The document discusses the importance of Google Analytics 4 (GA4) in performance marketing, emphasizing advanced analytics features and data integration for effective marketing decision-making. It highlights the benefits of data-driven insights, including predictive modeling and improved campaign tracking, as well as the challenges faced by marketing teams in utilizing data effectively. Various case studies illustrate successful implementations of GA4 to enhance user engagement and optimize marketing strategies across different channels.

1. Google Analytics 4
Concept & Performance Marketing Benefits

2. 2
Core Solution
01
Advanced Analytics Key
Factors
02
Analytics Roadmap
03
Advanced Analytics
Features
05
Advertising Benefits
06
Data Flow And Integration
07
Proposal Agenda
Analytics Case Study
04 Company Profile
08

3. 01
80% of data in the digital universe is unstructured.
07
02 70% of enterprise data goes unused due to No Insights.
06
57% of marketers are incorrectly interpreting data and likely getting
incorrectresults.
05
85% Business agrees that Analytics based Marketing
decisions are more effective & ROI driven.
03
04
25% of all marketing teams can’t even figure out how to add data into
considerationduring the decision-making process
Why
Analyti
cs
90% organizations are investing in data and AI in 2021.
DigitalAnalytics is “TheNeed of the Hour”.
Organizationshave to streamline their data to survivein Digital Space.

4. 4 2
1
3
Effective
Marketing
Data Source Integration
Tag Manager
Decision Structure
Business focusedData
Modeling
Data Management
Google Big Query/Cloud
Storage
Data Driven Insights
Reporting,Dashboards,
Data Storytelling
Success Model

5. Analytics Services
5
Advanced Analytics
&
Tag Implementation
Setup
01
Retainer
02
Marketing Dashboards
Sales Dashboards
Custom Dashboard
FunnelDashboard
CRM Dashboard
Dashboard
03
Ad-Hoc Support.
Tag Implementation.
Data Reporting.
Marketing Data Insights.
Quarterly Web/App Audit

6. Setup {Integration & Data Flow}
Planning & Setup
o Setup GA/GTM Account
o GTM Container Setup &
testing
o Requirement Gathering
o Platform Understanding
o Filter & Annotation
o Web Analytics Planning
o Google Ads & Product
linking
o Data Layer Planning
o Tagging Guide Planning
Phase
01
Data Stimulation
o Website Data testing
o Funnel Journey
o GA Custom Reports
o Segmentation
o Retargeting
o Data Modeling
o Goals & Conversion
Setup
o Custom Reports
Phase
03
Establishment
o Data layer Design
o Tag, Trigger, Variable
o Organize GTM
o 3rd party Script
o Campaign Pixel
o Setting up Workflow
o Custom Dimension
o E Commerce
o Enhanced Ecommerce
o Social tracking
Phase
02
Data Insights
o GA4 Reporting
o GDS Dashboards
o Campaign Dashboards
o Ecommerce Dashboards
o Performance Dashboards
o Testing (Integration)
o Testing(UAT)
o End User GA4Training
Phase
04
PredictiveModelling
o Attribution Modeling
o Audience Creation
o User Churn Reports
Phase
05
Note:
1)Depending on the package selected, the phases and w orkcomponents willdiffer.
2)Meeting deadlines is contingent on development assistance, w hich willbe given by the brand.
3)Provided durations w ould only includes w orking days, weekends &public holidays are not counted
7-10 Days 15-20 Days 10-15 Days 10-15 Days 15-20 Days

7. Hard-coded Vs Google Tag Manager
Reduce Page
Load Time
All tags are
controlledin one
place.
Built-in 3rd party
testing tools.
Preview and
Debug mode
with GTM
debugging
solutions
Reduce time
from weeks to
hours.
It allows user
permissions
access.
Increase
Page Load
Time
Multiple
Steps &
stages
Hardcoded
Campaigns
pixel Set-up
No
Debugging
solutions
Complex &
Time Taking
Process
Dependency
on
developers
Hard Code

8. OUT
Analytics Ecosystem
IN
Tag
Management
Ad Serving
Display
Buying
Media
Data
Pipeline
On Site
Analytics
Data
Warehousing
Report,
Dashboard,
Storytelling
Advance Analytics Eco-System
Search
Management
Web
Presence
Predictive Analytics

9. Data-base Structuring

10. Advanced Google Analytics 4
01 User FocusApproach
07 Better Data Visualization
02 Funnel Exploration
06 Data Control
05 AI Base Data Predictions
03
04
Data Protection by
Design
Key
Features
Event Base Cookie Less Tracking

11. Glimpse of GA4
11
NEW REAL-TIME REPORTS
NEW DEBUG MODE
AUTOMATIC (ENHANCED) MEASUREMENT
NEW REPORTING IDENTITY

12. 02
Dashboard
01
 Web Analytics
 Tag Implementation Support
 GA + GTM Health check testing
 Monthly Analysis Review
Support
03
Marketing Insight
Retainer Service
Note: Phases & w orkcomponents would vary depending upon the package has been chosen
Monthly
Retainer  Marketing Performance Dashboard
 eCommerce Marketing Dashboard
 Google Data Studio
 Power BI and Tableau Dashboard
 Campaign Performance Analysis
 User Drop-off Insights
 Segment Based Re-Marketing Audience
 Leveraging the Attribution Modeling

13. We Convert Boring Excel Reports in to
Insightful Live Dashboards..

14. Marketing Performance Dashboard
Key Highlights:
 Dashboard helps advertiser to review enlarged picture of campaign performance within single visualized
frame.
 Dashboard reporting ensures smart marketing allocations to drive efficiency.
 A good marketing dashboard will make use of a variety of data sources to provides comprehensive insights.

15. Predictive Marketing Analytics
• Predictive Marketing is the method of using
historical and recent data to forecast future
events, trends, and behaviors.
• Continuous Recalibration
• Content Marketing ROI Measurement
• Precise Customer Persona Creation

16. Analytics
Packages
50
5
50
2
100
15
100
5
150
25
150
15
Web GA4 Set-up
Event & Behavior tracking
Custom Dimension
Custom Parameters
Performance Dashboards (GDS)
Attribution Modeling
User Churn Reports
Basic
(Static site)
Explorer
(Advance)
Pro-Fit
(Ecom + Dynamic)
Campaign & 3rd party pixel Tracking
User Base Segmentation
Funnel, Goals & Conversions
Big Query Set-up
Analytics GA4 Training (Up to 5 Hours)
Note: 1. Action Items & Deliverables would vary depending upon the package has been chosen.
2. Google Big Query Costwill be additional.& directlypaid by clientbasis platform invoice.
3. Above given package costis only for Analytics Set-up & integration.Recurring costwill be separate.

17. Project Execution Timeline
Post
Implementation
Support
1- 2 1-2 3-4 2-3 1-2
Requirement
Gathering
Object
Planning
Execution Testing Handover
In Weeks
Observation:
 We strongly recommend “Explorer Advance” Package basis on Your Brand Audit review. Above given
timelines are mentioned for implementation phase.

18. Case Study-
1
The Brief & objectives
 PVR wanted to track all marketing
campaignsuser journey.
 Wanted to run affiliate campaign with
multiple vendors on costper sale
model.
 Theywanted to debugall analytics
issues to track all possible data in
correctformat.
Reduced Time to Manage Tags from Weeks & Months to Hours.
User Funnel Improvement.
 Reduced time to managetags from
weeks & months to hours.
 Streamlined implementationof
Remarketing Lists for Search Ads
acrossmultiple web properties,
decreasingcostper acquisition by 25%.
 20% increasein affiliate partnershipdue
to the accuratetagging.
Results

19. Case study-2
• We were not able to identify the actual
performance of the different channels we were
running to acquire a new customer.
• We were doing a lots of activities & online
campaigns from different channels like Google,
Facebook, Organic, Email, SMS and affiliates.
• According to the client his Organic is giving
higher conversion than other channels and
why not we should reduce the Google &
Facebook ads marketing budget.
Identify the actual performance of media
channels with help of attribution modelling
• Increase the ROIby 1.4X.
• We have also reducedthe acquisitionthe
cycle from 7 days to 5 days.
The Brief & objectives Results

20. Case study-3
• EOD wanted to track marketing campaigns
user journey.
• Product is market need centric, they just
wanted people to get engage.
• Brand was ready to increase digital media
spend; if they get better conversion rate.
Successfully Increased User Engagement & Conversion
• Improved 4X Lead conversions within
one quarter.
The Brief & objectives Results

21. GA 4
UA
Dashboard Reporting
Tableau
BIG Query
Power BI
2
8
15
4.
Projects Count (2020-2021)
27
3
Analytics Audit
20

22. Some of Our Esteemed
Clients

23. Partner Agencies Trust On
Us

24. ContactUs
ThankY
ou.
AVISODigital360
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