HVS Marketing Communications ( HVS MC) services at HVS India. HVS MC is a turnkey solution that offers strategic marketing, media planning, creative support and proactive implementation of marketing activities to existing and upcoming hotels and hospitality brands in India. Contact mbhatnagar@hvs.com
Transform Event Data Into Actionable Intelligence That Informs CampaignsG3 Communications
View the full webcast on demand here: https://dg-r.co/2HkuZoU
As a B2B marketer, the pressure is on to understand which marketing activities generate the most revenue, and events continue to be a big part of that. According to Forrester Research, CMOs of B2B companies spend 24% of their marketing budget on live events.
Join Victor Kippes, CEO at Validar, who will describe exactly how to use event data pre, during and post-show, and what you should know about the revenue impact of your event content and strategies.
He'll cover lead and data capture best practices, as well as delve into pre-event preparatory steps to take with your sales cloud, marketing cloud, and marketing automation foundation to maximize success. This session will also provide real-world examples to demonstrate how to:
• Accelerate the buying cycle with event marketing strategy;
• Align post event messaging with what happened at your event; and
• Articulate the value of events as part of your overall marketing campaign.
View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/portfolio-item/events-registration-webinar/
Have you ever considered holding an event to market your business? Many small businesses and organizations don’t realize the possibilities available to them to increase customer loyalty and build new prospect awareness through events. Whether you’re holding a special in-store tasting, an event with a charity, sharing your knowledge through a seminar, or holding a concert, events can help you gain visibility.
When you run an event, you want to make sure you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience.
This presentation shows:
Different types of events you can run
How to set goals for your events
How to promote your events (including a sample promotional timeline and activities)
How to set up an effective online registration process
What to do after the event
Note: This session will not address best practices for venue selection, planning event entertainment or dining options, running fundraising activities, etc. It is focused on helping audiences promote their events and streamline the online registration process.
Learn how event marketing and online registration can provide a fun and unique way to engage your audience and help you stand apart from the competition.
How to create digital marketing campaign effectivelyAndri H.
Slide Presentasi Event Web Master Digital 2021 - 19 February.
"How to Create Digital marketing Campaign Effectively"
LIST OF CONTENTS
● DEFINE YOUR MARKETING CAMPAIGN GOALS
● SET YOUR TARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN
● CREATE DIGITAL MARKETING CONTENT
● PUBLISH THE DIGITAL MARKETING CAMPAIGN
● ANALYZE THE DIGITAL MARKETING CAMPAIGN RESULT
● EVALUATE THE RESULT
● TIPS & TRICK
Mario Wentzel: R.A.C.E. Scheme | Digital Yuppies in Leipzig, 10/9Digital Yuppies
Junior Digital marketing Manager at Mellowmessage
Structuring your Digital Marketing activities with RACE scheme.
How to let your digital marketing campaign reach your desired audience, engage with it, and convert it using the RACE framework.
Marketing your equity crowdfunding campaignValueSetters
Targeted marketing is the key to driving investors to your Equity Crowdfunding campaign. From social media advertising and search engine marketing to custom audiences and retargeting, we'll guide you through best practices to marketing your campaign to maximize your chances of success.
Transform Event Data Into Actionable Intelligence That Informs CampaignsG3 Communications
View the full webcast on demand here: https://dg-r.co/2HkuZoU
As a B2B marketer, the pressure is on to understand which marketing activities generate the most revenue, and events continue to be a big part of that. According to Forrester Research, CMOs of B2B companies spend 24% of their marketing budget on live events.
Join Victor Kippes, CEO at Validar, who will describe exactly how to use event data pre, during and post-show, and what you should know about the revenue impact of your event content and strategies.
He'll cover lead and data capture best practices, as well as delve into pre-event preparatory steps to take with your sales cloud, marketing cloud, and marketing automation foundation to maximize success. This session will also provide real-world examples to demonstrate how to:
• Accelerate the buying cycle with event marketing strategy;
• Align post event messaging with what happened at your event; and
• Articulate the value of events as part of your overall marketing campaign.
View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/portfolio-item/events-registration-webinar/
Have you ever considered holding an event to market your business? Many small businesses and organizations don’t realize the possibilities available to them to increase customer loyalty and build new prospect awareness through events. Whether you’re holding a special in-store tasting, an event with a charity, sharing your knowledge through a seminar, or holding a concert, events can help you gain visibility.
When you run an event, you want to make sure you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience.
This presentation shows:
Different types of events you can run
How to set goals for your events
How to promote your events (including a sample promotional timeline and activities)
How to set up an effective online registration process
What to do after the event
Note: This session will not address best practices for venue selection, planning event entertainment or dining options, running fundraising activities, etc. It is focused on helping audiences promote their events and streamline the online registration process.
Learn how event marketing and online registration can provide a fun and unique way to engage your audience and help you stand apart from the competition.
How to create digital marketing campaign effectivelyAndri H.
Slide Presentasi Event Web Master Digital 2021 - 19 February.
"How to Create Digital marketing Campaign Effectively"
LIST OF CONTENTS
● DEFINE YOUR MARKETING CAMPAIGN GOALS
● SET YOUR TARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN
● CREATE DIGITAL MARKETING CONTENT
● PUBLISH THE DIGITAL MARKETING CAMPAIGN
● ANALYZE THE DIGITAL MARKETING CAMPAIGN RESULT
● EVALUATE THE RESULT
● TIPS & TRICK
Mario Wentzel: R.A.C.E. Scheme | Digital Yuppies in Leipzig, 10/9Digital Yuppies
Junior Digital marketing Manager at Mellowmessage
Structuring your Digital Marketing activities with RACE scheme.
How to let your digital marketing campaign reach your desired audience, engage with it, and convert it using the RACE framework.
Marketing your equity crowdfunding campaignValueSetters
Targeted marketing is the key to driving investors to your Equity Crowdfunding campaign. From social media advertising and search engine marketing to custom audiences and retargeting, we'll guide you through best practices to marketing your campaign to maximize your chances of success.
The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare?
Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to:
• Identify the best marketing channels for your business
• Come up with creative ideas to attract customers
• Create an achievable budget and plan
Social Media Report for JPAC Company Digital Marketing Campaign (April - Nove...Zendika Sandiaszkara
The final Social Media Report for JPAC Company Digital Marketing Campaign (April - November 2019) including social media marketing, paid ads, and direct sales, by Zendika S.
DIgital/Online Marketing Proposal from Industry LeadersJustine Jes Thomas
We are a performance driven marketing company.
We combine the best of next generation interactive marketing and classical direct marketing services to deliver measurable business results.
We can - bring visitors to your website; generate business leads; optimize your marketing investments & time spent by your sales staff, by working with existing leads; and perhaps get you a sale itself.
We don't stop here as yet; we can devise programs to cross-sell and up-sell to maximize customer life time value, design & manage loyalty programs to sustain & build relationships with your customers.
Proposal Digital Marketing & Social Media Conference 2014 K.A Nchus
How to Win Market through Digital Marketing
The Best Digital Marketing Cases in the World
Digital Marketing & Social Media Conference tahun ini menghadirkan implementasi digital marketing pada berbagai industri. Menghadirkan pakar-pakar digital marketing dunia yang akan menyajikan the best award winning cases di dunia.
Para pakar akan membahas secara detail kisah sukses brand-brand dunia, strategi yang dibangun dan key success point apa yang membuat mereka berhasil?
more info klik www.event.marketing.co.id
Are you facing problem in marketing your real estate project? Need not worry, I have come up with some holistic marketing plan for real estate that will definitely help out with selling your projects.
Here's a our casestudy of Resort Marketing. How a digital marketing agency provides you with a unique combination of a customized strategy and flawless execution to grow your business.
BRAND REPUTATION MANAGEMENT IN THE AGE OF SOCIAL MEDIAInterics Digital
Brand reputation management is crucial for companies and brands.
Brand reputation management has to be a continuous process so you can stay
on top of your brand's public perception and address possibly damaging or
negative reviews as soon as they appear.
Brand reputation management is all about monitoring and protecting your
brand's online image and reputation in reviews, social media and Google.
Digital Marketing Plan Template 2016 - UPDATEDBe Dynamic
Need help creating a digital plan for 2016? Download the digital marketing plan template to help you plan and implement your digital marketing strategy and activity for 2016. #digitalmarketing #strategy
When it comes to B2B businesses, many companies do not put enough importance on the marketing department. Marketing is an essential part of generating leads and customers for a B2B company. If you do marketing of your B2B business digitally then it will become game changer.
In the document I have covered B2B marketing strategies that can help you to get more quality leads & sales for your business.
If you want any other help for your B2B business then just visit: https://yashus.in/
The presentation explains digital marketing in a very appealing way. It highlights the major aspects of online marketing and their significance. It also provides a guide to building a successful online marketing campaign.
Spring 2018 Roofer's Digital Marketing Boot CampSurefire Local
Our inaugural Roofer's Digital Marketing Boot Camp brought together hundreds of roofing businesses for a free one-day online workshop with 4 sessions. You've helped us identify the most-talked-about digital marketing topics in 2018. Our in-house gurus have heard you, and dived into ideas, training and secrets on the following:
DIY Marketing: With digital marketing constantly changing, there's a lot a business has to keep up with to stay ahead of the competition. And there are 5 key things you can do today to stay ahead of the game.
Google AdWords: Expand your reach exponentially by learning how to get started with Google AdWords and the many benefits it can have as you look to grow your business and reach homeowners in your local area.
Nextdoor: Learn about this new network your neighborhood community is using to refer and talk about roofers (like you). We'll walk you through the steps to claim and set up a free Local Page for your business.
Google My Business: Find out how and why the top contractors are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google Search and Maps
Everything you need to know about content marketing. Check out the slide to see how hotels can start to implement content marketing in order to increase brand awareness and drive more booking.
Google Shopping is the biggest opportunity in digital retail right now. Learn how to build, enhance and optimise your campaigns to supercharge performance.
As presented by Chris Rowett at eCommerce Show North 2018 on 7th November 2018.
How do you measure event ROI? Three in five marketers don't have an answer to this question.
Get the comprehensive guide and interactive workbook to assess your events' performance here: http://info.doubledutch.me/content-event-roi.html
This presentation will help you:
1) Measure results that are hard to measure
2) Compare performance from event to event
3) Demonstrate events are a worthwhile investment
...and more!
View our on demand webinar recording here (http://info.doubledutch.me/webinar-how-to-measure-event-roi.html), or visit doubledutch.me for more information.
How to Create an Effective Inbound Marketing Campaigntempocreative
What is the make up of a good inbound marketing campaign? Helpful, Timely and Consistent. By creating inbound marketing people love, you will attract traffic and convert more leads.
The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare?
Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to:
• Identify the best marketing channels for your business
• Come up with creative ideas to attract customers
• Create an achievable budget and plan
Social Media Report for JPAC Company Digital Marketing Campaign (April - Nove...Zendika Sandiaszkara
The final Social Media Report for JPAC Company Digital Marketing Campaign (April - November 2019) including social media marketing, paid ads, and direct sales, by Zendika S.
DIgital/Online Marketing Proposal from Industry LeadersJustine Jes Thomas
We are a performance driven marketing company.
We combine the best of next generation interactive marketing and classical direct marketing services to deliver measurable business results.
We can - bring visitors to your website; generate business leads; optimize your marketing investments & time spent by your sales staff, by working with existing leads; and perhaps get you a sale itself.
We don't stop here as yet; we can devise programs to cross-sell and up-sell to maximize customer life time value, design & manage loyalty programs to sustain & build relationships with your customers.
Proposal Digital Marketing & Social Media Conference 2014 K.A Nchus
How to Win Market through Digital Marketing
The Best Digital Marketing Cases in the World
Digital Marketing & Social Media Conference tahun ini menghadirkan implementasi digital marketing pada berbagai industri. Menghadirkan pakar-pakar digital marketing dunia yang akan menyajikan the best award winning cases di dunia.
Para pakar akan membahas secara detail kisah sukses brand-brand dunia, strategi yang dibangun dan key success point apa yang membuat mereka berhasil?
more info klik www.event.marketing.co.id
Are you facing problem in marketing your real estate project? Need not worry, I have come up with some holistic marketing plan for real estate that will definitely help out with selling your projects.
Here's a our casestudy of Resort Marketing. How a digital marketing agency provides you with a unique combination of a customized strategy and flawless execution to grow your business.
BRAND REPUTATION MANAGEMENT IN THE AGE OF SOCIAL MEDIAInterics Digital
Brand reputation management is crucial for companies and brands.
Brand reputation management has to be a continuous process so you can stay
on top of your brand's public perception and address possibly damaging or
negative reviews as soon as they appear.
Brand reputation management is all about monitoring and protecting your
brand's online image and reputation in reviews, social media and Google.
Digital Marketing Plan Template 2016 - UPDATEDBe Dynamic
Need help creating a digital plan for 2016? Download the digital marketing plan template to help you plan and implement your digital marketing strategy and activity for 2016. #digitalmarketing #strategy
When it comes to B2B businesses, many companies do not put enough importance on the marketing department. Marketing is an essential part of generating leads and customers for a B2B company. If you do marketing of your B2B business digitally then it will become game changer.
In the document I have covered B2B marketing strategies that can help you to get more quality leads & sales for your business.
If you want any other help for your B2B business then just visit: https://yashus.in/
The presentation explains digital marketing in a very appealing way. It highlights the major aspects of online marketing and their significance. It also provides a guide to building a successful online marketing campaign.
Spring 2018 Roofer's Digital Marketing Boot CampSurefire Local
Our inaugural Roofer's Digital Marketing Boot Camp brought together hundreds of roofing businesses for a free one-day online workshop with 4 sessions. You've helped us identify the most-talked-about digital marketing topics in 2018. Our in-house gurus have heard you, and dived into ideas, training and secrets on the following:
DIY Marketing: With digital marketing constantly changing, there's a lot a business has to keep up with to stay ahead of the competition. And there are 5 key things you can do today to stay ahead of the game.
Google AdWords: Expand your reach exponentially by learning how to get started with Google AdWords and the many benefits it can have as you look to grow your business and reach homeowners in your local area.
Nextdoor: Learn about this new network your neighborhood community is using to refer and talk about roofers (like you). We'll walk you through the steps to claim and set up a free Local Page for your business.
Google My Business: Find out how and why the top contractors are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google Search and Maps
Everything you need to know about content marketing. Check out the slide to see how hotels can start to implement content marketing in order to increase brand awareness and drive more booking.
Google Shopping is the biggest opportunity in digital retail right now. Learn how to build, enhance and optimise your campaigns to supercharge performance.
As presented by Chris Rowett at eCommerce Show North 2018 on 7th November 2018.
How do you measure event ROI? Three in five marketers don't have an answer to this question.
Get the comprehensive guide and interactive workbook to assess your events' performance here: http://info.doubledutch.me/content-event-roi.html
This presentation will help you:
1) Measure results that are hard to measure
2) Compare performance from event to event
3) Demonstrate events are a worthwhile investment
...and more!
View our on demand webinar recording here (http://info.doubledutch.me/webinar-how-to-measure-event-roi.html), or visit doubledutch.me for more information.
How to Create an Effective Inbound Marketing Campaigntempocreative
What is the make up of a good inbound marketing campaign? Helpful, Timely and Consistent. By creating inbound marketing people love, you will attract traffic and convert more leads.
This presentation was prepared for the Internet Marketing course. The business model mentioned in these slides does not exist. Also, the website is only a mock up to demonstrate how the online business would operate. This project is only for the educational purpose.
Content marketing is not just a passing trend, it is here to stay. Even those convinced of its utility might object that it is not right for them because they see it as expensive. While this perception is not un-founded (Coke and Redbull, two content marketing luminaries, have budgets in the millions), money is not a prerequisite for a quality content marketing strategy. Learn how to be agile with your content marketing to succeed at any size.
Digital Marketing trends, SEO, Digital Marketing investment and ROIIn Marketing We Trust
Presentation made in partnership with Sydney based accounting firm, Accru Felzer. A good sport as I managed to cover SEO, Investment, accounting without putting people to sleep on an early morning session in a cold winter day :P Big thanks to Sue and Rebecca (co-presenter) from Accru and Tina from the German-Australian chamber of commerce for their help and making this presentation happen.
S.E.O and Search Marketing Strategy Guidepixelbuilders
This is our most recent S.E.O and Search Marketing strategy guide complete with news of Google's most recent algorithm updates: Panda 4.0 and "Payday Loans" 2.0. Once again we are following the S.O.S.T.A.C planning system to guide you through from situation analysis to monitoring and data analysis.
If you are running a restaurant, a coffee shop, a pub, a lounge bar... you can do fabulous stuff using Social Media. This presentation gives you some tips.
This was a talk delivered by Sanjay Mehta, Jt. CEO, Social Wavelength, at a seminar organized by Hotel and Restaurant Association of India, at the Nehru Centre, Worli, on 29th Sept, 2011.
Dave Chaffey's talk on Fuelling Digital Marketing Success in B2B organisations from Technology for Marketing & Advertising.
One of a set of 3 seminars - this download is for B2B organisations.
Hotel F&B Case Studies, Examples & Fresh IdeasAaron Allen
Innovative hotel restaurant designs don’t always have to be sweeping in scope. Sometimes the cleverest ones are also the smallest. Here are five tiny hotel restaurants truly maximizing their available space.
How to launch a customer loyalty program that boosts your bottom lineDarren DeMatas, MBA
Shoppers love customer loyalty programs, but most ecommerce sites get it wrong. Learn how to launch a profitable rewards program that boosts your bottom line.
You'll understand why customer loyalty programs matter, how they contribute to long term profitability and how to launch an effective program
Advertising and media are converging. The results will disrupt how companies must deploy their marketing efforts. Marketers, and their agency partners must converge their media efforts by combining social, corporate content, and advertising reach --or risk connecting with the fleeting customer.
Owned and earned media are vital to campaigns, helping to amplify and spread brand messages through the complex paths consumers follow across devices, screens and media. Advertising, or ‘paid’ media, has traditionally led marketing initiatives both online and off-. But advertising no longer works as effectively as it once did unless bolstered by additional marketing channels.
While consumers distinguish less and less between these channels, marketers remain specialized in one medium at the expense of the others. Rather than allow campaigns to be driven by paid media, marketers must now develop scale and expertise in owned and earned media to drive effectiveness, cultivate creative ideas, assess customer needs, cultivate influencers, develop reach, achieve authenticity and cut through clutter.
”The Converged Media Imperative,” a new research report co-authored by Altimeter Group Analysts Rebecca Lieb and Jeremiah Owyang, explores today's media landscape, and provides a success checklist and actionable recommendations for converged media deployment.
You might not need six or more people on your content team. Rather, these are roles and responsibilities to assign as part of any comprehensive content org chart. See full explanation here: https://annhandley.com/a-simple-content-marketing-org-chart/
Marketing professional with more than 20 years of global leadership experience building and implementing transformative, integrated programs that raise awareness, increase revenue, and drive business growth. Interested in applying expertise and passion for crafting successful brands to advance business and marketing objectives for a dynamic, collaborative organization.
Hospitality Marketing Executive with expertise in digital and traditional marketing including SEO, social media, driving brand awareness and revenue through strategic thinking. Experienced project manager
Washington Bijan Chitsaz - Developing Hotel Marketing promotions is essentialBijan Chitsaz
Washington Bijan Chitsaz for hotel marketing manager will be responsible for coordinating marketing and promotional activities to meet customer needs, working closely with other hotel staff to ensure customers are satisfied with the facilities and their time there. The Sales and marketing team has a substantial influence on the profitability of the business.
Driving Success: Crafting and Implementing Effective Marketing Campaignsassignmentcafe1
Join us for an insightful journey into the world of marketing as we explore the art of crafting and implementing effective marketing campaigns. In this engaging presentation, we will delve into the key strategies, tactics, and best practices that drive success and help businesses achieve their marketing objectives.
In this presentation, we will start by understanding the importance of a well-defined marketing campaign and its role in reaching target audiences, building brand awareness, and driving business growth. We will discuss the essential components of a successful marketing campaign, including goal setting, audience segmentation, message development, and channel selection.
Next, we will explore the process of crafting a compelling marketing campaign. Learn how to conduct market research to understand customer needs, preferences, and behaviors. Discover techniques for developing a unique value proposition and positioning your brand effectively in the market. We will also discuss the importance of creativity, storytelling, and emotional appeal in capturing audience attention and generating engagement.
We will delve into various marketing channels and tactics, such as digital marketing, social media, content marketing, email marketing, and traditional advertising. Understand the benefits and considerations of each channel and learn how to integrate them into a cohesive marketing campaign. Discover tips for optimizing your marketing budget and measuring the effectiveness of your campaigns through key performance indicators (KPIs) and analytics.
Through real-world examples, case studies, and practical tips, we will guide you through the implementation phase of a marketing campaign. Learn how to create a detailed marketing plan, set timelines, allocate resources, and coordinate various marketing activities. Understand the importance of consistent messaging, brand consistency, and seamless customer experiences across different touchpoints.
Whether you are a marketing professional, business owner, or aspiring marketer, this presentation will provide valuable insights and actionable strategies to drive success in your marketing efforts. Join us as we unravel the secrets behind crafting and implementing effective marketing campaigns that resonate with audiences, generate leads, and propel business growth.
Ninth Space Brand Consultants; Our Work Ninth Space
Snippets from our recent projects.
For more info: kathryn@ninthspace.com
We are a full-service brand and design consultancy based in Dubai.
Since launching in 2009, we have been helping clients across Asia, the Middle East, and North America to develop their brands.
Our passion is to take brands from concept to marketplace in a thorough, meaningful way. To build brands that people will love and believe in and that really make a difference to our clients business.
I am a management professional with 7+ years of proven track record in business development, customer service, strategic marketing and sales. I am seeking a managerial position with ample opportunities for performance based growth.
As demonstrated in my CV, I have displayed exceptional proficiency in strategic marketing, sales and outlet development, market penetration, product management and client servicing. I have developed marketing strategies that have contributed handsomely to the gross turnover of all my previous employers. What deserves to be highlighted is that I have played vital role in handling a project as well as promoting the project and sourcing sponsorships. Am studying Business Process Management Diploma (Graduate will be in July 2016) to develop my skills in Business Development & Management. My ability to make substantially augment revenue, network with industry contacts and negotiate critical deals, gives me a unique edge from which I can add value to your business.
My key skills include business management, operations management, strategic planning, recommending solutions, policies and procedures etc. I have utilized my strong negotiation skills, analytical thinking and creative problem solving capabilities in countering competitor initiatives and shaping challenges into concrete achievements and sustainable business growth.
My ability to perform well under pressure and commitment to quality are skills that I can immediately apply to contribute to the success of your highly esteemed organization and make me a valuable team member.
My attached CV details my experience. I look forward for the opportunity of meeting with you and to exploring possible opportunities.
Regards,
Hassan Abu Baker
Enclosure
Creative and dynamic marketing communications professional with 12 years of experience working in agency and client side roles for multinational, regional companies, startups, and various industries across MENA and GULF.
Obtain a full-time job in the marketing and business industry to use my acquired knowledge and skills in a focused manner which shall show in the results produced and to be provided with career growth and experience. The key characteristics of my personality are hard working, self-motivated, fast learner, and goal oriented.
Similar to HVS Marketing Communications Presentation - 2013 (20)
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Exploring Patterns of Connection with Social Dreaming
HVS Marketing Communications Presentation - 2013
1. The hospitality focused, one stop shop for strategic
marketing and creative implementation.
Strategic Invention of Creative Solutions
-1-
2. Our Services
HVS provides a full range of services relating to the
hotel industry:
Consulting
Services:
Valuations
Feasibility Studies
Strategic Advice
Operational Reviews
Operator Selection and Management Contract
Negotiation
Market Studies
Executive Search Services
Marketing Communications
HVS Sustainability Services
HVS Operational Audits & Advisory
-2-
3. HVS Marketing & Communications
services include conceptualization and
implementation of:
• Strategic Launch/Promotional Marketing
and Media Plans
• Brand
Architecture, Identities and Manuals
• Advertising and Creative Development
Support
• Proactive and Seamless Implementation
-3-
5. Mansi Bhatnagar – Managing Director , HVS MC
Mansi is a Les Roches, SHA alumni and joined HVS in 2007 as an associate Director.
to launch the Marketing and Communications services. Mansi has over 19 years of
international and domestic hospitality operations which involves F&B Operations,
hotel-openings, sales, marketing, creative and communications experience.
Through her career, she has worked in different roles with The Oberoi New Delhi,
Radisson New Delhi, InterContinental in Delhi and W in San Francisco.
Mansi Anand – Associate Director, HVS MC
Mansi is an MBA in Marketing with 8 years of marketing experience. Mansi joined
HVS in 2008 as worked extensively on marketing, advertising and brand launch
projects for leading hotel chains in India. She has vast experience in the area of
Advertising, Marketing and Public Relations. Having worked with Austrian Airlines,
Integral PR and Ogilvy & Mather, she handled brand advertising, marketing and
media planning for various brands.
Gaurav Sharma – Snr. Creative Associate, HVS MC
Gaurav Sharma is a Snr. Creative Associate at HVS MC and has been contributing
to its design capacities for the last 3 yrs. Prior to joining HVS MC, Gaurav was a
creative freelancer with major event management and planning agencies like
GroupM, Wizcraft, CS Direct. With 7 yrs of experience, Gaurav is also skilled in 2D
& 3D creative design and flash animation.
-5-
6. Manish Rawat – Snr. Creative Associate, HVS MC
Manish Rawat is a Creative Associate at HVS MC and has been contributing to
its design capacities for the last 1 yr. Manish started his career as a freelancer
and soon joined Premier Printers as a designer. Prior to joining HVS MC,
Manish was with IBH Prints. With 5 yrs of creative experience in the
Hospitality industry, he also is well versed with 3D Designing.
Nupur Dhawan - Associate, HVS MC
Nupur Dhawan holds a Bachelor’s degree in Mass Communication &
Advertising, Higher National Diploma in Journalism (HND) from Edexcel, UK
and is a post graduate in marketing management and has 4 years of
experience. Starting her career with Imperial, New Delhi, she as also worked
with Perfect Relations as a Senior Executive managing Hilton Worldwide
properties in India and others.
Shruti Gattani- Associate, HVS MC
Shruti Gattani holds Bachelor’s degree in Fashion Communication and has a
Diploma In Business Management brings about 3 years of experience in
content (Print and Online), Layout Designing, Editorial Shoots, Photo
Researching an d brand conceptualization. Having worked at a number of
online portals , she presents a flair for online communications to our client.
New
Joinee
-6-
7. Bhuwan Chandra – Creative Analyst, HVS MC
Bhuwan Chandra has 7 years of experience with hospitality collaterals having worked
with creative agencies like Premier Printers and Boomerang Grapics as a graphic
designer.
Yoshita Kumar – Analyst, HVS MC
Yoshita joined HVS India post her graduation from Venketeshwar College. During
her 6 month internship, Yoshita display great foresight and understanding of
Marketing and was highly creative in her approach. The newest member of HVS
MC, Yoshita, is a great resource.
Anil Yadav– Creative Analyst, HVS MC
A fresh designer with great gusto, Anil has worked for around 8 months in Fortune
Print services as a Assistant Designer.
New
Joinee
-7-
8. Why Choose HVS MC to Launch/Market Your Hotel
Brand & Property
Introspection
Research Based Analysis of
the Market, Target Customer
and Competition
Strategic Conceptualization
of Effective & Impactful
Marketing and Media Plans
Proactive Execution &
Seamless Activation of
Activities with Impactful
Advertising Creatives
On-going Measurement,
Optimization and
Enhancement of Initiatives
-8-
9. Deliverables
1.
Strategic
Launch/
Promotional/
Positioning of
Communication
3.
Conceptualization
of Launch/
Promotional/
Positioning
Creatives for Each
of the Defined
Marketing
Initiatives
2.
Conceptualization
& Implementation
of a Launch/
Promotional/
Brand Marketing &
Media Plan for the
Hotel
4. Proactive
Launch/
Promotional/
Positioning
Implementation
Support
Radio
Campaigns
Billboards
Airport
Visibility
Cinema
Branding
Launch Events
S&M Support
Marketing
associations
with like
positioned non
competing
brands like Big
Bazaar,
Pantaloon,
Sponsor
Associations
with National
TV Channels
Out Of Home
Electronic
Mailers
SMS campaigns
Electronic
Newsletters
Strategic Alliances
TPI websites
Social media
sites
New websites
Google Adwords
PPC Marketing
Remarketing
Banner
Advertising
SEM initiatives
Direct Marketing
In Flight
Magazines
City Guides
Business
National
Magazines
Leisure/
Lifestyle
Magazines
Online Advertising
Print Advertising
Marketing Mediums To Be Used To Communicate To Be
Defined As Per the Positioning of the Hotel
Presence in
trade fairs
Flash Mobs
City Branding
S&M Collateral
Case to Case
Property
Specific Support
-9-
10. Marketing Assignment Process
1. Strategic Launch/
Promotional Positioning and
Branding Process of the Hotel
through a Market Study
HVS MC will study the
market, competitive set
and the hotel to create
new strategic positioning
talk lines/ positioning
statements for the hotel
that establish the hotel
as a differentiated brand
in the market and its
competitive set.
HVS will ensure that all
communications, collaterals
-S&M & operational,
epitomize the positioning of
the product and are in sync
with the required
positioning of the hotel
2. Strategic Conceptualization &
Implementation of an Launch/
Promotional Marketing & Media
Plan for the Hotel
To identify various brand,
F&B, MICE, Socials and
rooms based marketing
initiatives that the hotel will
need to undertake to drive
its positioning and grab the
eyeballs of its target market.
To work with the marketing
funds available and create a
launch marketing and
media plan that best
optimizes funds and
maximizes penetration to
the target market for each
of the proposed initiatives
The media plan will use
print, online, DM, outdoor
and onsite marketing
mediums to ensure high
visibility of each initiative
Once approved, to
implement the plan
proactively by disseminating
ensuring that the marketing
initiatives proactively and
strategically implemented
3. Conceptualization of Launch/
Promotional Positioning
Creatives for each of the Defined
Marketing Initiatives
4. Proactive Launch/
Promotional Marketing
Implementation Support
To create creatives for
each of the marketing
initiatives ensuring focus
on visuals that create/
increase visibility, driving
footfalls and revenues
Proactive and seamless
dissemination of the all
the launch marketing
initiatives with required
creatives mandated on
the launch marketing
media plan
To ensure each creative
promotes the hotel and
in the most optimum
manner
Consistent monitoring of all
launch marketing initiatives
to ensure that the same
maximize the positioning of
the hotel and ensure
maximization of marketing
spend
To build in ROI measures
in each creative to ensure
participating properties
can benefit from the
same.
To review all S&M
initiatives consistently to
ensure that these tools
are consistent with the
positioning of the hotel
To ensure each creative
communicates the USP’s
of the brand and are
brand compliant
Work with property team
to ensure consistent ,
systematic and proactive
dissemination of the
identified marketing
initiatives
- 10 -
11. 1. Strategic Positioning and Branding of the Hotel with Market Study
1. . Strategic Launch/ Promotional
Positioning and Branding Process of
the Hotel through a Market Study
Analysis of previous marketing initiatives undertaken by
the comp. set and their respective creative
communications
3.
Creation of launch/ promotional USP based key talk lines
and positioning statements (generic, socials, MICE, F&B)
4.
HVS will ensure that all
communications, collaterals -S&M &
operational, epitomize the positioning
of the product and are in sync with the
required positioning of the hotel
Analysis and study of hotel’s potential positioning in the
market reference to that of its competitive set
2.
HVS MC will study the market,
competitive set and the hotel to create
strategic positioning talk lines/
positioning statements for the hotel
that establish the hotel as a
differentiated brand in the market and
its competitive set.
1.
Review of existing graphic brand standards and if required
an adaptation of the same to ensure that the visual look of
the hotel is in line with its new positioning
5.
Review of current communications to ensure the same are
in line, consistently, with the hotel talk lines.
- 11 -
12. Brand Positioning = Unique Product Differentiation
Differentiated
Touch Points &
Niche
Opportunities
Based
Communications
Visual and
Verbal
Consistency in
Brand
Communications
Customer
Acquisition and
Retention
- 12 -
13. HVS Market Analysis
What are your Differentiated Touch Points?
Who are your competitors, target customers,
target markets?
What are the strategic derived marketing talk
lines/ concepts that need to be leveraged?
What are the niche marketing opportunities
available in the existing marketing that can be
leveraged to your benefit?
- 13 -
21. 2. Strategic Conceptualization of a Marketing Media Plan
Strategic Conceptualization
& Implementation of an
Launch/ Promotional
Marketing & Media Plan for
the Hotel
To work with the
marketing funds available
and create a launch /
promotional marketing
and media plan that best
optimizes funds and
maximizes penetration to
the target market for each
of the proposed initiatives
The media plan will use
print, online, DM, outdoor
and onsite marketing
mediums to ensure high
visibility of each initiative
Once approved, to
implement the plan
proactively by
disseminating ensuring that
the marketing initiatives
proactively and strategically
implemented
Identification of the various target markets for the hotel.
2.
Understanding of the available launch/ promotional
marketing budget of the hotel
3.
Impactful conceptualization of the media opportunities
available to create impact to the relevant market segments
4.
Strategic thought process on pre-opening, opening and
post opening/ promotional marketing initiatives that need to
be undertaken to the position the hotel strongly in the
prospective market segments
5.
Media costs negotiation and management
6.
To identify various brand,
F&B, MICE, Socials and
rooms based marketing
initiatives that the hotel will
need to undertake to drive
its positioning and grab the
eyeballs of its target
market.
1.
HVS MC is not a media buyer and hence does not levy
commission on any marketing media it proposes
7.
To focus on impactful and cost effective marketing
initiatives designed to strongly engross the hotel in the
eyes of its target market
8.
Enhanced Focus on Online Marketing inclusive of Social
Marketing Initiatives
- 21 -
23. Strategic Promotional Hotel Marketing Plan
Promotion
Focus- High (H),
Duratio
Medium (M), Department Timelines
n (days)
Ongoing (O
Details
Revenue
Expected
Marketing
Spend
Marketing Media
1
1 day event, lunch only
4247
0
EDM;PS
54000
#REF!
DM;EDM;NI;TC;PS;CRM
M
14th
February
ICC World Cup
M
19th Feb2nd April
72
two slots- 9:30 am and
3:00pm- focus on
weekends
IPL
H
April- May
2011
43
Evening matches only
#REF!
Seafood Nights
M
12th Feb28th Feb
16
Dinner Buffet
#REF!
Sunday Brunch
H
Ongoing
Family Brunch with
unlimited alcohol
Catering
0
Ongoing
Happy Hours
O
Ongoing
Asian Fare
M
March
Weekends
Punjabi Food Festival
H
Beer Bucket
O
Valentines Day
RM,DM, EDM,
TC,NI,PS,ST,CRM,GA;SA Local & Corp
Promotional Marketing
#REF!
DM,EDM,TC,CRM,PS,ST
150
Discount UPTO 50%
#REF!
12
Dinner Buffet
3150
16000
April
30
Dinner Buffet
15750
#REF!
DM, EDM,
TC,NI,PS,ST,CRM,GA;SA Local & Corp
May & June
60
Special Menu
#REF!
DM,NI,EDM,TC,PS,CRM
7500
DM,NI,EDM,TC,PS,CRM,
60
Mediterranean Fest
M
16th June30th June
14
Dinner Buffet
16000
Hot Dog Bar
O
July- Wed &
Thursday
6
Lunch / Dinner ??
7500
Steamers &
Mocktails
M
August
31
Special Menu
5324
16000
States of India
H
1st August31th August
31
Themed Dinner and
buffet
23250
123500
RM,DM, EDM,
TC,NI,PS,ST,CRM,GA;SA
Food & Wine Pairing
O
September
30
Special Menu
7500
DM,NI,EDM,TC,PS,CRM,
South Indian Food
H
September
15
Dinner Buffet
Grand Prix
M
October
30
3937
16000
Navratra
O
October
30
Thali Dinner and Lunch
Concept
Biryani & Kebabs
H
1st Nov.30th Nov.
14
Special menu
Malts & More
O
November
30
31
New Years
H
TOTAL
December
22nd Dec28th Dec
31st Dec1st Jan
23500
Corp
DM,EDM,TC,CRM,PS,ST
Corp
DM;EDM;ST:NI;TC;PS;CRM
;SA
Local & Corp
May & June
H
Local & Corp
#REF!
81000
O
Christmas
Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12
Local & Corp
Mango Mania
H
Feb-11 Mar-11 Apr-11 May-11 Jun-11
RM,DM, EDM,
TC,NI,PS,ST,CRM,GA,SA Local & Corp
DM;EDM;ST;NI;TC;PS;CRM
;SA
Local & Corp
12noon - midnight- spl.
Menu
Mexican Promotion
Target
Clientelle
Local & Corp
Local & Corp
DM;EDM;ST;NI;TC;PS;CRM
;SA
Local & Corp
DM,NI,EDM,TC,PS,CRM,
Local & Corp
DM;EDM;ST;NI;TC;PS;CRM
;SA
Local & Corp
Local & Corp
Local & Corp
DM, EDM,
TC,NI,PS,ST,CRM,GA;SA Local & Corp
DM;EDM;ST;NI;TC;PS;CRM
;SA
Local & Corp
7500
DM,NI,EDM,TC,PS,CRM,
#REF!
DM, EDM,
TC,NI,PS,ST,CRM,GA;SA Local & Corp
Single Malts- ladies
Night
7500
DM,NI,EDM,TC,PS,CRM,
Unlimited special menu
offer
23500
22500
6
combined festive offer
20000
123500
433158
Local
Local & Corp
DM;EDM;ST:NI;TC;PS;CRM Local & Corp
RM,DM, EDM,
TC,NI,PS,ST,CRM,GA
Local & Corp
#REF!
2
Local & Corp
- 23 -
24. 3. Conceptualization of Impactful Creatives
3. Conceptualization of
Launch/ Promotional
Positioning Creatives for
each of the Defined
Marketing Initiatives
To create creatives for each
of the marketing initiatives
ensuring focus on visuals
that create/ increase
visibility, driving footfalls
and revenues
To ensure each creative
promotes the hotel and in
the most optimum manner
We Conceptualize Creatives that:
• Cater to the interest & imagination of the
target market
• Speak the language of the target market
• Differentiate
To build in ROI measures in
each creative to ensure
participating properties can
benefit from the same.
the hotel from its competition
• Synergize with Brand Guidelines
• Leverage the positioning of the hotel
To ensure each creative
communicates the USP’s of
the brand and are brand
compliant
- 24 -
25. 4. Proactive & Consistent Marketing & Creative Implementation
4. Proactive Launch/
Promotional Marketing
Implementation Support
Approval and Finalization of the Launch/ Promotional
Marketing Creatives
3.
Proactive and seamless dissemination of the all the
marketing initiatives with required creatives mandated on
the launch marketing media plan
4.
Work with property team
to ensure consistent ,
systematic and proactive
dissemination of the
identified marketing
initiatives
Approval and Finalization of the Launch/ Promotional
Marketing Media Plan is Approved
2.
To review all S&M initiatives
consistently to ensure that
these tools are consistent
with the positioning of the
hotel
1.
Consistent monitoring of all marketing initiatives to ensure
that the same maximize the positioning of the hotel and
ensure maximization of marketing spend
- 25 -
79. Clients:
• Premier Inn Whitefield Bangaluru
• Premier Inn Shalimar Bagh
• Premier Inn Pune Kharadi
Scope of Work:
• Operational Collateral
• Pre- Launch & Launch Creatives
• F&B Brand Identity and Menu Creation
• Launch and Promotional Marketing Media Plans
• Corporate Marketing
• Internal Communications
- 79 -
91. Clients:
• Holiday Inn Amritsar
• Holiday Inn New Delhi International Airport
• Holiday Inn Oman, Muscat
Scope of Work:
• All Pre- Opening & Opening Collaterals
• All Pre- Opening and Opening Creatives
• Launch Marketing Plan Conceptualization and Implementation
• F&B Concept Development
• Promotional Marketing
- 91 -
119. Creation of Identities and Required Collaterals
We understand your thought process, development plans and mindset by
sharing with you an introspection survey that enables us to understand the
vision, mission and goal
We recommend brand architecture to support the results of this
introspection survey
We create visual identities for your corporate company, its brand extensions
and its food and beverage offerings
We conceptualize and document the required nomenclature to ensure
consistently in use of the various identities we create
We document the entire exercise in a brand manual that will enable
consistent use and create brand recall.
- 119 -
122.
Creation and maintenance of accounts on various social
media networks
Viral content creation
Articles and wall posting
Sending friend requests, Increasing followers/likers
Mobile friendly website creation (WAP sites)
Email marketing
SMS marketing
Micro sites and landing page creation
Banner Ads on various sites and on Google content
network
Paid ads on Google and other search engines
Paid ads on various social media networks
Pay per click marketing
Cost per Impressions Model
In Association With:
- 122 -
130. For 30 years HVS Has Worked Only
With Competing Hospitality Brands
Globally
In the past 13 yrs, HVS India has handled 80% of the
worlds hospitality brands and has a reputation of being
impartial, accurate and ethical
HVS has successfully protected information proprietary in
all sensitive strategic assignments
HVS MC ensures all our experience and knowledge
translates into unique positioning and marketing for each
individual client
Should it allay any concerns, HVS MC will delegate an
exclusive resource to handle your account
- 130 -
131. Marketing Alliances &
Event Management - Lifestyle Marketing!
Well networked with existing luxury retail brands
Experienced
in event management, from fashion shows to theatric events
Well networked with a range of non competing, like minded products to create
opportunities for synergy
- 131 -