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Mohammed Omran CV
- 1. Brand Specialist Resume MohammedFahmi Mahmoud Omran Kingdom of Jordan Mobile: +962 (0) 79 889 5446 mf.omran@yahoo.com Objective I have excellent experience in the field of Brand building & identity design and marketing, I gained while studying and working for more than twenty years in marketing and advertising agencies, administration consulting and public relations. During I wording with the most famous international Brands in the Arab Gulf and governmental and mistrial institutions. While working I have worked in all companies sections and become Brand and marketing consultant. In which I gained high skills , experience, vision, and organizational administrative skills for tiniest details ,team work, custom- ers, competitors and services vendors of related industries. I have many contributions in spreading awareness toward Brands and how to build and design its identity, and the effects it leaves. Through holding meetings and sessions to spread awareness of the benefits gained through knowl- edge and skills which employees have in the company and success achieved by the company by owning Brand sys- tem. This leads the company in a correct route. These contributions led to holding several courses to head sections and members of board, general managers and marketing managers of some major companies, universities and peo- ple of concern. Career Summary Most recent positionCompanyDate Marketing & Branding ConsultantLevenbert ConsultingJan 2012 – Sep 2015 Head of Brand Building DepartmentOak Advertising Agency2007 – 2011 Creative Department DirectorOak Advertising Agency2005 – 2007 Art Director and Copywriter of Creative Dept.Baseline Advertising Agency2001 – 2005 Graphic Designer and Art DirectorWings advertising agency1996 - 2001 Personal Information 21 Oct’1972Date of Birth MarriedMarital Status JordanianNationality
- 2. Education A A degreein Programming and System Analysis - Arab Community College B Training courses and workshops| Psychology Principles Sociology Principles Literature society culture and identity Basics of Managemet and Marketing Project managing Advertising skills ( theory and application) Principles of writing advertisements Creative thinking in advertising Photography principles Color and printing techniques Light and shades Using designing program, publisher and photo processing. Practical skills Major knowledge in the procedures lead to building impressions required to build Brand position, which give a value to the product or the service that is reflected later to Brand Market share which leads to perception, behavior and conduct. Preparing search topics which is required to interior and exterior search on the group and individual level. And analy- sis results of search and diagnose the current situation and Benchmarkig and data concentration. Write visions and place accepted seniors, and prepare messages (strategic). Prepare Brand document and launch, creative document and direct, launch monitor competition and evaluate Brand. The following are the practical experience in have in Brand building: Scope of workFinancial and visualization offersReading tenders (RFP) / requests to work Brand team preparation and distribu- tion of tasks Project plan and timelinesBrand brief Research follow-upIdentifying research topicsWorkflow monitoring indicators (inter- nal / client). ScenariosBenchmarkig documentAnalyzing the results of research Brand plattformConcentration resultsPrepare brainstorming sessions Identifying initiativesIdentify creative ideaIdentify the direction of brand Brand launch planinig and follow-up (internally and externally). Prepare Brand system (Guideline)Identifying brand points Project delivery | prepare and training client team brand management and follow-up application.
- 3. Levenbert Consultancy Saudi Arabia Jan2012 – Sep 2015 Marketing and Branding Consultant I’m working as a Branding Consultant for the e-Health Branding project in the Kingdom (on the consulting team front). Saudi Ministry of Health contracted Levenbert Consulting to come up with a total brand solution starting with internal research and external research to review interna- tional best practice in e-health branding all the way through to successful implementation and measuring the brand performance. The key objectives of this project are: Build a brand which will represent the e-health in the Kingdom of Saudi Arabia The e-health brand must be developed in a way to reflect and rein- force the e-health strategy and vision. Enable all employees of the health sector to share the same values and vision of the e-health through awareness programs. Develop e-brand as an extension of the e-health brand. Develop logo, stationery materials and any other related design elements such as letterhead, business cards, etc. Branding e-health will help the MOH to represent and manage its health services by providing a distinct and enduring pledge of value that consumers recognize and value. Working with the team to produce the following deliverables: Project Charter and Project Plan Situational Analysis Report Brand Platform Document e-health Branding Strategy Report Brand Logo Brand Identity Brand Architecture Brand Guidelines and Manual Alignment Framework Performance Management Communication and Marketing Strategy Branding Launch Event Final report My job description includes but not limited to: Identifying marketing / business needs within an organization through research, analysis, appraisal schemes and regular consulta- tion with concerned managers; Designing and developing marketing, media, PR, and various com- munication solutions based on both the organization’s and the individual’s needs; Considering the costs of planned marketing and communication programs and keeping within budgets: assessing the return on investment of any marketing research, consulting, communication or development program; Working in a team to produce solutions that are satisfactory to all rel- evant parties in an organization, such as staff, line managers, middle managers and senior managers at board level; Managing media buying programs and relations with media suppli- Experience
- 4. Oak Advertising Agency SaudiArabia Dec. 2005 – Dec. 2011 ers; Conducting market research and benchmarking studies; Participate in Branding, Positioning, and Marketing Strategies Pro- jects; Assisting copywriting and creative production teams; Producing marketing and awareness materials for in-house activities; Supervising art work and conducting training / mentoring sessions for internal employees. Accounts | Riyadh Municipality Ministry of Health Saudi Post Creative Department Director until 2007 My work in this department was as follows: Prepare creative briefing Hold brainstorming meetings Prepare illustration for ideas Plan work techniques with Art Director Participate in planning advertising and promotional tools Participate in preparing presentations with customer accounts’de- partment and prepare the required items for those presentations Quality control in production department Head of Brand Building Department from 2007 – 2011 My work in this department was as follows: Create brand building department for the agency customers, exclu- sively Prepare and train the brand building team Prepare presentations for potential customers Conduct researches on competition Create general public relation with the agency’s customers and po- tential customers Assign and distribute tasks Put strategies that contribute in increasing quality and reduce ap- plication time Supervise production control Contact marketing communication services suppliers to ensure the quality of serves provident to our customers according to the cus- tomer mental image of the company Training and supervising customer accounts’employees, and presen- tations that are given, to show the appropriate image of the agency, and find ways to strengthen the relationship between the account and its customers Provide reports and participate in assessment and evaluation to know how well the agency approaches the target Accounts | Business Resort Branding (beginning with research until brand guideline)
- 5. Baseline Ad. Agency SaudiArabia Apr. 2001 - Nov. 2005 Wings Ad. agency Jordan Sep. 1996 - Mar. 2001 H2O Media Create name and execute Branding, participated in finding produc- tion and managerial channels. GSK (GlaxoSmithKline) Small Box vaccination promotion campaign and vaccination centers. Art Director and Copywriter of Creative Department Accounts | Al-Mara’i Dairy Company Responsible for this company’s account during my work at the agen- cy, where I managed the art department and done the copywriting for the advertisements of this account in addition to creating some Ad. campaign (in KSA & UAE) and promotional activities as well. Capital Market Authority Executed account brand and production management. Intercontinental Hotel Created promotional campaign for tennis competition held by the hotel and worked on most of the work in his account. Graphic Designer and Art Director Accounts | SANYO Electric Marriott Al Zay Co. for clothes manufacturing Skills Languages English (good)Arabic (excellent) Computer skills Photoshop, Adobe Illustrator, In-designApple UserExcellent Microsoft Office Skills. Professional qualities High ability in dealing with all work assignments. Personal qualities Committed to team work, positive thinking and attitude, interactive with the surrounding environment. Managerial qualities: Great ability of people appreciation, task distribution and follow-up, team training, crisis management and problem solving. Personality & abilities The author of Brand Building and Identity Design book, in Arabic Brand building trainer (Senior Management levels)