BRM Social Media

Pune | Mumbai | London
An ISO 9001:2008 Company
BUILD DIGITAL BRAND
EXPERIENCE WITH
INTERICS IN-DIGITAL

BRAND REPUTATION
MANAGEMENT IN THE
AGE OF SOCIAL MEDIA

© 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
Leveraging our interdisciplinary approach, we build Strategic Digital Brand Experiences for startups to
large enterprises, with creative and interactive digital design deployment through the gamut of digital marketing services.
Integrating branding, design, technology and marketing, we maximize impact, resource utilisation
and ROI.
Content
Strategy
Website
Design
Social
Media
Strategy
Brand Reputation
Management Lead Generation
Videos Content
marketing
and Advt.
Image
Advt.
DIGITAL BRAND
EXPERIENCE
BUSINESS
IMAPCT
ADVERTIZING

With consumer behaviour changing and conversations about your brand taking place in the virtual
world on a 24x7 basis, brand reputation management is crucial for companies and brands.
Brand reputation management has to be a continuous process so you can stay on top of your brand's
public perception and address possibly damaging or negative reviews as soon as they appear.
A positive reputation inspires loyalty and confidence - significant drivers of revenue and growth. A
negative reputation is injurious to sales and customer retention.
Brand reputation management is all about monitoring and protecting your brand's online image and
reputation in reviews, social media and Google.
© 2020 Interics Designs Pvt. Ltd | All rights reserved
www.intericsdesigns.com | www.intericsdigital.com
BRAND REPUTATION MANAGEMENT
IN THE AGE OF SOCIAL MEDIA

Brand reputation management strategies
Some key Brand Reputation Management strategies include:
Content marketing: Producing lead-generating content across channels raises awareness about your brand and the benefits of your
products.
Search Engine Optimisation: SEO helps put you at the top of search engine results, right where consumers are searching for
solutions and resources.
Brand reputation
management strategies

Public Relations: PR can help improve brand perception, manage negative sentiment and enhance your web presence.
Website development: A strong, responsive website that offers easy navigation and an enjoyable user experience serves to
complement your brand reputation management efforts.
Paid Media: This includes PPC advertising with Google AdWords, display ads on Facebook, and sponsored posts on industry/influencer
blogs.
Social media: Although social media is an integral part of brand reputation management.
Brand reputation
management strategies

Brand reputation management activities on Social Media
Here are some tips to follow to maximize the reputation-boosting benefits of social media:
Populate your profile: Take full advantage of all fields - description, location, contact information et al, for optimisation and to
boost legitimacy with users.
Post regularly: As someone said, no social media page is better than an inactive one. Constantly adding positive or useful content
will not only keep your followers updated, but will also build your brand image for potential customers.
Brand reputation management
activities on Social Media

Take prompt action: Monitor all comments, feedback and reviews closely. Not all will be positive. Take action swiftly. Be apologetic,
be honest and offer the aggrieved customer easy access to you.
Train your team: Social media engagement training along with a plan for handling crises is essential for social media reputation
management.
Use social listening: A social listening tool can save time and effort, and enable you to have a closer ear to the voice of the
customer on social media.

Share best reviews: Don't hesitate to show off your glowing reviews, awards, ratings. etc. The impact of user-generated content is
more effective than a loud sales message.
Tell your story: Think beyond using social profiles for selling products. Use the platforms to share your brand’s positive narrative,
talk about the good things your company is doing.

Why you need a Digital Marketing agency for brand reputation management
A full services digital marketing agency can:
• Design and populate your profile properly
• Listen to customers using tools like social mention, Google alert, etc.
• Monitor and track comments and online reviews
• Help you create regular and relevant content to post on your social media sites
• Work with you to create positive content to push negative content downwards
Why you need a Digital
Marketing agency for
brand reputation management

Why Interics IN-DIGITAL?
Interics IN-DIGITAL is an experienced social media optimisation agency, SEO agency and lead generation agency. A
leading digital marketing agency in India, Interics IN-DIGITAL has the team, skills and experience to deliver effective
social media strategy for brand reputation management and lead generation; plan and execute content
marketing strategy; build brand awareness through digital marketing.
Through a customised combination of Content Strategy, Social Media Strategy, Digital Advertising, Website Design
and more, Interics IN-DIGITAL tailors solutions for effective brand reputation management, powerful digital brand
experience and measurable brand impact.

DISCLAIMER :
This document is intended for presentation purpose only. It contains information that is strictly confidential. You are notified that any use, dissemination, distribution or
copying of its images, concepts and content of any slide, is prohibited.
Connect with us
020 4106 2614 | +91 8744819236
www.intericsdesigns.com | www.intericsdigital.com

BRM Social Media

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