A hotel sales and marketing manager is responsible for developing programs to increase occupancy and maximize revenue. This includes coordinating various promotional activities and marketing strategies to attract customers and ensure they are satisfied. The manager must understand customer needs and monitor industry trends. Responsibilities involve overseeing the marketing department, managing budgets, developing new packages and incentives, and supervising staff. Strong communication, presentation, negotiation, and technology skills are important for success in this role.

1. Washington Bijan Chitsaz - Developing Hotel Marketing promotions is essential
Washington Bijan Chitsaz for hotel marketing a Sales and marketing manager in the hotel industry is
responsible for maximizing a hotel’s revenues by developing programme to increase occupancy and
make profitable use of its accommodation, meeting and leisure facilities. The manager must maintain
awareness of the factors thatinfluence the hotel industry and gain a deep understanding of the needs
and attitudes of a hotel’s customers.
A manager will be responsible for coordinating marketing and promotional activities to meet
customer needs, working closely with other hotel staff to ensure customers are satisfied with the
facilities and their time there. The Sales and marketing team has a substantial influence on the
profitability of the business. He or she have to define roles that reflect the strengths of your products
and assign responsibilities for achieving the sales performance required by the company. When your
marketing strategy builds on the roles taken on by the members of your team, they can set achievable
targets and take responsibility for meeting their objectives.
Responsibilities
1. Successfully promotingand managingthe brand
2. Workingwith advertisingagencies
3. Managingrelationships with agencies and partners
4. Overseeing budgets for advertising,marketing, and promotions
5. Monitoringcompetition
6. Supervisingthe Marketing and Sales Department staff
7. Generating new ideas for customer incentives and accommodation or business packages and other
Skills
 Work well with people
 Have fantastic presentation skills
 Be an excellent negotiator
 Have exceptional communication skills
 Use current technology for the benefit of the hospitality property, for example social media such
as blogs,
 twitter and RSS feeds if they can be used appropriately.
 Think creatively to come up with excitingnew campaigns
 Own a driver’s licenceand a vehicle

2. 7 Strategies to start utilizing to drive more guests to your hotel and encourage direct bookings:
1. Leverage Technology to Better Market Your Hotel
No matter the type of property you’re managing, your potential guests will be looking at your hotel
online before choosing to make their reservation with you. A viable marketing strategy for hotels and
resorts, and guests will appreciate having the inside view, especially to more anxious travelers who
prefer to know exactly what they’ll get before booking.
2. Make the Most of Your Social Media
Many hoteliers may not see the benefit right away, social media is one of the top strategies to
increasehotel revenue.
3. Reward Guest Loyalty
Depending on your location, this hotel marketing strategy can appeal to a vast audience, which will
ultimately build stronger relationships between you and your guests. Repeat travelers may
recommend your property to friends, family, or coworkers who need to travel to the area. Ultimately,
rewarding guest loyalty is a marketing strategy for hotel businesses seeking ways to both strengthen
their brand image and relationship with guests.
4. Use a Vanity Website
Equipped with the tools to help you get started with a vanity website for your hotel – you can learn
more on our page. Websites are a flexible marketing strategy for hotels and resorts, as you’re able to
cross-promote the site on your social media and use it to advertise anything going on at the property,
whether it’s renovations or an excitingevent you’re hosting.
5. Partner with Local Businesses
The hospitality industry has the unique opportunity to partner with local businesses in the area to
enhance their guest experience. Having a partnership with a local restaurant or small business is a
win-win in hotel marketing.
6. Don’t Forget Email Marketing
Email is a powerful tool in your arsenal of hotel marketing strategies. Reaching out to guests after
they’ve stayed to encourage them to leave a review helps to boost your review flow, and guests can
easily seerecent experiences when researchingyour property.
7. Evolve Hotel Operations Based on Guest Feedback