The document outlines a social media marketing plan that includes creating monthly content calendars, optimizing profiles on platforms like Facebook and Instagram, regularly posting engaging content along with relevant hashtags and captions, sharing posts in groups and forums to increase reach, and providing monthly performance reports and marketing various clients through storytelling and conversations to build their brands on social media.

1. 1
Social Media Marketing Plan

2. Objectives
1. Spread Brand
Awareness in entire
India.
4. Generating engagement
on all the posts in different
Social Media platforms.
2
.
2. Posting high-quality
CONTENT(Posts) for
Facebook, Instagram, LinkedIN
& Twitter.
3. Posting & Sharing the
Content on Social Media
profiles & Groups.

3. Marketing Activities
3
6. Monthly Report
All the activities would
be analyzed to track
the marketing
achievements.
Social Media
Marketing
activities
2. Profile Creation &
Optimization
All your profiles need to be
created and optimized to make
them more discoverable.
4. Posting
The created content would be
posted posted on the company
provide as per the decided
timelines.
1. Monthly
Calendar/Plan
The content will further be
shared in relevant groups,
forums & boosted to increase
the audience reach.
3. Content Creation
(Design Team)
All the Banner & Content
will be created & shared by
the Client or Design Agency
We will create a
monthly calendar
to plan a month.
5. Marketing

4. 4
Activity #1: Monthly Calendar
We will be sharing a planned month of content with you
● we will make a monthly strategy of the
content we are going to post in the entire
month.
● The entire social media plan will be made in
an excel sheet in which we will be planning
the topics and hashtags for the content which is
to be posted
● with the help of social media calendar we
establish a workflow.
● by making a social media plan for a month we
get time to create relevant content. get it
reviewed and use the feedback to improve

5. Profile
and
Creative
Creation
5
Activity #2: Profile Creation & Optimization
● We will create your Instagram Business
Profile and Facebook Business Page.
● All Profile will be Optimized with a Story ,
About us , Cover Picture , Tabs and more.
● We will add the relevant profile photos
and cover photos in all the pages.
● We will add CTA button in the profile so
that anyone who visits the profile and
want to contact can easily contact
● We will add a chat box which will open
every time someone visits your profile

6. 6
Your profile will be optimized in context of Story, About, Cover Picture,
Tabs and more.

7. Profile
and
Creative
Creation
7
Activity #3: Posting
1. Platforms: Posting on Social Media Platforms
2. Timings: Choosing the correct time to post
increases the engagements & reach of the post.
3. Captions: relevant content is important and
relevant caption is most important
4. Buttons: CTA Buttons in the post increases the
chances of getting organic leads and many
other opportunities for the organization
5. Hashtags:
We Will Be Adding The Most Accurate
Hashtags Related to the Post to get Relevant
Audience

8. Marketing
8
Activity #4: Marketing
● Mention & tag the handles of all the members
in the post.
● Use trending hashtags in our posts.
● Share the posts in the related groups
● Use trending hashtags for instagram posts.
● Focus on increasing engagements.

9. 9
● Hashtag Marketing: We will use
relevant and trending hashtags to
increase organic reach such as Local
Hashtag, Brand Name Hashtag,
Trending Items Hashtag,
Holidays/Seasons/Activity Hashtag
and Keyword Targeting Hashtag.
● Hashtag Analysis: Analyze
hashtags on daily basis and remove
non-performing ones.

10. 10
Why Choose Digital iMC ?
● A Google Partner Marketing Agency
● Dedicated Accounts Manager
● Creative and Marketing Team
● Monthly Report of Our Performance
● Creating and launching Ad Campaigns for
lead generation
● Testing further online Ad platforms for
regular business growth

11. Digital iMC is a Google Partner Marketing Agency
which has expertise in Growth Hacking/Inbound
Marketing.
We have worked with a variety of clients in different
industries such as:
● Education
● Entertainment
● Jewellery
● E-Commerce
● Tour & Travels
● Restaurants
OUR
COMPANY
11
Digital iMC Credibility

12. 12
Top 3 SMM Clients We Are Working With
Senco Gold and Diamonds Kuwait Airways BreadTalk India

13. 13
An Example of Storytelling….

14. 14

15. 15

16. 16

17. 17
● The Storytelling concept works
best on Facebook and Instagram.
● In the case of Twitter, a strategy
which initiates a one on one
conversation works much better.

18. 18
Breakdown of Services:
● Dedicated Accounts Manager.
● 20 Creatives Posting & Marketing Per Month.
● Social Media Optimization.
● 5 Days Posting in a week (Feeds + Stories)
● Promotion on any 3 Platforms.
(Facebook, Instagram, Twitter or LinkedIN)
● Profile Reach.
● Monthly Report of Our Performance.
● All Creatives & Content would be needed by the
Client or Design Agency.

19. 19
Monthly Service Fee:
24,000 INR

20. ● info@digitalimc.com
● +91 7011836797