Ninth Space Brand Consultants; Our Work

ABOUT US
© Ninth Space FZ LLC 2016
This document and all the content, ideas, expressions, processes and thoughts within this document are the intellectual property of Ninth Space FZ LLC
and are given to the client for internal assessment purposes only and are not intended for external circulation or distribution.

NINTH SPACE | PROJECTS | 2016
FULL-SERVICE BRAND AND DESIGN CONSULTANCY
DEVELOPING BRANDS FROM CONCEPT TO MARKET PLACE
Based in Dubai with clients across the Middle East, Asia and North America
Collaborative process and personalized service - our clients deal directly with senior management
Comprehensive experience in real estate, retail and hospitality
ABOUT NINTH SPACE | OVERVIEW

HABIB BEAINI
BRAND STRATEGY
With over 20 years of branding expertise,
Habib brings together a unique blend of
market knowledge, business acumen and
creative insights; his approach is intuitive,
accurate and forensic.
Habib began his career at Getty Images,
going on to establish and head their Middle
East operations. In 2001, he moved across
to consultancy work as Managing Partner
with brand specialists gscs, responsible for
business development, strategy and client
relations.
In 2008 the company merged with WPP
branding agency Fitch where he continued
his role as Managing Partner until 2009.
Today, Habib is a Partner and Managing
Director at Ninth Space.
NINA SEREDAI UDALOVA
CLIENT SERVICES
Nina is a highly experienced and motivated
client services and relationships professional.
She established and managed one of
the most successful privately owned business
events and conferencing companies in the
UAE, before moving into the branding sector.
Nina joined Fitch as business development
director in 2007 with a brief to develop
meaningful and lasting relationships with
core blue chip and government clients.
Today, she is partner and Client Director at
Ninth Space, responsible for all client liaison,
research and planning aspects of projects.
PAUL DUNN
CREATIVE (NEW YORK)
Paul has the unique ability to assess the
specific communication needs for a diverse
range of clients, and to translate this
information into powerful and inspiring visual
solutions that create a point of difference in
the market place and resonate with target
audiences.
He developed his design philosophy during
15+ years of experience working for
renowned, multidisciplinary design and
communications agencies in Europe, the
Middle East and USA.
Throughout his career Paul has challenged
his clients to look beyond “the obvious” design
solutions, resulting in distinctive and
compelling market-driven designs and visual
strategies.
PAUL DOCHERTY
CREATIVE
Paul has been involved in design and branding
across Europe and the Middle East for over 20
years.
He has worked for major international brands
in various sectors, including finance, telecoms,
food and drink, sport, leisure and technology.
Some of his clients include, Gulf International
Bank, Commercial Bank of Qatar, Investcorp,
Amwaj Islands Bahrain, Marks & Spencer,
Kronenbourg 1664 and Orange Telecom.
Paul works closely with clients and the
strategic team to seek compelling ways to
communicate the brand message, through
engaging, insightful design. He is a graduate
of Gray’s School of Art and a Fellow of the
Chartered Society of Designers in London.
SEOSAMH NASH
3D CREATIVE
Seosamh is a seasoned 3D Creative Director.
He is naturally passionate about retail,
exhibition, sales centre and corporate
environments design that seamlessly extends
to include wayfinding and signage design and
implementation.
With over 15 years of industry experience at
the highest levels, Seosamh has developed a
comprehensive, robust and clear 3D design
process that inspires ideas, develops and
refine concepts and delivers designs of
exceptional quality and creativity from concept
to build.
His years of experience as a senior creative
at Fitch Dubai and Landor London bring big
agency expertise that is serviced through
personable boutique consultancy style within
Ninth Space.
SENIOR TEAM

ABOUT NINTH SPACE | SERVICES
Research:
Competition analysis
Best practices & tablestakes
Market trends & insights
Consumer behaviour
usage & attitudes
Brand audit:
Interviews with owners &
senior management to
understand the brand and
wider business objectives.
Brand strategy:
Core brand attributes
Customer segmentation
Brand architecture
Brand personality
Value propositions
Brand values
Brand promise
Brand purpose
Story development
Customer journey mapping
Marketing strategy
Wayfinding strategy
Brand engagement
Identity development
Moodboards
Logo options with supporting,
typography & structure rationale
Visual Language (look & feel)
The brand grid / structure
Colour palette
Forms, patterns or
illustrative elements
Photographic style
Typography
Linguistics (tone of voice)
Adding narrative to visual langauge
Adding headlines / tactical taglines
Photography
Videography / storyboarding
Copywriting
Design of all touchpoints:
Corporate stationary
Guest
Operating
Vehicle livery
Uniforms
Marketing
Advertisements
Digital
Packaging
Signage design
Sales offices
Exhibitions,
Retail stores
Restaurants and cafes
Spa’s
Concept Interior Design
Zoning
GA layout plans
Mood boards
Design Development
Key plans
Sample boards
Visuals
Artwork
Guidelines
Technical / CAD
Print / Production
Tender assistance
Design supervision
INSIGHTS &
UNDERSTANDING
IDENTITY &
BRAND LANGUAGE
CONTENT &
DESIGN
ENVIRONMENTS ROLLOUTSTRATEGY

ABOUT NINTH SPACE | INSIGHTS GENERATION MODEL
THE OWNER’S VISION
WHAT WE NEED
TO KNOW
WHAT INFORMATION
IS PROVIDED
HOW WE WILL INTERPRET
THE INFORMATION
The owners vision for the brand
sets the agenda for what the brand
will be and the long term aspirations
of the business.
PROVIDES FOCUS FOR
BRAND DEVELOPMENT
STRATEGIC OBJECTIVES
OF THE BUSINESS
The strategic imperatives and
operational parameters for the
success of the business.
PROVIDES CONTEXT ON
BUSINESS PARAMETERS
BUSINESS SECTOR
BEST PRACTICES
& TABLE STAKES
Findings from the sector that
uncover best practices and must
have parameters as well as trends
and market directions.
INFORMS ON MARKET
TRENDS AND DYNAMICS
TARGET AUDIENCE
USAGE ATTITUDES
Identify the usage behaviours of
the core target customer that we
intend to sell to and understand
what their attitudes towards
buying our products may be.
INFORMS ON CUSTOMER
NEEDS AND BEHAVIOURS
AND ENABLES VALUE
PROPOSITION GENERATION
AND SEGMENTATION

ABOUT NINTH SPACE | BRAND STRATEGY MODEL
THE BRAND ESSENCE
The highest order customer benefit
that applies to all products and
services offered under this brand
WHO WE ARE
WHAT WE DO
THE CORE VALUES
Key competencies that enable the brand
to deliver on the brand essence that will
remain consistent across product
offerings, market and time
THE PERSONALITY
The way the product / service connects
with its target audience and how the
customer interaction will be experienced
BRAND ATTRIBUTES
A set of physical, functional, rationale
and emotional attributes associated
directly with the product / service.
FOR:
The core target
audience and guests.
Clarifies who to focus
on including identifiable
attributes; to whom
the brand needs to
be relevant.
PROVIDES:
The core differentiated
benefit.
Identifies what
customers need or
want and what will
be uniquely valued
and distinctive.
IS:
A frame of reference.
Clarifies who the
competitive set is;
who the brand is trying
to differentiate from.
THROUGH:
Reasons to believe.
Outlines the proof
points or what the
brand needs to do
to credibly deliver
on the positioning.
IN A WAY:
Personality traits.
Clarifies what aspect of
the brand’s personality
to focus on today.
IS CREDIBLE
AND CAN BE
DELIVERED ON
SUPPORTS AND
EMBODIES THE
STRATEGIC
CORPORATE
OBJECTIVES
DIFFERENTIATES
FROM SECTOR
COMPETITORS
RESONATES WITH
TARGET AUDIENCE
SETS
THE BRAND IDENTITY
CONSIDERATIONS FOR DERIVING A BRAND ESSENCE
THE BRAND
POSITIONING

DEVELOP CREATIVE
MOOD BOARDS
EXPLORE LOGO / IDENTITY
OPTIONS AND ROUTES
EXPLORE VISUAL LANGUAGE
(LOOK FEEL)
CONSOLIDATE ALL
BRANDING COMPONENTS
WRITE AND DESIGN
BRAND GUIDELINES
BRANDING AND DESIGN MODEL
01 02 03 04 05
Produce mood boards from desktop
research that provide direction and
inspiration for the development of
the identity and visual language.
PRESENT IDEAS THAT CAN BE
DISCUSSED AND EXPLORED TO
HELP DIRECT THE FOLLOWING
STAGES.
Develop logo / identity options for
the brand with supporting colours,
typography and structure rationale.
PRESENT OPTIONS OF WHICH ONE
IS CHOSEN AS THE NEW LOGO /
IDENTITY FOR THE NEW BRAND.
Develop design style routes that
apply the selected logo / identity
to a brand look and feel system
across multiple touch points.
BASED ON CUSTOMER JOURNEY:
PRESENT ROUTES THAT
DEMONSTRATE WHAT THE BRAND
WILL LOOK LIKE ON VARIOUS
COLLATERAL ITEMS SUCH AS
SIGNAGE, PACKAGING, ADVERTS
AND BUSINESS STATIONERY.
Gather all approved assets from the
previous stages, refine and finalise
them technically and rationally into
one holistic brand language.
DEVELOP A FINAL PRESENTATION
OF ALL THE APPROVED BRAND
ASSETS / COMPONENTS THAT WILL
THEN BE USED TO POPULATE THE
BRAND GUIDELINES.
DEVELOP FINAL ARTWORK AND
COLLATERAL TO PRINT READY
STAGE IF REQUIRED WITHIN
SCOPE OF WORK.
Develop the usage and control
guidelines for the brand
components in order to prevent
misuse in the future by any third
party agencies / contractors.
WRITE AND DESIGN THE
GUIDELINES AS A TECHNICAL
MANUAL FOR THE USAGE OF
ALL BRAND COMPONENTS IN THE
FORM OF AN ELECTRONIC BOOK .

RETAIL / FB / SALES CENTRES / EXHIBITIONS
WAYFINDING AND SIGNAGE
ENVIRONMENTAL DESIGN MODEL
IMPLEMENTATION
08
Tender Stage
• Short list suitable contractors
• Assess and make recommendation
on suitable contractors
• Answer queries from contractors
• Adjust the drawings were necessary
to align to the client budgets
09
Production
• Mock ups and prototype
production
• Check materials and finishes so
they meet the expected quality
• Conduct work in progress
meetings to ensure quality and
design integrity
10
Supervision
• Provide on site support to ensure
the design and workmanship is
to an acceptable level
• Conduct on/off site reviews to
identify any discrepancies
• Conduct final inspections and
submit reports
STRATEGY AND PLANNING
02
Research and Insights
• Conduct desktop research
• Benchmark the brand against the
market competition
• Review best practice and industry
trends
• Read relevant publications and
industry journals
03
Product Audit
• Define the menu offer
• Segment the product offering
• Understand the food preparation
process and service system
• Low and high margin products
• Audience profiling against the
food and beverage offer
04
Customer Journey
• Identify the service offer
• Food and menu display and theatre
• Graphical communication plan
• Food merchandising and showcasing
• Eat in, take way and online ordering
• Plot the customer journey
01
Brand Orientation
Review the brand assets and collateral
• Conduct stakeholder meetings
• Review the business objectives
• Understand the brand aspirations
• Establish the brand vision, values,
and personality
DESIGN
05
Store Concepts
• Initial sketch perspectives
• Merchandising features and
display systems
• Displays, store journey and
product merchandising
• Menu elements and in-store
graphical communication
06
Design Development
• Develop the final route
• Final elevations showing the
merchandising mix
• Material and finishes board
• Final elevation showing the graphics
and branding and menu items
07
Design Intent
• Scale CAD drawings
• BOQ
• Furniture specification
• Product displays details
• Elevations and sectional details
STRATEGY
01
Strategy
• Understand the typical user journeys,
pedestrian, vehicular, public transport
• Define the wayfinding philosophy
• Identify the key signs and wayfinding
systems
• Plot the main decision points and
destinations
• Create a message hierarchy
02
Signage Design
• Initial sketch signage designs
• Define the sign family
• Typography and arrows styles
• Materials and graphics finishes
• Graphical layout templates
DESIGN
03
Design Development
• Develop the final route
• Profile drawings
• Material and finishes board
• Final artworks showing the graphics
and layout templates
04
Design Intent
• Scale CAD drawings
• BOQ
• Sign specification
• Sign location plans
• Elevations and sectional details
• Site specific drawings
05
Tender Stage
• Short list suitable contractors
• Assess and make recommendation
on suitable contractors
• Answer queries from contractors
• Adjust the drawings were necessary
to align to the client budgets
IMPLEMENTATION
06
Production
• Mock ups and prototype
production
• Check materials and finishes so
they meet the expected quality
• Conduct work in progress
meetings to ensure quality and
design integrity
07
Supervision
• Provide on site creative support to
ensure the design and workmanship
is to an acceptable level
• Conduct on/off site reviews to identify
any discrepancies
• Conduct final inspections and submit
reports

ABOUT NINTH SPACE | PREVIOUS EXPERIENCE
DESTINATIONS
Madinat Jumeirah
The Pearl Qatar
The Old Town
Emirates Living (Emaar)
Dubai Pearl
World Islands
Atlantis The Palm
Dubai Motorcity
Dubailand
Amwaj Morocco
Boulder Hills India
Dubai Metro Cities
Amwaj Islands Bahrain
Durrat Marina Bahrain
REAL ESTATE
Emaar
Nakheel
Tatweer / Mizin
United Development Company
Tamdeen Real Estate
Gulf Finance House
Dubai Holdings
Meraas Properties
Dubai Properties
Union Properties
Sama Dubai
Majid Al Futtaim
Amlak Bahrain
Mumtalakat Holding Company
Al Khaleej Development Company
HOSPITALITY
Jumeirah Hospitality
Rotana Hotels Resorts
Habtoor Hospitality
Starwood Hotels
Starwood Capital
Intercontinental Hotel Group
Kerzner International
Emaar Hospitality
Sofitel Hotels
Ritz Carlton
Four Seasons
Southern Sun
Fairmont Hotels
Movenpick Hotels
Emirates Leisure Retail
Retail Beyond
Tragus Group
Al Safeer Group
CORPORATE
National Bank Of Fujairah
Sakan Mortgages (Egypt)
Abraaj Capital
UAE Government
Mubadala (Abu Dhabi)
Gulf Finance House
KIPCO / Takaud
Al Homaizi Group

24
FOUR SEASONS ST. REGIS | CASE STUDY
ST. REGIS | BROCHURE COVER
23
ST. REGIS | BRAND PALETTE
a gift to your future
the signature of st. regis
29
ST. REGIS | FLOOR PLAN BROCHURE
Location:
Jakarta, Indonesia,
South East Asia.
Client:
St Regis Residences.
Project type:
Luxury Residences.
Scope of work:
Brand audit research
Brand strategy
Brand identity
Visual language
Collateral design
CGI renders

Location:
Kuala Lumpur, Malaysia,
South East Asia.
Client:
Berjaya Corporation.
Project type:
Luxury Residences.
Scope of work:
Brand strategy
Brand identity
Visual language
Collateral design
THE RITZ-CARLTON | CASE STUDY
ASE STUDY
20
THE RITZ-CARLTON | SALES CENTRE
25
THE RITZ-CARLTON | INVITATION

andrew@jak ar t aresidences.com
Tel: (6)03-21 42 8028
20th May 2015
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e.
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hicula ac ut mi, in feugiat iste morbi dictumst, morbi diam, donec
urna, lorem pesilroin curabitur vivamusile ed ut enim sollicitudin
rabitur mattis enim amet, nonummy arcu quis amet hac et quis mi
um. Lobortis sed vel laoreet at, orci vel aliquet justo, suspendisse
a et tellus maecenas, vehicula quam.
a Ti mes Square, No.1 J a lan I mbi, 55100 Kuala Lu mpur
Fax: (6)03-21 43 2028 Email:proper ty @berjaya.com.my
rcr- k l.com
A N D R E W S M I T H
S e n i o r S a l e s A s s o c i a t e
W I T H C O M P L I M E N T S
Level 12, East, Ber ajaya Times Square, No.1 Jalan Imbi, 55100 Kuala Lumpur
Fax: (6)03-21 43 2028 Email:proper ty@berjaya.com.my
rcr-kl.com
THE RITZ-CARLTON RESIDENCES
STATIONERY
20th May 2015
Dear First Lastname,
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malesuada per, qui nec augue. Non tincidunt a, nulla mquen attis lacus nullam nam sodales,
tortor cras ligula sapien, dui curaquen bitur non libero sedeils aenean lorem aut risus, mauris
sapien cras est, quisque nequen c at, fusce nulla tristique nulla, praesent conse quat on non,
nonummy quam vitae quisque.
Lobortis at sit egestas lobortis, sed mauris fermentum mi nulla neqused ante a cursus accumsan
volutpat, consectetuer esilorci orci pellentesque ultricies esr ac, hendrerit leo rutrum leo dui,
malesuada ullamcorper torquent lacinia stibulum hymenaeos sit amet leo, in ut, accumsan
consectetuer auctor elit ac.
Integer ac adipiscing tempus litora turpiseil hendreetil rit donec primisetileila congue consequat
aenean ornare, accusantium etaccusa et lectus, bibendum metus orci, dictum nibh suscipit ligula
et ondimentum vestibulum vehicula ac ut mi, in feugiat iste morbi dictumst, morbi diam, donec
wisi egetd torqaccuent pede urna, lorem pesilroin curabitur vivamusile ed ut enim sollicitudin
nibh, semperm.
Eleifend rhoncus et taciti, curabitur mattis enim amet, nonummy arcu quis amet hac et quis mi
quis proin, imperdiet bibendum. Lobortis sed vel laoreet at, orci vel aliquet justo, suspendisse
enim est rhoncus id duis, urna et tellus maecenas, vehicula quam.
Yours sincerly,
L eve l 12, E ast, Be r ajaya Time s Squa re, No.1 Jalan Imbi, 55100 Kuala Lumpur
Tel: (6)03- 21 42 8028 Fax: (6)03-21 43 2028 Ema il:prope r ty@berjaya.com.my
rcr- kl.com
THE RITZ-CARLTON RESIDENCES
PRESS KIT

Location:
Jakarta, South East Asia.
Client:
Rajawali Group.
Project type:
Luxury Residences.
Scope of work:
Brand strategy
Brand identity
Visual language
Collateral design
15
FOUR SEASONS PLACE | BROCHURE SPREAD
9
FOUR SEASONS PLACE | BRAND PALETTE

17
FOUR SEASONS PLACE | FLOOR PLAN BROCHURE
17
FOUR SEASONS PLACE | FLOOR PLAN BROCHURE
17FOUR SEASONS PLACE | FLOOR PLAN BROCHURE
18
FOUR SEASONS PLACE | FLOOR PLAN BROCHURE SPREADS

Location:
Mumbai, India.
Client:
Provenance Land.
Project type:
Luxury Residences.
Scope of work:
Brand strategy
Brand identity
Brand language
Collateral design
Brand guidelines
Sales office
© NINTH SPACE 2015
© NINTH SPACE 2014FOUR SEASONS RESIDENCES MUMBAI | VISUAL LANGUAGE DEVELOPMENT | SEPTEMBER 2014
A D V E R T I S I N G T E M P L AT E S
A D V E R T I S I N G T E M P L AT E S
© NINTH SPACE 2015
© NINTH SPACE 2014FOUR SEASONS RESIDENCES MUMBAI | VISUAL LANGUAGE DEVELOPMENT | SEPTEMBER 2014
F L A G SFLAGS

MARCH 2015 | © Ninth Space 2015
L TO
CENTRE
01
SECOND
03
LIFT
EXPERIENCE
05
FOUR SEASONS
EXPERIENCE
02
GROUND
FLOOR LOBBY
04
SECOND
FLOOR LOBBY
06
SALES / MODEL
EXPERIENCE
07
MODEL
APARTMENT
08
CLOSING
LOUNGE
09
SITE VIEWING
GALLEY
02
03
09
06
08 05
07
04
MARCH 2015 | © Ninth Space 2015
00GENERAL MATERIALS
Glass 12mm
Carrera Stone
Smoked Oak
Corian white
Blue finish timber
Brushed champagne brass
Bright brass
Laser cut Four Sesaons logo
02GROUND FLOOR LOBBY
ENVIRONMENTAL
ELEMENTS:
Entrance door
Lobby corridor
Lift entrance
TOUCH POINTS:
Door graphic
Wall signage / graphic
Carpet
Lighting
Flowers
Scent
Music
Lift door
Doorman
BRANDING THEME:
Four seasons logo
Abstract lifestyle imagery
Low level lounge music
Interior design derived from YP
BRAND IDENTITY
MOOD / LIFESTYLE
HOSPITALITY

Location:
Oman, United Arab Emirates.
Client:
Zubair Corporation.
Project type:
Mixed-use luxury destination.
Includes a 5* Shangri-La resort
with beach, marina, villas,
townhomes residences.
Scope of work:
Strategy
Brand identity
Brand language
Collateral design
Art Direction for
photography videography
Signage wayfinding
Guidelines
Sales office design
Ongoing concept
branding development

BARR AL JISSAH
© NINTH SPACE 2015
© NINTH SPACE 2014BARR AL JISSAH IDENTITY AND VISUAL LANGUAGE DEVELOPMENT | VERSION 3.0 | SEPTEMBER 2014
STATIONERY
P.O. BOX 644 . MUSCAT . POST CODE 113 . SULTANATE OF OMAN
T: +968 24 77 6666 . E: INFO@BARRALJISSAH.COM
WWW.BARRALJISSAH.COM
FIRST LASTNAME
DESIGNATION
20th January 2015
Subject: Wally Boats
Lorem ipsum dolor sit amet, nam malesuada fusce nulla, eros cquen ursus volpat libero
sed malesuada per, qui nec augue. Non tincidunt a, nulla mquen attis lacus nullam nam
sodales, tortor cras ligula sapien, dui curaquen bitur non libero sedeils aenean lorem aut
risus, mauris sapien cras est, quisque nequen c at, fusce nulla tristique nulla, praesent
conse quat on non, nonummy quam vitae quisque.
Lobortis at sit egestas lobortis, sed mauris fermentum mi nulla neqused ante a cursus
accumsan volutpat, consectetuer esilorci orci pellentesque ultricies esr ac, hendrerit leo
rutrum leo dui, malesuada ullamcorper torquent lacinia stibulum hymenaeos sit amet leo,
in ut, accumsan consectetuer auctor elit ac.
Integer ac adipiscing tempus litora turpiseil hendreetil rit donec primisetileila congue
consequat aenean ornare, accusantium etaccusa et lectus, bibendum metus orci, dictum
nibh suscipit ligula et ondimentum vestibulum vehicula ac ut mi, in feugiat iste morbi
dictumst, morbi diam, donec wisi egetd torqaccuent pede urna, lorem pesilroin curabitur
vivamusile ed ut enim sollicitudin nibh, semper pellentesque et id optio esil aliquam.
Eleifend rhoncus et taciti, curabitur mattis enim amet, nonummy arcu quis amet hac et
quis mi quis proin, imperdiet bibendum. Lobortis sed vel laoreet at, orci vel aliquet justo,
suspendisse enim est rhoncus id duis, urna et tellus maecenas, vehicula quam.
Yours sincerly,
WITH COMPLIMENTS
A PLACE FOREVER
Wally Boats, 6 Av Albert ii,
MC98000, Monaco .
© NINTH SPACE 2015
© NINTH SPACE 2014BARR AL JISSAH IDENTITY AND VISUAL LANGUAGE DEVELOPMENT | VERSION 3.0 | SEPTEMBER 2014
STATIONERY
FIRST LASTNAME
DESIGNATION
20th January 2015
Subject: Wally Boats
Lorem ipsum dolor sit amet, nam malesuada fusce nulla, eros cquen ursus volpat libero
sed malesuada per, qui nec augue. Non tincidunt a, nulla mquen attis lacus nullam nam
sodales, tortor cras ligula sapien, dui curaquen bitur non libero sedeils aenean lorem aut
risus, mauris sapien cras est, quisque nequen c at, fusce nulla tristique nulla, praesent
conse quat on non, nonummy quam vitae quisque.
Lobortis at sit egestas lobortis, sed mauris fermentum mi nulla neqused ante a cursus
accumsan volutpat, consectetuer esilorci orci pellentesque ultricies esr ac, hendrerit leo
rutrum leo dui, malesuada ullamcorper torquent lacinia stibulum hymenaeos sit amet leo,
in ut, accumsan consectetuer auctor elit ac.
Eleifend rhoncus et taciti, curabitur mattis enim amet, nonummy arcu quis amet hac et
quis mi quis proin, imperdiet bibendum. Lobortis sed vel laoreet at, orci vel aliquet justo,
suspendisse enim est rhoncus id duis, urna et tellus maecenas, vehicula quam.
Yours sincerly,
WITH COMPLIMENTS
A PLACE FOREVER
Wally Boats, 6 Av Albert ii,
MC98000, Monaco .

© NINTH SPACE 2015
BARR AL JISSAH | SALES CENTRE | VERSION 1.0 | OCTOBER 2014
10mm brass water jet cut with
antique brass finish
12mm omani marb
10 spacers
750mm
2700mm
1500mm
1800mm
EM-01
Villa Entrance
VD-01
Vehicular Directional
EM-01
Villa Entrance
3200mm
PD-01
Pedestrian Directional
WAYFINDING SIGNAGE
10mm brass water jet cut with
antique brass finish
12mm omani marble fixed off with
10 spacers
2000mm
750mm
2700mm
1500mm
1800mm
EM-01
Villa Entrance
VD-01
Vehicular Directional
EM-01
Villa Entrance
MS-01
Monument Sign
3200mm
PD-01
Pedestrian Directional
WAYFINDING SIGNAGE
© NINTH SPACE 2015

Location:
Malaysia, South East Asia.
Client:
The Datai Hotel Resorts.
Project type:
Malaysian Hospitality Group;
The Datai Hotels Resorts
A luxury rainforest eco-resort;
The Datai, Langkawi.
Scope of work:
THE DATAI HOTELS AND RESORTS
Brand audit and research
Brand strategy
Brand identity
Visual language
Collateral design - Corporate stationery
and business
Brand guidelines
Service protocols
Brand training
THE DATAI HOTEL LANGKAWI
Brand audit and research
Brand strategy
Brand identity refresh
Visual language refresh
Brand guidelines
Collateral design - Sales and marketing,
back of house and guest
Sales office design
Desktop compendium box and Nature Guide
For himRefresh
For herRefresh
Toiletries
Resort Brochure
Toiletries
PROJECT NAMEPROJECT NAME
44 45
THE DATAI
51
THE DATAI
50
Toiletries

The weather
We hope you are enjoying your
stay and you will continue to
feel relaxed and rejuevenated
here with us.
The Spa...
Restaurants and bars...
Jungle trekking...
Horse riding...
Morning nature walk...
Health and fitness...
Escape...
Upload my photos....
Have a great day!
Rainforest Times
What would you like to do?
Today is Friday, 31st May 2013
NOW
SUNRISE: 07:11 hrs SUNSET: 19.21 hrs
Today we are expecting isolated rain showers in the
morning and afternoon. It will be a cloudy evening.
FORECAST
HOURLY
28˚C
Rainforest Times ipad app
Nature Guide
Nature Guide
Advertising

NINTH SPACE | PROJECTS | 2016 LOGO
© NINTH SPACE 2014N 1.0 | JANUARY 2014
E - INSPIRATION - MEMORABLE EXPERIENCES
FUN CURIOUS
ACTIVE
AWE INSPIRING
ERATIONAL FAMILIES
THE DATAI HOTELS RESORTS | ANAK DATAI BRAND DEVELOPMENT | APPROVED BRAND STRATEGY | VERSION 2.0 | DECEMBER 2013
IDENTITY
Location:
Langkawi Island, Desaru Coast,
Client:
Khazanah National.
Project type:
Luxury family resort.
Scope of work:
Brand strategy
Brand identity
Collateral design
STATIONERY CANVAS BAG
COLOUR PALETTE - INSPIRATION - MEMORABLE EXPERIENCES
FUN CURIOUS
ACTIVE
AWE INSPIRING
MULTI- GENERATIONAL FAMILIES
IDENTITY

Anak Datai, 07000 Pulau Langkawi | Kedah Darul Aman, Malaysia | T +60 4 959 2500 F +60 4 959 2606 | www.anak-datai.com
FIRST LASTNAME
General Manager
Anak Datai, 07000 Pulau Langkawi
Kedah Darul Aman, Malaysia
T +60 4 959 2500 F +60 4 959 2606
FIRST LASTNAME
General Manager
Anak Datai, 07000 Pulau Langkawi
T +60 4 959 2500 F +60 4 959 2606

Location:
Client:
Khazanah National.
Project type:
Mixed-use real estate
and lifestyle destination.
Includes:
- Villas
- Hotels
- Marina
- Retail
- Leisure sports experiences
(golf course, forest treks, diving,
bike routes wellness centre)
Scope of work:
Brand strategy
Brand identity
Brand language
Collateral design
Sales office graphics display
Brand guidelines
© NINTH SPACE 2013TELUK DATAI BRAND DEVELOPMENT | IDENTITY PRESENTATION | VERSION 2.0 | OCTOBER 2013
100%
100%
100%
100%
100%
100%
100%100%
100%
100%
100%
100%
Pantone 7689 C
Pantone 158 C
Pantone 7465 C
Pantone 1805 C
Pantone 7745 C
Pantone 179 C
Pantone 7742 CPantone 874 C
Pantone 874 Gradient
Pantone 7409 Gradient Pantone 7409 Gradient
Pantone 7465 Gradient Pantone 7689 Gradient
Pantone Black 5 C
Pantone Black 5 C Gradient
Pantone 7409 C
80%
80%
80%
80%
80%
80%
80%80%
80%
80%
60%
60%
60%
60%
60%
60%
60%60%
60%
60%
40%
40%
40%
40%
40%
40%
40%40%
40%
40%
20%
20%
20%
20%
20%
20%
20%14%
14%
14%
20%
20%
LOGO - RARE STORIES
ExPLORATION PRECIOUS MYSTERIOUS ExCITING
COLOUR PALETTE - INSPIRATION - COLOURS OF LANGKAWI
ExOTIC AND COLOURFUL PALETTE COMPLIMENTED WITH A GOLD AND
REDDISH BROWN (KAWI) EVOKING A SENSE OF QUALITY AND LUxURY
COLOUR PALETTE - COLOURS OF LANGKAWI
TELUK GOLD - PMS 874 DATAI KAWI - BLACK 5
TROPICAL RAINFOREST
SAND - PMS 155 WHITE BLACK
7742 179 7745 1805 158 7465 7408 7689
BEAUTY OF RARE NATURE
At vero eos et accusamus et iusto odio dignissimos ducimus qui
blanditiis praesentium voluptatum deleniti atque corrupti quos
dolores et quas molestias excepturi sint occaecati cupiditate
non provident, similique sunt rysuiin culpa qui officia deserunt
mollitia animi, id est laborum et ryuis dolorum fuga. Et harum
quidem rerum facilis est et expedita distinctio. Nam libero
tempore, rtuo cum soluta nobis est eligendi optio cumque nihil
impedit quo minus id quod maxime placeat facere possimus,
omnis voluptas ryisns assumenda est, omnis dolor repellendus.
Temporibus autem quibusdam et aut sapiente delectus, ut aut
reiciendis voluptatibus etsuo esi maiores alias consequatur aut
perferendis doloribus asperiores repellat.
nestled within the hillside of a rainforest
nestled within the of a rainforest
the hillside of a rainforest
within the hillside of a rainforest
nestled within the hillside of
At vero eos et accusamus et iusto odio dignissimos
ducimus qui blanditiis seyio molestias excepturi
sint occaecati cupiditate non provident, similique
sunimus qui blanditiis estuows molestias excepturi
sint occaecati cupiditate non provident, similiqut it
laborum et dolorum fuga.
EXPLORE
the ancient rainforest
DESTINATION BROCHURE
RARE OPPORTUNITY
ducimus qui etuil esblanditiis praesentium voluptatum
deleniti atque esrt esd ecorrupti quos dolores et quas
molestias excepturi sint esdseoccaecati cupiditate
non provident, eildsimilique sunt in culpa qui officia
deserunt mollitia animi.
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium
voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint
occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia
animi, id est laborum et dolorum fuga
RARE LIVING
OCEAN VILLAS
voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint animi,
id est laborum et dolorum fuga
FLOOR PLAN
voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint animi,
id est laborum et dolorum fuga
REAL ESTATE - SALES BROCHURE
DISCOVER RARE NATURE
At vero eos et accusamus et iusto odio dignissimos ducimus qui bland
praesentium voluptatum deleniti atque corrupti quos dolores et etquas
sunt in culpa qui officia deserunt mollitia animi, id est laborum.
nestled within the mystical island of Langkawi
www.telukdatai.com
www.telukdatai.com
130 MILLION YEARS OF RARE NATURE
ADVERTISING
BRAND AWARENESS ExPERIENCE - RARE COLOuRFuL TExT B
DISCOVER RARE NATURE
sunt in culpa qui officia deserunt mollitia animi, id est laborum.
www.telukdatai.com
www.telukdatai.com
ADVERTISING
BRAND AWARENESS ExPERIENCE - RARE COLOuRFuL TExT BLOCK
NG
ains
ADVERTISING
EXPLORE
DISCOVER
PURE
the Andaman Sea
ALIVE
and natural Andaman Sea

RARE OPPORTUNITY
located within the mystical island of Langkawi
A RARE VIEW
At vero eos et accusamus et iusto odio dignissimos ducimus est
praesentium voluptatum deleniti atque etsi corrupti quos dolores
eligendi optio cumque nihil impedit quo minus id quod.
Jalan Teluk Datai, 07000 Pulau Langkawi, Kedah Darul Aman, Malaysia T +60 4 959 2500 F +60 4 959 2606, www.telukdatai.com
FIRST LASTNAME
General Manager
Jalan Teluk Datai, 07000 Pulau Langkawi
T +60 4 959 2500 F +60 4 959 2606
Jalan Teluk Datai, 07000 Pulau Langkawi, Kedah Darul Aman, Malaysia T +60 4 959 2500 F +60 4 959 2606, www.telukdatai.com
OCEAN VIEWS
HIDDEN SANCTUARY
RARE LIVING
HOME OWNERS BUYER FOLDER
XOTIC
ndary moutains
INSPIRING
legendary mountains
ADVERTISING
EXPLORE
DISCOVER
PURE
the Andaman Sea
ALIVE
EXOTIC
legendary moutains
INSPIRING
legendary mountains
www.telukdatai.com
ADVER
E
th
DISCOVER
WORLD-CLASS GOLF
sunt in culpa qui officia deserunt mollitia animi, id est laborum.
www.telukdatai.com
RELAX IN RARE NATURE
sunt in culpa qui officia deserunt mollitia animi, id est laborum.
www.telukdatai.com
ADVERTISING
EXPERIENCE - ERNIE ELS DESIGN (CO-BRANDING) EXPERIENCE - SHANGRI LA HOTEL (CO-BRANDING)
EXPLORE
R
st
PURE
the Andaman Sea
ALIVE

Location:
Client:
Khazanah National.
Project type:
Malay Restaurant within
a luxury resort; The Datai.
Scope of work:
Brand identity
Visual language
Collateral design
PLACE CARDS
VISUAL DEVICE OPTIONS
THE gULAI brAND DEVELOPMENT | SEPTEMbEr 2013 © NINTH SPACE 2013
Ornate paper textures Natural paper textures Leaf texturesMesh textures
PLACE CARDS
PLACE CARDS
Eenitatus rem fugitio quia ne nos dolum aut
apere nm fuga. Ebit velit repudanda et mod
fenecum vouptria nossit estrum et dolupti
thear delendite por sim quam quae plaut.

STATIONERY
STAND ALONE rESTAUrANT
Omnis eruntesequi officiis doluptas aut occum eariatia
qui cones que nis nihit, vel milla none abore si ipsam,
omodiat quod unt volectusam quid exerovit vitaquam
fugitas sanis volorumquo dolorumque voluptiur, unt,
sequiae est, nest essitiur atem aut ex exceatur sit utas
exi, tenis cusa planto tes voluptat qui dipsanimus
Headline goes here
50pt Museo 300
Jalan Teluk Datai, 07000 Pulau Langkawi, Kedah
Darul Aman, Malaysia. T +60 4 959 2500
www.thedatai.com/gulaihouse
Body text 16pt Museo Sans 300 (20pt leading) pernatur re pa num asit, venihil
moluptatur? Ovit apero cuptiae volenis dunt ut et rerumquam, sus quibusam
dunt ut et rerumquam incto int, sundelia nonectis et pra coria accuptasped.
Headline goes here 36pt Museo Sans
Jalan Teluk Datai, 07000 Pulau Langkawi, Kedah Darul Aman, Malaysia. T +60 4 959 2500
www.thedatai.com/gulaihouse , Follow Us on:
Operated by The Datai Hotels Resorts
Endorsement
Detail
Endorsement
Detail
Headline goes here
50pt Museo 300
ND ALONE rESTAUrANT
Headline goes here
50pt Museo 300
Jalan Teluk Datai, 07000 Pulau Langkawi, Kedah
Darul Aman, Malaysia. T +60 4 959 2500
www.thedatai.com/gulaihouse
www.thedatai.com/gulaihouse , Follow Us on:
Operated by The Datai Hotels Resorts
Endorsement
Detail
Endorsement
Detail
Headline goes here
50pt Museo 300
THE gULAI brAND DEVELOPMENT | SEPTEMbEr 2013
THE gULAI brAND DEVELOPMENT | SEPTEMbEr 2013
DEVELOPMENT|SEPTEMbEr2013©NINTHSPACE2013
RDS
LOPMENT|SEPTEMbEr2013©NINTHSPACE2013
ICEOPTIONS
OPMENT|SEPTEMbEr2013©NINTHSPACE2013
OrnatepapertexturesNaturalpapertexturesLeaftexturesMeshtextures

Location:
Kuwait, Western Asia.
Client:
Tamdeen Group.
Project type:
Premium mixed-use retail, lifestyle,
leisure residential destination.
Includes a marina, a 5* hotel and
serviced apartments, two premium
highrise residences, and a premium
outlet mall.
Scope of work:
Brand strategy
Brand identity
Brand language
Collateral design
Guidelines
PROJECT NAMEPROJECT NAME
30 31
AL KHIRAN
36
36

AL KHIRAN

Location:
Kuwait, Western Asia.
Client:
Tamdeen Group.
Project type:
Mixed-use retail,
lifestyle leisure destination.
Includes a Rotana hotel, mall,
marina, souk, fresh meat fish
market, retail and various
food beverage outlets.
Scope of work:
Brand strategy
Brand identity
Brand language
Collateral design
Guidelines
Exhibition stand design
Truly Great Fun

Location:
Dubai, United Arab Emirates.
Client:
DWE (Dubai Women’s Establishment).
Project type:
Private female-only leisure
sports club. Includes a world-class
health leisure facilities including
a clubhouse for socializing art
events, a gym with fitness classes,
a five-star spa, private beach, and
swimming pools.
Scope of work:
Brand strategy
Brand identity
Brand language
Collateral design
Art direction for photo-shoot
Guidelines
Signage wayfinding

Location:
Dubai, United Arab Emirates.
Client:
IMG Worlds.
Project type:
World’s largest indoor themepark.
Features four main zones including
Cartoon Network, Marvel, a retail
and leisure Boulevard (IMG Boulevard)
and The Lost Valley of Dinosaurs
(a Jurassic adventure created and
developed by IMG internally.
Scope of work:
Brand strategy
Brand identity
Brand language
Collateral design
Signage wayfinding
Note: Ninth Space were commissioned to develop the brand
DNA which has, and will continue to be, successfully adapted
by advertising agencies.

11
IMG Worlds of Adventure
Brand Guidelines 2016
1.06b Brand Strategy
Brand Positioning Statement Distilled
IMG Theme Parks Dubai is the world’s largest indoor and all year theme park with
completely immersive branded experiences. Through state of the art technology and
techniques, we bring to life heroes from movies, comics, cartoons and the dinosaur
era through exciting themes, thrilling rides, and fun attractions all of which are
surrounded with premium themed cafés, restaurants and some of the world’s largest
branded merchandise stores.
Promote the position of being
a theme park developer and
operator and develop credentials
by promoting the experts within
the company.
01 0302 04
Demonstrate capabilities
through the state of the art
rides and attractions and
developments, sneak previews
as well as the physical progress
of the development through
coordinated and controlled site
visits.
Develop feature articles / media
/ editorial focus on each of the
four zones and what IMG Theme
Parks Company is developing
within each. Develop storytelling
scenarios of each zone, ride and
attraction.
Engage IP brands in the
positioning of the destination
by developing joint features and
activities.
38
3.01c Brand Communications
Product Brandmarks Usage - Clear Spaces
In orderto protect the integrity, legibility
and impact ofthe IMG Worlds ofAdventure
product logos wheneverthey are used, it is vital
that the following guidelines on clear space are
always followed.
Do not alter or change the logo in anyway.
Always use the master artwork provided.
The IMG Worlds of Adventure products
logo clear space
The clear space grid is defined by a
surrounding border of 1x around the
entirety of the product logo based on
the width of the logo being 10x.
1x
1x
1x
1x 1x
1x 10x
10x
10x
10x
10x
10x
10x
10x
10x
1x
1x
1x
1x
1x
1x
1x
1x
1x
1x
1x
1x
1x
1x
18
2.05a Brandmark
Variations - English Logo A
The IMG Worlds ofAdventure logos were
created to be impactful and exciting while
remaining versatile. The visuals below show
howto use this version ofthe logo correctly
using various coloured backgrounds.
Positive - IMG Logo Two Colour
Preferred version
Negative - IMG Logo Two Colour
Placed on Pantone 2758 background
Positive - IMG Logo Greyscale Negative - IMG Logo Greyscale
Placed on a black background
Positive - IMG Logo One Colour Negative - IMG Logo White
Placed on Pantone 2758 background
Positive - IMG Logo Black Negative - IMG Logo White
Placed on a black background
25
2.06b Brandmark
Clear Space - Arabic Logos
In orderto protect the integrity, legibility and
impact ofthe IMG Worlds ofAdventure logo
whenever it is used, it is vitalthat the following
guidelines on clear space are always followed.
Do not alter or change the logo in anyway.
Always use the master artwork provided.
The IMG Worlds of Adventure logo clear space
Always maintain an area equivalent to the height of the Arabic
character “I” in the name IMG, around the whole logo
36
3.01a Brand Communications
Product Brandmarks Usage - Structure
The table below shows the structure of IMG
Worlds ofAdventures’ own products. The Lost
Valley is a dinosaurthemed zone that features
five dinosaur related rides and attractions.
IMG Boulevard is home to The Haunted Hotel
experience, as well as numerous first class food
and beverage outlets.
Zone Logo Zone Attraction / Ride Logos
42
3.03a Brand Communications
Advertising - Single Zone Examples (English)
Shown below are A4 landscape and square
templates of IMG Worlds ofAdventure English
adverts using the system detailed in this chapter.
A4 Landscape Format Square Format
63
4.02a CollateralTemplates
Corporate Communication - Powerpoint Presentation
71
Corporate Merchandise - Polo Shirts
73
EMERGENCY CONTACT INFORMATION
Guardian Name:
I have been checked with Guest Relations and they have conﬁrmed I am:
… And readyto ride!
1.4 METERS TALL
1.3 METERS TALL
1.25 METERS TALL
1.2 METERS TALL
1.05 METERS TALL
1 METER TALL
ULTIMATE FAST TRACK
Please showthis wristband at the fast track entrance along with your
valid and dated fast track ticket.
VALID / / ONLY
Park Collateral - Wristband
72
4.04b CollateralTemplates
Corporate Merchandise
I M G W O R L D S O F A D V E N T U R E I S PA R T O F I LYA S M U S TA FA G A L A D A R I G R O U P
Keychain Mousepad
Think Pad Pen
USB
74
4.05b CollateralTemplates
Park Collateral - FFH Paper Bag
54
Corporate Collateral - Business Card
Position
name.surname@IMGworlds.com
M: + 971 50 301 3015
P.O. Box 114444 · Dubai, United Arab Emirates
T: + 971 4 403 8888 · F: + 971 4 379 3993
www.IMGworlds.com
Name Surname
PA R T O F I LYA S M U S TA FA G A L A D A R I G R O U P
PA R T O F I LYA S M U S TA FA G A L A D A R I G R O U P
90mm
5mm
Pluto Sans Bold, 9.6pt, Pantone 2758c GE SS Two Bold, 9.6pt, Pantone 2758c
Pluto Sans Bold, 6pt, Pantone 5415c GE SS Two Bold, 6pt, Pantone 5415c
Pluto Sans Light, 6pt, Pantone 2758c
Pluto Sans Bold, 6pt, Pantone 2758c
Circular Bold (CAPS), tracking 200, 5pt
Pantone 5415c
Circular Bold (CAPS), tracking 200, 5pt, White
35mm
35mm
Pantone 5415c
55mm
Note: Ninth Space were commissioned to develop the brand
DNA which has, and will continue to be, successfully adapted
by advertising agencies.

Location:
Middle East (Kuwait, Saudi Arabia,
Iraq, UAE, Bahrain and Qatar).
Client:
Alyasra Fashion.
Project type:
Retailer of popular
premium fashion watches.
Scope of work:
Brand strategy
Brand identity
Brand language
Collateral design
Brand guidelines
Retail store concept design
LEADINGFASHIONWATCHESRETAILERINTHEREGION,
OFFERINGAWIDE“SELECTIVE”RANGEVARIETYOFFASHION
WATCHES,COMBINEDWITHACONSIDEREDELEVATEDRETAIL
STOREEXPERIENCEANDAWARM,PROFESSIONALCONCIERGE
STYLE SERVICE EXPERIENCE
ON TIME.
IN FASHION.
WITH ON TIME I ALWAYS FEEL I AM IN FASHION.
I AM ALWAYS WITH THE TIMES.
I AM NEVER BEHIND WITH FASHION TRENDS.
I AM “ON TIME” AND IN VOGUE.
PAGE 3
Alyasra Fashion - On Time | Identity Development | Version 2.0 | April 11th 2012 | © Ninth Space 2012
ILLUSTRATION 02
PAGE 4

COLLATERAL
PACKAGING

Location:
Abu Dhabi, United Arab Emirates.
Client:
Al Khawarizmi
Project type:
Educational Institute – Training and
professional development programs for
individuals and corporate groups in the UAE.
Scope of work:
Brand strategy
Brand identity
Brand language
Collateral design
Brand guidelines
PREVIOUS LOGO
LEADING EDGE BUSINESS
TRAINING SOLUTIONS
FOR THE NOW
PHOTOGRAPHY
FOR THE NOW

The complete Accounting Program is
a comprehensive package consisting
of 5 accounting courses that collectively
provide trainees with a full overview
on accounting.
FINANCE
FOR THE NOW
KHAWARIZMI TRAINING SOLUTIONS BRAND GUIDELINES 1
KHAWARIZMI TRAINING SOLUTIONS BRAND GUIDELINES
BRAND
GUIDELINES
FOR THE NOW
1.0 BRAND
1.01 VISION MISSION
1.02 PERSONALITY
1.03 VALUES
1.04 PROMISE
1.05 POSITIONING STATEMENT
2.0 BRANDMARK
2.01 PRIMARY BRANDMARK
2.02 BRANDMARK VARIATIONS
2.03 CLEAR SPACE
2.04 MINIMUM SIZE
2.05 COLOUR VARIATIONS
2.06 BACKGROUND VARIATIONS
2.07 MISUSE
3.0 COLOUR
3.01 PRIMARY PALETTE
3.02 SECONDARY PALETTE
4.0 TYPOGRAPHY
4.01 ENGLISH TYPEFACES
4.02 ARABIC TYPEFACES
4.03 DIGITAL TYPEFACES
5.0 PHOTOGRAPHY
5.01 STYLE
5.02 PEOPLE
6.0 GRAPHIC DEVICE
6.01 K ARROW
6.02 VARIATIONS CROP
8.0 APPLICATION
8.01 INTRODUCTION
8.02 BRAND GRID
8.03 BROCHURE COVER
8.04 BROCHURE SPREAD
8.05 POSTER
8.06 MAGAZINE ADVERTISING
8.07 NEWSPAPER ADVERTISING
8.08 BANNERS
8.09 BILLBOARD
8.10 ROLL-UP BANNERS
8.11 STUDENT REGISTRATION FORM
8.12 STUDENT HANDBOOK COVER
8.13 STUDENT HANDBOOK SPREAD
8.14 STUDENT HANDBOOK SPREAD
8.15 WEB BANNER
8.16 NEWSLETTER
8.17 WEBSITE
8.18 WEBSITE
7.0 STATIONERY
7.01 LETTERHEAD
7.02 MS WORD LETTERHEAD
7.03 CONTINUATION SHEET
7.04 BUSINESS CARD
7.05 DL ENVELOPE
7.06 C3 ENVELOPE
7.07 C4 ENVELOPE
7.08 C5 ENVELOPE
7.09 CORPORATE FOLDER
7.10 CD/DVD LABEL
7.11 CD/DVD WALLET
7.12 MINI CD/DVD LABEL
7.13 MINI CD/DVD WALLET
7.14 CANVAS BAG FOLDER
7.15 POWERPOINT TEMPLATE
7.16 E-MAIL SIGNATURE
7.16 FAX COVER
CONTENT
2.01 PRIMARY BRANDMARK
The primary brandmark is one of the
Khawarizmi's most valuable assets.
It comprises of two inseparable
components:
1. Custom drawn logotype
2. Symbol
Our primary brandmark and it’s variations
have been specially designed and must
never be redrawn or typeset in
alternative fonts.
Do not alter or change the primary
brandmark in any way. Always use
the master artworks provided.
2. SYMBOL1. CUSTOM DRAWN LOGOTYPE
2.06 BACKGROUND VARIATIONS
When using the primary brandmark
and it’s variations, always ensure that
they are placed upon a background
of sufficient contrast, are clearly
visible and there are no objects
entering the defined clear space.
The examples on this page show how
to correctly place the brandmarks on
plain and dark backgrounds as well
as photographic images.
Please refer to the colour palette
section of these guidelines for more
details on the primary and secondary
colour palettes.
PHOTOGRAPHY
PLACEMENT
SOLID COLOUR
PLACEMENT
DO NOT
PLACE THE BRANDMARK LIKE THIS!
3.02 SECONDARY PALETTE
An extended secondary colour
palette has also been developed to
enhance and compliment the colours
of the primary colour palette.
The recommended colour
breakdowns for the secondary colour
palette are shown opposite.
Do not use any unspecified colours
in any Khawarizmi communication.
KHAWARIZMI
BLUE GRADIENT
RED
GRADIENT
PURPLE
GRADIENT
ORANGE
GRADIENT
GREEN
GRADIENT
C80
M18
Y0
K0
C2
M4
Y98
K0
C0
M84
Y9
K0
C3
M52
Y100
K0
C0
M84
Y9
K0
C50
M0
Y100
K0
C100
M94
Y24
K21
C2
M53
Y100
K0
C79
M90
Y0
K0
C4
M94
Y93
K0
C0
M90
Y86
K0
C100
M0
Y16
K9
YELLOW
GRADIENT
4.01 ENGLISH TYPEFACES
The English typefaces are Carnas and
Stag Sans.
Carnas and Stag Sans typefaces are
available in numerous weights, which
are suitable for various requirements.
The fonts are available from
(www.myfonts.com).
See the following pages for guidelines and
examples on how to use typography effectively
in all brand communication.
We provide leading edge training solutions that enable
more effectiveness, efficiency, empowerment and success
in today’s world to professionals in government, corporate
entities and individuals. We do this through customised,
collaborative and dynamic programs in a modern and
comfortable atmosphere.
BE IN DEMAND FOR
THE SKILLS REQUIRED
IN TODAY’S WORLD.
CARNAS
ABCabc123
Stag Sans
ABCabc123
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Aenean commodo ligula eget dolor enean esti massaum
sociis natoque penatibus et magnis dis estile parturient
montes, nascetur ridiculus musonec quam felis, ultricies
nec, pellentesque eu, pretium quis, sem. Nulla consequat
massa quis enim. Donec pede justo, fringilla vel, aliquet
nec, vulputate eget, arcu. In enim justo, rhoncus uperdiet
a, venenatis vitae, jusullam dictum.
Dolor sit amet, consectetuer adipiscing elit eneano ligula
eget dolor. Aenean massa. Eum sociis natoque natibus et
magnis dis parturient montes, nascetur ridiculus mus.
Donec quam felis, ult orem ipsum dolor sit amet est tuer
adipiscing elit. Aenean commodo ligula eget dolor nean
massa. Eum sociis natoque penatibus et magnis dis rient
montes, nascetur ridiculus muonec quam felis, ultricies
nec, pellentesque eu, pretium quis, sem. Nulla consequat
nec, vulputate eget, arcu. In enim justo, rhoncus ut, rdiet
a, venenatis vitae, justo. Nullam dictum felis eu pede
mollis pretium nean commodo ligul.
5.01 STYLE
Photography plays an important
part in communicating the brand
messages. It is vital to use excellent
photos wherever possible in all brand
communication.
The imagery is:
– real, unposed, direct
– confident and engaging
– not manipulated or contrived
– has a strong focal point
To be as effective as possible, when
selecting or commissioning images
or renders, ask yourself these
questions:
• What is the message I want
to communicate?
• Does the image I’ve chosen
deliver this message clearly?
• How can I use this image most
effectively? (Also ask yourself
if using an image is right at all?)
Always refer to the examples opposite
for reference.
6.02 VARIATIONS CROP
The K Arrow has three variations as
shown opposite:
1. SINGLE (PRIMARY)
This is the primary format of the
K Arrow and should be used in the
majority of brand communication.
2. MULTIPLY
This variation adds a level of
dynamisam to brand communication.
3. LINES
This variation should be applied
to stationery collateral only.
The K Arrow graphic device shown here
have been specially designed and
must never be redrawn.
Always refer to these guidelines for
the correct usage.
3. LINES K ARROW
(STATIONERY ONLY)
2. MULTIPLY K ARROW1. SINGLE ARROW
(PRIMARY)
7.01 LETTERHEAD
Sheikh Saeed Bin Mohammed Al Nahyan Tower
2nd Street, Tourist Club Area
Abu Dhabi, United Arab Emirates
Telephone +971 2 678 9700
Fax +971 2 678 9300
Email: degrees@khawarizmi.com
1O
1O1O
10
26
10
Shown opposite is an example
of a Khawarizmi letterhead.
All our stationery items are
available as master artwork
templates.
Document size: 210 x 297mm
Do not alter or change the artwork
in any way. Always use the
master artworks provided.
Sheikh Saeed Bin Mohammed Al Nahyan Tower
2nd Street, Tourist Club Area
Abu Dhabi, United Arab Emirates
Telephone +971 2 678 9700
Fax +971 2 678 9300
Email: degrees@khawarizmi.com
Dear First Lastname
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor enean esti
massaum sociis natoque penatibus et magnis dis estile parturient montes, nascetur ridiculus musonec quam
felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo,
fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus uperdiet a, venenatis vitae, jusullam dictum
quis, sem. Nulla consequa.
Dolor sit amet, consectetuer adipiscing elit eneano ligula eget dolor. Aenean massa. Eum sociis natoque natibus
et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ult orem ipsum dolor sit amet est
tuer adipiscing elit. Aenean commodo ligula eget dolor nean massa. Eum sociis natoque penatibus et magnis dis
rient montes, nascetur ridiculus muonec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla
consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo,
rhoncus ut, rdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium nean commodo ligul.
Ipsum dolor sit amet est tuer adipiscing elit. Aenean commodo ligula eget dolor nean massa. Eum sociis natoque
penatibus et magnis dis rient montes, nascetur ridiculus muonec quam felis, ultricies nec, pellentesque eu,
pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget,
arcu. In enim justo, rhoncus ut, rdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium nean
commodo ligul.
Nascetur ridiculus mus. Donec quam felis, ult orem ipsum dolor sit amet est tuer adipiscing elit. Aenean
commodo ligula eget dolor nean massa. Eum sociis natoque penatibus et magnis dis rient montes, nascetur
ridiculus muonec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.
Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, rdiet a, venenatis
vitae, justo. Nullam dictum felis eu pede mollis pretium nean commodo ligul
Yours Sincerely
Name Lastname
Designation
EXAMPLE
ENGLISH
CARNAS MEDIUM, 7.95PT
LINE LEADING 9.54PT
TRACKING -10,
PANTONE 662C
ARABIC
NEO SANS ARABIC, 8.5PT
LINE LEADING 10PT
TRACKING -10,
PANTONE 662C
Cover Design
01 January 2015
Cover Design
01 January 2015
Name Lastname
Date
01 January 2015
INFORMATION TECHNOLOGY
FOR THE NOW
LEARN ENGLISH
FOR THE NOW
EXPLORE ARE LEADING
EDGE TRAINING
SOLUTIONS NOW
Text slide design + chart
This is the “Text” slide design + chart
Lorem ipsum dolor sit amet, consectetuer adipiscing
et, consectetuer commodo ligula eget dolor elit.
nec, vulputate eget, arcu. In enim justo, rhoncus ut,
Name Lastname
Date
01 January 2015
Text slide design + chart
This is the “Text” slide design + chart
Lorem ipsum dolor sit amet, consectetuer adipiscing
et, consectetuer commodo ligula eget dolor elit.
nec, vulputate eget, arcu. In enim justo, rhoncus ut,
Name Lastname
Date
01 January 2015
36%
Cover Design
01 January 2015
7.15 POWERPOINT TEMPLATE
of the Khawarizmi powerpoint
template.
All our stationery items are
available as master artwork
templates.
Do not alter or change the artwork
in any way. Always use the
master artworks provided.
Shown opposite is an example of the
Khawarizmi student handbook.
The headlines, photography, copy
and layouts shown opposite are for
illustrative purposes only.
STUDENT
NOW
COURSE TITLE
AUGUST - JANUARY
AUGUST -
JANUARY
AUGUST -
JANUARY
Full-time or part-time study
COURSE TITLE
AUGUST - JANUARY
COURSE TITLE
AUGUST - JANUARY
ACADEMIC PLANNER
FALL 2015
Vel illum dolore eu feugiat nulla
facilisis at vero eros et estil accumsan
et iusto odio estil dignissim qui blandit
praesent luptatum zzril delenit augue
duis dolore te feugait nulla notare
quam littera gothica, quam nunc
putamus parumoption congue nihil
imperdiet doming id quod
COURSE TITLE
AUGUST - JANUARY
COURSE TITLE
AUGUST - JANUARY
COURSE TITLE
AUGUST - JANUARY
putamus parumoptin.
COURSE TITLE
AUGUST - JANUARY
putamus parumoptin.
praesent luptatum zzri putamus.
COURSE TITLE
AUGUST - JANUARY
COURSE TITLE
JANUARY - JUNE
JANUARY -
JUNE
JANUARY -
JUNE
COURSE TITLE
JANUARY - JUNE
COURSE TITLE
JANUARY - JUNE
ACADEMIC PLANNER
SPRING 2015
COURSE TITLE
JANUARY - JUNE
COURSE TITLE
JANUARY - JUNE
COURSE TITLE
JANUARY - JUNE
putamus parumoptin.
COURSE TITLE
JANUARY - JUNE
putamus parumoptin.
praesent luptatum zzri putamus.
COURSE TITLE
JANUARY - JUNE
8.13 STUDENT HANDBOOK SPREAD B
8.10 ROLL-UP BANNERS
of the Khawarizmi roll-up
banners.
The headlines, photography, copy
and layouts shown opposite are for
illustrative purposes only.
LECTURE ROOM
1LECTURE ROOM
GRAPHIC DESIGN
VISUAL EFFECTS
3D ANIMATION
ROOM 3 MEN

35
KIC BRAND DEVELOPMENT | VERSION 4.0 | FEBRUARY 2016
ADVERTISING
Location:
Client:
Al Khawarizmi
Project type:
Educational Institute – University College.
Scope of work:
Brand strategy
Brand identity
Brand language
Collateral design
Brand guidelines
External signage
Knowledge
for success.
KIC is just the
starting point.
Launch your
career with us.

SIGNAGE
17
SIGNAGE
29
ARY 2016
30
BROCHURE SPREAD
31
BROCHURE SPREAD
28
T | VERSION 4.0 | FEBRUARY 2016
G
42WEBSITE
27
LABEL

Location:
Sultanate of Oman.
Client:
Riyada.
Project type:
Public Authority for Small and
Medium Enterprises Development.
The authority aims to strengthen
the role of SMEs in creating job
opportunities and to encourage the
growth and development of SMEs
as an industry.
Scope of work:
Brand strategy
Brand identity
Visual language
Collateral design artworking
Brand guidelines
OLD LOGO
Inspire Success
Micro business

STARTUP
Micro businessSmall business

Medium business

Location:
MENA Region.
Client:
KIPCO and United Gulf Bank.
Project type:
Savings, pensions investments firm.
Scope of work:
Brand strategy
Brand identity
Brand language
Collateral design
Brand guidelines

Location:
Southeast Asia.
Client:
Caterham Automotive Group.
Project type:
Premium Private Jet Airline
Scope of work:
Brand strategy
Brand identity
Visual language
Collateral design
Brand guidelines
© NINTH SPACE 2014CATERHAM JET | REFINEMENTS OF PREFERED VISUAL LANGUAGE OPTION | VERSION 6.0 | APRIL 2014
© NINTH SPACE 2014TS OF PREFERED VISUAL LANGUAGE OPTION | VERSION 6.0 | APRIL 2014

CAJFLIGHTF356
FROM:DXBDubai
TO:NYCNewYork
CARRIER:CJET
SEAT:06A
DATE:06/07/14
TIME:22:46PM
DOC:571958945
BOARDINGTICKET
CAJFLIGHTF356
FROM:DXBDubai
TO:NYCNewYork
CARRIER:CJET
SEAT:06A
DATE:06/07/14
TIME:22:46PM
DOC:571958945
BOARDINGTICKET
CORPORATE: UNIFORMS STyLE

Location:
Client:
American bakery pie café.
Scope of work:
Brand strategy
Brand identity
Brand language
Collateral design
Brand guidelines
Outlet concept interior design

Location:
Africa.
Client:
Rhinol Lubricants.
Project type:
Premium motor oils lubricants.
Scope of work:
Brand strategy
Brand identity
Brand language
Product packaging design
Advertising templates
Brand guidelines

Location:
Middle East North Africa.
Client:
Al Homaizi Group.
Project type:
Nuts coffee roastery / retailer.
Scope of work:
Brand strategy
Brand identity
Product portfolio rationalization
Product identities development
Corporate identity development
Corporate branding
Brand language
Collateral design
Product packaging
Photography development
Brand guidelines
Retail concept interior design
A Middle Eastern gourmet deli experience that
sells roasted and raw nuts, kernels, seeds, dried fruits,
roasted coffee, herbs, spices, syrups, oils and traditional
Middle Eastern confectionery and sweets.
BRAND VALUES
_
Honesty, Expertise, Purity, Craftsmanship,
Tradition, Authenticity, Balance,
Quality, Dedication.

Pn
PEANUT
Ps
PISTACHIO
Ps
PISTACHIO
W
WALNUT
W
WALNUT
Cs
CASHEW
M
MACADAMIA
Al
ALMOND
ArARABIC
FrFRENCH
TkTURKISH
Pn
PEANUT
Ps
PISTACHIO
W
WALNUT
Cs
CASHEW
M
MACADAMIA
Al
ALMOND
Pn
PEANUT
Ps
PISTACHIO
W
WALNUT
Cs
CASHEW
M
MACADAMIA
Al
ALMOND
Pn
PEANUT
Ps
PISTACHIO
W
WALNUT
Cs
CASHEW
M
MACADAMIA
Al
ALMOND
Pn
PEANUT
Ps
PISTACHIO
W
WALNUT
Cs
CASHEW
M
MACADAMIA
Al
ALMOND
Pn
PEANUT
Ps
PISTACHIO
W
WALNUT
Cs
CASHEW
M
MACADAMIA
Al
ALMOND
Pn
PEANUT
Ps
PISTACHIO
W
WALNUT
Cs
CASHEW
M
MACADAMIA
Al
ALMOND
Pn
PEANUT
Ps
PISTACHIO
W
WALNUT
Cs
CASHEW
M
MACADAMIA
Al
ALMOND
ArARABIC
FrFRENCH
TkTURKISH
ArARABIC
FrFRENCH
BACK OF HOUSE
MODULAR BACK
WALL SHELVING
SWEETS CONFECTIONERY
DISPLAY UNIT
PROMOTIONAL
DISPLAY UNITS
ROASTED COFFEE
DISPLAY COUNTER
DRIED FRUITS
CENTRAL LOW
DISPLAY SYSTEM
CASHIER
ROASTED NUTS
DISPLAY COUNTER
MODULAR BACK
WALL SHELVING
RAW NUTS
COUNTER
PROMOTIONAL
DISPLAY UNITS
MODULAR PRODUCTS
WALL SHELVING
WINDOW DISPLAY
SHOP ENTRANCE
Open with view
to the shop interior
Low level product
display
in traditional style
Hanging promotional,
seasonal and new
product display
supported by messages
and graphics
Signageclearandbright
Welcome the customer
as they walk into shop
Ask if they need help
or if they are looking
for something
in particular
Do not follow the
customer around
the shop, keep out of the
wayunlessthecustomer
asks for help
If sampling is available
offer the customer a
treat as they enter
(see diagram 05
on next page)
Used for core
prepacked products
High density display,
merchandised
in a logical, easy
to understand system
Logic should follow:
Most valuable products
on top shelf; Core
product in range at the
centre with extended
range horizontally out;
Most / best selling items
at eye level;
Least costly items
on lower shelves;
Punctuatewithsampling
for core products
(see diagram 07
on next page)
Top shelf display
for promotions
and hampers with side
shelf displays for new
products and range
Barrels containing
(from centre):
Most valuable
Best Selling
Complementary
Least Valuable
Top shelves - Prepack
of barrel below
Next to Barrel - Sample
of product in barrel
Below Barrel -
Smaller prepack
For visual display
and gifting purposes,
with a modular design
that can be themed
and interchanged
Lighting is adaptable
and
flexible creating moods
Applied graphics using
tranparency or clip-on
Displays should have
referencetotheproducts
within the counters
in the foreground
e.g. Nuts gifting in front
of nuts counter
Till check-out sunken
behind counter
to hide all electrical
and data connections
Till display only to be
seen by customer
Information on products
at front of counter
or to the side in POS
system only - not loose
Wrapped gifts to
be given to the customer
at the cashier counter
not elsewhere
Open with no doors
in shopping malls
Wide and clear
automated, sliding
on street
Allows the scent of nuts
coffee to eminate
out of the shop
Clear views of store
interior
No clutter
or obstructions
(see diagram 04 on next
page)
Always updated
and current
Supported by packaged
product in various sizes
Components include:
Visual / graphic
from advertising
The actual prepack
or hamper product
The various sizes
and / or range
available Sampling
Bulk or loose for the
guest to fill
(see diagram 06
on next page)
Raw nuts range with
roasted nuts range
adjacent to each other
Best selling items
at the centre, then most
valuable items next
to the best sellers with
complementary items
next to these
Least costly next
to complementary
Front of counter
should display
prepack, gifting, and
complementary
products
Best selling items
at the centre, then most
valuable items next
to the best sellers with
complementary items
next to these
Least costly next
to complementary
Front of counter
should display
prepack, gifting,
and complementary
products
The components
are:Backwallcabinets-
for strong visual
display only Silos – best
selling at centre
Silos – where possible
two dedicated for best
seller items
Silos should extend
as high as possible
or flush to top
of back wall
Counter top –
display prepack and
complementary
products (sweets)
Side barrels – visual
display of beans
Side shelves – prepack
of new products /
promotional items
Grinders sunk into
side of counter
to hide all connections
01 FACADE WINDOW 02 ENTRANCE 03 GREETING
04 NEW PRODUCT/
SEASONAL /
PROMOTIONAL DISPLAY
05 PRE-PACK DISPLAY
WALL POG SYSTEM
06 NUTS COUNTERS
07 DRIED FRUITS
DISPLAYS
08 SWEETS AND
CONFECTIONERYDISPLAYS
09 COFFEE DISPLAY
10 BACK OF
COUNTER WALL
11 CASHIER
RETAIL CUSTOMER JOURNERY

Location:
Saudi Arabia.
Client:
Kamal Osman Jamjoon Group.
Project type:
Menswear retailer with tailoring
grooming services café.
Scope of work:
Brand strategy
Brand identity
Brand language
Product packaging
Collateral design
Art direction for photoshoot
Brand guidelines
Brand launch campaign
PAGE 58
© Ninth Space 2012
PAGE 58
P
LOYALTY CARD
KOJ / MR Project - Design Development

Advertising
Window graphics
Mishiahs shelving displays
Fabrics display tables
Custom shelving
Focus lighting
Measuring room
Product highlight
Branded signage
Facade detailing
Salon interior
THOBES
THOBES
GHUTRA/SHINAGH
PERFUMES
MADAS/SHOES
LEATHER GOODS
CASHIER
HOMEWEAR
FITTING ROOMS
FITTING ROOMS
BATHROOMS
PRAYER
ROOMS
MISHIAHS MEASURING ROOM
BOH
SITTING LOUNGE
CUFFLINKS
FABRICS
SALON
Product photography
Product photography
Merchandising units
Product pricing graphics
Custom shelving
Fitting room design
Homewear photography
Homewear merchandising
Product pricing graphics Fabrics display shelving
Bathroom design
ENTRANCE
Cashier desk design
Mihyar products
Salon graphics
Accessory merchandising

© Ninth Space FZ LLC 2016
This document and all the content, ideas, expressions, processes and thoughts within this document are the intellectual property of Ninth Space FZ LLC
and are given to the client for internal assessment purposes only and are not intended for external circulation or distribution.
KATHRYN CHURCHOUSE
BUSINESS DEVELOPMENT MANAGER
kathryn@ninthspace.com
+971 (0)55 412 5691
NINTHSPACE.COM
CONTACT

Ninth Space Brand Consultants; Our Work

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