Learn how to build and execute a marketing campaign successfully after seeing this presentation today.

1. MARKETING CAMPAIGN

2. MARKETING CAMPAIGN DEFINATION
• Efforts of a company to increase awareness for
a product or service.

3. MARKETING CAMPAIGN STRATEGY
• 1.SET OBJECTIVES
• 2.DEFINE TARGET AUDIENCE
• 3.EVALUATE COMPETITION
• 4.BUDGET
• 5.CONSIDER COMMUNICATION CHANNELS
• 6.DEVELOP THE RIGHT MESSAGE
• 7.PROJECT THE RIGHT IMAGE
• 8.WORK WITHIN THE LAW
• 9.MONITOR AND MEASURE

4. 1.SET OBJECTIVES
When setting objectives make sure to:
• Set specific goals e.g. More business
• Include real figures
• Commit to time scales

5. 2.DEFINE TARGET AUDIENCE
Establish
• Who are they?
• What do they like?
• The stimuli they are most likely to respond to.

6. 3.EVALUATE COMPETITION
• Determine what makes you unique from
competition.
• Find competitor's selling points in order to
come up with your own niche.

7. 4.BUDGET
• Estimate the available market
• Work out possible returns
• Consider cash flow

8. 5.CONSIDER COMMUNICATION CHANNELS

9. 6.DEVELOP THE RIGHT MESSAGE
• Focus on one big idea out of the many e.g. A
solution for a segment
• Grab Attention
• Use Power words (Save ,special,win etc.)
• Include a call to action

10. 7.PROJECT THE RIGHT IMAGE
• First impressions count
• Be professional
• Ensure quality production

11. 8.WORK WITHIN THE LAW
• Be careful with what you claim to offer i.e.
explain clearly the solution you are offering
and the limits.
• Beware of copyright material e.g. photos,
audio etc.

12. 9.MONITOR AND MEASURE
Review the whole campaign.
• Did you meet objectives?
• Identify Measurables e.g. the number of
opens and click rates for email blasts.