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Customer Retention Through Digital Media Chris Sietsema Teach to Fish Digital
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Ongoing Conversation Here’s  More Info Come Back Welcome Purchase You  Might  Also Like
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Pushing & Pulling PUSH “ Need?” Promotion Advertising Sales Active Engagement PULL Demand Search Word of Mouth Public Relations High Visibility
Store & Organize Records
Tools & Processes ,[object Object],[object Object],[object Object],[object Object],Place Customer  Records Here
 
Anatomy of an Email From Name Subject Line Pre-Header Body Link Tracking Unsubscribe Physical Address Header
Using a Template
Using a Template
Using a Template
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Deliverability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SPAM Filters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For Every Client, A Filter ,[object Object]
Reasons People Opt Out ,[object Object],[object Object],[object Object],[object Object]
Email Malpractice ,[object Object]
Email Malpractice ,[object Object]
Email Malpractice ,[object Object]
If you cannot measure it, you cannot improve it. - Lord Kelvin
Testing Procedures ,[object Object],A B
 
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[object Object],Testing Procedures Subject Line From Line Promotion
Testing Procedures Promotion 1 From Line 1 Subject Line 1 Promotion 2 From Line 2 Subject Line 1 Promotion 2 From Line 1 Subject Line 2 Promotion 1 From Line 2 Subject Line 2
Lifecycle Marketing
Lifecycle Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lifecycle Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lifecycle Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Click Revenue
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Epsilon.com
 
Mobile Basics ,[object Object],[object Object]
Campaign Types
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Social Media Objectives
List = Fan Base
Invitations
Eliciting Feedback
Shopping & Coupons
Listening
 
Viral Viral is a thing that happens, not a thing that is.
List Segmentation ,[object Object],Never  Purchased Single  Purchase Repeat Purchase Raving Fans
List Segmentation
Integration
[object Object],[object Object],[object Object],[object Object],[object Object],Questions?
Slide-ography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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