Express aims to increase sales and online visibility through a digital marketing campaign centered around the hashtag #LoveExpress. The campaign will feature a video ad of models confessing what they secretly love about Express clothing and trends. Through social media distribution and targeted Google AdWords, the campaign seeks to drive traffic to the Express website and increase followers by 15% over 6 months. Key performance indicators like sales, website analytics, and social media metrics will evaluate the campaign's success in making Express a leader in online fashion trends.
Transform Event Data Into Actionable Intelligence That Informs CampaignsG3 Communications
View the full webcast on demand here: https://dg-r.co/2HkuZoU
As a B2B marketer, the pressure is on to understand which marketing activities generate the most revenue, and events continue to be a big part of that. According to Forrester Research, CMOs of B2B companies spend 24% of their marketing budget on live events.
Join Victor Kippes, CEO at Validar, who will describe exactly how to use event data pre, during and post-show, and what you should know about the revenue impact of your event content and strategies.
He'll cover lead and data capture best practices, as well as delve into pre-event preparatory steps to take with your sales cloud, marketing cloud, and marketing automation foundation to maximize success. This session will also provide real-world examples to demonstrate how to:
• Accelerate the buying cycle with event marketing strategy;
• Align post event messaging with what happened at your event; and
• Articulate the value of events as part of your overall marketing campaign.
HVS Marketing Communications ( HVS MC) services at HVS India. HVS MC is a turnkey solution that offers strategic marketing, media planning, creative support and proactive implementation of marketing activities to existing and upcoming hotels and hospitality brands in India. Contact mbhatnagar@hvs.com
View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/portfolio-item/events-registration-webinar/
Have you ever considered holding an event to market your business? Many small businesses and organizations don’t realize the possibilities available to them to increase customer loyalty and build new prospect awareness through events. Whether you’re holding a special in-store tasting, an event with a charity, sharing your knowledge through a seminar, or holding a concert, events can help you gain visibility.
When you run an event, you want to make sure you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience.
This presentation shows:
Different types of events you can run
How to set goals for your events
How to promote your events (including a sample promotional timeline and activities)
How to set up an effective online registration process
What to do after the event
Note: This session will not address best practices for venue selection, planning event entertainment or dining options, running fundraising activities, etc. It is focused on helping audiences promote their events and streamline the online registration process.
Learn how event marketing and online registration can provide a fun and unique way to engage your audience and help you stand apart from the competition.
How to create digital marketing campaign effectivelyAndri H.
Slide Presentasi Event Web Master Digital 2021 - 19 February.
"How to Create Digital marketing Campaign Effectively"
LIST OF CONTENTS
● DEFINE YOUR MARKETING CAMPAIGN GOALS
● SET YOUR TARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN
● CREATE DIGITAL MARKETING CONTENT
● PUBLISH THE DIGITAL MARKETING CAMPAIGN
● ANALYZE THE DIGITAL MARKETING CAMPAIGN RESULT
● EVALUATE THE RESULT
● TIPS & TRICK
Marketing your equity crowdfunding campaignValueSetters
Targeted marketing is the key to driving investors to your Equity Crowdfunding campaign. From social media advertising and search engine marketing to custom audiences and retargeting, we'll guide you through best practices to marketing your campaign to maximize your chances of success.
Transform Event Data Into Actionable Intelligence That Informs CampaignsG3 Communications
View the full webcast on demand here: https://dg-r.co/2HkuZoU
As a B2B marketer, the pressure is on to understand which marketing activities generate the most revenue, and events continue to be a big part of that. According to Forrester Research, CMOs of B2B companies spend 24% of their marketing budget on live events.
Join Victor Kippes, CEO at Validar, who will describe exactly how to use event data pre, during and post-show, and what you should know about the revenue impact of your event content and strategies.
He'll cover lead and data capture best practices, as well as delve into pre-event preparatory steps to take with your sales cloud, marketing cloud, and marketing automation foundation to maximize success. This session will also provide real-world examples to demonstrate how to:
• Accelerate the buying cycle with event marketing strategy;
• Align post event messaging with what happened at your event; and
• Articulate the value of events as part of your overall marketing campaign.
HVS Marketing Communications ( HVS MC) services at HVS India. HVS MC is a turnkey solution that offers strategic marketing, media planning, creative support and proactive implementation of marketing activities to existing and upcoming hotels and hospitality brands in India. Contact mbhatnagar@hvs.com
View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/portfolio-item/events-registration-webinar/
Have you ever considered holding an event to market your business? Many small businesses and organizations don’t realize the possibilities available to them to increase customer loyalty and build new prospect awareness through events. Whether you’re holding a special in-store tasting, an event with a charity, sharing your knowledge through a seminar, or holding a concert, events can help you gain visibility.
When you run an event, you want to make sure you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience.
This presentation shows:
Different types of events you can run
How to set goals for your events
How to promote your events (including a sample promotional timeline and activities)
How to set up an effective online registration process
What to do after the event
Note: This session will not address best practices for venue selection, planning event entertainment or dining options, running fundraising activities, etc. It is focused on helping audiences promote their events and streamline the online registration process.
Learn how event marketing and online registration can provide a fun and unique way to engage your audience and help you stand apart from the competition.
How to create digital marketing campaign effectivelyAndri H.
Slide Presentasi Event Web Master Digital 2021 - 19 February.
"How to Create Digital marketing Campaign Effectively"
LIST OF CONTENTS
● DEFINE YOUR MARKETING CAMPAIGN GOALS
● SET YOUR TARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN
● CREATE DIGITAL MARKETING CONTENT
● PUBLISH THE DIGITAL MARKETING CAMPAIGN
● ANALYZE THE DIGITAL MARKETING CAMPAIGN RESULT
● EVALUATE THE RESULT
● TIPS & TRICK
Marketing your equity crowdfunding campaignValueSetters
Targeted marketing is the key to driving investors to your Equity Crowdfunding campaign. From social media advertising and search engine marketing to custom audiences and retargeting, we'll guide you through best practices to marketing your campaign to maximize your chances of success.
Social Media Report for JPAC Company Digital Marketing Campaign (April - Nove...Zendika Sandiaszkara
The final Social Media Report for JPAC Company Digital Marketing Campaign (April - November 2019) including social media marketing, paid ads, and direct sales, by Zendika S.
Mario Wentzel: R.A.C.E. Scheme | Digital Yuppies in Leipzig, 10/9Digital Yuppies
Junior Digital marketing Manager at Mellowmessage
Structuring your Digital Marketing activities with RACE scheme.
How to let your digital marketing campaign reach your desired audience, engage with it, and convert it using the RACE framework.
The presentation explains digital marketing in a very appealing way. It highlights the major aspects of online marketing and their significance. It also provides a guide to building a successful online marketing campaign.
My co-worker and I were tasked with creating a presentation that would show the various tools and offerings that our company offered. The deck needed to have a vast amount of info in it, so we tried to mitigate the heaviness of the slide as best we could by breaking topics up and so on.
While our research team somewhat dictated the content I was able to put my design style, such as color and fonts, as well as graphical elements (i.e. icons), in to play.
Keep in mind not all elements translate properly to Slideshare.
The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare?
Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to:
• Identify the best marketing channels for your business
• Come up with creative ideas to attract customers
• Create an achievable budget and plan
Marketing Calendar Overview and Demo - Brian GloverMarketo
Brian Glover, Sr. Product Marketing Manager at Marketo, talks about how to use Marketo's Marketing Calendar to increase your team's productivity and gives an overview of the tool's features.
Spring 2018 Roofer's Digital Marketing Boot CampSurefire Local
Our inaugural Roofer's Digital Marketing Boot Camp brought together hundreds of roofing businesses for a free one-day online workshop with 4 sessions. You've helped us identify the most-talked-about digital marketing topics in 2018. Our in-house gurus have heard you, and dived into ideas, training and secrets on the following:
DIY Marketing: With digital marketing constantly changing, there's a lot a business has to keep up with to stay ahead of the competition. And there are 5 key things you can do today to stay ahead of the game.
Google AdWords: Expand your reach exponentially by learning how to get started with Google AdWords and the many benefits it can have as you look to grow your business and reach homeowners in your local area.
Nextdoor: Learn about this new network your neighborhood community is using to refer and talk about roofers (like you). We'll walk you through the steps to claim and set up a free Local Page for your business.
Google My Business: Find out how and why the top contractors are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google Search and Maps
Google Shopping is the biggest opportunity in digital retail right now. Learn how to build, enhance and optimise your campaigns to supercharge performance.
As presented by Chris Rowett at eCommerce Show North 2018 on 7th November 2018.
Here's a our casestudy of Resort Marketing. How a digital marketing agency provides you with a unique combination of a customized strategy and flawless execution to grow your business.
Are you facing problem in marketing your real estate project? Need not worry, I have come up with some holistic marketing plan for real estate that will definitely help out with selling your projects.
A simple yet effective agency intro deck to showcase services (which include Digital Marketing, SEO, SEM, Social Media Marketing), case studies and pricing information.
More Information https://www.uptimiser.com.hk/
Digital Marketing Campaign: The Foodie Takes FlightJaneen Uy
Digital Marketing 4.0's Digital Marketing Campaign using Facebook Business Manager for AD Campaign, Chatbot Installation in Facebook Messenger and Newsletter via Wix ShotOut for the account of The Foodie Takes Flight.
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
Good Branding is like creating a stubborn picture of your restaurant in the mind of the customer. It act like bringing a taste of your good food vibes in the virtual world of the customers.
Social Media Report for JPAC Company Digital Marketing Campaign (April - Nove...Zendika Sandiaszkara
The final Social Media Report for JPAC Company Digital Marketing Campaign (April - November 2019) including social media marketing, paid ads, and direct sales, by Zendika S.
Mario Wentzel: R.A.C.E. Scheme | Digital Yuppies in Leipzig, 10/9Digital Yuppies
Junior Digital marketing Manager at Mellowmessage
Structuring your Digital Marketing activities with RACE scheme.
How to let your digital marketing campaign reach your desired audience, engage with it, and convert it using the RACE framework.
The presentation explains digital marketing in a very appealing way. It highlights the major aspects of online marketing and their significance. It also provides a guide to building a successful online marketing campaign.
My co-worker and I were tasked with creating a presentation that would show the various tools and offerings that our company offered. The deck needed to have a vast amount of info in it, so we tried to mitigate the heaviness of the slide as best we could by breaking topics up and so on.
While our research team somewhat dictated the content I was able to put my design style, such as color and fonts, as well as graphical elements (i.e. icons), in to play.
Keep in mind not all elements translate properly to Slideshare.
The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare?
Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to:
• Identify the best marketing channels for your business
• Come up with creative ideas to attract customers
• Create an achievable budget and plan
Marketing Calendar Overview and Demo - Brian GloverMarketo
Brian Glover, Sr. Product Marketing Manager at Marketo, talks about how to use Marketo's Marketing Calendar to increase your team's productivity and gives an overview of the tool's features.
Spring 2018 Roofer's Digital Marketing Boot CampSurefire Local
Our inaugural Roofer's Digital Marketing Boot Camp brought together hundreds of roofing businesses for a free one-day online workshop with 4 sessions. You've helped us identify the most-talked-about digital marketing topics in 2018. Our in-house gurus have heard you, and dived into ideas, training and secrets on the following:
DIY Marketing: With digital marketing constantly changing, there's a lot a business has to keep up with to stay ahead of the competition. And there are 5 key things you can do today to stay ahead of the game.
Google AdWords: Expand your reach exponentially by learning how to get started with Google AdWords and the many benefits it can have as you look to grow your business and reach homeowners in your local area.
Nextdoor: Learn about this new network your neighborhood community is using to refer and talk about roofers (like you). We'll walk you through the steps to claim and set up a free Local Page for your business.
Google My Business: Find out how and why the top contractors are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google Search and Maps
Google Shopping is the biggest opportunity in digital retail right now. Learn how to build, enhance and optimise your campaigns to supercharge performance.
As presented by Chris Rowett at eCommerce Show North 2018 on 7th November 2018.
Here's a our casestudy of Resort Marketing. How a digital marketing agency provides you with a unique combination of a customized strategy and flawless execution to grow your business.
Are you facing problem in marketing your real estate project? Need not worry, I have come up with some holistic marketing plan for real estate that will definitely help out with selling your projects.
A simple yet effective agency intro deck to showcase services (which include Digital Marketing, SEO, SEM, Social Media Marketing), case studies and pricing information.
More Information https://www.uptimiser.com.hk/
Digital Marketing Campaign: The Foodie Takes FlightJaneen Uy
Digital Marketing 4.0's Digital Marketing Campaign using Facebook Business Manager for AD Campaign, Chatbot Installation in Facebook Messenger and Newsletter via Wix ShotOut for the account of The Foodie Takes Flight.
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
Good Branding is like creating a stubborn picture of your restaurant in the mind of the customer. It act like bringing a taste of your good food vibes in the virtual world of the customers.
BrandSpeakAsia's Digital Marketing Boot Camp was created to equip people in using Digital Marketing tools to their advantage. The topics consist of strategies for brand awareness campaign creations, social engagement, direct to business transactions, and more.
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
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- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
Call Me Isa is a Miami based blog based on all things fashion and fun within the personal lifestyle of Isa Perez. Here is the brand's social media strategy for 2017.
Some of Jasmine Sandler client case studies on SEO & Digital Marketing services work as a lead Digital strategist since 2006. More testimonials, case studies and results can be found on www.jasminesandler.com
Using social media for marketing can enable small businesses to reach more customers. It's important to have a strong social media presence to tap into your customers interests. When implemented correctly, marketing with social media can bring your business remarkable success.
This gives a basic overview on how to use social media for marketing. Learn about each platform's key benefits, create a strategy, determine target market, and start connecting & building relationships.
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
Instagram Marketing Working With Influencers To Increase Business Reach Power...SlideTeam
Instagram Marketing Working With Influencers To Increase Business Reach PowerPoint Presentation Slides is a custom solution for all the marketers. This influencer marketing PPT theme helps you to explain the gaining popularity of social media platforms for marketing. Impactful data visualization tools help you to present vital stats and data. Our Instagram marketing PowerPoint slideshow facilitates a comprehensive explanation of devising influencer marketing strategy. With the help of our social media marketing PPT presentation, you can elucidate your marketing strategy stepwise. Illustrate key info like your goals, target audience, buyer persona, popular social media channels, and annual budget. Demonstrate ideas for your influencer marketing campaign using this highly visual PowerPoint theme. Also, represent your influencer selection criteria, and factors to consider before making your choice through this influence marketing PPT template. Our Instagram influencer PowerPoint deck helps you to elucidate the ROI on your marketing campaign. You can even elaborate on micro-influencer marketing by downloading our digital marketing PPT slideshow. https://bit.ly/31Nbb5Y
Start Selling Online in India | Get Started Grocito
Kickstart your online sales venture in India with Grocito, your trusted web design and development partner. From crafting captivating websites to seamless e-commerce integration, we empower your business to thrive in the digital marketplace. Get started today with Grocito and unlock the potential of online selling in India.
Similar to Nmdl Final: Express Digital Marketing Campaign (20)
2. Express’s Manifesto
“We aren’t inventors nor – there are so few of those in
the world of fashion today – nor are we imitators, that
is far too easy. At Express we are innovators. We find
inspiration and trends from all over the world and
interpret them in a way that is uniquely Express. And
we have become the preferred destination for the
latest trends.
3. Campaign Objectives
• Increase targeted traffic
• Increase traffic to website and blog by 17% in first quarter,
then up to 20% at year end.
• Establish brand in social media
• Increase our followers 15%
• Increase sales
• Increase annual sales by 10%
• Become a resource
• Increase online visibility
• Establish company in online search
4. BIG IDEA
• #LoveExpress Video
Campaign
• Launch a video ad inspired
by the hashtag
“#LoveExpress”
• Each model in video
confesses something they
secretly love
• Featuring the latest apparel
and hottest Express trends
5. Target Audience
• Young adults 20-30
• Middle/Upper Class
• United States & Canada
• Multiple Lifestyles
Occasions
• Work
• Casual
• Party (Going out)
6. Campaign Strategy
• Distribute through Social Media
Channels
• Instagram
• Twitter
• Facebook
• Express Blog
• 15% Coupon Incentive
• Hashtag: #LoveExpress
• Digital Ads
• 6 Month Campaign
• Campaign will carry the company
through the summer to aid the
spring/summer sales
7. Tools & Tactics
• Google AdWords
• Pay-per-click
• Keywords:
• Work apparel, work
clothes, dress clothes,
suits, party outfits, going
out clothes, jeans,
jeanwear, dresses,
Express, love express,
Example Ads:
Ladies dress suits
Select your perfect fit now
Editor/Columnist pants BOGO 50 %
http://www.express.comclothing/wom
Mens jeans
Rocco Slim Fit Straight Leg
Mens Jeanswear pants BOGO $29.90
http://www.express.com/clothing/men
/jeans/
8. Budget
• Revenue for the fiscal year of
2014: $100.9 billion
• Advertising-to-sales ratio: 8-10
% of revenue
• Digital Marketing budget:
roughly 1/3 of advertising
budget
• Digital Marketing budget=
about 3 billion.
9. Key Performance
Indicators
• Google Analytics
• Monitor hashtag:
#LoveExpress
• Search Engine
Optimization
• title, tags, meta
descriptions
• Social Media
• Keep track of followers
• Sales Tracking
• Compare sales before,
during, and after
campaign
10. Summary
• Kick off digital campaign with a video ad
• Digital PR through inbound marketing
• social media accounts
• Google AdWords
• Blog
• Express Website
• Measure our success through sales, Google Analytics and
social media accounts
Thank you for your time,
Questions?
