Mario Wentzel: R.A.C.E. Scheme | Digital Yuppies in Leipzig, 10/9

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Junior Digital marketing Manager at Mellowmessage Structuring your Digital Marketing activities with RACE scheme. How to let your digital marketing campaign reach your desired audience, engage with it, and convert it using the RACE framework.

Marketing

#DYLeipzig
@digitalyuppies
R.A.C.E. =
Reach, Act, Convert and Engage

● Raising attention
● Customers are explorers
● What do we ?
○ Advertisements
○ Sharable Content
○ Influencers
○ SEO
● What do we get out?
○ Impressions
○ Website visits
○ Fans & followers

● Informing
● Customers are decision makers
● What do we ?
○ Email Newsletters
○ Landing Pages
○ A blog
○ Social Media Posts
○ Retargeting ads
● What do we get out?
○ Likes, hearts and lots of love
○ (unqualified) Leads
○ Time spent on your website

● Converting
● Customers are consumers
● What do we ?
○ A website or
○ an online shop or
○ an app or
○ someone elses shop
● What do we get out?
○ Sales
○ Qualified leads
○ Money

● Preserving
● Customers are human beings
● What do we ?
○ Great customer support
○ Follow up Mails
○ Community building
● What do we get out?
○ Upselling/Crossselling
Opportunities
○ Word of mouth (Reach)

#DYLeipzig
@digitalyuppies
Reach
Advertisements
Sharable Content
Influencers
SEO
Act
Email Newsletters
Landing Pages
Blog
Social Media Posts
Retargeting Ads
Convert
Your Website
Online Shop
Your App
Engage
Customer Support
Follow Up Mails
Online Community

● Optimising
● Marketers are human beings, too
● What do we ?
○ Web analytics
○ Social media reportings
○ CRM analytics
○ Splittesting
● What do we get out?
○ Opportunities
○ Strategies
○ Actions

#DYLeipzig
@digitalyuppies
R.A.C.E. =
Reach, Act, Convert and Engage
P.
Plan

Slide Presentasi Event Web Master Digital 2021 - 19 February. "How to Create Digital marketing Campaign Effectively" LIST OF CONTENTS ● DEFINE YOUR MARKETING CAMPAIGN GOALS ● SET YOUR TARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN ● CREATE DIGITAL MARKETING CONTENT ● PUBLISH THE DIGITAL MARKETING CAMPAIGN ● ANALYZE THE DIGITAL MARKETING CAMPAIGN RESULT ● EVALUATE THE RESULT ● TIPS & TRICK

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