Product Marketing Strategies - Outlines social media and outbound strategies that offers maximum impact

1. Low Budget
High Impact
Product
Marketing
Strategies

2. Inbound Marketing
• Social Media
– Twitter
– Facebook
– Google+
– Slideshare
– YouTube
– Infographics
– LinkedIn
• SEO
• Integration

3. Social Media
• Know the pros and cons of the various Social Media
platforms
• Create a strategy to leverage the uniqueness of each
platform
• Borrow best practices and new ideas from brands
that are active and successful on social media space
• Use the right Social Media Metrics to measure the
activities
• Stay agile and keep Optimizing the strategies

4. Twitter
Twitter
• Cultivate a high quality
follower base
• Tweet short, informative,
witty ideas and links to
articles, blog posts or
websites that Followers
would be genuinely
interested in
• Engage in quick and short
interactions
• Work up the fan base and
keep them eager and
enthusiastic

5. Facebook
• Facebook presents a
flexible platform with
plenty of tools
• Start with an attractive
brand page. Look at
examples and steal ideas
• Share a mix of information
– Blog posts, presentations,
videos , etc
• Post questions, conduct fun
contests to engage and
entertain the audience

6. Google+
• Research about similar brands /
products strategies on Google+
• Define a Communication strategy
– Mirror or Differentiate FB
content?
– Understand the audience
• Take Advantage of Google+
features
– Place Google +1 buttons on
your website, blog posts, etc
– Utilize Google Hangout for
Webinars, quick chat with
followers, group discussion,
etc
– Integrate with other Google
products like YouTube,
Calendar, etc
• Fine tune the strategy

7. Slideshare
• Publish Visually appealing
product features, sales
presentations, brochures,
etc that can go viral
• Embed them in
appropriate places in your
blog and websites
• Share the link on Twitter,
LinkedIn, FB, Google+, etc

8. YouTube
• Create a channel
• Create cool and funky
Product videos that can
go Viral
– Product Overview Demos,
Feature Demos, Help
Demos
– Customer Talk Videos
– Behind the scenes Videos
• Share the content on
other platforms

9. Infographics
• New, cool and effective
graphics to visually
depict graphs, charts and
information
• Create a bunch of
product and domain
related Infographics
• Share them on multiple
social media channels –
Pinterest, Blogs, FB, etc

10. LinkedIn
• Create LinkedIn Groups
• Ask & Answer Questions
to build credibility
• Create Powerful Events
• Run an Advanced Search
in Your Target Market
• Send Personal Messages

11. SEO
• Understand the Target
Audience
• Keyword Research
• Find Gaps and
Opportunities
• Understand Competitors
• Analyze and Develop
Backlinks
• Create your own Strategy
• Implementation of
Strategy

12. Integration
• SEM

13. Social Media – Generic strategies
• Identify a list of top social media influencers or
identify a list of people who will appreciate the
product / service and more likely to tweet or blog or
post FB updates about it when given free experience
• Create a strategy to delight them without going
overboard
• Give free access to products/ trial accounts
• Enable the influencers to share the product / service
with their followers and friends and get them to
write encouraging words about the new product

14. Outbound Marketing
• Online Ad campaign
• Email Campaigns

15. Email Campaigns
• Identify Target Audience
• Segment and personalize
• Design a strong campaign
creative
• Direct customers to a
relevant landing page
• Include links to your social
media pages
• Measure the campaign
success and tweak the email
content and approach

16. Online Ad Campaigns
• Define and Understand your
target customer
• Create & Test Ads that are
different from one another
• Keep it simple and focused –
Avoid too much content and
clutter
• Select Key Ad placements as
click through rates matter but
conversion rates matter more
– try different key locations
to find where users are
clicking most
• Keep track of important
campaign metrics to optimize
your strategy and outcomes
*Online Ad Campaigns is not exactly low budget

17. Thank You !