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Salesforce.com process map (from lead to opportunity)
The document outlines the process of marketing automation, focusing on lead capturing and nurturing to convert leads into new accounts, contacts, or opportunities. It also emphasizes opportunity management for existing customers.
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Salesforce.com process map (from lead to opportunity)
- 1. 1 Marketing automation Lead capturing
- 2. 2 Lead nurturing Convert Lead 1 Lead is converted to 3 things: new account, new contact & new opportunity
- 3. Opportunity management Forexisting customers: 3