Marketing Dashboards
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The document discusses dashboard design and best practices. It outlines three key elements of effective dashboards: visual display on a single page or screen with the most important information. Dashboards should present carefully selected metrics in a clear visual format like bar graphs, line graphs or bullet graphs to show comparisons over time. Creation of dashboards should have a clear goal, focus on key metrics and continuously improve based on feedback.
![What We Will Discuss ,[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Marketing Dashboards
- 1. Dashboarding Chris Sietsema March 1, 2010
- 5. Not More Data. Rather, The Right Data.
- 10. Common Problems
- 11. Too Much
- 12. Poor Display
- 13. Poor or Confusing Math
- 14. The Human Brain
- 19. Visual Encoding
- 20. Careful Balance Pretty INFORMATIVE
- 21. The Dashboard is a Utility , Not a Piece of A r t .
- 22. Placement & Orientation 1 . 2 ^ 2 3 1
- 27. Focus on The Finish Line
- 28. Assign the Appropriate Display
- 34. Choose Your Tool
- 38. Tools You don’t have to be a