A Simple Content Marketing Org Chart

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You might not need six or more people on your content team. Rather, these are roles and responsibilities to assign as part of any comprehensive content org chart. See full explanation here: https://annhandley.com/a-simple-content-marketing-org-chart/

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The 29 Content Marketing Secrets e-book includes tips and tactics from the top content marketing experts (aka Content Marketing Secret Agents) on the web. Content Marketing Institute along with TopRank Online Marketing have tapped some of the top consumer brands like Kraft Foods, B2B brands like Intel, IBM and Cisco, industry thought leaders like Jason Falls, Ann Handley and Joe Pulizzi to compile this classified collection of expert content marketing intelligence. You can hear these experts present at the Content Marketing World Conference in Columbus, OH Sept 4-6th, 2012. e-book produced by TopRank Online Marketing.

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"10 Quick Content Marketing Tips," an insightful and succinct guide to content marketing by DNN Software, was given the royal presentation design treatment by the Ethos3 Presentation Design team as part of a "Presentation Slide Design Makeover" series for the official SlideShare blog. Once you review the presentation, check out the SlideShare blog for more behind-the-scenes details on this presentation transformation. If you want more presentation tips and tricks, visit the Ethos3 blog at: http://www.ethos3.com/blog/ If you want to give your presentation a makeover, contact Ethos3 to learn about our presentation design and training services: www.ethos3.com

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Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human. And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content. In this presentation, you'll learn: - How content strategy works in a context of product design and development - A framework for minimum viable content that provides quality and consistency - How to build and iterate on product content experiences to meet people's needs - How to stand up and become a better advocate for the people using your products Stand up for putting The Why before The How. Stand up for value, ease of use, and craft. Stand up for meeting (and exceeding) people's needs. Stand up for BETTER CONTENT! Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team. Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

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Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job. It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end. But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward. I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself. Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together. Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

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