This document provides an overview of digital marketing and strategies for playing it well. It discusses understanding audiences, building an amazing responsive website with key elements like navigation, calls to action and engaging content. Search engine optimization is critical, including developing content and backlink strategies. Content builds brands so focus on creating personalized and valuable content. Distribution and content marketing are important for sharing content. Paid search can boost sales and social media integration helps boost engagement and build relationships. The document is from a digital marketing agency that provides services like web development, SEO, content marketing, social media management and digital advertising.

1. UNDERSTANDING
DIGITAL MARKETING

2. INTRODUCTION
Simply put, the term
digital marketing refers to
the use of digital tools
to achieve marketing
goals.

3. Digital Marketing is
like playing chess, so
many are playing, but
very few are
good at it.

4. HOW TO PLAY DIGITAL
MARKETING WELL?

5. Do what you do so well that they
will want to see it again and bring
their friends.
“
” Walt Disney

6. UNDERSTAND & SEGMENT
Developing an understanding
of your audience is one of the
fundamental steps towards
building a successful digital
marketing campaign.

7. BUILD AN
AMAZING
WEBSITE
Your website is
supposed to be the
hub of your digital
marketing, so build it
accordingly.

8. AMAZING WEBSITE?

9. Well-designed
User-friendly
Optimized for Search
Responsive
Socially Integrated
Powerful Content
CHARACTERISTICS OF
AN AMAZING WEBSITE
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Website navigation should be simple and smoot,
making it easier for visitors to get their desired
information
A clear and enticing CTA coupled with conspicuous
contact information will help you convert visitors
Interactive images, videos, infographics, engaging
content are some of the ingredients of modern sites
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KEY
ELEMENTS

11. Make sure that it is easy for your
customers and search engines to find
your website. Optimizing a website for
search engines can dramatically increase
the number of visitors.
SEO
PLAYS A
CRITICAL
PART

12. ESSENTIAL SEO STRATEGIES
Develop a content strategy focused on your keywords
Generate backlinks through content marketing
Site should be optimized for mobile and so the
contentUse long-tail keywords
Always follow the ethical SEO practices
Incorporate voice search in your SEO strategy
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13. CONTENT
BUILDS
BRANDS
Content is one of the most
powerful tools that has the
potential to build your brand.
Build your foundations on solid
content.

14. Content will keep playing
the role of a king in the
world of digital marketing.
Make sure that your content
is personalized, engaging,
and full of value.
“Content is King” ----Bill Gates

15. DO NOT FORGET IF
CONTENT IS KING, THEN
DISTRIBUTION IS QUEEN..
Make a good use of your content by sharing it on
relevant channels. This is called content marketing.

16. PAID SEARCH CAN HELP
BOOST SALES
There are several paid techniques to boost sales
instantly. Paid search is good for sales-oriented
businesses. PPC is one of the platforms where
you can set up an advertising campaign.

17. TIPS TO SET UP PAID
SEARCH MARKETING
• Learn how PPC works
• Define your conversion goals
• Select a platform
• Keyword research is important
• Adjust your budget
• Write compelling ad copy
• Landing pages should be relevant
• Keep testing & optimizing

18. SOCIAL MEDIA IS
IMPERATIVE
The integration of social
media in all of your digital
marketing activities will
help you boost engagement.
Use it to build long-lasting
relationships with your
customers.

19. ABOUT US

20. Is an Edmonton-based full-service digital marketing agency
which has been serving and helping businesses achieve their
marketing and sales goals for more than a decade.

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CORPORATE
BRANDING
WEB
DEVELOPMENT
SEO &
CONTENT
MARKETING
OUR SERVICES
SOCIAL MEDIA
MANAGMENT
DIGITAL
ADVERTISING
CUSTOM
SOLUTIONS
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22. NEED HELP TO SET UP
DIGITAL MARKETING STRATEGY?
Give us a quick call! DIAL: 1-844-77-REACH (73224)
Scotia Place 10060
Jasper Ave, Tower 1, Suite 2020 Edmonton, AB
T5J 3R8
www.reachfirst.com