Notes on building an email marketing practice in a digital marketing agency. Presented at BOLO 2010, an agencyside event.

1. Building an Email Practice Chris Sietsema October 18, 2010

9. So Why The Lousy Reputation?

10. Crap Sent Right to Your Inbox

11. Retention, Retention, Retention You Are Here

13. A One-to-Many Medium?

15. Email Products

16. Email Products

17. List Quality Garbage In Garbage Out

18. Segmentation JangoMail Email Marketing Survey - August 2010

24. Email Products

25. Content Elements Anatomy of an Email PREHEADER HEADER NAVIGATION PRIMARY MESSAGE SECONDARY MESSAGE TERTIARY MESSAGE RECOVERY / FOOTER CAN-SPAM / DISCLAIMER

26. Template Design

27. Template Design 250 250

28. Horizontal Scrolling

29. Email Products

30. Lifecycle Marketing CAMPAIGNS CAMPAIGNS TRACKS TRIGGERS CAMPAIGNS MESSAGE 1 WEEK 1 IF ONGOING MESSAGES MESSAGE 2 WEEK 2 THEN MESSAGE 3 WEEK 3

31. Re-Engagement Just gimme another chance?

32. Email Products

33. Integrated Programs

34. Challenge: Synchronizing Data

35. Synchronizing Data Email Messages Customer Records {Interactions & Behaviors} {Needs & Motivations}

38. To Partner or Not to Partner

39. Enterprise Tools

40. Watch & Learn

41. Utilities

42. Resources