This pop quiz was given to students at the Art Institute of Phoenix on June 2, 2010. Questions cover concepts and interesting facts related to digital marketing. Answers are listed at the bottom of the page.
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
A case study on how social media was used for a beauty & lifestyle brand like Kaya Skin Clinic to increase awareness for skin services, establish the brand as an expert in skincare & meet business objectives. Case study by Windchimes Communication - www.windchimes.co.in
This is a new product marketing plan, developed as part of my studies at University of Technology, Sydney.
It is a Nike Water bottle made by the Nike Considered guidelines, that cools and filters your water.
This case study report is detail analysis of Amazon.com. The report describes the List of areas that
it has been working, the business models it has adopted and the various strategies that it has
implemented to make it one of the most successful E-commerce platform. This case study reflects
that using the strategies and model adopted by Amazon's can leads any other E-commerce site to get
successful. This case study also shows that how the different models and strategies must be
implemented with respect to the dynamic environment of the E-commerce.
Pepperfry's existing Digital marketing/Media strategy, Target audience, Segmentation, Competition, Business Model, Marketing, Social Media Analysis, Content Strategy, Communication tone, Web analytics and strategy recommendation
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
A case study on how social media was used for a beauty & lifestyle brand like Kaya Skin Clinic to increase awareness for skin services, establish the brand as an expert in skincare & meet business objectives. Case study by Windchimes Communication - www.windchimes.co.in
This is a new product marketing plan, developed as part of my studies at University of Technology, Sydney.
It is a Nike Water bottle made by the Nike Considered guidelines, that cools and filters your water.
This case study report is detail analysis of Amazon.com. The report describes the List of areas that
it has been working, the business models it has adopted and the various strategies that it has
implemented to make it one of the most successful E-commerce platform. This case study reflects
that using the strategies and model adopted by Amazon's can leads any other E-commerce site to get
successful. This case study also shows that how the different models and strategies must be
implemented with respect to the dynamic environment of the E-commerce.
Pepperfry's existing Digital marketing/Media strategy, Target audience, Segmentation, Competition, Business Model, Marketing, Social Media Analysis, Content Strategy, Communication tone, Web analytics and strategy recommendation
Think you have a keen eye on all developments in the digital marketing landscape? Do you reckon you know about the latest technologies, personalities and brands that have conquered the web in the last decade? Take this quiz compiled by Soumya Shankar from our SEO team to find out where you stand.
Conversion Challenge, the ultimate Digital Marketing Quiz at Digital First 2015!
Have a look at the questions & answers, learn a thing or two about Digital Marketing and be prepared for next year.
Enter your answers to each of the questions here. Just enter t.docxmealsdeidre
Enter your answers to each of the questions here.
Just enter the letter A, B, C, D, E, T or F, not the whole answer.
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Multiple Choice
1. What is a term that is often used unilaterally to describe any "online" content but ultimately includes digital transmittable text, graphics, audio, or video content?
A. Consumable Content
B. Digital Media
C. Web 2.0 Media
D. Social Media
2. Graphics that employ video and animation to present the appearance of motion are called:
A. Videos
B. Infographics
C. Motion Graphics
D. Animated Gifs
3. The mission of the World Wide Web Consortium is to:
A. Guide the development of the World Wide Web through the creation and endorsements of protocols to help content creators and consumers better understand the internet.
B. Provide a list of best practices for people who create websites and applications.
C. Protect the rights of people with disabilities by ensuring that the World Wide Web remains available to all no matter what their circumstance.
D. To allow individuals who represent technology companies from around the globe to come together and discuss the trends and history of the World Wide Web.
4. Beliefs and actions that reflect and align with societal and individual values are:
A. Digital Stewardship
B. Online Honest Policy
C. Digital Dogma
D. Ethical Behavior
5. The effect that digital media has had on the reporting on and consumption of news and how political methodology, communication to and perception by the general public has changed as a result of new media.
A. Communication Theory
B. Social Networking
C. Digital Media Impact on News & Politics
D. Impact of Interface Design
6. The term Web 2.0 was coined in 2004 by:
A. Tim O'Reilly
B. Tim Berners-Lee
C. Tim Tebow
D. Tim McGraw
7. In our weekly discussion, your classmate, Matt Gomez brought up the Arab Spring and the civil unrest in Ferguson to give examples of the double edge sword of social media. What issue related to social media did he bring up?
A. The growing number of social media platforms
B. The lack of bandwidth in rural communities
C. The lack of privacy of social media
D. The speed that information can travel
8. A term first introduced by Gareth White at the University of Sussex describes people who are left behind the innovation curve with respect to new advances in technology. When it comes to the Internet, this term could refer to people who are unable to perform a function, such as making a purchase .
This presentations is part of six part series on Growth Hacking. It covers the basic elements who what is Growth Hacking and how it is different from traditional marketing.
This presentation doesn't get into the depth of Social, Searh, Organic or Referral growth, which will be covered later on.
Social wagon - Online Marketing Services in DelhiAyush Bindal
We are online marketing experts and mark your presence online. We manage your facebook page, twitter handle, blogs, do search engine optimization(SEO) for you and help you generate more leads for your business.
Presentation given July 2019 at the Arizona Governor's Conference on Tourism. Learn more about five ways travel and tourism can make friends with Google including mitigating page speed issues, relying on Google Search Console, improving mobile experience, designing for user intent and maximizing your Google My Business account.
Client demand for actionable reporting insights seems to be increasing by the day, and agencies must answer the call. However, providing a clear vision, remaining accountable and building trust with your client from your measurement practice takes time and agency resources. Therefore, we must develop efficient reporting processes, rely on key documents to keep us organized and really deliver when it comes to providing fantastically constructed suggestions based on our marketing metrics.
Eight Ways to Deliver Relevance with Email MarketingChris Sietsema
A presentation from the Digital Summit Phoenix in February 2019. Eight email campaign types (not including newsletters) that email marketers can utilize to deliver relevance to their audiences.
Tag Manager is a free tool from Google that allows marketers to place, test and manage various tags used for measurement, advertising, testing and more. While the tool is primarily used to improve efficiencies for digital marketers, we also explore its primary features, demonstrate sample processes to make the most of Tag Manager, and cover several sample use cases.
The content of this webinar (recorded December 2016) was designed to benefit both novices and others with tag management experience.
Marketing Analytics: Building a Reporting Format You Can OwnChris Sietsema
Marketers habitually spend valuable time on drafting, designing, developing, refining and presenting marketing reports and dashboards. How can you make sure that you are telling a meaningful story and that the audience for your reports see value in your measurement efforts? Here we discuss how to build a solid foundation for reporting accuracy, efficiency and substance.
Chris Sietsema of Teach to Fish Digital discusses marketing analytics, provides some success stories, covers common analytics pitfalls, and explores how to create a sound structure for your own marketing metrics program.
Originally presented on March 22, 2016 in a webinar hosted by Marketri. See http://www.marketri.com/ and http://teachtofishdigital.com/ for more information.
A handy resource for traditional or print designers looking to know more about the basics of commercial email design. Includes recommendations, tips, and samples. Created by Chris Sietsema at Teach to Fish Digital. See narrated video at http://teachtofishdigital.com/email-design-primer
"Email is dead."
"Brands can no longer derive value from email marketing."
"Other communications methods like social media and texting have replaced email."
"The inbox will soon be a wasteland."
Each one of the statements above has been uttered by consumers, marketers and respected thought leaders alike. But is email marketing really taking its last breath? Or are we just doing it wrong?
In a discussion filled with relevant stats, real examples and best practices you need to know, Chris Sietsema of Teach to Fish Digital discusses email's future and what agencies can do to today to improve email marketing programs.
10 Easy Ways to Take Your Website from Good to GreatChris Sietsema
Presentation given at the IRMA Conference in October 2012. Covers methods to improve website effectiveness including usability, search engine optimization, email automation, social sharing, content planning and more. From @sietsema.
Some thoughts about how digital marketing agencies can provide great data insights for clients without killing themselves (and their margins) in the process.
Analytics presentation for a local publisher which provides notes about why analytics does not stop after a report is developed and delivered to a client. Presentation given with help from John Wooden.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
1. Art Institute of Phoenix
Pop Quiz – Interactive Marketing
6.02.10
1. What percentage of people use Google vs. other search engines (Yahoo, Bing, Ask.com, etc.)?
A. 12% B. 65% C. 91% D. 48%
2. Which of the following is not an interactive marketing agency?
A. Hensley & Co B. Sitewire C. Off Madison Ave D. Terralever
3. Email marketing is primarily considered a(n) __________________ tactic.
A. Attraction B. Acquisition C. Conversion D. Retention
4. Which social media Web site has the most traffic?
A. Facebook B. MySpace C. Twitter D. LinkedIn
5. Which of the following is not a conventional size for online advertisements (aka banner ads)?
A. 120x600 B. 728x90 C. 150x150 D. 468x60
6. In what year was the World Wide Web invented?
A. 1995 B. 1989 C. 1974 D. 1960
7. What has made an impact in the fall of traditional newspapers?
A. The Green Movement C. Craig’s List
B. Online Media & Blogs D. All of the Above
8. What factor does not play a role in natural search engine rankings?
A. How much money you spend with Google C. Your domain name
B. Links to your site D. Meta data
9. The percentage of people that click on an ad vs. those who see it is known as:
A. Conversion rate B. Attrition rate C. Open rate D. Clickthrough rate
10. How many iPads have been sold since they were first introduced?
A. 50,000 B. 500,000 C. 2,000,000 D. 5,000,000
www.teachtofishdigital.com | 480.389.5435 Copyright 2010. Teach to Fish Digital, LLC