The document discusses dashboard design and best practices. It outlines three key elements of effective dashboards: visual display on a single page or screen with the most important information. Dashboards should present carefully selected metrics in a clear visual format like bar graphs, line graphs or bullet graphs to show comparisons over time. Creation of dashboards should have a clear goal, focus on key metrics and continuously improve based on feedback.

1. Dashboarding Chris Sietsema March 1, 2010

2. What We Will Discuss Visual Design Technology Maintaining & Delivering Value

3. Why Use Dashboards? Organize Important Information … for speedy interpretation Make Decisions Easier Maintain / Increase Client Confidence

4. A Common Issue Are you satisfied with your current approach to measurement? ISITE Design 2010 Web Strategy Report Survey of 268 Organizations

5. Not More Data. Rather, The Right Data.

6. Three Elements Visual Display

7. Three Elements 2. Single Page / Screen

8. Three Elements 3. Most Important Info

9. Dashboards Can Also Be… Bi-Directional Alert Generating Always On & Online

10. Common Problems

11. Too Much

12. Poor Display

13. Poor or Confusing Math

14. The Human Brain

15. Short Term Memory One Screen, No Scrolling 7 ± 2

16. Visual Encoding FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS

17. Visual Encoding HOW MANY F ’S

18. Visual Encoding F INISHED F ILES ARE THE RESULT O F YEARS O F SCIENTI F IC STUDY COMBINED WITH THE EXPERIENCE O F YEARS

19. Visual Encoding

20. Careful Balance Pretty INFORMATIVE

21. The Dashboard is a Utility , Not a Piece of A r t .

22. Placement & Orientation 1 . 2 ^ 2 3 1

23. Creating Your Dashboard

24. What’s the Goal? Corporate What is the business objective? “ We Need to Accomplish X” Personal How is your primary contact measured? “ If we do Y, I get a bonus!”

25. Beware of HiPPOs “ Hi ghest P aid P erson’s O pinion” Avinash Kaushik – Occam’s Razor

26. Select Metrics Carefully Transactions Traffic Bounce Rate Clickthrough Rate Sentiment Revenue per Recipient AOV Sales Revenue Cost Per Lead Market Share Top 10 Products Most Productive Keywords

27. Focus on The Finish Line

28. Assign the Appropriate Display

29. Bar Graphs Multiple measure comparison Allows for clear visual comparison of data Nominal, Ordinal & Interval comparisons

30. Bar Graphs Stacked bars allow for contrast between parts of a whole Requires less real estate than pie charts Example above is an ordinal comparison

31. Line Graphs Show historical data Greater detail than bar graph for timelines Displays movement of data

32. Bullet Graphs Actual vs. Target Measurements Key measures can be compared Saves space while conveying the point Many prefer to gauges http://bit.ly/bulletgraph

33. Scatter Plots Defines correlations between data sets Helps answer the question, “is there a relationship between these values?”

34. Choose Your Tool

35. Tools Google Analytics Custom Reports

36. Tools Off the Shelf Tools

37. Tools Off the Shelf Tools

38. Tools You don’t have to be a

39. Tools Google Charts (requires developer)

40. Final Steps Create Maintain Get Feedback Continuously Improve

41. Questions? Chris Sietsema @sietsema linkedin.com/in/sietsema 480.389.5435

42. Slide-ography 6 | Owl - EraPhernalia Vintage on flickr Creative Commons 5 | Television – dailyinvention on flickr Creative Commons 8 | Important Bench – Valerie Everett on flickr Creative Commons 10 | Sample Dashboard from Information Dashboard Design by Stephen Few 11 | Pm5d mixing board from Yamaha Audio 12 | Crayon Drawing – mpclemens on flickr Creative Commons 13 | Sequent calculus for classical linear logic on Wikimedia Commons 14 | Brain – perpetualplum on flickr Creative Commons 20 | Scale of Justice on Wikimedia Commons 23 | VW Dashboard – jepoirrier on flickr Creative Commons 25 | Hippo – Giles Douglas on flickr Creative Commons 27 | Checkered Flag – tharrin on flickr Creative Commons 34 | Tools – denise carbonell on flickr Creative Commons 36 | Olympic Dashboard – iDashboards 37 | Product Tour Dashboards – Tableau Software 40 | Sample Dashboard from GilliganOnData.com