Creative Impact is a strategic communication agency that offers integrated marketing services including strategic marketing, advertising, consumer insights, brand management, public relations, and digital media marketing. It was founded in 1999 in Mumbai, India and works with major Indian brands. The agency aims to offer all marketing services under one roof by understanding client needs. It provides comprehensive services to help businesses understand customers, communicate with them, and achieve their objectives through effective strategies. The agency values long-term client relationships and strives to help clients through collaboration and achieving their goals. It is led by experienced professionals with expertise across various industries and markets.

2. WHO WE ARE
Creative impact is a strategic communication agency comprising of a number of services that
rolled into one integrated agency. We offer the full range of marketing services that would
cater all whatever comes under the term of marketing communications that includes: strategic
marketing, ATL and BTL advertising, consumer insight, brand management, consumer PR and
digital media marketing.
After launching in Mumbai (India) in 1999 and immediately working with some of the India’s
biggest brands, it was always our aim to be the kind of integrated agency that a client wants to
work with and one that finds new ways and ideas to engage, excite and build brands.
At later stage in Manchester (UK), Creative’s founder recognized the huge potential of
emerging trends such as digital media and new advertising techniques, also noticed that there
is a huge gap in offering integrated services to clients and identified a need of a
communication agency that could offer all the services under one roof by understanding
clients needs and tailoring solutions to serve them.

3. WHAT WE DO
Every business needs customers and tries offering right kind of value proposition in order to win
customers hearts and minds to compete effectively in market place. At Creative Impact we
offer comprehensive marketing services to help businesses in winning and retaining customers
for long term and create loyalty. Our wide ranging services are designed to enable businesses
to understand buying behavior, current trends and characteristics of appropriate value
proposition of their products and services. We at Creative’s try and bring customers very close
to businesses and make them aware of those businesses’ products and services as to how,
when and where they exist, in a way we try and minimize disconnect between businesses and
customers by implementing effective communication strategies.

4. WHY CHOOSE US
Integrated services
We exist to offer integrated marketing services to drive your sales, profitability and brand
reputation forward, we do that not only to make money at once but to seek long term
relationship with clients and do our job rightly as expected by them.
Good customer service and account management
We put our clients at the heart of what we do and believe in long term relationship. Our
services are designed to meet by and large all the marketing, PR and advertising needs
whatever businesses may require or think of in a very competitive and reasonable prices.
Collaboration
We believe in collaborating with clients that offer win-win situation for both to ensure that in the
end both of us achieve desired objectives.

5. Real objective
Our real objective is to help clients achieving their business objectives, because we can only be
happy if our clients are happy.
Truly global
Last but not the least; we are a team of qualified, experienced, down to earth and global
professionals, who understand international businesses, markets and diverse culture. Therefore,
we think, work and behave by keeping one thing in mind that understanding different
continents clients needs and offering solutions as competently as possible to them is what we
meant to do. And during this process we stand for ethical and corporate social responsible
behavior that allows us to respect, support and care all the stakeholders in the community.

6. OUR SERVICES
STRATEGIC MARKETING PLANNING AND IMPLEMENTATION:
IDENTIFYING CONSUMER’S NEEDS AND SATISFYING THEM BY
PLACING A NUMBER OF STRATEGIC MEASURES.
Strategic planning and strategy
Customer relationship marketing
Integrated marketing
Situation analysis
Marketing research
Media planning and buying
Analyzing consumer behavior and Identifying buying decision
process.

7. OUR SERVICES
ABOVE THE LINE / BELOW THE LINE ADVERTISING
Outdoor
Digital advertising
Retail designing, production and implementation
DIGITAL MEDIA MARKETING:
Website design
Affiliate marketing
Social media management
SEO (Search Engine Optimization)
PPC (Pay per click and sponsored keywords/links)
Online Media Planning and Buying
Viral Marketing / Online PR/Analytics
Branded content generation and distribution

8. OUR SERVICES
CONSUMER PR : STRATEGIC PUBLIC RELATIONS SERVICES
Strategic campaign planning and implementation
Digital PR and social media
Preparation of brand crises and issue management
PR survey and news creation
Media relations
Reputation and stakeholder audit & management
Product launches and celebrity endorsement
Copywriting
Photography and video content
Preparation of Corporate social responsibility strategies

9. OUR SERVICES
CONSUMER LOYALTY : IMPLEMENTING CONSUMER LOYALTY PROGRAMS AND ENHANCING
RAPPORT BETWEEN ORGANIZATIONS AND CONSUMERS.
Planning and designing your CRM strategy
Delivering relevant message across channels
Customer service and loyalty programs management
Consumer insight research using variety of techniques
Comprehensive loyalty reward, redemption schemes
and promotional strategies

10. OUR SERVICES
BRAND MANAGEMENT : BUILDING, RAISING AND ENHANCING BRAND AWARENESS,
EQUITY AND REPUTATION
Brand Identity and enhancing Brand Image and Awareness
Corporate Branding and Design Services/packaging
Brand positioning and Repositioning
Communication Strategy and Planning
CORPORATE SOCIAL RESPONSIBILITY : STRATEGIC CSR PROGRAMS TO BUILD AND RAISE BRAND
EQUITY AND TRUST IN CONSUMERS MIND
Corporate social marketing
Cause related marketing
Corporate philanthropy
Corporate community involvement
Socially responsible business practices

11. OUR SERVICES
MEDIA PLANNING AND EVALUATION :
We take a number of factors into account during media planning and implementation
for example selecting target audience, setting media objective, selection and scheduling.
In the end evaluate by measuring, analyzing and monitoring campaign is our integral part
of all campaigns.
CONSUMER INSIGHT
Traditional Focus
Groups/Opinion
Polling
Retail and
Shopper Behavior
Advertising
Testing
Customer
Satisfaction
Studies
Segmentation
Perception
Tracking Studies
Market Research
Surveys
Online Internet
Research
Marketing and
Consumer insight
Market Place and
Media information

12. OUR SERVICES
Traditional Focus
Groups/Opinion
Polling
Retail and
Shopper Behavior
Marketing and
Consumer insight
Face to Face
Interviewing
Telephone
Interviewing

13. TEAM
[Anuj Rampal, CEO]
Anuj is responsible for planning, designing, implementing and monitoring communication
strategies for clients. He’s been in marketing communications for over seventeen years and
worked on major brands in a variety of areas like consumer insight, retail, education, logistics,
and FMCG. Prior to joining Creative Impact as CEO Anuj worked for FedEx Express Manchester
for five years. He received his MSC in International Creative Advertising & PR from Manchester
Metropolitan University, also alumni of University of Bolton where he received his PG degree in
Business and HR. He is member (Professional) of both Chartered Institute of Marketing and
Chartered institute of Public relations (UK).

14. TEAM
[Ravi Varma, CEO]
Ravi previously enjoyed spells in full service agencies in Mumbai India, thereafter in Dubai. Also
had been managing partner at Creative Research Group Mumbai, where has led accounts on
major international brands. He’s been in communication industry over the last fifteen years.
Currently he is also the director of 360degrees communications in Dubai, in which he has been
handling accounts of major clients such as Sony, Nikon, Jumbo Electronics and Samsung.
He always been committed to continuous professional development and enjoy helping staff as
much as dealing with clients in the media. Ravi born and grew up in Mumbai with the media
exposure in his blood thanks to his brother, one of the GM’s at Times of India group Mumbai.
After moving to Dubai, he started BTL 360 degrees and since then he has never looked back.
Ravi's all time goal is to offer as desired as possible value proposition to clients along with being
a responsible citizen of this tiny world. Ravi received his MBA from SP Jain institute Dubai.

15. TEAM
[Gurucharan Singh, Sales & Business Head]
Gurucharan’s role revolves on working alongside clients to develop business and offering as
effective, reliable and integrated services as possible for clients. He’s been in advertising &
marketing services for over eight years. Prior to joining Creative Impact, he worked for big
brands in India like Jindal, Dainik Jagran and Cyber Media. He has a wide range of expertise in
delivering successful advertising strategies and raising brand profiles in the online and offline
platforms. He has Bachelor’s degree in Science from University of Delhi (India).

16. TEAM
[Milind Bharti: Business Development]
Milind has worked as business development manager for a number of media houses. He also
has expertise in graphics and website designing and always adds value to creative part in a
course of project execution. Prior to joining Creative Impact Milind was working for Silver Sand
productions New Delhi, and now responsible for client servicing and business development
along with handling PR activities for clients.

17. TEAM
[Imran Din, Associate and Account Executive]
Imran born and grew up in city of Manchester. He has deeper understanding of digital and
social media marketing and responsible for consumer loyalty programs and CSR activities. He
worked for a number of media companies prior to joining Creative Impacts. Having worked for
big brands Imran’s expertise lies within the retail, automobile, FMCG and fashion areas. His
obsession is to redesign cars is unique. In addition, creativity and innovation is the driving force
for him to come up with some wacky ideas that work for him effectively at later stage. Imran
hold a BSC in Information and Communication from Manchester Metropolitan University,
Manchester and MSC in International Business Management from same university.

18. OUR CLIENTS

19. OUR CLIENTS

20. OUR CLIENTS

21. India : 201 Suneja House, 21 Gulmohar Commercial Complex
Near Green Park Metro Station. New Delhi - 110049.
Retail Production Workshop : D - 6/9,Okhla Ind Area, Phase - 2
New Delhi - 20. Phone - 011 - 26563016 / 9811377110 / 9910020112
Dubai : 403, Tiffany Tower.
Jumeirah Lake tower - Dubai - UAE
Manchester : 19 Prestage Street, Long sight Manchester
M124GQ. Phone - 00447818287434
WHERE WE ARE
We have offices in Manchester UK, New Delhi India and Dubai. For further business enquiries
please feel free to drop us a mail on info@impactcommunication.co.uk or you could always
drop in for a coffee.

22. Creative Impact Communications (UK)
Kreative Empact Kommunication (India)
Innov Media (India)
Brand Makeovers (India)
Marcom360 (Dubai)
Btl360degress (Dubai)
GROUP COMPANIES