the PDA market and Sonic's strategy.
The document discusses Sonic, a hypothetical startup company introducing a new PDA. It outlines Sonic's strengths like superior handwriting recognition and bundled features, but also weaknesses like lack of brand awareness. It then provides guidance on scanning the market environment, noting demographic, economic, technological, political, and cultural factors that could impact the PDA market and Sonic's strategy.
The document discusses the marketing environment and its components. It describes the micro environment as comprising of factors directly affecting the organization like customers, suppliers, competitors, public and the company itself. The macro environment consists of uncontrollable external factors like demographic, economic, technological, political and cultural forces influencing the organization. It provides details about each component's influence and considerations for marketers.
The document discusses the marketing environment and its various elements. It defines marketing environment as internal and external factors that affect a firm's marketing strategies. There are three levels of the marketing environment - micro, meso, and macro. It then goes on to explain the key factors under each element of the marketing environment - demographic, economic, socio-cultural, natural, technological, and political. These include factors like population growth, income distribution, social trends, environmental concerns, technological advancements, and government regulations respectively. The document provides details on each of these environmental factors and their impact on marketing.
The document defines and describes the key elements of a company's marketing environment. It discusses both the microenvironment, consisting of actors in close proximity like suppliers and customers, and the macroenvironment, consisting of larger societal forces. These include demographic factors like population size and age; economic conditions like income levels and inflation; the physical environment of natural resources; socio-cultural aspects like beliefs and subcultures; technological changes; and the political/legal landscape of laws and regulations. Understanding these internal and external influences is important for marketers to develop successful strategies.
The document summarizes a presentation on the macro marketing environment. It discusses the key factors in the macro environment including economic, political, cultural, technological, demographic and natural elements. It defines the macro environment as large, uncontrollable forces that influence organizational decision making. Some specific points mentioned include the growing Indian rural population, changing family structures with more nuclear families, the increasing role of women, and laws that regulate business in India. The objectives of understanding the macro environment are also outlined.
The document provides an overview of various elements of the marketing environment including the macro environment, micro environment, and competitive forces. It discusses factors in the political-legal, economic, technological, socio-cultural, and natural environments. It also covers understanding consumer and industrial buyer behavior, and defines analyzing competitive forces through researching current and potential competitors.
The document discusses the marketing environment and its various levels and factors. It defines marketing environment as internal and external factors that affect a company's marketing strategies. There are three levels of the marketing environment - micro, meso, and macro. The macro environment includes larger societal forces like demographic, economic, social/cultural, natural, technological, and political factors. Each of these factors is then further described in detail and how they impact marketing strategies. The document also discusses the global marketing environment, Indian marketing environment, and provides an overview of PESTEL analysis as a tool to analyze the macro environment of an organization.
The document discusses the macroenvironment and its importance for marketing strategies. The macroenvironment consists of six key factors - demographic, economic, cultural, natural, technological, and legal - that shape opportunities and pose threats. These factors include population trends, technology changes, economic conditions, and natural environment issues. Understanding the macroenvironment is important for a SWOT analysis and adapting to constant changes in the larger environment that are outside a company's control.
This document discusses competitive environments and types of competition. It defines the competitive environment as the immediate competitive factors an organization faces. There are different levels of competition including among all organizations, product classes, categories, and brands. The main types of competition discussed are pure competition, monopolistic competition, oligopoly, and monopoly. Direct competitors are defined as businesses in the same industry offering the same products/services, while indirect competitors offer different products/services but are competing for the same consumer dollars. Examples of both direct and indirect competitors are provided.
This document discusses the marketing environment and its impact on organizations. It identifies two types of marketing environment - micro and macro. Micro environment includes company, suppliers, marketing intermediaries, customers, competitors, and public. Macro environment includes economic, technological, social/cultural, demographic, political/legal, and natural forces. The document provides examples to illustrate how each of these micro and macro factors can influence organizational marketing and strategy. It emphasizes the importance of monitoring changes in the external environment to help organizations adapt their business opportunities accordingly.
The document discusses the various factors that make up the marketing environment for businesses. It identifies the internal/organizational environment and external/macro environment as the two main elements. The internal environment includes corporate culture, staff relationships, resource constraints, and organizational structure. The external micro environment includes suppliers, intermediaries, competitors, customers, and publics. The broader macro environment encompasses political/legal, economic, social/cultural, technological, ecological, and ethical factors that influence businesses. Marketers must understand how these internal and external forces shape customer behavior and impact business operations.
The document provides an overview of the marketing environment and its various components. It begins by defining the marketing environment and distinguishing between internal/controllable and external/uncontrollable factors. It then describes the key elements of the microenvironment including suppliers, intermediaries, customers, competitors, and publics. Finally, it outlines the macroenvironment and its demographic, economic, natural, technological, political, and cultural influences. The document aims to equip students with an understanding of the various forces that impact marketing management decisions.
The document discusses the competitive environment facing organizations and the importance of environmental scanning. It notes that markets are threatened by short product/design cycles, new technologies, unexpected competitors, and tactical changes by incumbents. This leads to higher uncertainty, dynamism, and hostility. Environmental scanning allows organizations to identify threats posed by trends that could undermine their position, as well as opportunities in attractive areas where they have advantages. The document also discusses analyzing an organization's internal strengths and weaknesses, as well as external opportunities and threats in the political, economic, social, technological, legal, and other factors in the macro and micro environment.
This document provides an overview of a marketing project submitted by a student named Aftab Manihar for their Bachelor of Management Studies program. The project discusses the key components of a company's marketing environment, including the microenvironment made up of customers, suppliers, competitors, publics, and the company itself. It also examines the macroenvironment which includes broader demographic, economic, technological, political, cultural and natural forces outside a company's control. The document outlines the importance of environmental scanning for a company to monitor changes in these internal and external factors and avoid strategic surprises.
The document discusses the marketing environment, which contains 2 factors: the micro marketing environment related to a small societal group like a company or school, and the macro marketing environment. It defines key terms in marketing including competitors who make similar products, customers who buy products, the market where buying and selling occurs, market channels that distribute products from manufacturers to consumers, and suppliers who provide raw materials.
The document discusses analyzing a business's environment. It describes scanning the microenvironment, macroenvironment, and internal environment. The microenvironment includes suppliers, customers, and other local stakeholders. The macroenvironment includes political, economic, sociocultural, and technological forces outside a business's control. The internal environment includes internal factors like employees, resources, and structure. Environmental analysis informs strategic planning by identifying opportunities and threats from trends.
The document discusses the marketing environment and how it affects marketing management's ability to build customer relationships. It describes the microenvironment as consisting of actors close to the company like suppliers, marketing intermediaries, customers and competitors. The macroenvironment includes larger societal forces like demographics, economics, technology, politics, culture and natural environment that marketers must analyze. It provides examples of trends in each of these macroenvironmental areas and how they influence marketing activities.
The document discusses the marketing environment and its influence on marketing decisions. It defines the marketing environment as consisting of external factors that affect a company's ability to develop transactions. These factors can be divided into the microenvironment, comprising suppliers, customers, competitors, and other organizations; and the macroenvironment, consisting of broader social, economic, technological, political, and natural forces. It is important for companies to monitor and understand how these environmental factors influence marketing decisions and can present opportunities or threats.
The document discusses the various internal and external factors that make up a company's marketing environment and how they can influence marketing strategies. It describes the microenvironment which includes factors close to the company like customers, suppliers, competitors. It also describes the macroenvironment which includes broader forces like demographic, economic, technological, political and cultural factors. It emphasizes the importance of environmental scanning and analysis to understand opportunities and threats from the changing marketing environment.
The document discusses marketing environment and defines it as forces and factors that affect a company's ability to build relationships with customers. It describes the micro and macro environment, with the micro comprising internal and external forces close to the company like suppliers, customers, and competitors. The macro environment includes large societal forces like demographics, economy, culture, technology, politics, and natural environment that indirectly impact the company. The marketing environment analysis identifies threats and opportunities to help organizations make strategic decisions.
Vii.a.2 Scanning Marketing Environment HHa McGraw-HillHuong Ha
The document discusses scanning the marketing environment. It covers various external forces that affect marketing, including social forces like demographics, economics, technology, competition, and regulations. Demographics include characteristics like age, gender, and income of a population. Economics covers the overall economy and factors like consumer income and spending. Technology discusses innovations and their impact. Competition analyzes alternative forms of competition in a market. Regulations describe various laws and acts that govern business practices. The environmental scan is important for identifying trends to help organizations effectively market their products and services.
This document summarizes key aspects of scanning the macro environment for marketing opportunities. It identifies major trends shaping business like economic shifts, technology growth, and talent shortages. Demographic trends like population age mix and household patterns are also important. The social and cultural environment influences views of nature, organizations, and society. Technological changes drive innovation but also regulation. Political and legal factors see increased legislation and interest groups. Understanding these macro trends is vital for identifying new opportunities in marketing.
Environmental monitoring and scanning is crucial for business success. Carefully studying the marketing environment allows companies to adapt their strategies to changing opportunities and challenges. The marketing environment consists of micro and macro forces - the microenvironment includes a company's departments, suppliers, intermediaries, customer markets, competitors, and publics. The larger macroenvironment comprises demographic, economic, natural, technological, political, and cultural forces that shape opportunities and threats.
The document analyzes the macro environment factors that affect businesses. It discusses the six main factors: demographic forces like population size and age mix; political forces such as government policies; technological forces including new technologies; natural factors like climate and weather; economic forces like income levels and purchasing power; and socio-cultural forces such as cultural values and lifestyles. Understanding how these macro environment factors impact the external remote environment is important for companies to adapt to changes and ensure business success.
The document provides an overview of key marketing concepts. It defines marketing as creating value for customers through communication and delivery. Marketing management involves choosing target markets and growing customer relationships through superior value. Core concepts include the production, product, selling, marketing, and societal concepts. The marketing mix or "4Ps" of product, price, place, and promotion are introduced along with additional elements for services. Trends in the macroenvironment like technology, globalization, and competition present new realities for marketing.
The document discusses marketing environment and business environment. It defines internal and external environment. The internal environment includes factors like suppliers, customers, competitors, and public that are controllable. The external environment includes macro and micro factors that are uncontrollable like economic, technological, political, and social factors. It also discusses SWOT analysis and different environmental analysis techniques. The key aspects of analyzing external environment include understanding competitive forces, collaboration opportunities, success factors, industry attractiveness, and nature of competition.
The document discusses the internal environment of a business organization. It defines the internal environment as comprising of factors that are controllable by the organization and have a direct impact on it. These include the value system, vision, mission and objectives, management structure, internal power relationships, human resources, company image, physical assets and facilities, research and development capabilities, marketing resources, and financial factors of the organization. The internal environment influences the business decisions, strategies, and long-term policies of the organization.
The document provides an overview of various elements of the marketing environment including the macro environment, micro environment, and competitive forces. It discusses factors in the political-legal, economic, technological, socio-cultural, and natural environments. It also covers understanding consumer and industrial buyer behavior, and defines analyzing competitive forces through researching current and potential competitors.
The document discusses the marketing environment and its various levels and factors. It defines marketing environment as internal and external factors that affect a company's marketing strategies. There are three levels of the marketing environment - micro, meso, and macro. The macro environment includes larger societal forces like demographic, economic, social/cultural, natural, technological, and political factors. Each of these factors is then further described in detail and how they impact marketing strategies. The document also discusses the global marketing environment, Indian marketing environment, and provides an overview of PESTEL analysis as a tool to analyze the macro environment of an organization.
The document discusses the macroenvironment and its importance for marketing strategies. The macroenvironment consists of six key factors - demographic, economic, cultural, natural, technological, and legal - that shape opportunities and pose threats. These factors include population trends, technology changes, economic conditions, and natural environment issues. Understanding the macroenvironment is important for a SWOT analysis and adapting to constant changes in the larger environment that are outside a company's control.
This document discusses competitive environments and types of competition. It defines the competitive environment as the immediate competitive factors an organization faces. There are different levels of competition including among all organizations, product classes, categories, and brands. The main types of competition discussed are pure competition, monopolistic competition, oligopoly, and monopoly. Direct competitors are defined as businesses in the same industry offering the same products/services, while indirect competitors offer different products/services but are competing for the same consumer dollars. Examples of both direct and indirect competitors are provided.
This document discusses the marketing environment and its impact on organizations. It identifies two types of marketing environment - micro and macro. Micro environment includes company, suppliers, marketing intermediaries, customers, competitors, and public. Macro environment includes economic, technological, social/cultural, demographic, political/legal, and natural forces. The document provides examples to illustrate how each of these micro and macro factors can influence organizational marketing and strategy. It emphasizes the importance of monitoring changes in the external environment to help organizations adapt their business opportunities accordingly.
The document discusses the various factors that make up the marketing environment for businesses. It identifies the internal/organizational environment and external/macro environment as the two main elements. The internal environment includes corporate culture, staff relationships, resource constraints, and organizational structure. The external micro environment includes suppliers, intermediaries, competitors, customers, and publics. The broader macro environment encompasses political/legal, economic, social/cultural, technological, ecological, and ethical factors that influence businesses. Marketers must understand how these internal and external forces shape customer behavior and impact business operations.
The document provides an overview of the marketing environment and its various components. It begins by defining the marketing environment and distinguishing between internal/controllable and external/uncontrollable factors. It then describes the key elements of the microenvironment including suppliers, intermediaries, customers, competitors, and publics. Finally, it outlines the macroenvironment and its demographic, economic, natural, technological, political, and cultural influences. The document aims to equip students with an understanding of the various forces that impact marketing management decisions.
The document discusses the competitive environment facing organizations and the importance of environmental scanning. It notes that markets are threatened by short product/design cycles, new technologies, unexpected competitors, and tactical changes by incumbents. This leads to higher uncertainty, dynamism, and hostility. Environmental scanning allows organizations to identify threats posed by trends that could undermine their position, as well as opportunities in attractive areas where they have advantages. The document also discusses analyzing an organization's internal strengths and weaknesses, as well as external opportunities and threats in the political, economic, social, technological, legal, and other factors in the macro and micro environment.
This document provides an overview of a marketing project submitted by a student named Aftab Manihar for their Bachelor of Management Studies program. The project discusses the key components of a company's marketing environment, including the microenvironment made up of customers, suppliers, competitors, publics, and the company itself. It also examines the macroenvironment which includes broader demographic, economic, technological, political, cultural and natural forces outside a company's control. The document outlines the importance of environmental scanning for a company to monitor changes in these internal and external factors and avoid strategic surprises.
The document discusses the marketing environment, which contains 2 factors: the micro marketing environment related to a small societal group like a company or school, and the macro marketing environment. It defines key terms in marketing including competitors who make similar products, customers who buy products, the market where buying and selling occurs, market channels that distribute products from manufacturers to consumers, and suppliers who provide raw materials.
The document discusses analyzing a business's environment. It describes scanning the microenvironment, macroenvironment, and internal environment. The microenvironment includes suppliers, customers, and other local stakeholders. The macroenvironment includes political, economic, sociocultural, and technological forces outside a business's control. The internal environment includes internal factors like employees, resources, and structure. Environmental analysis informs strategic planning by identifying opportunities and threats from trends.
The document discusses the marketing environment and how it affects marketing management's ability to build customer relationships. It describes the microenvironment as consisting of actors close to the company like suppliers, marketing intermediaries, customers and competitors. The macroenvironment includes larger societal forces like demographics, economics, technology, politics, culture and natural environment that marketers must analyze. It provides examples of trends in each of these macroenvironmental areas and how they influence marketing activities.
The document discusses the marketing environment and its influence on marketing decisions. It defines the marketing environment as consisting of external factors that affect a company's ability to develop transactions. These factors can be divided into the microenvironment, comprising suppliers, customers, competitors, and other organizations; and the macroenvironment, consisting of broader social, economic, technological, political, and natural forces. It is important for companies to monitor and understand how these environmental factors influence marketing decisions and can present opportunities or threats.
The document discusses the various internal and external factors that make up a company's marketing environment and how they can influence marketing strategies. It describes the microenvironment which includes factors close to the company like customers, suppliers, competitors. It also describes the macroenvironment which includes broader forces like demographic, economic, technological, political and cultural factors. It emphasizes the importance of environmental scanning and analysis to understand opportunities and threats from the changing marketing environment.
The document discusses marketing environment and defines it as forces and factors that affect a company's ability to build relationships with customers. It describes the micro and macro environment, with the micro comprising internal and external forces close to the company like suppliers, customers, and competitors. The macro environment includes large societal forces like demographics, economy, culture, technology, politics, and natural environment that indirectly impact the company. The marketing environment analysis identifies threats and opportunities to help organizations make strategic decisions.
Vii.a.2 Scanning Marketing Environment HHa McGraw-HillHuong Ha
The document discusses scanning the marketing environment. It covers various external forces that affect marketing, including social forces like demographics, economics, technology, competition, and regulations. Demographics include characteristics like age, gender, and income of a population. Economics covers the overall economy and factors like consumer income and spending. Technology discusses innovations and their impact. Competition analyzes alternative forms of competition in a market. Regulations describe various laws and acts that govern business practices. The environmental scan is important for identifying trends to help organizations effectively market their products and services.
This document summarizes key aspects of scanning the macro environment for marketing opportunities. It identifies major trends shaping business like economic shifts, technology growth, and talent shortages. Demographic trends like population age mix and household patterns are also important. The social and cultural environment influences views of nature, organizations, and society. Technological changes drive innovation but also regulation. Political and legal factors see increased legislation and interest groups. Understanding these macro trends is vital for identifying new opportunities in marketing.
Environmental monitoring and scanning is crucial for business success. Carefully studying the marketing environment allows companies to adapt their strategies to changing opportunities and challenges. The marketing environment consists of micro and macro forces - the microenvironment includes a company's departments, suppliers, intermediaries, customer markets, competitors, and publics. The larger macroenvironment comprises demographic, economic, natural, technological, political, and cultural forces that shape opportunities and threats.
The document analyzes the macro environment factors that affect businesses. It discusses the six main factors: demographic forces like population size and age mix; political forces such as government policies; technological forces including new technologies; natural factors like climate and weather; economic forces like income levels and purchasing power; and socio-cultural forces such as cultural values and lifestyles. Understanding how these macro environment factors impact the external remote environment is important for companies to adapt to changes and ensure business success.
The document provides an overview of key marketing concepts. It defines marketing as creating value for customers through communication and delivery. Marketing management involves choosing target markets and growing customer relationships through superior value. Core concepts include the production, product, selling, marketing, and societal concepts. The marketing mix or "4Ps" of product, price, place, and promotion are introduced along with additional elements for services. Trends in the macroenvironment like technology, globalization, and competition present new realities for marketing.
The document discusses marketing environment and business environment. It defines internal and external environment. The internal environment includes factors like suppliers, customers, competitors, and public that are controllable. The external environment includes macro and micro factors that are uncontrollable like economic, technological, political, and social factors. It also discusses SWOT analysis and different environmental analysis techniques. The key aspects of analyzing external environment include understanding competitive forces, collaboration opportunities, success factors, industry attractiveness, and nature of competition.
The document discusses the internal environment of a business organization. It defines the internal environment as comprising of factors that are controllable by the organization and have a direct impact on it. These include the value system, vision, mission and objectives, management structure, internal power relationships, human resources, company image, physical assets and facilities, research and development capabilities, marketing resources, and financial factors of the organization. The internal environment influences the business decisions, strategies, and long-term policies of the organization.
What's the worst that can happen #Lascot14 #LKCE14 2014somesheep
This document contains a series of tweets by @somesheep on the topics of trust, connection, and organizational change. Some of the key points summarized are:
1. Trust is an outcome that is built by making and keeping commitments over time.
2. We are hardwired for social connection and trust is the metric for the quality of those connections.
3. Creating a shared narrative of the future can help build trust within organizations undergoing cultural change.
4. Normalizing discomfort and failure is important for learning and building resilience.
Glennie Website Solutions provides website design and content management system services. The document describes several case studies of clients who commissioned Glennie to redevelop their websites, including Wiltshire Probation Trust, NHS Salford, 5 Boroughs Mental Health Trust, Gleeson Homes, MJ Gleeson Group, Glenpark Properties, X-Yachts, and Raidho Acoustics. Glennie created customized content management systems for these clients using their Seeems software to allow flexible updates by non-programmers.
Here's a presentation the author made for the communications students at the National Institute of Fashion Technology, New Delhi. Circa 2012. Uploaded here for the benefit of those who think before they start cracking ideas.
All the thoughts expressed here are purely personal and are a result of the author's professional experience of working with some of India's leading advertising agencies as creative director. Some of the pictures used for reference are taken from google images and advertising blogs. I hope the creators of those images won't mind.
The document provides solutions to 10 math word problems. Question 10 asks for the length of segment AE given that segment ED is 6 units, segment AB is 10 units, and angle ECD is 60 degrees. The solution notes that triangles CDE and EAF are both 30-60-90 triangles. It is determined that EF = 4√3, BF = 2√3, and AF = 10 - 2√3. Using the properties of 30-60-90 triangles, the length of AE is calculated to be 20 - 4√3 units.
Bill was a 4th grade student who had trouble with some subjects like math and writing. His teacher noticed he was left-handed but was trying to do assignments with his right hand. The teacher helped Bill understand it was okay to use his left hand and got him special paper and pens to make writing easier, which helped improve his schoolwork.
The document discusses solr-fusion, an open source project developed by a company for the SE-project finc. Solr-fusion allows querying across multiple Solr servers and schemas, translating queries, collecting results, recalculating scores, and merging results into a single response. It addresses the need for unified search across heterogeneous datasets and schemas. The author invites others to join in the development work.
The document outlines a two-phase technology plan for a school with the first phase focusing on portable devices like tablets and cameras for existing buildings, and the second phase preparing a new building with software, apps and professional development while maintaining a consistent budget of $19,000 each year.
Internet es una red de computadoras que contiene una gran cantidad de recursos de información. Su uso en educación ha adquirido relevancia debido a que permite a los estudiantes acceder a información sin fronteras y trabajar de manera colaborativa. Aunque presenta ventajas como motivar a los estudiantes y promover el aprendizaje cooperativo, también tiene desventajas como la falta de habilidades básicas en los estudiantes y la excesiva información disponible.
This document contains a 10-question math practice test with multiple choice answers. It provides instructions for test-takers, stating they will have 15 minutes to complete the test without aids. The test includes questions on topics like remainders, pie charts, perfect squares/cubes, operations with real numbers, averages, geometry, and equations. An answer key will be provided the next day.
Lead poisoning affects both adults and children, but is more common in children. It can cause a wide range of health problems. Even today, hundreds of thousands of children under 6 have elevated lead levels. People can prevent lead poisoning by finding out when their home was built, washing hands frequently, drinking cold tap water, purchasing lead-free products, and getting blood tests if exposure is suspected. The document cites three sources that provide information on lead poisoning.
Sentidos produzidos sobre as TIC no ProinfantilKa Menezes
Durante o período do mestrado, eu construí um relacionamento pessoal novo, novos relacionamentos profissionais e tive um filho. Foram dois anos desafiadores. Deposito essa minha produção publicamente com o desejo de contribuir para outros estudos e pesquisas, e de receber contribuições que venham qualificar essa e outras produções.
MOOCs are massive open online courses that are open to unlimited participants, have no fees, and provide limited interaction with instructors. They aim to provide educational opportunities to as many people as possible. MOOCs can be used to explore new pedagogical approaches and share course content between universities. While they do not provide credit, some do offer assessments. There are two main types - cMOOCs that emphasize connective knowledge and xMOOCs that use an instructional approach. MOOCs allow for automated assessment and can benefit learners through open access to education.
The document discusses analyzing a company's marketing environment. It defines environmental management as predicting and influencing external factors to achieve organizational objectives. The purpose is to effectively plan future activities, develop successful transactions with customers, and identify new opportunities. The document outlines both the micro-environment (suppliers, intermediaries, customers, competitors, publics) and macro-environment (political, economic, socio-cultural, technological, natural forces). It discusses analyzing demographic trends and the impacts of consumerism and environmentalism on marketing strategy.
The macro environment consists of uncontrollable factors that impact all organizations within an industry. These factors include the political system, economic system, technology, demographics, cultural forces, global considerations, and the ecosystem. Businesses have little influence over these macro environmental factors and must adapt their strategies in response to changes within the political, economic, technological, demographic, cultural, global, and environmental conditions.
This document outlines the key components of a company's marketing environment, including the microenvironment and macroenvironment. It discusses how changes in these environments can affect marketing decisions. The microenvironment includes suppliers, marketing intermediaries, competitors, customers, and publics. The macroenvironment includes the demographic, economic, natural, technological, political, and cultural forces. Understanding trends in these environments helps companies adapt their marketing strategies to changing conditions. The document also provides examples of cause-related marketing partnerships and how companies can respond to shifts in their operating environment.
The document discusses the macro environment factors that influence marketing decisions. It defines the macro environment as external, uncontrollable factors that affect organizations. These factors include demographic, economic, sociocultural, natural, technological, and political/legal conditions. The document provides examples of how each macro factor, such as population trends, income levels, cultural values, technology changes, and regulations impact marketing strategies. Marketers must understand and adapt to shifts in the macro environment to effectively position their products.
The document discusses sustainable marketing and related concepts. It covers:
1) Criticisms of traditional marketing practices, including creating false wants, overselling private goods, and cultural pollution.
2) Consumer and environmental movements that advocate for consumer rights and environmental protection.
3) Principles of sustainable marketing such as being consumer-oriented, focusing on customer value, and considering societal interests.
4) Business actions toward sustainability like Samsung's focus on innovation and PEDIGREE's mission-driven positioning.
5) The role of marketing ethics policies and focusing on desirable products that provide both immediate and long-term benefits.
This document discusses the external marketing environment, which includes micro and macro factors. The micro environment includes a company's internal departments as well as suppliers, intermediaries, customers, competitors, and the public. The macro environment includes demographic, economic, socio-cultural, political/legal, competitive forces, consumer demand, ecological, and technological factors. These macro factors are generally more uncontrollable than micro factors but influence a company's marketing activities. Understanding both the micro and macro environments is important for developing effective marketing strategies.
The document discusses the macro environment factors that influence marketing decisions. It describes the macro environment as consisting of uncontrollable external factors like economic, demographic, technological, political, legal, and natural forces. It provides examples of how these factors, such as interest rates, government regulations, and weather, can impact organizations. Finally, it examines several specific macro environment elements in detail, such as the demographic, economic, socio-cultural, technological, natural, and political-legal environments that marketers must consider.
The document discusses the marketing environment and how it consists of internal and external factors that affect a company's ability to serve its customers. It describes the microenvironment as being close actors like suppliers, marketing intermediaries, customers and competitors. The macro environment includes larger societal forces like demographic, economic, natural, technical, political and cultural factors that influence opportunities and threats beyond a company's control.
A marketing plan is a written strategy for selling a company's products or services. It reflects how seriously a company will compete in the market. An effective plan is based on market research and can help a company recognize trends, develop loyal customers, and attract investors.
A company's marketing environment consists of internal and external forces that affect its ability to do business. The microenvironment includes suppliers, marketing partners, and customers. The macroenvironment includes large societal forces like economic, technological, political, and cultural trends that companies must respond to.
When analyzing a new market, companies conduct a PEST analysis to understand the political, economic, social, and technological factors affecting it. These uncontrollable external factors influence marketing
The document discusses key marketing concepts including the definition of a market, what can be marketed, and the marketing mix of product, price, place, and promotion. It also covers needs, wants and demands, market segmentation, targeting and positioning, and the importance of understanding customers and competitors. The marketing environment including internal factors, microenvironment, and macroenvironment are also summarized.
Entrepreneurs seek out opportunities by introducing innovations, like new products/services or improved processes. They explore macro trends in the socio-cultural, political, economic, ecological, and technological environments of their industry to identify opportunities. Within their industry, entrepreneurs consider competitors, suppliers, consumer segments, substitutes, and related industries to find ways to create value. At the highest level, disruptive entrepreneurs can completely transform business paradigms with groundbreaking innovations.
This document provides an introduction to microeconomics and the basic economic problem of scarcity. It discusses how economics studies decision-making under scarcity and uncertainty. Microeconomics examines individual consumers, firms, and markets. The document also outlines key microeconomic concepts like opportunity cost, factors of production, and different types of economies. It explains how free markets can allocate resources efficiently but also the role of the state in mixed market economies.
Marketing Management (micro and macro environment)sly mot
Marketing management require and environment. Micro and macro environment is the core elements where marketers must look into. By failing so, companies will be in trouble.
The document discusses the macro environment factors that influence marketing decisions. The macro environment includes demographic, economic, socio-cultural, natural, technological, and political-legal factors. Demographic factors relate to population characteristics that influence demand. Economic factors impact purchasing ability and include income levels, economic conditions, and credit availability. Socio-cultural factors are cultural beliefs and customs that marketing must be sensitive to. Technological factors require marketers to keep up with new technologies and innovations. Political and legal factors consist of government regulations and policies marketers must follow.
The document summarizes the key elements of understanding a company's marketing environment. It discusses the 5 steps of the consumer buying process and then outlines the various internal and external factors that influence consumers. These include the company's capabilities and competitors, corporate partners, physical environment, culture, demographics, social trends, technological advances, and the political/legal environment. Understanding how these elements interact and affect consumers is important for developing effective marketing strategies.
Marketing Strategy for launching new mobile phones Thomas Vermaelen
The document provides a marketing analysis for launching a new mobile phone in India by Korean company MobiMe. It includes analyses of the marketing mix (product, price, place, promotion), PEST analysis (political, economic, social, technological factors), segmentation, targeting, positioning (STP), and SWOT analysis. The key points are:
1) The product is targeted at teenagers and will be a multimedia phone featuring Android OS, 8MP camera, and other specifications.
2) STP involves segmenting by gender, income, and age and targeting teenagers seeking multimedia functionality.
3) A SWOT analysis identifies competitive pricing and regional language support as strengths and lack of after-sales service as a
The document discusses the marketing environment and microenvironment that affect companies. It defines the marketing environment as external uncontrollable forces like economic trends, technologies and customer behaviors. The microenvironment consists of actors close to the company like suppliers, competitors and customers. It also describes the six elements in a company's microenvironment - the company itself, suppliers, intermediaries, competitors, publics and customer markets.
Analyzing the Marketing Environment pdf.pdfOshadiVindika
The document discusses the marketing environment, which consists of micro and macro environmental factors that affect marketing decisions. The microenvironment includes internal company factors as well as external factors close to the company like suppliers, marketing intermediaries, customer markets, competitors, and publics. The macroenvironment comprises larger societal forces beyond a company's control such as demographic, economic, natural, technological, political, and cultural forces. Understanding how these environmental factors influence opportunities and threats is important for effective marketing strategy.
This document discusses the global business environment and India. It provides an overview of key concepts like the business environment, marketing environment, and macroenvironment. The marketing environment consists of microenvironment factors close to the company and macroenvironment larger societal forces. The macroenvironment includes demographic, economic, technological, political/legal, cultural, and natural factors that can create opportunities or threats. The document also examines India's internal business environment and the factors shaping international trade.
5. Demographic Environment
Demography is the study of human populations in terms of size,
density, location, age, gender, occupation, etc.
Demography environment is of major interest to marketers
because it involves people and people make up markets.
• Mobile industries launches handsets based on occupation.
• They also launches its product according to location.
• Sometimes industries launches its product keeping
gender factor in mind.
7. Economic Environment
The economic environment consists of factors that affect
consumer purchasing power and spending patterns. Marketers
must pay close attention to major trends and consumer
spending patterns.
• As far as mobile industries are concerned, the
economic system is critical as it can control what the
organization is to produce, how it should produce and
the category of recipient who should use their end
products.
• Nokia has launched new handset Lumia 1020 in US not
in India as company is focusing more on low budget
handsets for India.
10. POLITICAL ENVIRONMENT
The political and legal environment consists
of laws, government agencies, and pressure
groups that influence and limit various
organizations and individuals. Sometimes
these laws also create new opportunities for
business.
Two major trends in the political environment
are:
Increase in business legislation
Growth of special interest groups
11. Legal and Regulatory Environment
Laws and Regulations
for safety
for consumer protection
to protect special interests
Dangers of litigation--anyone can
Examples:
sue, and juries often buy it!
Antitrust
Fair competition
Pricing
“Truth in Lending”--have to tell
people real costs of financing; car
leases now regulated
12. Political Environment
This environment is also very important from company’s
point of view because marketing decisions are strongly
affected by developments in the political environment.
It consists of laws, government agencies and individuals in
a given society. Any political decision can affect market.
For example:
• In Egypt and Libya there are ongoing a political riot and in
this situation Nokia company decreased their market.
• Samsung violated a host of Apple patents and engaged in
"willful infringement”.
14. Cultural Environment
Cultural factors strongly affect how people think and
how they consume.
This environment is made up of institutions and other
forces that affect society’s basic values, perceptions,
preferences and behaviors.
• Mobile industries operates in a diverse number of culture.
• Mobile industry puts one local language in their handsets.
• Marketing strategy depends sometimes on the culture.
15.
16. Natural Environment
The natural environment involves the natural resources that
are needed as inputs by marketers or that are affected by
marketing activities.
Mobile industries are continuously improving the
environmental credentials of all their product like:
• Improving energy efficiency.
• Using renewable materials and smart packaging.
• Making eco friendly products.
17. Mobile industries being eco-friendly
Energy efficiency: automatic screen brightness
adjustment, battery saver feature, energy efficient
charger.
Materials: free of PVC, Contains bio plastics &
recycled metals, Free of nickel on the product
surface.
Recycling: 100% recoverable as materials and
energy.
Packaging: 100 % recyclable, minimized package
made of renewable materials containing up to 60%
recycled materials, Virgin wood fibers up to 100%
certified.
19. Technological Environment
Today technological advances are perhaps the most
dramatic forces affecting today’s marketing strategies.
Forces that are creating new technologies are also
creating new products and market opportunities.
The mobile phone in our hand is now packed with
advanced tools that let you do so much more.
• Nokia launched wireless charging phone.
• Samsung launched phones with HD sensitive
touchscreen.
• Recently Nokia launched phone with 41 megapixel
camera.
• Sony launched a phone which is dust and
water resistance.
20. Mobile industries being eco-friendly
Energy efficiency: automatic screen brightness
adjustment, battery saver feature, energy efficient
charger.
Materials: free of PVC, Contains bio plastics &
recycled metals, Free of nickel on the product
surface.
Recycling: 100% recoverable as materials and
energy.
Packaging: 100 % recyclable, minimized package
made of renewable materials containing up to 60%
recycled materials, Virgin wood fibers up to 100%
certified.
23. SOCIAL - CULTURAL ENVIRONMENT
Society shapes the beliefs, values, and
norms that largely define consumer tastes
and preferences. People absorb, almost
unconsciously, a world view that defines
their relationships to themselves, to others,
to organizations, to society, to nature, and
to the universe. The diversity in the world
is not only restricted to topography but also
in the languages, cultures as well as
religious beliefs. In this era of
globalization, organizations cater to the
culture of each country where it functions
or operates.
24.
Gap Analysis
Difference between total market potential and total sales
The difference could be due to
Product usage gap - increase promotion, advertising, price etc.
Product line gap - lack of product variation; latent demand
Distribution gap - lack of appropriate coverage
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25. Market Share
Market share is the percentage of total sales that a
company can expect to get from the total market.
Eg. there are 100 gadgets sold in a country and
company A sells 43 of them, then company A has a
43% market share
you sold Gadgets for a total cost of $860 and the
people in the country spend a total of $2,000 on the
same widgets, then the market share is $860/$2,000
or 43%
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26.
27. ACTIONS TAKEN DURING LIBERALIZATION
Elimination of industrial licensing and registration.
Liberalizing the MRTP act.
Freedom for expansion and production.
Increase in the investment limit of the small industries.
Freedom to import capital goods.
Freedom to import technology.
Free determination of interest rates.
29. Five forces analysis
Potential
entrants
Threat of
entrants
Suppliers
COMPETITIVE
RIVALRY
Buyers
Bargaining
power
Bargaining
power
Threat of
substitutes
Substitutes
Source: Adapted from M. E. Porter,
Competitive Strategy, Free Press,
1980, p. 4.
30. Walt Disney markets two distinct Pooh bears to match its two-tiered
market.
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31. References
Drēziņa, E.(2014). Macro. [Online],available:
http://www.slideshare.net/elinadrezina/macro-31821756 07 March 2014
Fegade, A. (2013). Micro environment. [Online], available:
http://www.slideshare.net/atulfegade/bom3/ 07 March 2014
Patel, R. (2009). Marketing environment. [Online], available:
http://www.slideshare.net/raj1436/marketing-environment-1315233
Singh,P. (2013). Macro environment.[Online], available:
http://www.slideshare.net/ParitoshSingh4/macro-environment-of-theindustry 07 March 2014
Editor's Notes
Purchasing power: is the amount of goods/services one unit of currency will purchase. Purchasing power is determined by income, prices, savings, credit availability, and debt. The financial crisis in 2008-09 may have permanently changed consumer buying habits.The income distribution of a country can influence the decision to enter a specific market.
Notes and teaching tips: 12, 18, 20, 34, 45, 46, 47, 48, 50, 51, 52, 56, 63, and 64. To view a full-screen figure during a class, click the red “expand” button.To return to the previous slide, click the red “shrink” button.To advance to the next slide, click anywhere on the full screen figure.Applying the principles of economics to interpret and understand the news is a major goal of the principles course. You can encourage your students in this activity by using the two features: Reading Between the Lines and Economics in the News.(1) Before each class, scan the news and select two or three headlines that are relevant to your session today. There is always something that works. Read the headline and ask for comments, interpretation, discussion. Pose questions arising from it that motivate today’s class. At the end of the class, return to the questions and answer them with the tools you’ve been explaining.(2) Once or twice a semester, set an assignment, for credit, with the following instructions:(a) Find a news article about an economic topic that you find interesting.(b) Make a short bullet-list summary of the article.(c) Write and illustrate with appropriate graphs an economic analysis of the key points in the article.Use the Reading Between the Lines and Economics in the News features in your textbook as models.
Notes and teaching tips: 5, 6, 17, 21, 37, 38, 41, 57, 58, and 62. To view a full-screen figure during a class, click the red “expand” button.To return to the previous slide, click the red “shrink” button.To advance to the next slide, click anywhere on the full screen figure.Applying the principles of economics to interpret and understand the news is a major goal of the principles course. You can encourage your students in this activity by using the two features: Reading Between the Lines and Economics in the News.(1) Before each class, scan the news and select two or three headlines that are relevant to your session today. There is always something that works. Read the headline and ask for comments, interpretation, discussion. Pose questions arising from it that motivate today’s class. At the end of the class, return to the questions and answer them with the tools you’ve been explaining.(2) Once or twice a semester, set an assignment, for credit, with the following instructions:(a) Find a news article about an economic topic that you find interesting.(b) Make a short bullet-list summary of the article.(c) Write and illustrate with appropriate graphs an economic analysis of the key points in the article.Use the Reading Between the Lines and Economics in the News features in your textbook as models.