1) The webinar discusses identifying and correcting common usability issues to help websites sell more effectively.
2) Usability refers to the user experience of interacting with a product or system. Positive user experiences correlate with increased sales.
3) The webinar will provide tips on improving usability through best practices like simplifying content and navigation.
These are the slides from a free workshop I gave of April 29, 2009 on using wordpress to manage your website. For more information visit http://downeastlearning.org/
A failure to plan is a plan for failure. Learn how to develop a sound social media plan that can be properly utilized, modified and measured. Have a clear road map, gain an understanding of your audience(s) and build a business case for social media within your organization. Presented at Social Media for Business Event in Tempe, AZ on August 20, 2009.
Growing Customer Relationships with Email MarketingChris Sietsema
Learn how email marketing can be utilized to create, maintain and grow relationships with customers. Basic email marketing concepts as well as lifecycle marketing, predictive modeling and business intelligence practices are explored.
Creating a marketing dashboard for the purpose of presenting data in a manner that is easy to understand and act upon. Presented at an agencyside workshop in March 2010.
Social media and lead generation - a paradox? Chris Sietsema explores how popular social media venues like Facebook, Twitter and LinkedIn can be used to not only manage customer relationships, but to build them as well.
This presentation was delivered to a digital marketing class at Arizona State University on April 12, 2010. This particular class session focused on retention tactics through digital media.
These are the slides from a free workshop I gave of April 29, 2009 on using wordpress to manage your website. For more information visit http://downeastlearning.org/
A failure to plan is a plan for failure. Learn how to develop a sound social media plan that can be properly utilized, modified and measured. Have a clear road map, gain an understanding of your audience(s) and build a business case for social media within your organization. Presented at Social Media for Business Event in Tempe, AZ on August 20, 2009.
Growing Customer Relationships with Email MarketingChris Sietsema
Learn how email marketing can be utilized to create, maintain and grow relationships with customers. Basic email marketing concepts as well as lifecycle marketing, predictive modeling and business intelligence practices are explored.
Creating a marketing dashboard for the purpose of presenting data in a manner that is easy to understand and act upon. Presented at an agencyside workshop in March 2010.
Social media and lead generation - a paradox? Chris Sietsema explores how popular social media venues like Facebook, Twitter and LinkedIn can be used to not only manage customer relationships, but to build them as well.
This presentation was delivered to a digital marketing class at Arizona State University on April 12, 2010. This particular class session focused on retention tactics through digital media.
Tag Manager is a free tool from Google that allows marketers to place, test and manage various tags used for measurement, advertising, testing and more. While the tool is primarily used to improve efficiencies for digital marketers, we also explore its primary features, demonstrate sample processes to make the most of Tag Manager, and cover several sample use cases.
The content of this webinar (recorded December 2016) was designed to benefit both novices and others with tag management experience.
Thoughts on integrating social media into the marketing mix, selecting the right people to manage your social media campaigns and defining roles pertaining to social within an organization. Presented to NAMP on 10/6/09.
This pop quiz was given to students at the Art Institute of Phoenix on June 2, 2010. Questions cover concepts and interesting facts related to digital marketing. Answers are listed at the bottom of the page.
This presentation was given to a class at Art Institute of Phoenix. It covers very high-level digital marketing concepts. Students also took a quiz during the class, which is covered in slides 6-16.
OMS Presentation: Online Strategy And Metrics - Steve Latham 20090205Encore Media Metrics
Here is my presentation from OMS 2/5/09 on Web strategy, metrics and ROI measurement. Also check out the Google Trends data to see how you can have a barometer of how your campaign compares to the market.
Beyond the Landing Page-The 7 Habits of Maximizing Web Site Advertising SpendDarren Guarnaccia
Beyond the Landing Page-The 7 Habits of Maximizing Web Site Advertising Spend. This is a presentation I gave at Ad:tech in April 09. It details how websites can be improved to maximize advertising investment.
Best-practices webinar for PR and marketing professionals is part of Bulldog Reporter’s PR University series. Included how-to on developing a Facebook strategy, engaging customers, and defining your ROI and measurements.
Covers: brandpages, applications, events, Facebook connect, gifts, outreach, and recommended reading.
Produced by:
John Bell, Managing Director and ECD, Ogilvy PR
Nicole Landguth, Digital Strategist, Ogilvy PR
Free Online Tools To Create ConversationsKirsti Scott
Quick introduction to online tools that businesses can use to stake out a presence online. Provides a brief overview of LinkedIn, Facebook, Twitter, blogging, Google Local Business Center, and Yelp. From a presentation to the Santa Cruz Chamber of Commerce Women in Business breakfast on June 11, 2009.
A presentation on starting up and/or running your business in the lean times. Tips on personal branding, education, modeling, marketing and technology tools to help you stay under budget.
Tag Manager is a free tool from Google that allows marketers to place, test and manage various tags used for measurement, advertising, testing and more. While the tool is primarily used to improve efficiencies for digital marketers, we also explore its primary features, demonstrate sample processes to make the most of Tag Manager, and cover several sample use cases.
The content of this webinar (recorded December 2016) was designed to benefit both novices and others with tag management experience.
Thoughts on integrating social media into the marketing mix, selecting the right people to manage your social media campaigns and defining roles pertaining to social within an organization. Presented to NAMP on 10/6/09.
This pop quiz was given to students at the Art Institute of Phoenix on June 2, 2010. Questions cover concepts and interesting facts related to digital marketing. Answers are listed at the bottom of the page.
This presentation was given to a class at Art Institute of Phoenix. It covers very high-level digital marketing concepts. Students also took a quiz during the class, which is covered in slides 6-16.
OMS Presentation: Online Strategy And Metrics - Steve Latham 20090205Encore Media Metrics
Here is my presentation from OMS 2/5/09 on Web strategy, metrics and ROI measurement. Also check out the Google Trends data to see how you can have a barometer of how your campaign compares to the market.
Beyond the Landing Page-The 7 Habits of Maximizing Web Site Advertising SpendDarren Guarnaccia
Beyond the Landing Page-The 7 Habits of Maximizing Web Site Advertising Spend. This is a presentation I gave at Ad:tech in April 09. It details how websites can be improved to maximize advertising investment.
Best-practices webinar for PR and marketing professionals is part of Bulldog Reporter’s PR University series. Included how-to on developing a Facebook strategy, engaging customers, and defining your ROI and measurements.
Covers: brandpages, applications, events, Facebook connect, gifts, outreach, and recommended reading.
Produced by:
John Bell, Managing Director and ECD, Ogilvy PR
Nicole Landguth, Digital Strategist, Ogilvy PR
Free Online Tools To Create ConversationsKirsti Scott
Quick introduction to online tools that businesses can use to stake out a presence online. Provides a brief overview of LinkedIn, Facebook, Twitter, blogging, Google Local Business Center, and Yelp. From a presentation to the Santa Cruz Chamber of Commerce Women in Business breakfast on June 11, 2009.
A presentation on starting up and/or running your business in the lean times. Tips on personal branding, education, modeling, marketing and technology tools to help you stay under budget.
Total Cost Of Ownership For ECM - Compares Documentum, SharePoint, OpenText a...Alfresco Software
This is not a flaky 5 Year ROI Study
● It addresses costs in year one
● It uses publicly available information – review it yourself
● It provides tools to help you question your ECM vendors
● Ask Vendor to Explain Specifically:
- What are you Selling me
- What am I Getting
- What Extra Software do I Need
- Can you Break Down the Cost
- Why does it Cost this Amount
- Explain why is it so Expensive
Compared to Open Source
The Anchor Store: Four Confluence Examples to Root Your DeploymentAtlassian
A mall is only as successful as its anchor stores. Similarly, any Confluence deployment should be anchored by one or two critical business applications. This session explores four key Confluence applications from four different deployments.
Atlassian Speaker: Per Fragemann
Customer Speakers: Rick Mazzarella of Asyst Tech, Brian Gregory of CPO Consulting, Daniel Pohl of InDorse Tech
Key Takeaways:
* Key, business critical uses of Confluence
* Deployment best practices
Presentation given July 2019 at the Arizona Governor's Conference on Tourism. Learn more about five ways travel and tourism can make friends with Google including mitigating page speed issues, relying on Google Search Console, improving mobile experience, designing for user intent and maximizing your Google My Business account.
Client demand for actionable reporting insights seems to be increasing by the day, and agencies must answer the call. However, providing a clear vision, remaining accountable and building trust with your client from your measurement practice takes time and agency resources. Therefore, we must develop efficient reporting processes, rely on key documents to keep us organized and really deliver when it comes to providing fantastically constructed suggestions based on our marketing metrics.
Eight Ways to Deliver Relevance with Email MarketingChris Sietsema
A presentation from the Digital Summit Phoenix in February 2019. Eight email campaign types (not including newsletters) that email marketers can utilize to deliver relevance to their audiences.
Marketing Analytics: Building a Reporting Format You Can OwnChris Sietsema
Marketers habitually spend valuable time on drafting, designing, developing, refining and presenting marketing reports and dashboards. How can you make sure that you are telling a meaningful story and that the audience for your reports see value in your measurement efforts? Here we discuss how to build a solid foundation for reporting accuracy, efficiency and substance.
Chris Sietsema of Teach to Fish Digital discusses marketing analytics, provides some success stories, covers common analytics pitfalls, and explores how to create a sound structure for your own marketing metrics program.
Originally presented on March 22, 2016 in a webinar hosted by Marketri. See http://www.marketri.com/ and http://teachtofishdigital.com/ for more information.
A handy resource for traditional or print designers looking to know more about the basics of commercial email design. Includes recommendations, tips, and samples. Created by Chris Sietsema at Teach to Fish Digital. See narrated video at http://teachtofishdigital.com/email-design-primer
"Email is dead."
"Brands can no longer derive value from email marketing."
"Other communications methods like social media and texting have replaced email."
"The inbox will soon be a wasteland."
Each one of the statements above has been uttered by consumers, marketers and respected thought leaders alike. But is email marketing really taking its last breath? Or are we just doing it wrong?
In a discussion filled with relevant stats, real examples and best practices you need to know, Chris Sietsema of Teach to Fish Digital discusses email's future and what agencies can do to today to improve email marketing programs.
10 Easy Ways to Take Your Website from Good to GreatChris Sietsema
Presentation given at the IRMA Conference in October 2012. Covers methods to improve website effectiveness including usability, search engine optimization, email automation, social sharing, content planning and more. From @sietsema.
Some thoughts about how digital marketing agencies can provide great data insights for clients without killing themselves (and their margins) in the process.
Analytics presentation for a local publisher which provides notes about why analytics does not stop after a report is developed and delivered to a client. Presentation given with help from John Wooden.
This presentation was given to the Phoenix Chapter of IABC on April 29, 2010. The content discusses business uses of social media, imperatives for nonprofits, creating a plan, popular tools and potential pitfalls for social media programs.
1. Help Your Site Sell: Identify and Correct Common Usability Issues
Presented by
Chris Sietsema, Deputy Director of Interactive Services
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
2. Help Your Site Sell: Identify and Correct Common Usability Issues
You will be able to hear the presenters but they will not be
able to hear you. Please submit questions at any time by
selecting “private chat” with Off Madison Ave.
We will answer as many questions as we can in the time
allotted. All other questions will be answered in a Q&A
document posted by August 20 at
webinar.offmadisonave.com.
Case studies and articles relevant to the seminar topic will
also be posted.
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
2
3. Help Your Site Sell: Identify and Correct Common Usability Issues
The measurement of the quality of a user’s experience when
interacting with a product or system.
Also known as:
◦ User-Centered Design
◦ Online Experience
◦ Human/Computer Interaction Design
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
3
4. Help Your Site Sell: Identify and Correct Common Usability Issues
Does the Web site allow the visitor to accomplish her
objectives?
Does it meet visitor expectations?
Does it provide an experience that encourages a return visit?
Our Goal: Create an environment where site visitors can be
successful and want to return.
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
4
5. Help Your Site Sell: Identify and Correct Common Usability Issues
matter the business objective – sell, collect, inform,
No
persuade, etc. – human interaction is required.
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
5
6. Help Your Site Sell: Identify and Correct Common Usability Issues
Positive experiences with Web sites correlate directly to:
◦ Positive opinions of companies and/or organizations
◦ Subsequent experiences
with the site
◦ Sales
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
6
7. Help Your Site Sell: Identify and Correct Common Usability Issues
Designers
Programmers
Marketing Staff
Usability Engineers / Professionals
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
7
8. Help Your Site Sell: Identify and Correct Common Usability Issues
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
8
9. Help Your Site Sell: Identify and Correct Common Usability Issues
+
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
9
10. Help Your Site Sell: Identify and Correct Common Usability Issues
Web Sites
◦ Online Retail
◦ Lead Capture
◦ Information Dissemination
◦ Launched and Established / In Development
Landing Pages
Forms
Web Applications, Interfaces and Tools
Email Marketing Messages
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
10
11. Help Your Site Sell: Identify and Correct Common Usability Issues
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
11
12. Help Your Site Sell: Identify and Correct Common Usability Issues
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
12
13. Help Your Site Sell: Identify and Correct Common Usability Issues
Data Tells a Story
◦ What Web sites are
referring traffic?
◦ Where are they going once
they have arrived?
◦ How long are they staying?
◦ Are they accomplishing your objectives? Theirs?
◦ At what point(s) are they dropping off?
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
13
14. Help Your Site Sell: Identify and Correct Common Usability Issues
For Example…
If your site navigation is Andif your top trafficked
placed in this order:
pages look like this:
◦ About Us
Products
1.
◦ News
News
2.
◦ Products
About Us
3.
◦ Contact Us
Contact Us
4.
THEN – Make modifications to your navigation structure to reflect visitor interest.
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
14
15. Help Your Site Sell: Identify and Correct Common Usability Issues
Omniture
WebTrends
ClickTracks
HitBox
LiveStats
Google Analytics – (free)
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
15
16. Help Your Site Sell: Identify and Correct Common Usability Issues
Content Should be Legible and Easy to Read
Incorporate Visual Elements that Compliment Text
(but don’t overpower it)
Use Standard Conventions for Navigation Placement and
Form Design
Remove Barriers to Important Information
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
16
17. Help Your Site Sell: Identify and Correct Common Usability Issues
Keep Important Information Above “The Fold”
Make Sure “Help” Actually Helps and that “FAQ” Really
Covers Frequently Asked Questions Adequately
Embrace Velocity – Your Customers Want to Move Quickly
The Devil Is In The Details (error messages, misleading
information, incorrect numbers and dates)
Test Everything
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
17
18. Help Your Site Sell: Identify and Correct Common Usability Issues
Experience
the Web site from
the customer’s point of view
What would you need/want?
Make believe that you don’t
have all the knowledge about
your product/service/business
that you already have
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
18
19. Help Your Site Sell: Identify and Correct Common Usability Issues
Review of client’s site from the customer’s point of view
Determine how well the site answers common visitor
questions
Provide recommendations on how to improve usability and
ultimately conversion/sales
In some cases, our development team actually makes the
recommended changes
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
19
20. Help Your Site Sell: Identify and Correct Common Usability Issues
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
20
21. Help Your Site Sell: Identify and Correct Common Usability Issues
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
21
22. Help Your Site Sell: Identify and Correct Common Usability Issues
AAF – Metro Phoenix (Phoenix Ad Club)
http://www.phoenixadclub.com/
Information Gathering
The Shower Sleeve & Cast Cover Company
http://www.showersleeve.com/
Commerce
Horizon Community Learning Center
http://www.horizonclc.org/
Information Gathering
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
22
23. Help Your Site Sell: Identify and Correct Common Usability Issues
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
23
24. Help Your Site Sell: Identify and Correct Common Usability Issues
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
24
25. Help Your Site Sell: Identify and Correct Common Usability Issues
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
25
26. Help Your Site Sell: Identify and Correct Common Usability Issues
A/B Testing - Google Website Optimizer
Multivariate / Taguchi – Vertster
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
26
27. Help Your Site Sell: Identify and Correct Common Usability Issues
Click Tracking – CrazyEgg
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
27
28. Help Your Site Sell: Identify and Correct Common Usability Issues
EyeTracking – EyeTools
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
28
29. Help Your Site Sell: Identify and Correct Common Usability Issues
Swim Lessons (Best Practices, No Testing)
◦ 3.8% 7.2%
Bartender School (Best Practices, No Testing)
◦ 2.5% 3.8%
Personal Trainer Certification (A/B Testing)
◦ 3.2% 5.5%
Secure Online Conferencing (Taguchi)
◦ 1% 5.5%
Data Center (Taguchi)
◦ 2% 4.25%
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
29
30. Help Your Site Sell: Identify and Correct Common Usability Issues
Don’t Make Me Think
A Common Sense
Approach to Web
Usability
Steve Krug
Available on Amazon
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
30
31. Help Your Site Sell: Identify and Correct Common Usability Issues
Call To Action
Secret Formulas to
Improve Results
Bryan &Jeffrey Eisenberg
Available on Amazon
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
31
32. Help Your Site Sell: Identify and Correct Common Usability Issues
You Can’t Get THERE
From HERE
Demystifying the
Internet so you can be the
Master of your online
Universe.
Carissa Vivirito
Available on Amazon &
Lulu.com
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
32
33. Help Your Site Sell: Identify and Correct Common Usability Issues
webinar.offmadisonave.com Call-In: (605) 475-4261 Session: 218-440-870
33