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What is marketing by Maxwell Ranasinghe

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Maxwell Ranasinghe
Maxwell Ranasinghe

This document discusses the evolution of marketing from early human needs to modern organizations. It explains that early humans obtained basic needs directly through activities like hunting and gathering. As needs grew more complex, barter systems and then monetary exchange developed to allow people to meet needs. This gave rise to markets where goods and services were exchanged. Over time, the focus shifted to better understanding customer needs and developing business organizations oriented around marketing and satisfying customers. The document also outlines different concepts in marketing including production, product, and societal orientations as well as definitions of marketing.

BusinessNews & Politics
1 of 39
You , Your Needs and Organisations ,[object Object],[object Object],[object Object]
Organisations ,[object Object],[object Object]
Organisations, Resources & Managemnet ,[object Object],[object Object],[object Object]
Management in General ,[object Object],[object Object],[object Object],[object Object]
Areas(Functions) of Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
There are many managers
Acquiring needs and wants- past and present ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Barter System
Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Few definitions of Marketing ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Is Marketing a mind game? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Is Marketing a function of management or a business philosophy ? Discuss ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Marketing as a business Philosophy ,[object Object],[object Object],[object Object],[object Object]
Explain Production, Product, Selling, Marketing and Societal Concepts in the evolution of Marketing ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ford T Model
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Woolverths mouse trap
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumers have to be persuaded
[object Object],[object Object],[object Object],[object Object],[object Object]
What a customer ?
Selling Vs. Marketing ,[object Object],Factory Product Promotion Profits through sales volume Target Market Customer needs Cordinated - Mktg Profit through customer satisfaction
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
What is Green Marketing? ,[object Object],[object Object],[object Object]
What is ethical Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identify and explain the anticipated benefits of introducing marketing orientation to an organisation. ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Barriers in implementing the marketing approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Iceberg Theory Iceberg- under water Selling M A R K E T I N G Water
Iceberg Theory ,[object Object],[object Object],[object Object]
So what ? ,[object Object],[object Object],[object Object]

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